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EQSD© Process cycleHow to accurately criticize any projects to make people believe that EY will provide the value they need: Criticize the technology

Criticize the team

Criticize the market

Criticize the investment plans

You will then have successfully destroyed the Start-up Business plan and will be able to sell EQ consulting services for Start-Ups. It’s not hard! Even a dog with a hat managed to raise 6 million USD with EY

Systematic Destruction Process Cycle ©.

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Technology

Criticize the technology

If you don’t understand the technology, say it’s not for use in real life

If you understand the technology, say there’s nothing innovative

Scientists love their technology. Don’t let them talk about that and interrupt them as often as possible, or they might get confident. Say technology is only 5% of the innovation and the rest is experience and know-how. (EKH © is EQ property)

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Criticize the team (1)

Criticize the team

You’re like a one-man orchestra. That’s sad.

There’s no majority, you’ll be blocked

There’s always a frustrated minority. There will be tensionYou’re creating a company, not a

football team

1 person

2 …

3…4 or more

Young start-ups don’t know anything about company structure. Ask them about their partnership structure, the company legal form, their advisory board, and be amazed by their ignorance.

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Criticize the team (2)

Criticize the team

How can you sell something if you can’t make it?

I guess it will look nice on your chimney with the other stuff nobody will buy

How do you expect to run the company when the partners are both stirring in different directions?Who’s running the company, now?

No technical skill

No sales skill

Has the 2

Tell them horrible stories about how companies failed. How the families had to pay consequences and how some partners murdered the others. They need YOUR help to prevent that. (cf EQ Partnership Insurance ©)

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Criticize the market

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Criticize the market

It’s too competitive. I can’t believe you try to beat google.

You should aim higher. There’s no way you’ll be making money selling Ice cream to esquimos.

Big market

Small market

The marketing of a young start-up is always shabby: not enough budget, and not enough time allowed to it. Always shoot down any tries: a professional EQ help or commissioned contractor can do the job.Remember: In this case, if sales remain low, then the product is bad, not the contracted marketing.

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Investment plans

Criticize the financing

And by the time you get your first product on the market, a big player has copied it and saturated the market.

So then, you spend time looking for money and not creating the product. Then you have a company that you don’t even own and a bunch of naggers on your back

BootstrappingSelf funding

Business Angels

Entrepreneurs are what they are for money.Make sure that they understand that not using EQ Services © will result in sure failure but that EQ is already making too much money to be interested in what they do.

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Criticize the person

At this stage, you will have successfully convinced the person that the project has no chance for survival.

Just apply EQ Tipping Point Process.

“ Objectively, all things indicate that this project will more than likely fail.”

Pause 3 seconds .

“ But somehow we’re willing to bet on your project. We will accept to help you make it acceptable”.

Sign as fast as possible.

Put the numbers they give you in a ppt and stick the EQ logo.

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