The problem with most light bulbs besides LED is that there are results in high costing electric bills, maintenance issues, and environmental issues.

David Hernandez from Florida power and light said they are currently using 400 watts to 1,00o watts per street light. If they were to switch over to LED, they would be using 200 watts per street light. Hernandez also states that there are approximately 600,000 street lights and change out 7% every year, which are approximately 40,000 street lights a year. A LED street light lasts close to 15 years.

Mission statement: Save the community power.

Vision: Skies the limit; lighting is everywhere.

Values: Allow companies to be environmentally safe while also saving money.

Strategies: Start up, Promote, Grow, Name Recognition.

Lighting Industry/Market PotentialLighting Industry/Market Potential Lighting industry is dominated by several

international name brands: GE, Sylvania(Osram), Philips who are focused on Fluorescent & Incandescent lighting.◦ Market potential: Per Israel Morejon, President of

LedNovation/Tampa: the U.S. Market buys over 5.7 million lights per day, 365 days per year = 2,080,500,000 lights/yr

◦ OCT. 2010; GE closed last U.S. light MFG plant & moved to China due to cost. Sylvania & Philips have all plants in China to lower costs to help prevent LED lighting from establishing foothold.

◦ LED light growth in Japan now exceeds 50% of domestic market with expected growth to exceed 17.5%/yr. due to lower operating costs and longer useful life.

◦ A change to LED lighting helped Mandalay Bay Resort & Casino in Las Vegas lower their electricity costs from $36 million/yr. to $4 million/yr. A reduction of 80%, not including the savings from maintenance reductions.

Market ObjectiveMarket ObjectiveMarket focus is the commercial market potential

of 2 billion plus lights in the U.S. marketplace (the following lighting have LED equivalents):◦ T8’s (Fluorescent tube lights) are the most commercially

required light for office lighting◦ Par 30’s & Par 38’s are flood lights used frequently in

architectural highlight lighting in office locations.◦ MR 16’s are used in commercially to display products.

We are not attempting to pursue the commodity market such for individuals

University of Miami believes their maintenance cost for changing a light bulb is $56 (Lower maintenance cost plus lower electricity costs = savings)

CompetitionCompetition Competition:

◦ Toshiba: Japan, Par 30 & 38, Plastic (6 LEDs), Lower Cost, Magazine, life time.

◦ VA Opto: USA, T8, Par 30 & 38, MR16, Metal (7 LEDs), Higher Cost, Trade Shows, Constancy

◦ GSSI: USA, Street Lights, T8, Par 20, 30 & 38, Plastic (138 LEDs) higher Cost, Internet, Price

Competitior Name Strength Weakness Opportunity Threat

Toshiba Par 30 & 38 Limited Product Line Lower Cost Cost & Product Name Recogition

VA Opto T8; Par 30 & 38; MR 16 Product Consistancy Lower Cost Volume pricing; production Capability

GSSI Street Lights; T8; Par 20,30 & 38; Mr16 Name Recognition Higher Cost Broader product offering

Business ModelBusiness Model Business Model: Focus on large potential customers for LED

Lighting: Resorts, Cruise Lines, Office Complexes. Sales (Commission 8%)

Expenses

Expenses 2011 Profit/(Loss) 2012 Profit/(Loss)2 2013 Profit/(Loss)3Salaries 300,000.00$ 450,000.00$ 600,000.00$ Travel 10,000.00$ 12,500.00$ 15,000.00$ Insurance 3,000.00$ 4,000.00$ 5,000.00$ Cars 60,000.00$ 75,000.00$ 80,000.00$ Entertainment 10,000.00$ 15,000.00$ 20,000.00$ total 383,000.00$ 85,000.00$ 556,500.00$ 239,500.00$ 720,000.00$ 820,000.00$

Target Market 2011 Commission 2012 Commission2 2013 commission3Resorts 5,000,000.00$ 400,000.00$ 7,500,000.00$ 600,000.00$ 15,000,000.00$ 1,200,000.00$ Cruise Lines 250,000.00$ 20,000.00$ 1,250,000.00$ 100,000.00$ 2,500,000.00$ 200,000.00$ Offi ce Complex 600,000.00$ 48,000.00$ 1,200,000.00$ 96,000.00$ 1,750,000.00$ 140,000.00$ Total 5,850,000.00$ 468,000.00$ 9,950,000.00$ 796,000.00$ 19,250,000.00$ 1,540,000.00$