business owners: this is social media

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Russell Russell | Roering | Roering Business Owners: This is Social Media

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This is a short social media marketing slideshow I put together to stress the importance of choosing the right people to represent a brand's reputation.

TRANSCRIPT

Page 1: Business Owners: This is Social Media

RussellRussell | Roering| Roering

Business Owners:

This is Social Media

Page 2: Business Owners: This is Social Media

Business owners:

Consider a scene where all of your customers and people interested in your product are assembled in one room and there is a podium in front.

Page 3: Business Owners: This is Social Media

The hired speaker steps to the podium and the crowd, while still talking, appears to

notice the presence.

You take a deep breath and hand the microphone to an employee to deliver the message.

You know you have a very limited time to make an impression, but you are confident you can get the right message across.

Page 4: Business Owners: This is Social Media

Already a few are turned off by the appearance of the employee and begin to leave.

The employee then shouts

about a big sale, big savings, and how wonderful the company is at what they do.

Page 5: Business Owners: This is Social Media

More people leave.

Customers leave.

Big-name potential clients leave.

Only 15 seconds have gone by since this session began, but now the room is becoming visibly emptier.

After 20 seconds, the employee at the podium has stopped talking about the business and is now talking about plans for the weekend.

Page 6: Business Owners: This is Social Media

The room is nearly empty now except for only a few die-hard fans and customers.

Page 7: Business Owners: This is Social Media

This is Facebook…every update.

This is Twitter…every tweet.

This is YouTube…every view.

This is your blog…every post.

This is your website…every second.

This is social media…in real life.

Page 8: Business Owners: This is Social Media

Who has your

company’s microphone?

What will be your message?

Page 9: Business Owners: This is Social Media

Let’s build your brand together.

• 2+ years Search Engine Optimization.

• 3+ years Social Media Marketing.

• 4+ years Blogging.

• 4+ years Marketing.

• 5+ years Website Design.

• 13+ years Information Technology.

Russell Roeringhttp://russellroering.com

[email protected]

414.881.8922@russ_dean

http://linkedin.com/in/RussellRoering

http://facebook.com/socialmediabrat

Russell.Roering