BUSINESS PLAN

On-line bookshop

“Star“by Aleksandra Ilic

PRODUCT DESCRIPTION

• bookstore with all kinds of books

• all editors from Serbia

• big offer of specialised books for all professions

MARKETS

• Serbia and former Yugoslav republics

• on-line market all around the world

TARGET CUSTOMERS• People who like books and reading

• University teachers

• Scientists, economists, doctors

• Teenagers

PRICE• starting from 5$ and up

• lower prices with a lot of discounts

• often sales for regular customers

COMPETITORS

• Laguna

• Alnari

• Foreign on-line bookstores

• Sluzbeni glasnik

• Amazon

MAIN SELLING POINTS• Thousands of titles at one place only

PROMOTION

• Book fairs• Brochures,magazines• Internet portals• Presentations at Universities• Leaflets

START-UP COSTS• Internet domain:1000$• Equipment (computers,phones, vans,

furniture): 15000$• Distributors: 5000$• Rent an office: 500$• 5 employees : 2500$

FINANCING• Bank loan• Ask for a grant from state