UniKL BUSINESS PLAN TECHNOPRENEURSHIP

UNIVERSITI KUALA LUMPUR

BUSINESS PLANMPU3232 Technopreneurship

(Semester September 2014)

Project Title:

_______________________

Team Name:

_______________________

This report format is only to be used for the coursework of MPU3232 Technopreneurship under the guidance of the subject lecturer, Dr Hamidon Katan (UniKL-MIIT).

Name of Member 1, Student ID, Program (Leader)Name of Member 2, Student ID, ProgramName of Member 3, Student ID, ProgramName of Member 4, Student ID, ProgramName of Member 5, Student ID, ProgramName of Member 6, Student ID, Program

Tel : 03-2175 4000Fax : 03-2175 4441Mobile : 01X-XXX XXXX (Leader)E-mail : xxx@xxx.com (Leader)

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Contents

Section 1.0 EXECUTIVE SUMMARY………………………………………………. 1

Section 2.0 INTRODUCTION TO THE COMPANY……………………………….

2.1 Company Background…………………………………………………..

2.2 Business Project Background…………………………………………..2.2.1 Technical Aspect: Product/ Service/Technology Overview2.2.2 Products or Services Offered2.2.3 Market Needs (Demand)2.2.4 Degree of Innovation2.2.5 Feasibility and Profitability2.2.6 Core Technologies2.2.7 Current Development or R&D Status2.2.8 Product Strategy for Current or Future Products2.2.9 Intellectual Property

2.3 Project Location………………………………………………………….2.4 Factory Building………………………………………………………….2.5 Machine/Vehicle/Equipment……………………………………………

2.5.1 Existing Machine/Vehicle/Equipment2.5.2 Proposed Machine/Vehicle/Equipment

2.6 Current Capacity and Projection Capacity…………………………….2.7 Raw Material/Others important input…………………………………..2.8 Production Process………………………………………………………2.9 Quality Control and Pollution………………………………………….2.10 Technology Transfer……………………………………………………2.11 Gantt Chart………………………………………………………………

1

Section 3.0 MARKETING PROGRAM………………………………………………

3.1 General Marketing Aspect………………………………………………3.2 Target Market…………………………………………………………….3.3 Benefits and Customer Value…………………………………………..3.4 Main Competitors………………………………………………………...3.5 SWOT Analysis...………………………………………………………...3.6 Growth Strategies to Compete the Competitors……………………...

5

Section 4.0 MANAGEMENT TEAM…………………………………………………

4.1 Company Organisation………………………………………………….4.2 Directors’ name and background………………………………………4.3 Main Staff name and background………………………………………4.4 Justification on Management Team…..……………………………….

6

Section 5.0 FINANCIAL PROJECTION…………………………………………….

5.1 Financial Overview……………………………………………………….5.2 Financial Justification…………..………………………………………..

7

Section 6.0 CONCLUSION………………………………………………………….. 7

Section 7.0 APPENDICES…………………………………………………………... 7

This report format is only to be used for the coursework of MPU3232 Technopreneurship under the guidance of the subject lecturer, Dr Hamidon Katan (UniKL-MIIT).

CONFIDENTI AL

Section 1.0 EXECUTIVE SUMMARY

The business description, product or service, the value to the customer, the relevant markets, competition, operations, risk/opportunities, management expertise, financial and capital requirements, source of fund, used fund and Possible return on investment.

The reader should be able to read and comprehend the summary in ten minutes. (The summary, between one or three pages length)___________________________________________________

Section 2.0 INTRODUCTION TO THE COMPANY

2.1 Company Background

company’s name, Vision and Mission percentage of Bumiputra’s share, date of registration, date of operation, company’s registration number, correspondence address, telephone number, type of industry, authorized capital, paid-up capital,

No. Name & IC No. Position Share Value Shareholder status

RM ‘000 % NB B

(* NB – non Bumiputra, B – Bumiputra)

Figure 2.1 Share holders information

company’s other liabilities

Financial Institution

Loan amount & date approved

Asset Financed

Interest rate & duration

Loan balance as at current date

Collateral contact number of person in-charge

Figure 2.2 Company’s other liabilities

This report format is only to be used for the coursework of MPU3232 Technopreneurship under the guidance of the subject lecturer, Dr Hamidon Katan (UniKL-MIIT).

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(Note: Please choose information whichever are relevant to your business)

2.2 Business Project Background

2.2.1 Technical Aspect: Product/Service/Technology Overview

a) Main product and future product. b) Special specification of the product, characteristic of the

product, the shape and packaging. (Products photo)c) The strength and the uniqueness of the product.

2.2.2 Product or Service Offered

2.2.3 Market Needs (Demand)

2.2.4 Degree of Innovation

2.2.5 Feasibility and Profitability

2.2.6 Core Technologies

2.2.7 Current Development or R&D Status

2.2.8 Product Strategy for Current or Future Products

2.2.9 Intellectual Property

2.3 Project Location

Location (Location map) (Appendix) Area and land status. (Land Title)(Appendix) Price comparison if your company wanted to purchase the

property. If rental give a copy of tenancy agreement.(Appendix)

2.4 Factory Building

Type of existing building and new building company wanted to built or purchase. (Bricks or wood – material used)

Area, building status (Layout plan) Development cost and cost comparison (at least 3

comparison) (Appendix) Contractor or developer name and their experience. Gantt chart. If rental give a copy of tenancy agreement. (Appendix)

2.5 Machine / Vehicle /

2.5.1 Existing Machine/Vehicle/Equipment

Types of Quantity Capacity % of Purchased Types of

This report format is only to be used for the coursework of MPU3232 Technopreneurship under the guidance of the subject lecturer, Dr Hamidon Katan (UniKL-MIIT).

CONFIDENTI AL

Equipment machinery/ vehicles

current usage

price (RM) financing

Figure 2.3 Existing Machineries/Vehicle/Equipment

2.5.2 Proposed Machine/Vehicle/Equipment

Types of machinery/ vehicles

Quantity Capacity % of current usage

Purchased price (RM)

Types of financing

Figure 2.4 Proposed Machineries/Vehicle/Equipment

Give justification of the new proposed machine/vehicle/ equipment. Why your company choose the machine (supplier background, technical support, pricing comparison, name of other company using the same machine. Company experience on the machine if any or suppliers)

2.6 Current Capacity and Projection Capacity

a) Current capacity and justification projected capacity.b) Theoretical capacity, percentage of usage proposed and

projected quantities to be produced in 5 years time.

2.7 Raw Material Requirement / Other Important Input

Type Quantity Required per year

Price per unit (RM)

Total (RM)

Name and location of supplier

Total

Figure 2.5 Raw Material Requirement

Give justification cost per unit and resources of raw material (import/domestic/recycle). Overall raw material status and suppliers capability, price fluctuation and threat)

This report format is only to be used for the coursework of MPU3232 Technopreneurship under the guidance of the subject lecturer, Dr Hamidon Katan (UniKL-MIIT).

CONFIDENTI AL

2.8 Production Process a) Flow chart of the product and explanation at every process.

Example:

Figure 2.6 Flowchart of Order Processing

2.9 Quality Control and Pollution

a) Quality control management system.b) Department of Environment (DOE) procedure and regulation

required (if necessary)

2.10 Technology Transfer

Technology supplier, term and condition in agreement.

2.11 Gantt Chart

Start from the date approved

Figure 2.7 Gantt Chart

___________________________________________________

This report format is only to be used for the coursework of MPU3232 Technopreneurship under the guidance of the subject lecturer, Dr Hamidon Katan (UniKL-MIIT).

CONFIDENTI AL

Section 3.0 MARKETING PROGRAM

3.1 General Marketing Aspect

a) Type and development of industry, b) Main user.c) Concurrent size of demand, 5 years forecast.d) Supply status (import and domestic) for the past 3 years and

current.

3.2 Target Market

a) Target market and basic selection, b) List of customer.

Customer’s Name & Address

Requirement per year (unit)

Supply by applicant (unit)

Market duration

Market Value (RM)

Total

Figure 3.1 List of Customer

3.3 Benefits and Customer Value

Details of unique selling points; what makes your product differ from others that are currently, or will be in the market. Discuss the function of your product/services and the value from which the customer will gain.

3.4 Main Competitors Name & location Brand Annual

Production (Unit) % Market share

Total

Figure 3.2 Competitors

Competitor background, operation date, capacity, pricing, performance and their expansion planning.

3.5 SWOT Analysis

If possible, add this analysis.

Figure 3.3 SWOT Diagram

This report format is only to be used for the coursework of MPU3232 Technopreneurship under the guidance of the subject lecturer, Dr Hamidon Katan (UniKL-MIIT).

CONFIDENTI AL

3.6 Growth Strategies to Compete with Competitors

Strategies may involve aspects like quality, packaging, pricing, distribution, promotion, credit terms, services, design or branding.

Example of technology and product development strategies:- To have flawless mobilization- To rapidly deploy the system integration- To invest consistently in potential experts- To exploit the ready infrastructure- To work towards development- To exploit the database

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Section 4.0 MANAGEMENT TEAM

4.1 Company Organisation

Figure 4.1 Organization Chart

4.2 Director’s Name and Background

a) Name b) Age c) Qualification, d) experience, e) Share hold from other company, value and percentage of

ownership.f) Net asset value, g) Specialization.(Appendix)

4.3 Main Staff Name and Background

a) Name b) Age c) Qualificationd) Experiencee) Share hold from other company, value and percentage of

ownership.f) Net asset value, g) Specialization.h) Number of permanent workers and contract workers.(Appendix)

4.4 Justification on Management Team

Explain the credibility of the management team to run the business.

___________________________________________________

Section 5.0 FINANCIAL PROJECTION

This report format is only to be used for the coursework of MPU3232 Technopreneurship under the guidance of the subject lecturer, Dr Hamidon Katan (UniKL-MIIT).

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CONFIDENTI AL

5.1 Financial Overview

For convenience, you are suggested to use the sample financial template given to you. These includes:

1. P&L projections for 3 years (in RM) 2. Cash flow projections for 3 years (in RM) 3. Performa Balance Sheet for 3 years (in RM) 4. Major capital requirements or expenditure 5. Breakdown of sales (in detail) 6. Breakdown of R&D expenditure in detail 7. Last 3 Years Revenue and Profit after tax (should your

company already been in operation the last 3 years)(Appendix)

5.2 Financial Justification

Financial Qs to consider, or key questions that can be observed:

How will your revenues and expenses develop? What assumptions underlie your financial planning? What sources of capital are available to you to sustain

operations? How will you realize profits? What can an investor expect should they invest in your

company? ________________________________________________

Section 6.0 CONCLUSION

State the strength and potential of the project. Project risk and solution to overcome the risk. Everything else that you wish to include.___________________________________________________

Section 7.0 APPENDICES

This report format is only to be used for the coursework of MPU3232 Technopreneurship under the guidance of the subject lecturer, Dr Hamidon Katan (UniKL-MIIT).