The SaaS Delivery Experts

Keynote Presentation

Business in the Cloud

SaaS Summit 2007

Treb RyanCEO, OpSource

SaaS Summit 2007 Keynote Slide 2

Business in the Cloud

• Web companies ≠software companies

• Services ≠ infrastructure

• On-linedevelopment

SaaS Summit 2007 Keynote Slide 3

Business Web

Software On-

Demand≠

SaaS Summit 2007 Keynote Slide 4

Business Web ≠ Software on-demand

• All things to all people• Internally focused

• Web-based on-boarding• Collaboration• Community

Web Technologies

• Out-bound• Big sales• Lengthy integration

• In-bound• Attract users• Easy sign-up• Grow customers

Sales and Marketing

• Major release focused• Multi-platform

• Iterative• Agile• Stable

DevelopmentSoftware CompanyWeb Company

SaaS Summit 2007 Keynote Slide 5

SaaS delivers more than software

• Hardware– Systems– Storage– Connectivity

• Infrastructure software– Database– Analytics– Integration

• Services– Support– Security– Certifications

SaaS Summit 2007 Keynote Slide 6

Services Infrastructure≠

SaaS Summit 2007 Keynote Slide 7

Services ≠ Infrastructure

• Offered like SaaS– Easy to Adopt– SOA

• Sold and installed• Long integrations

Delivery

• User-based• Transaction-based• Pay-as-you-go

• Large cap-ex• Maintenance contracts

Price Structure

• Focused on problem solved

– User management– Billing– Analytics

• Focused on elements provided:

– Disk– Compute– Connectivity

SolutionOn-Demand ServiceEnterprise Infrastructure

SaaS Summit 2007 Keynote Slide 8

All IT building blocks will become services

• Hardware Components• Stack Components

– DB, OS• Supporting Software

– Analytics– Document

management– Billing

• Service Components– Billing– Customer support– Satisfaction surveys

SaaS Summit 2007 Keynote Slide 9

The change has already begun

• Hardware as a Service– Amazon S3: online storage

• Online service offerings– Aria Solutions: customer

interaction management• Infrastructure software services

– WebEx;Visual Mining; Business Objects;

SaaS Summit 2007 Keynote Slide 10

Three “must-haves” for Business in the Cloud

• Available over the Web– Web-based interfaces– SOA interconnections– On-line ordering

• Solutions not components– Focus on the problem solved

not the tools used to get there• Success-based pricing

– Based on end-customer adoption not the absorption of resources

SaaS Summit 2007 Keynote Slide 11

Result: 70% reduction in development efforts

• SaaS– Eliminates cross-platform

development, integration and testing

• Business in the Cloud– Eliminates analytics,

billing, support• Software companies can

focus exclusively on solving business problems

SaaS Summit 2007 Keynote Slide 12

OptimalOn-Demand

2.0

SaaS Summit 2007 Keynote Slide 13

Introducing Optimal On-Demand 2.0: OpSource in the Cloud

• Developed as an application

• Interconnection occurs through the Optimal Services Bus

• Interaction occurs through a new, SaaS interface

SaaS Summit 2007 Keynote Slide 14

Introducing Optimal On-Demand 2.0: OpSource in the Cloud

• Analytics• Billing• Health• New level of

customer interconnection (via Optimal Services Bus)

SaaS Summit 2007 Keynote Slide 15

Introducing Optimal On-Demand 2.0: Web Services delivers ease-of-use

• All functionality delivered via standard Web Services implementation

• You don’t have to change the way you program your products

SaaS Summit 2007 Keynote Slide 16

Q&A