Business Model Template

Overview

Business Model Canvas

• Osterwalder's work propose a single reference model, called business model canvas based on the similarities of a wide range of business model conceptualizations. It is a popular used frameworks for describing the elements of business models.

• With this business model design template, an enterprise can easily describe their business model. Aspects of the template are Infrastructure, Offering, Customers, Finances, etc

• See Utube video for overview.• https://www.youtube.com/watch?v=QoAOzMTLP5s

INFRASTRUCTURE CUSTOMEROFFER

PROFITEQUATION

[Osterwalder (2004) The Business Model Ontology]

Business Model Framework

Create Value

Capture Value

Four Areas

ValueProposition Deliver Value

VALUEPROPOSITION

CUSTOMERSEGMENTS

INFRASTRUCTURE CUSTOMEROFFER

PROFITEQUATION

CHANNELS

[Osterwalder (2004) The Business Model Ontology]

Business Model Framework

Nine Building Blocks

CUSTOMERRELATIONSHIPS

REVENUESTREAMS

KEYRESOURCES

KEYACTIVITIES

KEYPARTNERS

COSTSTRUCTURE

Key Partners Key Activities Value Proposition Customer Relationships

Customer Segments

Key Resources Channels

Cost Structure Revenue Streams

Business Model Canvas

Key Partners Key Activities Value Proposition Customer Relationships

Customer Segments

Key Resources Channels

Cost Structure Revenue Streams

What segment(s) are we targeting?

What are the customer needs?

What products and services will we offer?

What value do they deliver to the customer?

Through which channels do customers want to be reached?

Which is most cost-efficient?

What type of relationship does the customer want?

What relationship do we want?

How will we make money? (product sale? usage fees?....)

What is our pricing model?

What key activities are required by our - value propositions?- channels?- revenue streams?

Who are our key partners?

Our key suppliers?

Which key activities do partners perform?

What are the most important costs inherent in our business model?

Which key resources / key activities are most expensive?

What resources are required to support those key activities?

Business Model Canvas

You are welcome to contact Nigel Bairstow at B2B Whiteboard, your source of B2B Asia / Pacific marketing advice

http://www.linkedin.com/pub/nigel-bairstow/6/41b/726

Visit and join: www.b2bwhiteboard.com

http://twitter.com/#!/b2bwhiteboard