business planning made simple!... page 4 of 14 727-776-7766 exercise: list 20 things you do to help...

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BUSINESS PLANNING MADE SIMPLE!


Company Overview: Vision and Mission

Business Environment: Clients and Competitors

Company Objectives: Outcomes and Measurements

Marketing Strategies: Traditional and On-line

Action Plans: Priority and Time Frames

Rank Each Area on a Scale of 1-10

Money and Finance Career and Business Fun and Recreation Health and Wellness Relationships Personal Growth Community Physical Environment

1 Page Business Plan

Wheel of Life

The eight sections in the Wheel of Life represent Balance. Seeing the center of the wheel as 0 and the outer edges as 10, rank your level of satisfaction with each life area by drawing a straight or curved line to create a new out

edge (see example). The new perimeter represents the wheel of your life. If this were a real wheel, how

bumpy would the ride be?


Money & Finance _______ Career & Business _______ Fun & Recreation _______ Health & Wellness _______ Relationships _______ Personal Growth _______ Community _______ Physical Environment _______

Vision Statement

Mission Statement (Values + Benefits + Emotion)

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Exercise: List 20 things you do to help people:

BUSINESS STATEMENT

What We Do

What We Offer

Our Ideal Client

Benefits We

Provide

Our Unique Position


VALUE DESCRIPTION Not Important Somewhat Important

Very Important

Achievement (results, task completed)

Adventure (new experiences, challenge, excitement)

Artistic Expression (drama, painting, literature)

Balance (proper attention to each area of life)

Competition (desire to win, to take risks)

Contribution (desire to make a difference, to give)

Control (desire to be in charge, sense of order)

Cooperation (teamwork, working with others)

Creativity (new ideas, innovation, experimenting)

Economic Security (freedom from financial worries)

Fairness (equal chance, equal hearing for all)

Fame (desire to be well-known, recognized)

Family Happiness (desire to get along, respect, harmony)

Friendship (intimacy, caring, support)

Generosity (desire to give time or money readily)

Health (physical fitness, energy, no disease)

Independence (self-reliance, freedom from controls)

Influence (desire to shape ideas, people, processes)

Inner Harmony (desire to be at peace with oneself)

Integrity (honesty, sincerity, consistent value demonstration)

Learning (growth, knowledge, understanding)

Loyalty (duty, allegiance, respect)

Nature (care for and appreciation of the environment)

Order (organization, conformity, stability)

Personal Development (improvement, reach potential)

Pleasure (enjoyment, fun, happiness)

Power (authority, influence over people/situations

Prestige (visible success, rank, status)

Quality (excellence, high standards, minimal errors)

Recognition (respect, acknowledgement, applause)

Responsibility (desire to be accountable, trustworthy, mature)

Security (desire to feel safe about things, surroundings)

Service (desire to assist others, to improve society)

Self-Respect (pride in self, feeling worthy)

Spirituality (belief or interest in a higher power, God)

Stability (continuity, predictability)

Tolerance (openness to others, their views and values)

Tradition (treasuring the past, customs.

Variety (diversity of activities and experiences)

Wealth (material prosperity, affluence, abundance)

Wisdom (desire to understand life, to exercise sound judgment


Brand Values Profile

Top 7 “Very important” values

1. 5.

2. 6.

3. 7.

4.

Adapted from: Be your own brand, McNally & Speak

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Creating a Mission Statement

Step 1: Identify 3 action verbs to describe what you do from the list below Step 2: Identify a Core Value for why you do what you do Step 2: Identify to whom you provide your product/service

State your mission in one sentence: __________________________

proven partnership lightest new bargain compact research exclusive prestige priceless free craftsmanship trouble free investment solid biggest quality contemporary reliable first safety savings genuine service sound special offer one of a kind effortlessly value superior reputation flexible natural responsible decorative

useful guaranteed unique improve efficient dependable updated no-risk graceful infinite choice fulfillment dramatic American made handy organized hand-selected quieter friendly devotion top of the line accomplishment experience influence praise unity skill empathy successful smallest assurance state of the art advanced improved benefit options

opportunity knowledge prosperity understanding technology sensible build direct easy to clean qualified personal interest personal touch advancement exceptional pleasure large capacity thank you privilege to help versatile positive approval loyal elevate generate courtesy pick up equality wealth profitable request timely consistent

enhance upgrade customize accomplish excel gain initiate maximize produce recognize achieve create execute increase master reach trigger results optimize creative spark prompt cause start accelerate step up develop growth victory win long-lasting foremost stability perfect

Long-term big selection multifaceted accurate quick seamless compelling beautiful classic invisible best preference special finish longevity richness modular peace of mind warmth creativity advantages ethical outcome persistence fairness goodwill involve vision perception sensitive precise indestructible enjoyment Success Customized Popular activate


BUSINESS BUILDING FRAMEWORK 1. What Products/Services do we offer?

2. List the 3 most important features of the Products/Services?

3. What Benefits do we provide?

4. What is the emotional outcome the client is looking for?

5. What client’s needs do we meet?

6. Who is our ideal client?

7. What sets us apart from our competition?

8. What are the 3 best things a satisfied customer would say about us?

9. Why would customers choose my product/service over others?

10. What gets us most excited about the company’s future?


Target Market CATEGORY yes COMMENTS/DESCRIPTION

Age Range

Gender

Career/Job Position

Income

Location/Geography

Nationality/Ethnicity

Education

Birth Date (year, month)

Hometown

Height and Weight

Marital Status

Military Service

Family Dynamics (spouse/kids)

Children’s Education

Previous Employment

Profession / Trade

Offices Held / Honors

What do they do in their spare time?

What magazines or newsletter do they read?

What movies or TV shows do they watch?

What websites or portals do they visit for information?

What do they do for vacation?

What are their professional activities outside of work?

What type of music do they listen to?

What is their favorite type of food?

What hobbies are they most interested in?

What sports/recreations do they engage in or observe?

What are their typical topics of conversation?

What type of vehicles do they drive?

What are their personal goals?

Types of Connections

Business Objectives

Biggest Fear/Concern

Club / Association Involvement

Political Affiliation

Religious Affiliation

Medical History

Disabilities

Criminal History / Activity

Victims of Abuse

Buying Decisions (cost, quality, features, convenience, reliability and/or reputation)

Buying patterns (impulsive or careful)

Cost conscious or status driven


Features and Benefits

Competitive Advantage

FEATURE of this product/service BENEFIT of this feature

My Business Competitor 1 Competitor 2 Competitor 3

Price

Target Market

Location

Hrs/Availability

Benefits

Features

Value Added Service

Quality

Expertise/Reputation

Guarantees

Strategic Partners

Advertising / Promo

Sales Methods

Distribution Method

Suppliers

Strengths

Weaknesses


Outcomes and Measurement: There is an old adage that you cannot manage what you don’t measure! Far too many small businesses remain blissfully oblivious to just how well (or how poorly) they are doing in their business. This contributes to far too many businesses stumbling around with ineffective marketing approaches, continuing to do what doesn’t work.

How many hours a week do you currently spend on active marketing that

directly leads to conversations with qualified potential clients?

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On average, how many hours of marketing does it take to land a new client?

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Key Questions:

Which of your marketing activities (networking, direct contact, articles, website) translate

into the most clients?

What is your average charge out rate and how many clients do you need to work with each

month to meet your revenue targets?

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Marketing Every quarter, daily, etc. instead of annually—increase growth by 10% just by merely measuring! We normally have 2-3 lead strategies when we need 7-10. Fill the funnel – create opportunities to generate prospects.

Great Question!

What one skill, If I developed and did in an excellent fashion, would have the greatest positive impact? ________________________________

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Revenue

Marketing

Marketing

Marketing


Your Marketing Plan--You can grow in 3 ways: 1. Find more clients (advertise, existing clients to buy more, finding new uses).

2. Provide existing clients with new/different products/services.

3. Obtaining new clients with new products/services.

GROWTH STRATEGIES WORKSHEET

Product Strategies

Introduce new uses for existing products

Introduce new products

Introduce new product features, functions, or benefits

Introduce new product names, packaging, or labeling

Bundle products into packaged offers

Introduce new quality assurances or service policies

Pricing Strategies

Introduce Trial Offers

Introduce financing or new payment options

Reduce cost of production to lower prices or increase margins

Introduce preferential pricing for bulk purchases, contract customers other preferred buyers

Distribution Strategies

Introduce new distribution or delivery systems

Add distribution channels (online sales, catalogs, dealers)

Open new locations or establish off-premise outlets

Enhance distributor relationships and incentives

Promotion Strategies

Attract new customers by marketing in new geographic market areas

Attract new customers by marketing to new demographic groups

Increase sales to established customers by introducing new products or features, packages, promotions, or other incentives

Heightened awareness with increased marketing communications

Create promotional materials


Marketing Plan Timeline

Priority Action Item Due Date

business planning made simple!... page 4 of 14 727-776-7766 exercise: list 20 things you do to help...

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