business model canvas for the "new newspaper" 2012 xm2 project kdg college
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Business model canvas
Key PartnersKey activitiesKey ResourcesValue propositionCustomer relationshipsChannelsCustomer segmentsCost structureRevenu streams
Key PartnersPostal serviceNews agencyYoutube, google..Other online media
Key activitiesLow cost and cheap digital newspaper tailor
made
Key resourcesFreelance journalistsPermanent journalistsBloggersUsers
Value propositionEnvironmental friendlyInstant newsCustomised newsObjectiveReliableSocially engagingReal life experienceCustomer made newsPodcasts, voice recorded news, telephone newsLocation related news past/present/future, linked to f.e.
google mapsDigital paper with automaticly updated news, video,
hollogram
Customer relationshipsFacebook pageOnline user / blogger of the monthPersonal discountsGiftcards
ChannelsLocal newspaper storeHyper marketsOnline shopAll newspaper distribution channelsBy smsToy shops
Customer segmentsPodcast :
18 - 40 News line : news by telephone
50 +ersDigital newspaper :
18-60Online :
Kids website : 6 - 12Regular simple news website : to lead to digital
newspaper (everyone)
Cost structureDigital newspaper must be cheaper than
tablet Lower costs because everything’s digital, no
real paper !Staff costsSmall office costs because most employees
work from homeOutsourcing to lower cost countries
Revenue streamsSubscriptionsDigital newspaper incomeUsers buy credit pointsmediadealsSelling news to other news agenciespay per 24 hoursInterim agencies pay for jobsite (part of the
newspaper)