NEAT MEAT

Introduction• Vision: To become premium meat supplier in town

Mission:We will provide you with hygienic meat clarifying all

doubts providing with open slaughter house policy.

Business PlanCapture ValueCustomer NeedCompetitive MarketRevenue Flow to the CompanyDistribution ChannelFinancial Margins

Capture Value• It all started when a news came that the local

suppliers are now supplying meat of dogs and donkeys which was an alarming situation for our society. From there we came up with an idea where we will provide our customer with an open slaughter house policy where they will be able to see what in reality they are buying. It is for the first time in Pakistan where people will get to see what hygienic and open slaughter house policy seems to be in reality. It is our effort to provide the society with doubt free buying opportunity with what ever sort of cutting they want.

Capture Value

Capture Value• It all started when a news came that the local

suppliers are now supplying meat of dogs and donkeys which was an alarming situation for our society. From there we came up with an idea where we will provide our customer with an open slaughter house policy where they will be able to see what in reality they are buying. It is for the first time in Pakistan where people will get to see what hygienic and open slaughter house policy seems to be in reality. It is our effort to provide the society with doubt free buying opportunity with what ever sort of cutting they want.

Product Line• RED MEAT:Premium quality beefHygienic muttonMarinated meat

White meat• White meat:Chicken meatDesi chicken meat

• Sea Food:FishCrabsLobstersWith merination

PrawnsShrimpsWith marination

Outlet Location• North Nazimabad

It is a prime location because it is the central of Karachi and it is a densely populated area.

Through this place we will be able to target the elite class, upper middle class and the middle class.

Our facilities• It will be a centrally air conditioned area with free WiFi

facility.

• Online booking and free delivery service.

Promotional activities• Huge advertisement• T.V commercial ads• Social media• Free one hour sampling on the first day

Target market• Our targeted market are house wives, working women,

local butchers, caterers, food chains and bachelors

Culture• The Islamic republic of Pakistan has an Islamic culture

where currently there are many problems faced by people, like they are not getting hygienic meat. To eliminate this problem and help our society we came up with an open slaughter house policy where they will get to see what they are buying and whether it is Hygienic what they are eating

Distribution Channel• The animals will be supplied by cattle farms near

highway.• We will be selling our product to the caterers, food

chains and consumers.