Business Model Canvas

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1. My business model canvas1.1. SegmentsBusiness Model Canvas

Customer Segments

Value Propositions

Channels

Customer Relationships

Key Activities

Key Resources

Key Partners

Cost Structure

Revenue Stream

1.2. Canvas PanelImage

Business Model Canvas

Customer Segments

Farmers

-botanical garden

-consumer of organic products

sellers of organic products

Value Propositions

Newness

performance

customization

competitif price

Social Context

risk reduction

organic fertilezer

unique product which contains all the elements for natural growth of plants

-convenience and usability

Channels

Website, Mobile phone

facebook page

own channels direct distribution

Distributors

partners channels

Customer Relationships

-retention and acquisition customers by using marketing

-Boosting sales using upselling

Key Activities

Research

Development

Production

marketing

Sales and customers service

Data Center Operations Mgmt

Key Resources

-physical ressources: equipment local

-human resources

intellectual resources:

patent, IP, partnership

financial resources

Key Partners

-company Nalsya

-company TK fish

-rural commune Zinat

-British Council

- Madinati association

-École normale supérieure

Cost Structure

raw materiels

-commercial property rental

-consumption costs-

-transport

-Marketing and Sales

-profit for distributors

-purchase material

-salary

-website fees

-packing costs

-sell bags of 5kg/40 MAD

-sell bags of 25kg/160 MAD

Revenue Stream

product sales

transaction revenu

stakeholders ( customers, partners )