total sanitation and sanitation marketing east java
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Total Sanitation and Sanitation Marketing (TSSM) East JavaTRANSCRIPT
Total Sanitation and Sanitation Marketing
East Java
WATER AND SANITATION PROGRAM
Keys Sanitation Parameter-- East Java
Total Population 2006 (SUSENAS): 37.4 million
Urban: 12% (9 cities)
Rural: 88% (29 districts)
Sanitation coverage 2010 (Riskesdas 2010):
Urban: 65. 55%
Rural: 34%
…..%
Rural population in East Province 25% communities practices for open defecation ….% (Riskesdas 2010)
Objective of TSSM Project
To strengthen local government in developing total sanitation and sanitation marketing approach through three main components of demand creation, supply improvement and enabling environment
Community-Led Total Sanitation
Enabling Environment For Scaling
Up
Sanitation Marketing
Integrating Total Sanitation and Sanitation Marketing (TSSM)
Community-Led Total Sanitation
Sanitation Marketing
Focus: • Stopping open defecation
• Igniting demand for sanitation facilities and services.
Focus: • Popularizing ‘improved sanitation’ (JMP-defined)
• Expanding sanitation supply options for all consumers, particularly the poor.
Enabling Environment
Focus: Policies and institutional Practices…
… that facilitate scaling up access to sanitation with cost-effectiveness and sustainability.
Behavior Change Ladder
TSSM strategy to strengthen local government capacity
RapidAssessmentonSanita/onProgram Advocacyforsanita/onpolicyalignment
throughprojectlaunch,technicalmee/ng,road‐show
Facilita/ng,mentoring,advoca/ng(Training,triggering,MonitoringandEvalua/on)
Involvingoftechnicalcollegetosupportsanita/onefforts
Sharingknowledgeandexperiencesthroughpeertopeerlearningsuchasfacetofacedialog,seminar,website
LearningReviewMee/ngincludingbenchmarkdistrictperformance
ScaleupandReplica/on
Stages TSSM Approach
Road-show at district and sub-district through DRA method Training facilitators and sanitation entrepreneurs. District propose
candidates to participate the training. Piloting TSSM intervention for 30 communities per district. District
selected community based on district intervention strategy Scale up TSSM approach by using district own resources District performance monitoring and evaluation through benchmark Incentive for champions Action Research to strengthen local government strategy and accelerate
target achievement.
POST-TRIGGERING TRIGGERING PRE-TRIGGERING
Trigger behavior change through elements of disgust, embarrassment, self-esteem, fear for doing sin, sickness, etc.
Introduction and Crreate Condition
Identify access & analyze sanitation behavior using CLTS tools: • Mapping, • FGD, • transect walk, • contamination route
Community commitment to change & follow-up plans
Identify Natural Leaders, copy of latrine access map
If necessary, analyze cheap latrine options
Identify Natural Leaders’ roles, complete copy of sanitation access map & social welfare
Competition for ODF and Total Sanitation
Triggering through school (students & teachers) to reach an ODF status
Identify behavior in F Diagram (e.g. washing hands with soap)
Info on sanitation options, trained craftsmen, suppliers
ODF plan, committee role, work plan, rules & sanctions
Sanitation promotion through local media to strengthen communities awarness
Award
Further triggering i to accelerate /maintain ODF status
Inter-committee/NL learning & replication
MONITORING (Use Map and survey checklist)
How is open defecation behavior changed
What latrines are used (improved / unimproved)
How are hand-washing facilities with soap used in the community
How are latrines & handwashing facilities used in schools
Team Preparations : • Intervention strategy • Tasks assignment • Prepare tools and materials
Field preparations • Advocacy & key leader involvement • Set schedule, location and target • Observation of community and school environment
ACTIVITIESFLOWTOINCREASESANITATIONDEMANDBYUSINGCLTSMETHOD
Graphs of progresses in TSSM districts
With a strong local government commitment has resulted rapidly progress as shown in graphs.
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
2006 2007
2008 2009
2010
Pacitan Trenggalek Lumajang Bojonegoro
Affordable Latrine options
Lesson Learned
A blended intervention between demand generation and supply improvement will accelerate improved sanitation access
District government is the main actor in developing sanitation program through TSSM approach
Integrated innovation into existing mechanism is a key factor to ensure sustained sanitation program
Promotion strategy for national policy need to be strengthened to leverage local government on sanitation program
Identify and synergize all resources to strengthen local government capacity and accelerate improved sanitation access
Sanitation Supply
Sanitation Marketing (and Communication)�Activity Components
Monitoring the quality and cost through accreditation
Local sanitation market emerged
Print ad campaign Testimony of the winning
district
Sanitation award report
Masonry training reading materials
Product installation module
Informed Choice Catalogue
Formative Research Report
TSSM Marketing Manual
Communication Tools Menu
Accreditation logo
Suddenly stomachache
Installation module – the
video
Understanding what the �consumer wants to pay for
People understand “improved sanitation“ as a facility with gooseneck water seal, pour-flush type, with a septic tank built inside or outside the house
• Ease of cleaning • Prevent odor
• Scratch resistance
• 3 – 5 yr pit capacity
• Modern look
Price Recommendations
• The cost to acquire new basic facility with all the desired features seemed to work out at IDR 180,000 (USD18)
• The next upgrade could be available at an additional IDR 100,000 (USD10) – (Nielsen)
Understanding what the �consumer wants to pay for…(2)
Proposed Package Offering - Main Product
Upgradeable product concept to reduce barrier (in terms of price) to allow people to adopt permanent facility and upgrade it whenever they have excess money
The resulting �marketing strategy
Grade Option Features Price Level
Basic
Flush latrine squat pans with simple reinforced pit and gooseneck water seal
Squat pans: locally produced concrete or ceramic, available in various colors
Maximum at 180,000
Upgrade 1 Basic + Basic + 100,000 for upgrade (280,000 for complete installation)
Managing Resources for Competitive Prices
One – stop service reduces cost for consumers by providing them with two things: 1. Material supplies. By having several or collective orders from customers will increase bargaining power of the one-stop service provider when dealing with producers 2. On- site installation. It replaces the consumer’s cost of purchasing (distribution cost and margin of supplier) and labor cost for carting pre-made material such as concrete rings for lining pits and pit covers from local producers.
The resulting �marketing strategy…(2)
Getting market feedback
Partnership with Sumadi, a sanitation provider, with technical assistance from ITS, we are developing range of product to meet market preferences Sumadi started his business in 2001. Between 2001 – 07, the market did not respond as expected. Sales has been slow at average only 100 latrines installed / year Exposed by TSSM activities and intrigued by some key market research findings, he saw this as an opportunity the re-energize his business
Getting market feedback
Replicating �One-stop Sanitation Provider
Masonry training and Sanitation Entrepreneurship Participants: 1500 masons in 29 districts with the emphasize on basic sanitation and technical aspects of building latrine facility (held in mid year 2009) Sanitation entrepreneurship training to appointed providers representing districts. The training focus on upgradeable latrine product, promotion and selling skills, and simple book keeping.
(phase 1 was held in February and March 2010)
TSSM Monitoring
ForMDGmonitoring• An improved sanitation facility is one that hygienically
separates human excreta from human contact. • Shared and public facilities of any type are unimproved
sanitation.
TSSM translates “improved latrine” operationally as one that: 1) Does not contaminate water bodies 2) Prevents contact between human beings and human excreta. 3) Prevents access to feces by flies and other insect vectors, wild
and domestic animals. 4) Prevents foul odour.
What is “improved sanitation”?
1. All community households own and use improved latrines for disposal of all human excreta (including at schools).
2. No human feces are visible in the environment. 3. The community uses sanctions , rules or other means to check
and prevent Open Defecation by anyone. 4. The Community is using a transparent monitoring mechanism
to measure gains in household access to improved sanitation.
: A community is ODF when :
Communities
Sub-district/ Puskesmas (Community Health
Center)
District Health Office Monthly
Access/ODF Updates
LB-1 Form/
Community maps/
Registers
Community maps/
Registers
ODF verification
Community maps/
Registers
Province Health Office District Sanitation Performance
Benchmarking , with independent evaluator (JPIP)
District Health Office
periodic monitoring report
District Health Office
periodic monitoring report
District Health Office
periodic monitoring report
District Health Office
periodic monitoring report
Annual consolidation at Province level for assessing district sanitation performance
Monitoringatcommunity Compila/on&Repor/ng
(Puskesmas/SubdistricttoDistrict)
Social map Natural leader note
LB-1 form (Puskesmas/ sub-district)
LB-1 form (District)
SMSInforma/ongap?
Flows of Information
Community social map �provides raw data
District policy to give construction subsidy shown at last graph. Its Tuban district.
ODF achievement certificate awarded to verified communities by District Head (Bupati)
Thanks You