impact of 2008 crisis on mobile operators in nordic-baltic region_presentation
DESCRIPTION
The thesis is dedicated to the analysis of the impact of 2008 crisis on 4 mobile operators in Nordic-Baltic region.TRANSCRIPT
THE IMPACT OF THE CURRENT CRISISTHE IMPACT OF THE CURRENT CRISIS ON THE ICT INDUSTRY IN THE NORDIC-BALTIC REGION
AN EXAMPLE OF MOBILE OPERATORS
IN FINLAND AND SWEDEN VS LATVIA AND ESTONIAIN FINLAND AND SWEDEN VS LATVIA AND ESTONIA
AM SMIB 2007 – 2008, Part-TimeBy: Olga EFREMENKO
Director: Serge BESANGER, PhD
CONTENT
Smart RegionGlobal CrisisCrisis in the four countries
Impact of ICT on GDP growthICT in the four countries
Mobile Services – TrendsMobile Services in the four countries
S fMobile Services – Impact of the crisisMobile Services – Recommendations by Analysts
Gl b l Vi i f th f C iGlobal Vision of the four CompaniesMobile Segment – Revenues and ProfitsMobile Segment – Positioning in the four markets
Financial StructureGlobal VisionResponse of the marketsResponse of the markets
Conclusion
SMART REGION - PROSPEROUS FUTUREEconomic success of Baltic countries
EU accessionmarkets liberalizationimportant FDIs inflows from Nordics
350400450500
Current GDP, in bln USD
plow labor cost
Important GDP growth
Example of FDI 100150200250300350
Example of FDIEstonia: 21,5% of GDP in 2005
Cooperation between Baltic and Nordic countries
050
2004 2005 2006 2007
Latvia Estonia Finland Sweden
Source : IMFIndex of Economic Freedom by Fraser Institute
Finland Sweden Estonia Latvia FDIs, 2004-2006
A region with prosperous future in 2007
Finland Sweden Estonia Latvia7,7 7,4 7,9 7,3
15,0%
20,0%
25,0%
A region with prosperous future in 2007The most competitive economies in the worldSophisticated companiesStrong assets baseStrong innovative capacity
0,0%
5,0%
10,0%
2004 2005 2006Latvia Estonia Finland SwedenStrong innovative capacity
High professional skills Source : WTO, 2009
Latvia Estonia Finland Sweden
GLOBAL CRISISTransmission of stress
Global imbalance of payment
IMF: “Global imbalances may have been a factor behind the buildup of macroeconomic and financial excesses that led to the crisis.”
Transmission of the Financial Stresscapital outflows from emerging economydeclines in exports to advanced economiesp
More vulnerable emerging economiesDouble exposure
bank lending exposure to advanced economiesbank lending exposure to advanced economies Twin, current account and fiscal, deficit
Bank lending in Latvia, in % Exposure to crisis, 2002–06
Source : IMF
CRISIS IN THE 4 COUNTRIESCurrent account balance in bln USD20
NORDICS BALTICS
Swedish banks => stopped Overheating economies in 2006
Current account balance, in bln USD
0
2004 2005 2006 2007 2008 2009 2010
Swedish banks => stopped lending operations in Baltics
Recession: in Q4’08 GDP growth in Finland 1 3% Sweden 2 4%
Overheating economies in 2006 Slowdown after foreign banks
stopped lending operations
Decline Increase-40
-20Finland SwedenEstonia LatviaWestern Europe EuroAreaCEE Central Europe
in Finland -1,3%, Sweden - 2,4%.
Trade balance: very serious situation
Finland’s exports - 14%
Decline Increase
loans availabilityreal estate,
construction activities
prices wages
=> weakened
Real GDP , History and Forecast
0
10
20
Finland s exports 14%Sweden’s exports -7,2%, Imports -5,4%
Sweden, Dec. 2008: an economic stimulus package
Recession: May 2008
Estonia: better stamina
consummation competitiveness
-20
-10
02004 2005 2006 2007 2008 2009 2010
Sweden Finland Euro AreaEstonia Latviap g
(employment and infrastructure) Estonia: better staminalower public debt at 3,8% vs 17% Latviahigher government reserves at 10%
Latvia, Dec. 2008: a rescue
Macroeconomic stability
package
Baltics painf l recessions
Source: Baltic Sea Region Report, 2008
- Baltics: painful recessions- Nordics: a stronger position
IMPACT OF ICT ON A GDP GROWTH
Link between ICT development and GDP growth
Production functionProduction function
Mobile telephony in economy growthwhere Qt - real Gross Value Added
KPt – investments in ICT, INF, OtherHLt - employmentB – efficiency
Mobile telephony in economy growth
McKinsey, 2006:
+8% to a nation’s GDP
GDP Growth
+8% to a nation s GDPx2 positive effect => emerging countries
Direct impact from mobile operators
where w - labor share
Indirect impact from mobile phonessoftware manufacturerscontent providerscontent providers end-user increased productivity
ICT investments as a main contributor to the GDP growth
ICT IN THE FOUR COUNTRIESNordic model for the rest of the worldNordic model for the rest of the world
GSM networks, Nokia and Ericssonhigh-skilled researchersinnovationinnovationwealthy economies with good welfare system
Baltic economic growth propelled the ICT developmentg p p pEstonia “the E-land of Skype, mobile payments and electronic ID cards”Latvia is lagged behind => potential for growth
Market environment in 4 countries Usage in 4 countries
Venture capital availability
Financial marketQuality of
Capacity for innovation
Extent of business I t t
Accessibility of digital t t
g
Financial market sophistication
Availability of latest
technologies
Intellectual property protection
scientific research institutions
Internet use
Government success in ICT promotion
Presence of ICT in government offices
content
technologies
High‐tech exportsLaws relating to
ICT
protection
Availability of government online
services
ICT use and government efficiency
Burden of government regulation
Extent and effect of taxation
Estonia Latvia Finland Sweden
Estonia Latvia Finland Sweden
Source of data: World Economic Forum by INSEAD, 2008
MOBILE SERVICES: FROM FIXED TO MOBILEF fi d t bil iFrom fixed to mobile services
Tele2: “more customers cut the cord and move from fixed to mobile services”.
Voice minutes in Western EuropeVoice minutes in Western Europe
Mobile broadband connections in Europe, 2008 vs 2014
European Customer of Mobile broadband in 2008 vs 2014
Will prevail:Will prevail:ConsumersPrepaid subscriptionsComplementary rather than new/substitutive
Source: Analysis Mason, 2009
MOBILE SERVICES: DATA REVOLUTIONMobile Market Revenue sources in Western Europe
Mobile data (non-voice): services with high value addedInternet (emails, browsing), video, photos, music
TV on mobileSocial networking
Mobile Market Revenue sources in Western Europe
g
ConsummationVoice, SMS: unchangedMobile data: fast growth (2006), principal driver for the future
Revenues in Western Europe
Total Mobile services revenues: x2 in 10 years
Non-voice ARPU from high value-added services
y
Sources of ARPUsubscription feevoice (+possible connection fees)Mobile dataSMS
Non-voice ARPU share2002: 13% of total ARPU2012: 33% of total ARPU (forecast)2012: 33% of total ARPU (forecast)
Next 5 years Analysis Mason:
Source: Analysis Mason, 2007
Next 5 years, Analysis Mason: - less pronounced disparities in ARPU rates- the ARPU will fall-Mobile broadband: 5,7% of telecoms revenues (vs 1,7%)
MOBILE SERVICES: COMPETITIONIntense Technology competition
Growing demand speed increase upgrades
Speeds by technology
2G- GSM 2,5G – GPRS 3G – UMTS 3,5G - HSPDA
9,6 Kb/s 115 Kb/s 2 Mb/s 7,2 Mb/s
Fierce Price competition
The prices are falling down in EU: -26% in 3 years
Main factors of the prices decline: Also affecting the prices:Main factors of the prices decline:growth of the mobile broadbandnew actors (low-cost)
Also affecting the prices:network coveragespeed
MOBILE SERVICES IN THE FOUR COUNTRIES
Mature markets withhigh penetration
Faster growth in Baltics2001: 80% in Finland and Sweden
40% in Estonia, 28% in Latvia
3G subscriptions in 20073G subscriptions in 2007higher than EU average in Sweden and Finlandlow in Estonia (4,3%) => high potential
Lowest and declining pricesFinland, Sweden and Estonia: the lowest prices in EUFinnish prices were the lowest in EU
150 0
200,0
250,0
30,00
35,00
40,00
45,00
Finland
Sweden
Development of Price Type 1, EUR/month 3 price types of mobile calls, Apr.2008, EUR/ month
50,0
100,0
150,0
10 00
15,00
20,00
25,00
, Sweden
Denmark
Norway
0,0Finland Estonia Sweden Denmark Norway Switzerland Spain Italy Av 19 EU
Price Type 1 12,7 15,7 13,6 16,7 16,0 42,4 35,2 31,9 29,2
Price Type 2 19,9 35,3 26,6 33,0 34,4 74,0 78,4 72,7 54,7
Price Type 3 51,9 92,5 62,8 125,7 121,5 128,6 228,0 234,6 145,9
0,00
5,00
10,00
2005 2006 2007 2008
Average of 19 EU countries
MOBILE SERVICES IN NORDICS AND BALTICSNORDICS BALTICS
Heavy investments by Nordic operatorsMobile broadband th t t fi d
Fixed replaced in 5 yearsFixed call minutes: 30% Finland, 75% Sweden
NORDICS BALTICS
as a threat to fixed
Mobile voice price premium below 0% in 2 years
CompetitionHHI:
Mobile-only households - Latvia: 52%- Estonia : 35% in 2008
Intense competition,especiallyvalue-added services
Competition “The mobile communications services market operates under severe competition ”market operates under severe competition.“The profit margins are eroding year by year.”
low-cost to prevent leaving for competitors
Finland the leaderMobile-only: 47% in 20051st to launch 2G; 2,5G; SMS, mobile TV (2005)
highly valuable customers
Estonia the leader
; , ; , ( )2006 – mobile TV in Sweden
- Mature markets with decreasing prices and high competition- ARPU: declined voice compensated by increased non-voice revenues
MOBILE SERVICES: IMPACT OF THE CURRENT CRISIS
Supply side: Mixed messages
Europe, End 2008 - optimistic view: financially strong operators, fast growing traffic (iPhone)
Global vision: less optimistic
End 2008, ITU: ”The global economic downturn may slow the rapid move to 3G and other new technologies.”March 2009: are getting impacted by the crisis
restricted access to capitalrestricted access to capital consumers limited spendingcost reduction plans
Investments: different opinionsInvestments: different opinions
TeliaSonera - Higher speeds require continued driving investments in the industryNokia - Infrastructure investments by -5% in 2009Analysis Mason - More disciplined investments in next-generation networks and technologiesM.Agrawal - Right time for new services and investments as opportunities (mobile)
Demand side: more difficult to predict
NORDICS BALTICSIDC on the crisis:
''M bil b db d k i h N di i d
BuddeComm’s on the crisis:
lower consummation and increased funding costs for''Mobile broadband … market in the Nordics is expected continue the strong development …”.
lower consummation and increased funding costs for CAPEX and/or operating activities
“…voice and broadband will cushion most telecom service providers from decreasing consumer spending”.
MOBILE SERVICES: RECOMMENDATIONS BY ANALYSTS
Focus on delivering value: price as the dominant factor to select a service provider
Focus on core products: nice-to-have services are discretional due to reduced spending
Cost control:serious threat for the companies with heavy debtsto build up cash reserves
Competition: market consolidationCompetition: market consolidation“…struggling players may be acquired at a reduced price.”
“By keeping internal costs under control and focusing on recession-friendly products, operators can protect themselves from the worst implications of the forthcoming recession and discourage unwanted suitors.”
Analysis Mason
MOBILE SERVICES: OUR INVESTIGATIONS
Impact in Nordic and Baltic markets ? If yes similar?Impact in Nordic and Baltic markets ? If yes, similar?
Sales affected?
Profitability margins similar to the previous years?
Have actors already suffered and benefited from the crisis?
Ch i k t iti i f th t ?Changes in market positioning of the actors ?
Investments cuts or raises?
Financial health for 2009?
CEOS ABOUT THE CRISIS AND RESULTSHarri Koponen the President and CEO Lars Nyberg President and CEOHarri Koponen, the President and CEO
“The company has not yet been affected by thecurrent turmoil and customers are still demandingtelecom services in a similar manner as before.”
Lars Nyberg, President and CEO
“We reported record high earnings for the fourthquarter and the full year... The worseningeconomic trends, particularly in the Baltic
i h d i l ff icountries, had no material effect on usage in ourmarkets in 2008”.
Veli-Matti Mattila, President and CEOValdo Kalm, Chairman of the Management Board
“…economic crisis has had less impact on the“… the telecom operator business did not suffersignificant amounts of economic instability duringthe report year.
…ELISA’s revenue decreased by 5% in 2008. Reasonsi l d d l bil i t ti f b th i Fi l d
…economic crisis has had less impact on thetelecommunications sector than on the economy generally. 2008was successful for telecommunications companies on the whole andthe market continued to grow. However, a reduction in demand didappear in the private segment and by the end of the year, also in thebusiness segment… However, the impact of the economic
…included lower mobile interconnection fees both in Finlandand Estonia, as well as declined equipment sales anddecreases in the number of traditional fixed networksubscriptions and the volume of traffic.”
g , precession was added to the natural deceleration of the growth oftraditional communications services, and therefore, new fields ofactivity are increasingly playing an important role in the revenuesof telecommunications companies.”
Size of the companies by total revenues, in EUR
8000
10000
12000
2000
4000
6000
TELIASONERA TELE2 ELISA EESTI
2008 10017 3820 1485 396
2007 8902 3701 1568 400
2006 8414 3641 1518 369
0
GLOBAL VIEW OF THE COMPANIES
Leader in Nordics, Baltics, Eurasia (Sweden)
Strategy: to maintain its leading position focusing on
Alternative operator in Nordics, Baltics, Russia, Central and Western Europe (Sweden)
Strategy: to maintain its leading position …focusing on …migration from traditional fixed telephony to mobile…, deliveringhigh speed mobile data services….
Low cost companies
DNA: a challenger, a fast-mover
Mission: to provide price leading and easy to use communication services
Nordics: cash cow + test bed for new servicesSweden Finland Estonia Latvia
Mobile
FixedFixed
Other(IT solutions)
Largest local holding of telecoms and IT companies (Estonia)Market leader in Finland, operates in Nordics, Baltics, Russia
(Finland)Largest local holding of telecoms and IT companies (Estonia)
EMT - largest mobile operator, the 1st 3G networkElion - leader in the fixed-line market
(Finland)
Finland: market leader in 3G
Estonia:TeliaSonera is the shareholder at 60%
Estonia:Best 2G network
SEGMENTS IN 2008
Sales by Segment
Mobile segment is a significant part of each portfolio
Operating Income by Segment
Operating Income comes also largely from this segmentMobile segment is a significant part of each portfolio
TeliaSonera: Mobile, Fixed: 45% each, Eurasia 10%
Tele2: Mobile 60%, Fixed 15%, Other 20%
ELISA: Mobile 62% Fixed 38%
Operating Income comes also largely from this segment
TeliaSonera: Eurasia 48%, Mobile 33%, Fixed 19%
Tele2: Mobile at 60% covers -40% fm Fixed + Other
ELISA: Mobile at 57% and Fixed at 43%ELISA: Mobile 62%, Fixed 38%
EESTI: Mobile 48%, Fixed 47%
ELISA: Mobile at 57% and Fixed at 43%
EESTI: Mobile at 63% and 34% at Fixed
60%
80%
100%
60%
80%
100%
20%
40%
60%
20%
40%
60%
TELIASONERA TELE2 ELISA EESTI-20%
0%
TELIASONERA TELE2 ELISA EESTI-40%
-20%
0%
Other 964 869 -49 18Fixe 4346 591 615 187Mobile 4707 2366 919 191
TELIASONERA TELE2 ELISA EESTIOther 1327 -194 -4 3Fixe 522 -112 117 40Mobile 921 472 151 74
MOBILE SEGMENT: MARKET SHARES
Market Shares in 2007
Leading TeliaSonera: present in each market TELE2TELENOR
21
TRE 8 ELISA20
DNA 5OTHERS 2,5 OTHERS 5 OTHERS 3 OTHERS 8
Leading TeliaSonera: present in each market
Nordics: through its trademark
Baltics: as a shareholder
TELE225
TELE229
TELE246
21ELISA
50
a t cs as a s a e o deTELIASONERA
43TELIASONERA
40
TELIASONERA48
TELIASONERA46
Share of each market in Global Sales
SWEDEN FINLAND ESTONIA LATVIA
Nordics: the “cash cow region” for Tele2 and TeliaSonera. Elisa’s share in Finland: 50%
Together 3 Baltic countries represent 16% and 18% of total sales for TeliaSonera and Tele2
MOBILE SEGMENT: REVENUES
RevenuesGood global revenues for TeliaSonera and Tele2, but negative for ELISA
and EESTI
Net Sales Changes in Mobile Segment, 2008 vs 2007
20 0%
Region: the performance is lower than the global oneNordics: slight increase, no impact of the crisisBaltics: affected by the strong economic downturn -5,0%
0,0%5,0%
10,0%15,0%20,0%
Baltics: affected by the strong economic downturn
TeliaSonera about Baltics: weaker economic development affected equipment sales , th d li d d t th l i
TeliaSone
raTele2 ELIS
A
TeliaSone
raTele2
TeliaSone
ra
ELISA
TeliaSone
raTele2 Tele2 ELIS
AEES
TI
Global Sweden Finland Latvia Estonia
-20,0%-15,0%-10,0%
the revenue declined due to the lower prices and in case of Estonia, to lower interconnection fees.
Global Sweden Finland Latvia Estonia
Q4'08vsQ4'07 Chg 10,0% 14,9% -7,5% 5,0% 1,9% 1,0% -7,5% -1,0% 15,7% -6,7% -14,8% -8,7%FY08vsFY07 Chg 8,0% 15,4% -6,2% 3,0% 6,4% 1,0% -6,2% -1,0% 12,2% -3,2% -12,0% -5,7%
25%
Zoom on Non-voice revenues* of TeliaSonera
Increasing trend for the 4 markets: Finland: largest revenues
5%10%15%20%25%
Finland: largest revenues Sweden: largest growth Latvia: stableEstonia: lowest revenues
Q4 Q3 Q2 Q1 Q4 Q3 Q2 Q1
2008 2007Sweden 19% 17% 16% 17% 13% 13% 11% 11%Finland 21% 17% 18% 18% 17% 16% 15% 15%
0%
*SMS, MMS, mobile-data, content and other non-voice services
Finland 21% 17% 18% 18% 17% 16% 15% 15%Latvia 16% 15% 15% 16% 15% 15% 13% 15%Estonia 12% 11% 10% 11% 10% 8% 8% 8%
MOBILE SEGMENT: PROFITS
EBITDAEBITDA
Global EBITDA changes: “+” TeliaSonera,Tele2,EESTI, “-” ELISATeliaSonera higher sales and improved cost efficiencyElisa effect of interconnection fees changes Telia ELIS Telia Telia ELIS Telia Tele ELIS EES
‐40,0%‐30,0%‐20,0%‐10,0%0,0%10,0%20,0%30,0%40,0%
g
Region: general opposite, declining trend (Q4’08!)Nordics: “+” the highest: +7%Baltics: “-”, the lowest: -12,5%
Sonera
Tele2 ELISA Sone
raTele2 Sone
ra
ELISA Sone
ra
Tele 2 Tele2 ELIS
AEESTI
GLOBAL Sweden Finland Latvia Estonia
CHG Q4'08 vs Q4'07 24,2% 19,4% -1,8% -5,7% 34,4% 4,5% -1,4% 0,6% -33,3%-11,1%15,5%
CHG FY'08 vs FY'07 10,1% 22,2%-11,0% 2,5% 1,8% 6,9% -2,9% -5,5% -12,5%-4,3% 2,8% 1,9%
EBITDA margins
Gl b l i h i i t d i FY’08Global margins have an increasing tendency in FY’08Region:
higher than the global marginssometimes the opposite, declining trend
Customers
Global high increase in subscriptions 6000Global high increase in subscriptionsTele2 +14%, TeliaSonera +10%, ELISA +8%
Nordics: similar trend at +8%+11% Baltics: lighter increases +2%+5% in Estonia, +4% to -1,4% in Latvia
T li S th i th B lti t i i d l l 0100020003000400050006000
TeliaSonera: usage growth in the Baltic countries remained largely unaffected by the weaker economic development.
TeliaSonera Tele2 TeliaS
onera ELISA TeliaSonera Tele2 Tele2 ELISA EESTI
Sweden Finland Latvia Estonia
FY 2008 5334 3358 2676 2541 1056 1106 502 337 779FY 2007 4807 3099 2449 2334 1015 1122 492 322 765
0
MOBILE SEGMENT: REVENUE & PROFITS PER CUSTOMER
ARPU
Lower than global ARPU in the 4 markets (except Tele2). 25,0
30,0
35,0
As predicted by the analysts, the ARPU had-a declining trend with the amplitude of +2% -7%
except Tele2 Latvia-an adjusting tendency to move towards EUR 20 5,0
10,0
15,0
20,0
an adjusting tendency to move towards EUR 20
Other observations:the lowest global ARPU at Tele2Tele2 Latvia: the only ARPU +19% (in EUR)
TeliaSone
ra
Tele 2
ELISA
TeliaSone
raTele2
TeliaSone
ra
ELISA
TeliaSone
ra
Tele 2 Tele2 ELIS
AEES
TI
GLOBAL Sweden Finland Latvia Estonia
FY 2008 26 4 11 0 26 6 20 1 18 6 29 9 15 1 20 1 13 6 16 8 24 5 25 2
0,0
y ( )ELISA Estonia: the strongest decrease at -16%TeliaSonera Finland: the highest ARPU despite lowest prices
FY 2008 26,4 11,0 26,6 20,1 18,6 29,9 15,1 20,1 13,6 16,8 24,5 25,2FY 2007 28,1 11,4 30,7 20,7 18,1 30,8 17,5 20,1 11,4 16,9 29,2 27,2
140
EBITDA per customer
Global trends:ELISA: the biggest loss (-18%) but the highest profit (EUR 92)
20406080
100120140
Tele2: best performance (+12%) but the weakest profit (EUR 32)
The Region performs better than the global averageexcept ELISA Finland
TeliaSoner
aTele2 ELIS
A
TeliaSoner
aTele2
TeliaSoner
a
ELISA
TeliaSoner
a
Tele 2 Tele2 ELIS
AEEST
I
GLOBAL Sweden Finland Latvia Estonia
FY 2008 88 32 92 90 76 111 58 104 56 64 110 116
020
TeliaSonera: the leader with the highest profits in each marketEUR90 in Sweden - EUR116 in Estonia
* Figures are translated into EUR for Tele2, TeliaSonera reporting in SEK, average exchange rates SEK/EUR used are for FY 2008: 9,67, for FY 2007: 9,24
FY 2008 88 32 92 90 76 111 58 104 56 64 110 116FY 2007 83 29 113 93 78 109 65 109 61 65 112 116
POSITIONING IN SWEDEN
MARKET POSITION
Swedes switch from Fixed to Mobile servicesBoth companies gained shares due to higher mobile data
TELIASONERA FY'08TELIASONER
A FY'0714000
16000
Sales, Number of the customers, EBITDA as the size of balls
TeliaSonera: maintained its leading position Customers +11%, Sales +3,3%, EBITDA +2,5%
Tele2 is evolving fasterCustomer base +8 4% Sales +6 4% EBITDA +2% TELE2 8000
10000
12000
thds
SE
K
Customer base +8,4%, Sales +6,4%, EBITDA +2%
PROFITABILITY PER CUSTOMER
FY'08
TELE2 FY'07
4000
6000
8000
Sal
es, i
n t
Declined profitability: subscriptions grew faster than the global revenuesSmaller distance: leading TeliaSonera approached Tele2’s
TeliaSonera - significant losses: ARPU -7%, EBITDA/customer -8% Tele2 slight loss in ARPU and significant loss in profit : ARPU 2%
0
2000
0 1000 2000 3000 4000 5000 6000 7000
Number of the customers
Tele2 - slight loss in ARPU and significant loss in profit : ARPU - 2%, EBITDA/customer -6%.
STRATEGY
Tele2 FY'07
70
80
90
100
stom
er, i
n S
EK
STRATEGY
Continued investments into 4G networks + capacities
TeliaSonera: network development (4G in Stockholm); efficiency plan (-1900 jobs)
TeliaSonera FY'08Tele2
FY'08
TeliaSonera FY'07
30
40
50
60
y E
BIT
DA
per
cus
Tele2: x2 CAPEX to EUR 87 mln
Normal market development, no signs of the crisis0
10
20
180,0 190,0 200,0 210,0 220,0 230,0M
onth
ly
ARPU, in SEK
POSITIONING IN FINLAND
Sales Number of the customers EBITDA as the size of balls
MARKET POSITION
Regulatory interventions offset the sales gained by higher subscriptions and usage of mobile data
Sales, Number of the customers, EBITDA as the size of balls
TELIASONERA FY'07
TELIASONERA FY'08
1000
1200
URob e data
A big move in subscriptions acquisition, almost equal customer bases
TeliaSonera: strengthened Customers +9%, Sales +6%, EBITDA +12%
ELISA FY'07 ELISA
FY'08600
800
Sal
es,
in th
ds E
ELISA: weakenedCustomer base +9%, Sales -6%, EBITDA -3% due to reduced interconnection
fees and equipment sales
PROFITABILITY PER CUSTOMER200
400
Number of the customersPROFITABILITY PER CUSTOMER
Improved for TeliaSonera and highly reduced for ELISA
TeliaSonera : ARPU -3%, EBITDA/customer +2,3%
0
2200 2300 2400 2500 2600 2700 2800
Number of the customers
T li S12
ELISA : ARPU - 14%, EBITDA/customer -11% due to increased subscriptions, lower interconnection fees from other operators.
STRATEGYTeliaSonera FY'07
TeliaSonera FY'08
8
10
ser,
in E
UR
STRATEGY
Continued investments into network by both players
TeliaSonera: continued investments
ra FY'07
ELISA FY'08
ELISA FY'07
2
4
6
hly
EB
ITD
A p
er u
s
ELISA: CAPEX +13% in FY’08, +17% in Q4’08 => 3G network + new services to re-gain the market position in 2009
Normal market development except declined equipment sales for ELISA0
2
0,0 10,0 20,0 30,0 40,0M
onth
ARPU, in EUR
POSITIONING IN ESTONIA
Sales Number of the customers EBITDA as the size of balls
MARKET POSITION
Challenging market conditions due to weakened economic situation (Q4’08!) : consumer behavior, regulations, lower equipment sales, price pressure
Decreased revenues an opposite to the global companies’ trend
Sales, Number of the customers, EBITDA as the size of balls
EESTI FY'07
250
300
RDecreased revenues, an opposite to the global companies trendMaintained positions regarding to each other Slightly gained customers
EESTI: leader, maintained (3G iPhone)Customers +2%, Sales -6% (-9% Q4’08), EBITDA +2%
EESTI FY'08
ELISA FY'07 TELE2 FY'08**
150
200
es,
in th
ds E
UR
Tele2 : price leader, maintainedCustomers +2%, Sales -3% (-11% Q4’08), EBITDA -4%
ELISA: weakenedCustomers +5%, Sales -12%(-15% Q4’08) (interc. fees), EBITDA +3%
ELISA FY'08
TELE2 FY'07
50
100 Sal
e
( ) ( )
PROFITABILITY PER CUSTOMER
Revenues per subscriber decreased except Tele2, profits stood almost unchanged:
00 200 400 600 800 1000
Number of the customers, thds
EESTI FY'08
EESTI FY'07
12p p p g
EESTI: ARPU -7%, unchanged EBITDA/customerTele2: price leader & high-value segments ARPU -1% & EBITDA/customerELISA: ARPU -16%, EBITDA/customer -2%
ELISA
FY 08
Tele2 FY'07 ELISA
FY'07
FY 07
8
10
user
,EU
R
STRATEGY
EESTI: CAPEX -13% (EUR 48 mln), new 3G in big cities, 2G improvementTele2 : CAPEX +79% (EUR 19 mln), focus on business segment ELISA: CAPEX +26% (EUR 15 mln) to re gain the market share focus on prepaid products
Tele2 FY'08
FY'08 FY'07
4
6
thly
EB
ITD
A p
er u
ELISA: CAPEX +26% (EUR 15 mln), to re-gain the market share, focus on prepaid products, business segment and mobile data.
Impacted by the crisis 0
2
0,0 10,0 20,0 30,0 40,0M
ont
ARPU, in EUR
POSITIONING IN LATVIA
Sales Number of the customers EBITDA as the size of ballsMARKET POSITION
Violent crisis, challenging economic conditions (Q4’08!)Fierce price competitionBoth actors approached each other
TELIASONERA FY'07
TELIASONERA FY'08
3000
3500
Sales, Number of the customers, EBITDA as the size of balls
Both actors approached each other
TeliaSonera: leader in sales (iPhone 3G), improvedCustomers +4%, Sales – 1% (FY’08, Q4’08) due to fierce competition, lower
terminal sales, EBITDA -5,5% despite lower costs
TELE2 FY'08
1500
2000
2500
s SEK
Tele2 : leader in number of customers, improvedAggressive strategy by increased marketing activities => high-value ARPU customers
Customers – 1,4%, Sales +12% (FY’08), +16% (Q4’08), EBITDA -12,5%TELE2 FY'07
500
1000
Sales in
thd
Number of the customers
PROFITABILITY PER CUSTOMER
Reduced distance
TeliaSonera - higher profitability per customer: + 41% sales +83% profit
0
980 1000 1020 1040 1060 1080 1100 1120 1140
TeliaSonera FY'07
120,00
KTeliaSonera higher profitability per customer: 41% sales 83% profitARPU -5%, EBITDA/customer -9%
Tele2 is the only player to gain ARPU contrary market trendsARPU + 19% in EUR, +14% in SEK, EBITDA/customer -11%
TeliaSoneFY'08
ra FY 07
Tele2 FY'07
80,00
100,00
per u
ser,
In S
EK
STRATEGY
Tele 2: CAPEX +64% (EUR 21 mln) in FY’08, x2 in Q4’ 08 (EUR 6 mln). The recession as an opportunity: price-sensitive customers, business segment, state companies
TeliaSonera: no info
ra FY'08
Tele2 FY'08
20 00
40,00
60,00
Mon
thly
EB
ITD
A
Impacted by the crisis0,00
20,00
0,0 50,0 100,0 150,0 200,0 250,0 300,0
ARPU, in SEK
FINANCIAL STRUCTURE – SHORT TERM
IMF about companies’ financial health worldwide : the crisis deteriorated balance sheetsliquidity
Current Ratio: deteriorated for 3 companiesEESTI: in a very safe positiony pTele2: at the highest risk
Operating Cash Flow Ratio: all companies, except TeliaSonera, improved their operating cycles
EESTI: the strongestTele2: improved but still at riskTele2: improved but still at riskELISA: improved the results
Current ratio + OCFCurrent ratio + OCF
TeliaSonera, Tele2 and EESTI: Investing and Financing activities helped improve the liquidity situationELISA: its positive Operations’ results offset by other activities
FINANCIAL STRUCTURE – LONG TERM
IMF b t i ’ fi i l h lth ld idIMF about companies’ financial health worldwideSubprime crisis 2007: Equity/Assets, Debt/EquitySept. 2008: risks of defaults
Equity RatioTeliaSonera, ELISA -5%: less resources for developmentTele2: +5% freer using more EquityEESTI: good cushion, stable since 2006
Gearing•High gearing => vulnerability: the products cover higher costs of loans, obligation to pay regardless bad sales
ELISA: the riskiest, 20% of its business in EstoniaTele2: low but strengthened since 2006EESTI: the strongest, a perfect cushion
Return on Assets : high ROA = more money earned on less investment.
Tele2: +5% Equity -1% Debt => best evolution of the ROA but still the lowest
ROA -1% but different efforts for the 3 companies:
ELISA: -5% Equity +22% Debt => good performance, must have struggled T li S 5% E it 5% D bt > fitTeliaSonera: -5% Equity -5% Debt => no more profitEESTI: stable Equity +5% Debt => no more profit, best Assets performance
FINANCIAL STRUCTURE – ZOOM TELE2 IN THE REGION
A t ffi i 40 0%Assets efficiency
Low group’s global average EBIT/Assets at 6%25 0%
30,0%
35,0%
40,0%
Region: much better performance (Latvia)
Sweden: stood unchanged10 0%
15,0%
20,0%
25,0%
Baltics: significant deterioration due to the crisis
Latvia: reduced by 2 in 2008 2008 2007 2008 2007 2008 2007 2008 2007
Total global Sweden Estonia Latvia
0,0%
5,0%
10,0%
Mobile segment performs better than Mobile + Fixed
Total global Sweden Estonia LatviaTotal EBIT/Assets 6,0% 2,7% 12,1% 11,9% 16,0% 21,1% 18,0% 34,3%Mobile EBIT/Assets 10% 8% 15% 14% 15% 21% 23% 34%
Mobile segment performs better than Mobile + Fixed
GLOBAL VISION - INVESTMENTS
Analysts: keep investing into the core business in spite of the crisis
CAPEX in 2008TeliaSonera, Tele2: +22%, +14%, ,ELISA, EESTI -11%, -13%
CAPEX/Sales in 200811%-15% of Sales in generalchanged by 1% for all players in 2008changed by 1% for all players in 2008
GLOBAL VISION OF THE FINANCIAL HEALTH
Resemblance of the players by majority of the indicatorsResemblance of the players by majority of the indicatorsChanges
EBITDA margin by 1% for all actorsGearing in 3 cases
Equity/Assets by 5% in 2 cases ROA, ROE in 3 cases, in 1
Position of each companyEESTI: strongest performer- lower costs, improved margins, high profitability but deteriorated gearing + decreased CAPEX
TeliaSonera: good position but too high costs and gearinghigh profitability but deteriorated gearing + decreased CAPEX
Tele2: fastest evolution, the highest but decreased costs, lowest but improved EBITDA margin, the 2nd low gearing
ELISA: the riskiest position due to a very high gearing ratio but ROA, ROE, Costs/Sales are good
Year 2008
91%93%72%
86%60%
80%
100%EQUITY/ ASSETS
GEARINGCOSTS TO SALES97%
71%
86%
40%
60%
80%
100%EQUITY/ ASSETS
GEARINGCOSTS TO SALES
Year 2007
34%
9%
43%
9%-20%
29%12%
15%
-20%
0%
20%
40%
ROACAPEX TO SALES
28%
-4%
48%71%
10%
72%
-25% 30%14%
15%
-40%
-20%
0%
20%
40%
ROACAPEX TO SALES
33%38%
23%
ROEINCOME/ SALES
-4% 10%
35%37%
24%
ROEINCOME/ SALES
EBIDTA Margin
TELIASONERA TELE2 ELISA EESTI
EBIDTA Margin
TELIASONERA TELE2 ELISA EESTI
RESPONSE OF THE MARKETS – SHARES’ PERFORMANCE
Stock markets: -20–60% of value in June-Dec. 2008
R Wood Analysis Mason: “However many of the major operators’ stocks have substantially outperformed theR. Wood, Analysis Mason: However, many of the major operators stocks have substantially outperformed the national indices.”
shares’ performance of the 4: similar to the market indices3 companies: performed better than their local indices3 companies: performed better than their local indices
TELE2 EESTIWorse performance than one of the market
index: Nov.2008Today: 20% of difference with OMXT
RESPONSE OF THE MARKETS – PRICES & EARNINGS/ SHARE
Price changes*, last quarter Earning per Share*, 2006-2011
Annual results => the markets reactionEESTI: +19% ELISA: -11%
Tele2: from -8 SEK to 9 SEKTeliaSonera, ELISA: unchanged EESTI : earnings to weaken in 2009ELISA: 11%
Tele2, TeliaSonera: slight changeEESTI : earnings to weaken in 2009
30,0
0,0
10,0
20,0
15
-30,0
-20,0
-10,0
0
5
10
1 month last quarter 1 yearTeliaSonera, SEK -1,0 1,8 -26,9
-50,0
-40,0
2006 2007 2008 2009 2010 2011TeliaSonera 3,78 3,94 4,23 4,23 4,45 4,65
-10
-5
* in reported currencies
Tele2, SEK 2,5 0,7 -44,8Elisa, EUR -7,3 -10,7 -29,3EESTI, EEK 4,2 18,9 -35,3
Tele2 -8,14 -3,75 5,44 7,4 8,59 9,21Elisa 0,97 1,38 1,12 1,12 1,19 1,24EESTI 9,49 10,91 10,4 9,34 9,86 10,25
CONCLUSION
Strong crisis in Baltic countries, more stable situation in Nordics
Latvia has a potential for ICT development => the economy re-launch
Nordic Mobile markets: no impact of the crisis, normal market development
Baltic Mobile markets: affected by the crisisBaltic Mobile markets: affected by the crisis
The performance of Tele2 and TeliaSonera: unaffected by the crisis in the Baltics
EESTI is the best performer, weakened ELISA’s position
Strong global financial stamina but weakened in 2008.
“Telecom is a good business to be in.”Telecom is a good business to be in.Lars Nyberg, CEO of TeliaSonera
Announcement of Q3 2008 Results
“Operators that focus on how to shape their telecoms businesses to emerge stronger from the recession will be the next decade's great companies.”
Rupert Wood, Analysis Mason