Marketing in Digital AgeInformation Systems and Organizations Copetetive Advantage

Mihail Ciobanu 1419320 Business Management Business Information Systems

Introduction• 21st century Marketing

Fig.1

Infrormation Systems vs. Marekting• Traditional marketing Vs. Digital Marketing Fig.2

Traditional Mareting vs Digital Marketing• Traditional Mareting

investment/desinvestment• Digital Mareting Investment

http://seriouslysimplemarketing.com/traditional-vs-online-marketing/

Fig.3

Audience Price

• Traditional Marketing • Average $450 per 2000

Audience

• Digital Marketing• Average $62.5 per 2000

Audience

Fig.4

Benefits and Disadvantage of a Digital Age

• Benefits• Lower Price• Bigger Market• Bigger Targets• More Income• Easier to access to new

Markets/ costumers• Responsiveness to new

challenges

• Disadvantage• Intense Competition• Volatile Market• Bigger Market Can bring

major Challenges

Fig.5

The impact of IS in Organizations• Easy entrans to New rivals • New oportunities to create products/ services• Transfromations of the businesses mind-sets• Value Chain effectiveness• New Business Models

Fig.6

Conclusion

• IS and competetive advantage Advantage• Traditional Marketing vs Digital Marketing• IS and 21st century organizations. Fig.7

References• Barnes, B., Marshall, G. W and Solomon, M. R . (2009) Marketing: Real

People, real decisions. 1st edn. Harlow, England: Prentice Hall• http://seriouslysimplemarketing.com/traditional-vs-online-marketing/• Chaffey, D. (2011) E-Business and E-Commerce Management: Strategy,

Implementation and Practice. (5th edition). Prentice Hall. ISBN: 9780273752011

• Jac Depczyk, (13/11/2015) (online)Feb, 2010 , A Different Game, The Economist