business plan | 2015-2020 - enjoy wolverhampton...business’s overheads through collective...

BUSINESS PLAN | 2015-2020

UN

LOCK THE CITY

’S POTENTIA

L

2

Contents3 Introduction

4 ABIDforWolverhamptonCityCentre

5 AMessageFromtheBIDChairman

7 BIDsExplained

8 AClean,SafeandWelcomingCity–DayandNight

10 CityCentreMarketing,PromotionsandEvents

12 AccessibilityandParking

13 SupportingCityCentreBusinesses

14 BIDBallot–HowtoVote

15 VotingYESforWolverhamptonBID

16 TheBIDLevyExplained

18 TheBIDBallotandYourVote

19 BenefitsofBIDs

19 MeasuringPerformance

20 BIDRules

22 TheBIDArea

23 WolverhamptonBIDMap

24 YourQuestionsAnswered

26 BIDTaskGroupandContacts

WolverhamptonCityCentre

hasanopportunitytounlock

itspotentialthroughaBusiness

ImprovementDistrict(BID)with

over£3 MILLIONinvestmentto

shapeitsFUTURE.

THE KEY

TO ITS SUCCESS

3WOLVERHAMPTON BID BUSINESS PLAN 2015-2020

IntroductionWolverhamptonisamillenniumcity,hometomagnificentbuildingsandarich

heritage.Thecitycentrehasastrongretailofferwithsignificanthighstreet

brandsandanamazingrangeofover300independentbusinesses.Thecityisalso

hometonumerouslargeemployersandhasanestablishedandgrowing

Universitypresence.WiththeCivicHalls,GrandTheatreandtheLightHouse

offeringarichrangeofvenuesthecityisamajorhubforliveentertainment

complementedbyahostofclubs,bars,restaurantsandcafés.

However,wearefacingincreasingcompetitionfromneighbouringtownslike

Telford,citieslikeBirminghamandretailparkslikeBentleyBridge.Coupledwith

thefastchangingpaceofonlineretail,wecannotaffordtositback.Footfallis

decliningandtougheconomiccircumstancesareaffectingusall.Weneedto

secureWolverhampton’splaceasathrivingcitycentre,toattractshoppersback

andevolvetomeettheirchangingneeds.

WolverhamptonbusinesseshaveanopportunitythroughaBusinessImprovement

District(BID)toinfluencelocaldecisionsandtotakecontrolofhowtheircity

reactstothesechanges.

BIDsalreadyoperatein180townsandcitiesintheUKanddeliverabespoke

rangeofservicesthatbusinesseshaveidentifiedareessential.Thesearetailored

toensurethattheygivethemselvesthebestchancetotradeaseffectivelyas

possible.Wolverhamptonisnodifferent.Weneedtostandstrongandtogetherto

makesurethatwearemakingthemostofthecity’spotentialanddemonstrate

thatitisacitytoshop,visitanddobusiness.

Vote YES for a BID to make this happen.

A BID for Wolverhampton City CentreThisproposaltoestablishaBusinessimprovementDistrict(BID)forWolverhampton

citycentreisarealopportunitytosecurethecity’sfutureasaprosperousand

thrivingdestination.

Led by the businesses in the city centre Wolverhampton BID objectives are to:

• Directanddeliver£3millionofinvestmentinthecitycentreoverthenext

fiveyears.

• Improvepeople’sperceptionsofthecitybydeliveringasafe,cleanand

welcomingcitycentre,dayandnight.

• Addresstheissuesofaccessibilityandparkingtoremovethebarriersthat

stoppeoplechoosingtoshopandvisitthecity.

• Increasefootfallandraisethecity’sprofilethroughenhanced,andtargeted

marketingandcoordinatedpromotionsandevents.

• SecureWolverhampton’sfutureasathrivingandvibrantcity,putting

Wolverhamptonbackonthemapasadestinationofchoice.

• MakesureWolverhamptoncitycentreisdoingallitcantoenhanceitsoffer

andsecureitsfuture.

ThroughaBusinessImprovementDistrictthecontrolofthecityisinthehandsof

thebusinesseswhodecideifthesearethethingsweneedtodeliverforthecity

centreandbyusingyourvoteyouwillhavearealopportunitytomakeadifference

andstartputtingWolverhamptonbackonthemap.

You decide!!!

4

VOTEYESINTHEBALLOTtobeheldbetween15thOctoberand12th

November2014

5WOLVERHAMPTONBIDBUSINESSPLAN2015-2020

A Message From the BID Chairman

ABIDforWolverhamptonhasbeenanaspirationformanyyearsforthecity.A

broadrangeandcommittedgroupofbusinessesandstakeholderswanttosee

realchangesandtotakecontrolofhowthecityismanagedandpromotedto

giveitthebestopportunityforitsfuturesuccess.TheBIDisabusinessled

initiativewhichhasthesuccessofthecityattheheartofeverythingitdelivers.

Withaninvestmentof£3millionoverthenext5yearstoprovidetheprojects

andserviceswithinthisBusinessPlanthisisafantasticopportunitytounlock

thecity’spotential.

Gettingthebasicsrightarekey.Wewantacleaner,saferandmorewelcoming

City.Thiswillenableustoattractmorefootfall,providesupporttoexisting

businessandsendoutthemessagethatWolverhamptonisagreatplaceto

invest,work,liveandvisit.Bycommunicatingwhatthecityhastooffer,by

removingthebarrierstopeoplevisitingthecity,andwiththeaimofchanging

perceptionsofwhatisabeautifulcitycentrewewanttoputWolverhampton

backonthemap.

WorkingtogetherwecanmaketherightchangesandbyvotingYesfortheBID

youcanhelppositionthecityinitsrightfulplace,makingsurewecompete

againstneighbouringtowns,citesandretailparks.

Nicholas Pitt

Centre Director, Mander Shopping Centre

BID Chairman, Wolverhampton BID Task Group

6

“WilkinsonispassionateaboutWolverhamptonandits

opportunitytobeamorevibrantcitythatoffersits

visitorsagreatshoppingexperience.Toraise

Wolverhampton’spotentialbusinessesneedtowork

togethertomakeadifference,itistimetolookforward.

ABIDforthecitycentrecouldmeanrealchangeinthe

rightdirectionandcoulddelivertheprojects

Wolverhamptonneeds.”

LALCHAND

Manager,Wilkinson


BIDs ExplainedABusinessImprovementDistrict(BID)isadefinedareawherebusinessesdecide

tomakeacollectivecontributiontoactivelydeliverimprovementstotheirarea.

TheBIDisalocal,privatesectorledorganisationwhoseroleispurelytodeliver

theimprovementsthatbusinesseswantinadefinedarea.AcrosstheUKBIDs

havedeliveredphysicalimprovementstotownsandcities,increasedfootfallby

promotions,marketingandevents,investedintheirareas,improvedperceptions,

increasedasenseofsafetythroughawiderangeofinitiativesandreduced

business’soverheadsthroughcollectivepurchasing.

Your City—Your Business—Your PrioritiesOverthepast8monthstheBIDteamhavebeenactivelyworkingwithand

consultingbusinessesinthecitycentretounderstandtheirprioritiesandto

listentohowthecitiespotentialcouldberealised.TheBIDsteamengagement

hasincluded:

2013 October – November

• FeasibilityStudytoassesstheviabilityofaBIDforWolverhamptoncitycentre.

2014 February

• TaskGroupofcitycentrebusinessesformedwithmonthlymeetings.

• BIDwebsiteavailableandupdatedtoholdallBIDinformationand

news/contactdetails.

• RegularupdatesatmonthlyRetailersMeetings.

2014 March – April

• KeyFactsaboutBIDs–Newsletter1distributed.

• 700Surveysdistributedtobusinesses.

2014 May

• Businessmeetings–aseriesofsixmeetingstailoredarounddifferent

businesssectorswithinthecitycentre.

2014 June – July

• Face-to-facebusinessmeetings.

• 700copiesofNewsletter2distributed.

2014 August – September

• Consultationinformedtheprojectsandprioritiessetoutinthe

WolverhamptonSummaryBusinessPlan–distributedto700businesses.

2014 September – October

• BIDBusinessPlancirculatedtoalleligiblebusinessratepayers.

Hundredsofcitycentrebusinesseshavebeen

involvedindevelopingthisplanandhavetoldus

whatneedstobedonetoputWolverhampton

backonthemap.

1A Clean, Safe and Welcoming City – Day and Night

Over 5 Years: £1,339,000

VOTEYESANDTHEBIDCANDELIVER

City AmbassadorsAteamofCityAmbassadorswillplayacentralroleinmakingthecitycentrea

morewelcomingplaceforeveryone.TheAmbassadorswillbededicatedtothe

citycentreBIDareaandwillprovideawelcomingsenseofsecurityandavisible

presencethroughoutthedayandevening.

ForsixdaysaweektheCityAmbassadorswillundertakeawiderangeofduties

forexampleadvisingshoppersandvisitorsabouttherangeofservicesand

facilities,assistingbusinesseswithcoordinatingpromotionsthroughtodealing

withanti-socialbehaviour.TheywillbetheeyesandearsfortheBIDteam,making

surecitycentreoperationsrunsmoothly.

First Impressions Count People’sperceptionsofaplaceareverymuchinfluencedbytheirfirst

impressions.TheBIDwillprovideacleaningservicethatwillbededicatedto

makingsurethatthecityispresentedatitsbest.TheBIDwilldeliveradditional

streetcleaningwithintheBIDareaontopofthecurrentservicestoimprove

people’sperceptionsbyremovinglitteranddetritusthroughoutthedayandbeon

handtorespondtothespecificneedsofthecitybusinesses.

TheBIDwillprovideregulardeepcleaninghotwashesofthestreetstoremove

stubbornstains,theremnantsfromtheeveningeconomyandfollowingcityevents.

WOLVERHAMPTON BUSINESSES SAID...

Weneedtochangetheperceptionsofthecity

andmakesureitisrecognisedasfriendly,

welcoming,cleanandsafe.

8

A Safe City – Day and NightTheBIDwantsthecitytobeknownforbeingasafeplacetovisit,work,shopand

enjoy,byprovidingCCTVoperatorstomonitorthecity24hoursandday7daysa

weekmakingthecityasaferplace.WorkingalongsidetheestablishedBusiness

CrimePartnershipandRadioLinkuserstheCCTVoperatorsandCity

Ambassadorswillbeabletoworkjointlytoensureeveryonedoestheirupmostto

makethecitycentreasaferplace.

Late Night Safe Haven TheBIDwillprovideasafeplaceforlatenightrevellerstowaitforataxi,people

willalsobeabletogetwaterorahotdrink,seekassistanceorreassurancefora

safenightout.TheschemecurrentlyrunsduringChristmasandNewYear,theBID

willbeabletoextendthistomakesurethesafehavenfacilityisprovidedmore

regularlyforexampleonkeydates,forspecialeventsandholidays.

Oncetheseschemesarewellestablishedwehopethiswillleadtoasuccessful

awardofaPurpleFlag–atrueindicationandnationallyrecognisedschemefor

safeandenjoyablenightsout.

Ready for BusinessMakingsurethecityis‘dressedforbusiness’theBIDwilluseimaginativeand

invitingwaystodressthevacantunitsandworkwithpropertyownerstobring

emptypropertiesbackintouse.Thiswillmakethecityfeelsafer,morewelcoming

andvisuallypleasing.Makingtheindividualunitsandcitymoreappealingto

potentialoccupiersandinvestors.


2City Centre Marketing, Promotions and Events

Over 5 Years: £1,125,000

VOTE YES AND THE BID CAN DELIVER

Raising the City’s ProfileTheBIDwillundertakeprofessional,plannedandtargetedmarketingcampaigns

thathighlightthefullextentofwhatWolverhamptonhastooffer.Developingyear

onyearthroughoutthefiveyearlifetimeoftheBIDthemarketingwillbuild

momentumandwillestablishanawarenessofWolverhampton’soffer.

Driving Footfall TheBIDwilldeliveranannualprogrammeofeventsdedicatedtoattracting

footfallandrealisingWolverhamptonasadestinationforfamily,culturaland

seasonalevents.Theboosttofootfallacrossmultiplesitesinthecitywillbenefit

therangeofmultipleandindependentretailers,restaurants,barsandnightclubs

andculturalvenues.

Changing PerceptionsWolverhamptonsuffersfrompoorperceptions.TheBIDwillworktochangethese

perceptionsbydemonstratingthroughprofessionalandwell-executedradioand

TVadvertisementsestablishinganewWolverhamptonimagethroughmediaand

marketinggroups.

Wolverhampton VouchersTheBIDwillproduceaWolverhamptonVoucherwhichaimstoretainspendwithin

thecitycentre.Byworkingwithlargeemployersandestablishmentslikethe

Universityandcollegesthevoucherswouldberedeemableatawiderangeofcity

centrebusinessesincludingretailers,restaurants,culturalvenuesandbars.

An Online City TheBIDwouldprovideadedicatedWolverhamptonwebsitethatwillprovide

shoppersandvisitorswithcityinformation,joinedupoffersandpromotionsand

eventsforpeopletoeasilyaccess.WithsocialmediaviaViaTwitter,Facebookand

LinkedIntheBIDteamwillbeabletoprovideregularupdatestoofferpromotions

acrossthedayandnighttimeeconomiesandletvisitorsknowaboutupand

comingevents.


Weneedtoraisetheprofileofwhat

Wolverhamptonhastooffer.Marketourfantastic

music,artandculturalvenues,eateriesand

independentshopsandpromotethecity

effectively.Thecityneedseventsdedicatedto

showcasingWolverhamptonanddrawing

additionalfootfallintothecitycentre.

10

1 1WOLVERHAMPTONBIDBUSINESSPLAN2015-2020

“ABIDandthe£3millionofinvestmentitsecureswillhelpimprovethevalueof

propertyandassetsinthecitycentrewhichwillhelpexistingpropertyowners

andattractnewbusinessesanddevelopment.ThisBusinessPlansetsoutavariety

ofproposalstogiveWolverhamptonabrightfutureandaschairoftheBIDTask

GrouptheBIDisfundamentaltosecurethelongtermsuccessofthecity.”

NICHOLASPITT

CentreDirector,ManderShoppingCentre

Chairman,BIDTaskGroup

3Accessibility and Parking

Over 5 Years: £500,000


Parking Incentives and Enticing OffersTheBIDwillprovidetargetedcarparkingincentivesanddealstoreducethecost

ofparkingforcustomersandtoincreasethelengthoftimepeoplestayinthecity.

Makingsurethatthereareincentivestoencouragepeopletostayforlongerand

workingwiththecarparkingproviderstomakesurewearedoingallwecanto

makethecityaccessible.Byfocusingpromotionsandparkingdealsmakingsure

customersdon’tfeeltheyneedtorushbacktotheircar,butcanrelaxandenjoy

allthatWolverhamptonhastooffer.

TheBIDwillworktomakesurethatperceptionsofhighparkingcostsarereplaced

bytheunderstandingthatWolverhamptonisopenforbusiness.Through

marketingandpromotingthecityeffectivelytheBIDwillcommunicatetheactual

costofparkinginthecitycentreaswellasspecificparkingoffersandincentives.

A Proper WelcomeYourfirstimpressionsofthecitycountandstaywithyou.Workingtogetherwith

thecarparkingprovidersandtransportoperatorstomakesurethatwewelcome

allvisitorstothecity,givethemalltheinformationtheyneedandpresenttothem

thewholerangeofretail,restaurant,culturalactivitiesandeveningentertainment

thecityhas.

TheBIDwillworktoimprovepeople’sexperienceofusingthecarparksthrough

clearersignageandinformationdisplays.

CityAmbassadorswillbeabletowelcomepeoplearrivingintothecityandgive

theminformationanddirections,theirpresencewillprovidereassurancethatthe

cityisasafeandfriendlyplacetovisit.


Removingthebarriersthatstoppeoplechoosing

toshopandvisitWolverhamptonissomething

thecitycentrebusinessescan’twaitfor.Weneed

todeliverincentivesthatbringpeoplebackinto

thecity,encouragethemtostayforlonger,relax

andenjoywhatwehavetooffer.

12


4Supporting City Centre Businesses

Over 5 Years: £125,000


Working to Reduce Businesses CostsTheBIDcanworkonbehalfofthebusinesseswithintheBIDareatonegotiate

withcompaniesthatprovideutilities,insurance,training,advertising,recycling

andtradewasteamongstothers.Throughthecollectivepoweroftherebeingover

700businesseswithintheBIDareawewillbeabletoseekreductionsincosts

throughcollectivepurchasing.

A Strong and Influential VoiceThecityischangingandbusinessesdon’tfeeltheyareincontrolofhowdecisions

aremade.TheBIDwillprovidearepresentativeelectedorganisationthatwillhave

considerableinfluenceontacklingkeyissuesthataffecthowthecitycentre

operates.Representingover700businessestheBIDwillhaveasignificantand

collectivevoiceandwillensurelevypayersareinvolvedinthekeydecisionsbeing

madeinthecitycentre.

A Responsive City TheBIDCompanywillunderstandandmonitorhowthecitycentresoperatesona

dailybasisandtheteamofCityAmbassadorswillberesponsivetoon-going

issuesandwillbeabletokeepbusinessesinformedofresolutionsandissuesthat

affectthem.

Working TogetherTheBIDCompanywillworkwithpartnerstopromotethecity,encourage

investment,manageactivities,maximiseuseofresourcesthroughajoinedup

approachtoprojectsandwherepossibleleverinadditionalfunding.


Workingtogethergivesustheopportunityto

influencehowthecityoperatesandhavinga

strongvoicetorepresentandchampionthecity

centreisakeytoitssuccess.Supporting

businessesbyreducingtheiroverheadswillgive

thecityamuchneededboost.

14

BID Ballot – How to Vote TheBIDBallotwillbeconductedthroughaconfidentialandindependentpostalvote.

Eachbusinessratepayer,withaproperty(hereditament)thathasarateablevalue

of£10,000ormorewillhaveavote,providedtheyarelistedontheNationalNon

DomesticRatesList(BusinessRateslist)providedbyWolverhamptonCityCouncil

forthedefinedBIDareaon1stSeptember2014.

Eachpersonentitledtovotewillhaveonevoteperhereditament(property)within

theWolverhamptonBIDareawherebusinessratesarepayable.

Ballotpaperswillbesentouttoalleligiblevotersby15thOctober2014.

Youwillhaveuntil5pmonWednesday13thNovembertovote.

Theresultoftheballotwillbeannouncedonthe14thNovember2014.

“ABIDwouldmeanabettercityforeveryone,businessowners,shoppersandoffice

employeeswiththecommercialsectorbeingasignificantemployerwithinthecity.

Raisingtheprofileofthecity,changingperceptionsanddrivingupfootfallthrough

aBIDissomethingwewillallbenefitfrom.”

CHRISBYWATER

ManagingDirector,FirstCity


Voting ‘YES’ for a BID in Wolverhampton means:• £3millioninvestmentspentonenhancingthecitycentreforthebenefitof

yourbusiness.

• Astrongvoicethatisrepresentativeofover700businessesandatthe

forefrontofkeydecisionsbeingmadeinthecity.

• AdedicatedBIDteamandbudgettoensurethatthecitycentreoperates

efficientlyandeffectively.

• Savingyourbusinessmoney.

• Raisingtheprofileofthecitycentreandchangingperceptions.

• Encouragingfootfallandincreasingthefrequencyandlengthoftime

peoplevisit.

• Securingasafe,cleanandwelcomingcitycentre.

• Tacklinglongstandingissuesinthecitycentre,withadedicatedteamand

resourceandawellnetworkedBIDcompany.

Voting ‘NO’ for a BID in Wolverhampton means:• Therewillnotbeanadditional£3millioninvestedinthecity.

• Wolverhamptonwillloseitsabilitytocompeteasneighbouringtowns,cities

andretailparksraisetheirgame.

• Therewouldbelittleornocitycentrepromotionsandmarketing.

• Therewillbenoparkingincentivestoencouragevisitors.

• Thecitywillbelesssafeandlesswelcoming,dayandnight.

• Anti-socialbehaviourandbusinesscrimewillnotbetackledeffectively.

• WithoutaBIDtherewouldbelittlechancetoleverinadditionalmatch

funding.

• Therewillbenoopportunityforjointprocurement.

• Citycentrebusinesseswillnotbeinvolvedindecision-making.

• Businessconfidenceandnewinvestmentwillbelostinthecity.

• Timingiscrucial,canwewaitanylonger!!!

Voting YES for Wolverhampton BIDBusinessesdecidethroughthevoteiftheywantaBIDtodelivertheprojectsandservicesassetoutinthisBIDBusinessPlan,youdecide...

Thisisyouropportunitytotakecontrol

andVOTEYESforapositiveandfocused

bodytodeliverforyou.

16

The BID Levy ExplainedTheprojectssetoutinthisBusinessPlanwillbefinancedbyalevy.Thelevywill

applytoallbusinesseswithpremiseswitharateablevalueof£10,000andmore.

Businesseswitharateablevalueoflessthan£10,000willnotbeliableforthelevy.

Theprojectedincomethatthelevywillraisewillbe£600,000whichequatesto

£3millionoverthe5yeartermoftheBID.Thismeansthatoverthenext5years

businesseswillsee£3millionspentontheprioritiestheyidentifiedtoensure

Wolverhamptoncitycentreenhancesitstradingenvironmentthroughtheprojects

andservicessetoutinthisbusinessplan.

Thechartbelowshowsthelevythatbusinesseswillpaydependingontheir

rateablevalue:

Thelevyisaninvestment.Inreturnforyourinvestmentyoubenefitfromprojects

andservicesyouwouldnotgetwithoutaBID.TheBIDcompanywillbeabletotell

youwhatyouarereceivingforyourinvestment;itwillbeaccountableforevery

pounditreceivesorgenerates.Everypoundwillhavetobespentwithinthe

definedBIDarea.

Voluntary Membership and Additional FinanceTheBIDwillalsorunavoluntarymembershipschemeforsmallerbusinessesthat

wouldnotbeliabletopaythelevywitharateablevalueoflessthat£10,000.This

willenablethesmallerbusinessestobenefitfromBIDprojectsandservices.

TheBIDcanseekadditionalfundingtodeliverevenbettervalueformoneyforits

activities.TheBIDcompanywillalsobeabletoruncommercialactivitiesand

undertakeotherincomegenerationactivities.

The BID Company – Governance and ManagementInordertomanageandoperate,anewnotforprofitcompanylimitedby

guaranteewillbesetuptodelivertheBID.

TheWolverhamptonBIDCompanywillbegovernedbyaBoardofDirectorswho

willbedirectlyaccountabletoBIDlevypayersandwillberesponsiblefor

deliveringtheprojectsandservicesthataresetoutinthisBIDBusinessPlanand

maintainingtheBID’sobjectives.

Theboardwillberepresentativeofthemake-upofthebusinesswithintheBID

areaandwillrepresentallsectors.

TomakesuretheBIDisestablishedeffectivelythemembersoftheBIDTask

GroupwillserveastheBIDboardinthefirstyear.Insubsequentyearsanannual

electionwillbeheldwhereanylevypayingbusinesswillbeeligibletostandfora

positionofBoardDirector.

AlllevypayerswillhaveastakeintheBIDCompanyandwillcontrolhowtheBID

fundsarespentandholdtheBIDaccountableforthe5yearsofitsduration.

TheBIDCompanywillbeanotforprofitcompanyandthereforeanysurplus

profitsmustbespentondeliveringservicesandprojectsagreedbythe

businesses’intheBIDareaandbytheBoardofDirectors.

TheBIDwillbemanagedbyafulltimeBIDManagertoensurethatallprojectsare

deliveredefficientlyandeffectivelyandinaccordancewiththeobjectivessetout

inthisplan.

FollowingasuccessfulYESvotetheBIDCompanywillbesetupandwillstart

operatinginspring2015,runningforatermof5years.Inordertocontinue

beyondthefirst5yearsanewballotwillhavetobeundertaken.

RATEABLE VALUE ANNUAL LEVY DAILY COST

£10,000–£24,999 £150 41p

£25,000-£49,999 £350 96p

£50,000-£74,999 £750 £2.05

£75,000-£99,999 £1,500 £4.11

£100,000-£199,999 £3,000 £8.22

£200,000-£299,999 £4,000 £10.96

£300,000-£749,999 £5,000 £13.69

£750,000-£1,000,000 £10,000 £27.40

Over£1,000,000 £15,000 £41.09


Wolverhampton BIDs Indicative Budget and Expenditure

2015/2016 2016/2017 2017/2018 2018/2019 2019/2020 5-YEARTOTALSINCOMEBIDLevy £601,050 £601,050 £601,050 £601,050 £601,050 £3,005,250Additional/VoluntaryIncome £120,210 £120,210 £120,210 £120,210 £120,210 £601,050Total Income £721,260 £721,260 £721,260 £721,260 £721,260 £3,606,300

EXPENDITUREProjects and Services:

Clean, Safe and Welcoming City £267,800 £267,800 £267,800 £267,800 £267,800 £1,339,000Marketing, Promotions and Events £225,000 £225,000 £225,000 £225,000 £225,000 £1,125,000Accessibility and Parking £100,000 £100,000 £100,000 £100,000 £100,000 £500,000Supporting City Centre Business £25,000 £25,000 £25,000 £25,000 £25,000 £125,000

Staff £60,000 £60,000 £60,000 £60,000 £60,000 £300,000Training £1,000 £1,000 £1,000 £1,000 £1,000 £5,000Office and IT Support £10,000 £10,000 £10,000 £10,000 £10,000 £50,000Insurance £1,860 £1,860 £1,860 £1,860 £1,860 £9,300Levy Collection Costs £11,200 £11,200 £11,200 £11,200 £11,200 £56,000Legal £1,000 £1,000 £1,000 £1,000 £1,000 £5,000Bank Charges £400 £400 £400 £400 £400 £2,000Contingency £18,000 £18,000 £18,000 £18,000 £18,000 £90,000Total Expenditure £721,260 £721,260 £721,260 £721,260 £721,260 £3,606,300Surplus / Deficit 0 0 0 0 0

The BID Ballot and Your VoteTheBIDBallotwillbeconductedbyElectoralReformServicesthroughan

independentandconfidentialpostalvotefromthe15thOctobertothe

12thNovember.Alleligiblevoterswillreceiveaballotpaperinthepostby

15thOctober2014.

You will have until 5pm on the 12th November to vote.

Theresultwillbeannouncedon13thNovember2014.

EacheligiblebusinessratepayeraslistedontheNationalNon-DomesticRatinglist

(on1stSeptember2014)forthedefinedBIDareawithapropertyof£10,000

rateablevalueoroverwillbeeligibletovote.

Eachpersonthatiseligibletovotewillhaveonevoteperhereditament/property

wherebusinessratesarepayable.

Aproxyvoteisavailabledetailsofwhichwillbesentoutwiththeballotpapers.

InordertoestablishaBIDthevotemustmeet2conditions:

1. ThemajorityofbusinessesthatvotemustvoteYESfortheBID.

2. OfthebusinessesthatvoteYES,theymustalsorepresentahighertotal

rateablevaluethanthosethatvoteno.

WithoutbothoftheseconditionsmettheBIDwillnotcomeintoforce.

18

“WhilsttheUniversityisinvestingheavilyinthecity

centreintermsofprovidingstateofthearteducation

facilitiesforourstudents,wealsoneedtoprovide

themwithafirstclassenvironmentinwhichtowork,

liveandsocialise.TheBIDwillensurethatwehavea

citycentrewhichisvibrant,safeandattractivetoour

students.”

PROFESSORIANOAKES

Deputy

Vice-Chancellor

UniversityofWolverhampton


Benefits of BIDsThereareover180BIDsalreadyinoperationacrosstheUK,manyofwhicharein

theirsecondtermandhavedemonstratedawholerangeofbenefitstothe

businessesintheBIDareas.

If you vote YES for a Wolverhampton BID you would expect to see:

• Increasedfootfallthroughoutthecitycentreandthroughouttheyear

• Targetedparkingincentivesanddealstoencouragepeopletoshopandstay

inthecity

• Initiativestosaveyourbusinessmoney

• AsafercitywithateamofdedicatedCityAmbassadorsand24-hour

CCTVmonitoring

• Acleanandwelcomingcity

• Professionalplannedmarketingandpromotions

• Awell-managedcitycentre,dayandnight

Measuring PerformanceWolverhamptonBIDwillneedtodemonstratetoalllevypayersthatitisdelivering

againstitsobjectivestothebenefitofthecityandyourbusiness.Todemonstrate

thiswewillusethefollowingkeyperformanceindicatorstomeasureourperformance:

• Footfallfigures

• Occupancyrates

• Carparkingfiguresandofferredemptions

• Newbusinessactivity

• Annualbusinessandcustomerssurveys

• Frequencyofmediacoverage

• Onlineinteraction,viawebsitehits,andsocialmediainteraction

• Valueformoneycalculationsforservicetakeupratesandsavingscalculated

TheBIDCompanywillundertakethismonitoringatregularintervalsandwill

reportbacktobusinessesviathefollowingchannels:

• Annualmeetings

• Businessbriefings

• Emailupdates,newslettersandonetoonemeetings

20

BID RulesBIDsaregovernedbytheBusinessImprovementDistrictRegulations2004,this

legislationsetsouttherulesunderwhichBID’scanoperate.

Establishing a BID Eacheligiblebusinessratepayerwillhaveonevoteperhereditamentprovided

theyarelistedontheNationalNon-DomesticRateslistasprovidedby

WolverhamptonCityCouncilon1stSeptember2014.

InordertoestablishaBIDthevotewillneedtobeforamajorityYesvoteinterms

ofnumbersandalsothosethatvoteYESwillhavetoalsorepresentthemajority

rateablevalue.OnceamajorityvotehasbeenachievedtheBIDbecomes

mandatoryforalleligiblebusinessratepayers.

NoneofthecostsincurredindevelopingtheBIDpriortotheballotwillbe

recoveredthroughtheBIDlevy.

The BID Levy ExplainedTheBIDlevywillbeappliedtoalleligiblenon-domesticpropertieswithinthe

BIDareawitharateablevalueof£10,000ormore.Eachhereditamentonthe

NationalNonDomesticRateslistsuppliedbyWolverhamptonCityCouncilon

September1st2014.

TheBIDlevywillbefixedassetoutinthetableonpage17forthefulltermofthe

BID(fiveyears)andwillnotbesubjecttoinflationoralterations.

NewBusinesseswillbechargedthelevyfromthepointofoccupationbasedon

therateablevalueatthetimetheyentertheratinglist.

ThelevywillbesetbasedontheRateableValueasatthe1stAprileachyearof

theBIDterm.

Ifabusinessratepayeroccupiesthepremisesforlessthan1year,thelevywillbe

calculatedandpaidonthebasisofthedailycharge.

Vacantproperties,propertiesundergoingrefurbishmentorbeingdemolishedwill

beliablefortheBIDlevy,payablebythepropertyownerorregisteredbusiness

ratepayer.

Non-retailcharitieswithnotradingincome,armorfacilities,notforprofit

subscriptionandvolunteer–basedorganisationswillbeexemptfrompaying

thelevy.

TheBIDlevywillnotbeaffectedbySmallBusinessRateReliefschemes,service

chargespaidtolandlords,exemptionrelief,discountperiodsorschemesinthe

NationalNon-DomesticRateRegulations1989madeundertheLocalGovernment

FinanceAct1988.

VATwillnotbechargedontheBIDlevy.

“ItisvitalthatbusinessesworktogethertomakesureWolverhamptoncitycentre

competesagainstneighbouringtownsandretailparks.Muchisneededtobedone

toenhancethecityandaBIDcouldbeakeydrivertoenhanceourstreets,reduce

crime,promoteourcityandbuildonwhatourcityhastooffer…youneedtobeinvolved.”

DEBBIEEGGERTON

Manager,HouseofFraser

BID Operations and ManagementWolverhamptonCityCouncilistheonlyauthorisedbodyabletocollecttheBID

levyonbehalfoftheBIDCompanyandwilldosoinaccordancewithan

OperatingAgreement.

Collectionandenforcementregulationswillbeinlinewiththoseappliedtothe

collectionofnon-domesticbusinessrates,withtheBIDBoardofDirectors

responsibleforanydebtwriteoff.

TheBIDfundingwillbekeptinaseparateBIDaccountandtransferredtothe

BIDCompany.

BIDprojects,costsandtimescalesmaybealteredbytheBoardofDirectors

providedtheyremaininlinewiththeoverallBIDobjectivesassetoutinthis

BusinessPlan.

TheBIDBoardofDirectorswillmeetatleastsixtimesayear.Eachlevypaying

businesswillbeeligibletobeamemberoftheBIDCompanyandvoteatAnnual

GeneralMeetings.

TheBIDCompanywillproduceasetofannualaccountsmadeavailabletoall

companymembersandwillproduceanannualreportonitsachievements/

progressforallBIDLevypayers.

BIDstaffwillbeappointedthoroughtheBIDCompanyandwillworkwiththe

appropriateagenciestodelivertheprogrammeofprojectssetoutinthis

BusinessPlan.

TheBIDwilllastfor5years.Attheendofthefiveyears,aballotmustbeheldif

businesseswishtocontinuewiththeBID.


The BID AreaThemaptotherightindicatestheareaofWolverhamptonCityCentreincludedwithintheBIDarea.

ThelistofstreetsthatarewithintheBIDareaare:

BellStreet

BerryStreet

BilstonStreet

BirchStreet

BlossomsFold

BondStreet

BreweryRoad

BroadStreet

CastleStreet

CastleYard

ChapelAsh(Part)

Cheapside

ChubbStreet

ChurchStreet

ClarenceRoad

ClarenceStreet

ClevelandStreet

ClevelandCourt

ClevelandPassage

ConventClose

CorporationStreet

DarlingtonStreet

DeaneryPlace

DudleyStreet

ExchangeStreet

FarmersFold

FoldStreet

FryerStreet

GarrickStreet

GeorgeStreet

HamptonWalk

JackHaywardWay(Southern)

John’sStreet

KingStreet

LichGates

LichfieldPassage

LichfieldStreet

LittleBrickilnStreet

LondonPlace

LongStreet

ManderCentre

MarketPlaza

MarketStreet

MarketSquare

MolineuxStreet(Part)

MolineuxAlley

MitreFold

NorthStreet

OldBankChambers

OldHallStreet

PaternosterRow

PeelStreet

PipersRow

PittStreet

PrincesSquare

PrincessAlley

PrincessStreet

QueenSquare

QueenStreet

QueensArcade

RailwayDrive(Part)

RailwayStreet

RedLionStreet

SalopStreet

SchoolStreet

SkinnerStreet

ShortStreet

SnowHill

StGeorgesParade

StJohnsArcade

StJohnsSquare

StJohnsStreet

StPetersClose

StPetersSquare

StMary’sArcade

StMary’sStreet

StPetersChambers

StGeorges

StaffordStreet(Part)

SummerRow

TempestStreet

TempleStreet

TowerStreet

TownwellFold

ThornleyStreet

VictoriaFold

VictoriaPassage

VictoriaSquare

VictoriaStreet

VictoriaArcade

WadhamsFold

WaterlooRoad(Part)

WestburyStreet

WheelersFold

WhitmoreHill

WhitmoreStreet

WoolpackStreet

WoolpackAlley

WorcesterStreet

WulfrunCentre

WulfrunaStreet

22

“Marston’sarekeentoplayacentralroleinthefuture

ofathrivingWolverhamptonthroughtheBID.It

presentsanopportunityforthecitytobemanaged,

operatedandpromotedinasustainablemanner.This

willgiveexistingbusinessesconfidencetostayinthe

Cityandnewbusinessescompellingreasonstocome

toWolverhampton.”

PHILBARNETT

OperationsDirector,Marston’s


Wolverhampton BID Map

Darlington St.

Queen Square

Lich�eld St.

Waterloo Rd.

Clarence Rd.

Birch St.

Red Lion St. North St. Victoria St. W

orcester St.

Salop St. Cleveland St. S

t. G

eorg

e’s

Para

de B

ilston St.

Sta�ord St. Sta�ord St. Garrick St. Snow

Hill

Wulfruna St.

Broad St.

Thornley St.

Berry St. Pipers Row

Queen St.

Castle St.

Tower St.

Skinner St. Bell St.

Fold St. Peel St. Pitt St.

Temple St. Temple St.

St. John’s Square

Tempest St.

Ring

Roa

d Sa

int A

ndrews

Ring Road Saint Davids

Ring Road Saint Peters

Ring Road Saint Patricks

Ring Road Saint George

Ring Road Saint JohnsRing Road Saint M

arks

Ch a pel Ash

Isla

nd

Bilston St.

Isl

and

Marston’sBrewery

MolineuxStadium

Wolverhampton BID area

Chapel Ash

Brewery Road

Jack Hayward Way

Molineux St.

Wat

erlo

o Ro

ad

A4150

A4150

A4150

A41

A4150

A449

Wolverhampton BID boundary

24

Can I be sure the BID Company deliver the projects and services set out in this Business Plan? TheBIDwillbefocusedondeliveringthefourpriorityobjectivessetoutinthis

BusinessPlan.TheBIDwillregularlyupdateonitsachievementstotheBIDBoard

onavarietyofperformanceindicatorsasshownonpage19.TheBusinessPlanis

bindingandanysignificantchangeswouldhavetoresultinanalterationballot

throughavoteofthelevypayers.

Isn’t this a bad time to be asking businesses for money?Withthecontinuingpressuresofcompetitionthereisnobettertimetomakesure

wecanplanaheadandmaketherightchangestohowweoperateasacity.

ThroughaBIDwecanensureeveryeffortisbeingappliedtoshowcasewhat

WolverhamptonCitycentrehastooffertosecureitssuccessasadestinationin

thefuture.

How much will it cost me?Onaverageforbusinesseseligibletopaythelevy75%ofthemwillpaylessthan

£1perdayand50%ofthesewillpaylessthan41pperday.Seethetableon

page16whichsetsoutthelevybandspayableagainsttherateablevalues.

Do BID’s work?Thereareover180BIDscurrentlyrunningsuccessfulprojectsandservicesacross

theUKinplaceslikeBirmingham,Coventry,Rugby,Nottingham,Bath,Leamington

SpaandStratfordUponAvon.NineoutoftenplacesthathavehadBIDsforthe

firsttermof5yearsvotedyesforthemtocontinueforafurtherfiveyears.

Your Questions AnsweredIsn’t this just another Council initiative?Notatall,aBIDiscontrolledandmanagedbylocalbusinessesthatarepayingthe

levy.ThemajorityofsuccessfulBIDsaredeliveredthroughaCompanyLimitedby

Guarantee.TheBIDCompanywilldelivertheBIDprojectsandservicesandwillbe

directlyresponsibletoallbusinessesthroughaBoardelectedfromthose

businessesthatpaytheBIDlevy.

Isn’t this what I pay Business Rates for? No,BusinessRatesarecollectedbyWolverhamptonCityCouncilandarethen

re-distributednationally.WolverhamptonCityCouncilspendstheallocated

fundingonservicesthatarebothstatutoryanddiscretionary.Businesseshave

verylittlecontroloverwhatservicesthesefundscoverbutdoincludestreet

lighting,streetcleansing,highwaymaintenanceandpolicing.

BIDsarecompletelydifferent.Themoneyiscollectedlocally;itcanonlybespent

withinthedefinedBIDareaandismanagedandcontrolledbyyou.Themoney

collectedbytheBIDcanonlybespentonprojectsthatbusinesseshaveidentified

astheirprioritiesthatarecontainedwithinthisBusinessPlan.Thelevydoesnot

payforanythingthatiscoveredbyBusinessRates.Theservicesandprojectsa

BIDprovidesarealwaysadditional.

Are BIDS just a way of Council’s saving money? BIDmoneycanonlybeusedtocarryoutprojects/servicesADDITIONALtothose

thatpublicserviceshavetoprovide.PriortotheBIDBusinessPlanbeing

producedthecurrentservicesbeingdeliveredbyallpublicagenciesincludingthe

LocalAuthorityandPolicearebaselined/benchmarked.TheLocalAuthorityhas

tocontinuetodeliverthatlevelofservicefortheperiodoftheBID.

24


“Iamproudtohavebeenbornandraisedinthe

Wolverhamptonareaandfeelthatthecityisoften

castinanunfairlynegativelight.Itiscertainlytrue

howeverthatWolverhamptonwouldbenefitfrom

someinvestmenttoenhanceitsoffering,andI

believethatasuccessfulBIDschemecouldputus

ontherighttracktoonceagainbeinga

destinationofchoiceforshoppersandaspiring

businesspeople.”

CHRISBOURNE

CompanyDirector,No+Vello

BID Task Group and ContactsTodiscussanyaspectofthisproposal,pleasecontact:

Cherry Shine

WolverhamptonBIDDirector

[email protected]

01902558564

07800713455

The BID Task GroupTheBIDTaskGroupisformedbybusinessesintheproposedBIDareathatwantto

makepositivechangestoWolverhamptoncitycentre.TheTaskGrouphaveoverall

responsibilityfortheBIDandhavemetmonthlytoactivelyoverseeits

development.

Nicholas Pitt ManderShoppingCentre

Debbie Eggerton HouseofFraser

Jo Salmon WulfrunCentre

Peter Cutchie GrandTheatre

James Sage FBCManbyBowdler

Chris Bywater FirstCity

John Henn T.A.Henn

Chris Bourne No+Vello

Kelly Jeffs Lighthouse

Lal Chand Wilkinson

Simone Chatwin Boots

Bilvir Chander-Kumar Equinox

Lesley Price MarksandSpencers

Jason Davies Primark

Donna Boden RoyalLondon

Richard Hunt Yates&Popworld

Jim Cunningham WolverhamptonCityCouncil

Mo Aswat TheMosaicPartnership

Cherry Shine BIDDirector

TheBIDTaskGroupwillformtheInterimBoardfortheBIDtoallowforelections

totakeplaceandtoadministerthedaytodayrunningoftheBID.IfaYESvoteis

securedthenaBoardofDirectorswillbeelectedtoadministeranddeliverthe

BIDprojects.

26

VOTEYES TOSEETHEBIDDELIVER£3 MILLION

OFINVESTMENTINWOLVERHAMPTONCITYCENTRE.


28

W O L V E R H A M P T O N B I D . C O . U K

UNLOCK THE CITY’S POTENTIAL

http://shrewsburybid.co.uk

business plan | 2015-2020 - enjoy wolverhampton...business’s overheads through collective...

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