Business Development

Presentation

This document contains proprietary and

confidential information of Alliance Hospitality

Management LLC., and shall not be used,

disclosed or reproduced, in whole or in part,

for any purpose other than evaluation of the

material contained herein, without the prior

written consent of Alliance Hospitality

Management LLC.

Confidential Information Disclosure

Content

Overview

Leadership

Experience

Department Advantages

Tools & Resources

Contact Info

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Alliance Hospitality is an innovative, next-generation hospitality management company, headquartered in

Raleigh, North Carolina.

About Us

Alliance Hospitality was founded in 2003 to manage lodging assets for institutional investment groups, equity funds, and lenders.

Alliance Hospitality provides value by developing the

highest caliber hospitality professionals and through

implementing proprietary tools and unique

processes to create a comprehensive hospitality

management system.

1 of only 10 Marriott recommended

Hotel Management Companies.

Preferred Management Company

for Starwood, IHG, and Hilton.

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Achieved 2013 RevPAR Index

Growth of 6.3%. Over twice the

growth of the competitive set

average of 2.5%.

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Higher GOP percentage than

national average for full service

and select service hotels.

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Why does Alliance Hospitality continue to outperform other major hotel management companies? Our management success depends upon our people. We hire the right people, train them properly, and utilize all resources available to ensure we monitor their success and growth. We encourage our people, provide them with the tools and resources to be successful, and always communicate strengths and shortcomings.

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After obtaining a Bachelor of Science Degree from

the University of Wisconsin-Stout School of Hotel

Administration, Mr. Tweeten began his hospitality

career with Marriott Corporation, where he

completed their Management Training Program.

After advancing through hotel managerial positions,

Mr. Tweeten transitioned into hospitality real estate

consulting with such prestigious firms as Deloitte &

Touche and Ernst and Young where he became an

expert consultant in operational, market research,

and financial analysis and valuation of hospitality-

related real estate. Culminating his career

experience, Mr. Tweeten has successfully

developed ground-up construction hotels as well as

repositioning several existing assets.

Rolf Tweeten, Chairman

As President & Chief Executive Officer, Mr.

Schanfarber brings more than thirty years’

hospitality leadership to his role, including top

positions at some of the most celebrated hospitality

management companies. Mr. Schanfarber has

worked in multiple facets of the hotel industry,

beginning his career with Hyatt Hotels & Resorts in

1981. Prior to joining Alliance Hospitality,

Schanfarber served as President and Chief

Executive Officer for Divi Resorts Group, a premier

developer and operator of destination resorts in the

Caribbean. Preceding Divi Resorts, Schanfarber

held senior management positions with Remington

Hotels, Extended Stay America, Omni Hotels &

Resorts, and Durango Mountain Resort.

EJ Schanfarber, President & CEO

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Leadership is

the art of giving

people a

platform for

spreading ideas

that work.

“

Alliance Hospitality has managed over 150 hotel assets

representing 15 of the top 25 markets in the United States in

addition to significant experience in secondary and tertiary markets.

This represents a vast network of potential market experts to fill

vacant positions for a hotel.

More experience in your market means More experienced managers for your hotel

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Full Service Primary Markets

Convention Center Hotels Select Service

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Alliance Hospitality Functional Advantages all operating departments exceed industry norms

Alliance Hospitality has a more visible

focus and accountability on its assets

at the property level. Our structure

allows for more consistent and

precise communication to ensure

properties are focused—from an

owner’s perspective—on asset

maintenance and management.

Alliance has an open and honest

environment that encourages a less

adversarial role between hierarchy

and a more shared role to work

together for solutions and ideas.

We are in the business of operating hotels

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Inspect the Expectation

We ensure that we are walking our properties, inspecting the

operations, and holding the teams accountable. Through the

audit process, our team members know where improvements

are to be made. Corporate support provides training and

procedural guidelines to accomplish those tasks.

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Portfolio RevPAR Index Growth every month for over

3 years.

Alliance Hospitality is a top-line revenue focused organization

With higher revenues come higher profits

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Ongoing training for all team members Continuous and ongoing development of associates provides opportunities for growth within the organization and reduces turnover

Industry Leading Training

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Alliance Hospitality has developed internal tools and 3rd party resources for Hotel Sales & Marketing

Why recreate the wheel? Alliance Hospitality has

professional quality collateral design in template form to

increase efficiency and consistency across the portfolio.

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Marketing collateral database with existing templates

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From GDS Business Intelligence Tools and STSR Sales Automation System to Balanced Scorecards

and email marketing, Alliance Hospitality provides a wealth of resources across all departments to

complement brand programs.

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M3 Accounting System M3 is one of the largest hotel accounting software vendors

available. Alliance Hospitality has customized the software

suite to maximize efficient and accurate financial reporting

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Thank you for reviewing our service proposal. Please let us

know if you would like move forward with terms and

conditions

1001 Wade Avenue, Suite 215

Raleigh, NC 27605

Phone: (919) 791-1801

Fax: (919) 791-1809

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Whether you prefer to send us an email or speak to us

on the phone, Alliance Hospitality is ready. So go

ahead and send us a fax, tweet us some news, or add

us to your network.

www.alliancehospitality.com