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Business Model Generation in Sustainable Sanitation & Water Management
Michael Kropac, cewas Willisau
Source: WHO-UNICEF 2012
Worldwide: 783 million people without access to clean water, 2.5 billion without improved sanitation
Even in Switzerland: Infrastructure is on its limits in dry periods and re-investments
are hardly financeable
Worldwide, resources such as Water and Nutrients are wasted…
Why Sustainable Water, Sanitation & Resource Manangement?
... Which are urgently needed
elsewhere!
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Young, motivated entrepreneurs with innovative ideas are needed!
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Business Training
Integrity & Sustainability
Coaching
North-South Partnerships
cewas – a Non-Profit Organisation
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Start-Up Hub Willisau
Innovative Ideas
A technically sound and good product is not yet a guarantee that one can earn money with it.
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Good product ≠ success in sales!
à Especially for Businesses in the field of Sustainable Sanitation and Resource Management
Whatever one offers has to have a value for the customer for which he is willing to pay.
à Thus, the value proposition and the customers are the starting point for every business model!
A business model describes the rationale of how an organization creates, delivers and captures value
Business Model Generation in SSWM
The Business Model
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Business Model Generation in SSWM
The Business Model S
ourc
e: O
ster
wal
der/P
igne
ur 2
010
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Business Model Generation in SSWM
Elements of Business Models
Source: Osterwalder/Pigneur 2010
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Business Model Generation in SSWM
Elements of Business Models
Source: Osterwalder/Pigneur 2010
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Business Model Generation in SSWM
Business Model structure
Source: Osterwalder/Pigneur 2010
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Business Model - questions
For whom do you create value? Who are your most important customers? Is it a • Mass market? • Niche market? • Segmented market? • Multi-sided market?
How do you communicate with your customers? E.g. • Personal • Self-service • Automated service • Communities
Which value do you convey to the customer? Why should the customer chose your offer? (Uniqueness) E.g. • Newness • Performance • Price • Customization • Design • Convenience/Usability • Risk reduction • Brand/Status
How does your offer reach the customer? E.g. • Own stores • Web sales • Partner stores • Wholesaler
For which values do your customers really pay? E.g. • Asset sale • Usage fee (e.g. phone) • Subscription fee
• Licensing / Leasing / Lending • Advertising • Brokerage fee
E.g. • Physical • Intellectual (Brands,
Patents, Copyright) • Human • Financial
What are YOU mainly doing? E.g. • Production • Problem-solving/
consulting • Platform/Network
Who are your key partners which you need for the creation of our value propositions? E.g. partners for: • Optimization /
Economy of scales • Risk reduction • Acquisition of
particular resources and activities
Which are the main costs?
• Personnel • Administration • Communication
• Material / Engines • Rent • Overhead
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Business Model of:
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Contact
Michael Kropac cewas Ettiswilerstrasse 24 6130 Willisau Tel: +41 78 872 67 44
[email protected] www.cewas.org
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