business insight and predictive analysis

1 © 2011 IBM Corporation

Business Insight and

Predictive Analysis

Dorian Dorian HodorogeaHodorogea (([email protected]@ro.ibm.com))

Business Analytics and Optimization PresalesBusiness Analytics and Optimization Presales


0-30% 30-50% Over 50%

Amount of information managers receive that has no value


Source: Accenture survey released January 4, 2007


0-30% 30-50% Over 50%





1-3 Hours Over 3 Hours0-30 min

How much time do managers wasteeach day, searching for information?How much time do managers waste

each day, searching for information?



0-30 min 1-3 Hours Over 3 Hours

Time managers waste each daysearching for information

Time managers waste each daysearching for information



0

20

40

60

80

100

0-30%

30-50%

OPTION ONE

OPTION TWO

OPTION THREEOPTION THREEOver 50%Over 50%


What percentage of managers accidentallyuse the wrong information at

least once a week?


least once a week?


0

20

40

60

80

100

0-30%

30-50%

OPTION ONE

OPTION TWO

OPTION THREEOPTION THREEOver 50%Over 50%


least once a week?


least once a week?



Financial Management

ExpenseManagement

RevenueManagement

Long Term Asset Management

PERFORMANCE

Performance ManagementPerformance Management


How are we doing?Financial Management

ExpenseManagement

RevenueManagement


PERFORMANCE



Why?


ExpenseManagement

RevenueManagement


PERFORMANCE



Why?


ExpenseManagement

RevenueManagement


PERFORMANCE

What should we be doing?



Performance Management Framework for Coordinated Decision Making

Finance

ProductDevelopment

Operations

HumanResources

IT/Systems

CustomerService

MarketingSales PERFORMANCE


A System for Performance Management

• Shared Understanding

• What has happened

• Why it happened

• What needs to be done

• What is likely to happen

• Information Prioritized by Strategy

Finance

ProductDevelopment

Operations

HumanResources

IT/Systems

CustomerService

MarketingSales PERFORMANCE


Performance Management Maturity ModelPerformance Management Maturity Model

AMR Research technology, people, process

Source: AMR Research BI/PM maturity model - technology, people, process


Step 1:Reacting

Step 2:Anticipating

Step 3:Collaborating

Step 4:Orchestrating

Where have we been?

• Project based departmental approach

• Function-specific metrics

• Use of spreadsheets/manual processes

• Focus on data access, reducing report cycle time

• Last business cycle view

Where are we now?

Where are we going?

Are we all on thesame page?





Where are we now?

• Projects more strategic, visible across depts.

• Functions are largely siloed

• VP-level accountability

• Tools & business process based -dashboards prominent

• Focus on bottom-lineperformance (cost savings);

• Current status view

Where are we going?


Step 1:Reacting

Step 2:Anticipating



Where have we been?











Where are we going?

• Multi-department, across silos

• Collaborative, accountable, coordinated

• Operational/financial metricsfrom the top

• Integrated planning - aligns resources across groups

• Focus on performance improvement

Step 1:Reacting

Step 2:Anticipating



Where are we now?







Where have we been?











• Performance culture exists

• Top down executive buy-in

• Single consistent view of the enterprise

• Goal setting cascades through operational areas

• Integration with service-level agreements

Step 1:Reacting

Step 2:Anticipating



Where are we going?

• Multi-department, across silos

• Collaborative, accountable, coordinated

• Operational/financial metricsfrom the top

• Integrated planning - aligns resources across groups

• Focus on performance improvement

Where are we now?







Where have we been?










Where have we been?

Where are we now?

Where are we going?


Step 1:Reacting

Step 2:Anticipating



?%

?%

?%?%





Where have we been?

Where are we now?

Where are we going?


35%

55%

7%3%



Step 1:Reacting

Step 2:Anticipating





WHAT IS NEEDED?WHAT IS NEEDED?

� Enterprise-class platform

� Reliable and scalable software that is low cost to deploy, manage and maintain

� Complete, consistent view of information, anytime, anywhere

� Capabilities for all user communities to ensure access to the right information for better decision-making

� Solutions based on Best Practices

� Analytic Applications, Services, Support and more that accelerate deployment and success


What Problems do Cognos and IBM Solve Together?Information On Demand Unlocks the Value of Information to Optimize Business for Competitive Advantage

An efficient and solid foundation for managing data and content

over its lifecycleOther Information

& Application Sources

Better BusinessOutcomes

Customer & Product Profitability

Workforce Optimization

Dynamic Supply Chain Multi-Channel

Marketing

Financial Risk Insight

Business Optimization

Flexible Architecture for Leveraging Existing Investments

Establish accurate, trusted information for a single version of

the truth, managed over time

Leverage information to better understand and optimize

business performance


All Capabilities in One Product All Capabilities in One Product

• Query

• Reporting

• Analysis

• Dashboarding

• Scorecards

• Event Management

• Planning & Budgeting

• Consolidation• Statistics and Predictive Analysis

Eliminates need for multiple tools,

lowering costs and easing standardization


BlueprintsBlueprints


Our Commitment:Our Commitment:

• Innovation that drives performance

• Solutions for your success

• Partnership for the journey


Thank You!