business impact (nordic apis april 2014)
TRANSCRIPT
PRESENTED BY ANDREAS KROHN
Business Impactof Private, Partner & Public APIs
Technology should serve the business
Where is the ROI?
0%
25%
50%
75%
100%
Private Partner PublicNumber of APIs ROI Number of APIs ROI Number of APIs ROI
Warning: Extremely unscientific content used just to make a point
probably not true
0%
25%
50%
75%
100%
Private Partner PublicNumber of APIs ROI Number of APIs ROI Number of APIs ROI
Warning: Extremely unscientific content used just to make a point
probably closer to the truth
definition
Private APIs
‣ Internal to an org.
‣Known trusted users
‣No business relationships
definition custom
Private APIs
‣ 1 API - 1 client
‣Specific tech. solution
‣Business impact: None
definition custom
self-serve
Private APIs
‣Designed from outside in
‣ Internal resource portal
‣SOA is action
‣ Impact: Medium - High
definition
Partner APIs
‣Used by trusted partners
‣Few, known users
‣Manual business relationships
definition integration
Partner APIs
‣Easy, fast integrations
‣New opportunities
‣ Impact: High
definition integration good start
Partner APIs
‣Starting point for public APIs
‣Collect feedback
definition integration good start
internal use
Partner APIs
‣Also use internally
‣Self-service
definition !
!
!
Public APIs
‣Open to everyone
‣ (as long as they pay)
‣Automatic business relationships
definition for everyone
!
!
!
Public APIs
‣You don’t know how the API will be used
‣Usage rates are critical
‣ Impact: Very high?
definition for everyone for partners
!
!
!
Public APIs
‣Users can be partners
‣Manual business relationships
definition for everyone for partners internal use
!
!
Public APIs
‣Use public APIs internally
‣ If you don’t something is very very very wrong
Business relationship Fullfillment Potential
Business ImpactRealistic
Business Impact
Private (custom)
Manual (internal) Manual None None
Private (self-serve)
Automatic (internal) Automatic High
(for big companies) Medium
Partner Manual Automatic High High
Public Automatic Automatic Very high Medium
more public !
!
!
How to change an API
‣Designed from outside in
‣Licenses, pricing, security, documentation…
more public more private
!
!
How to change an API
‣Potential backlash
‣Communicate in time
‣Turn key users into trusted partners
Mix & match as appropriate
