business development in the silicon valley
TRANSCRIPT
Business Development
Jorge Zavala
TechBA Silicon Valley
San Jose, CA
CommunicationNetwork
Local incubation
Pre-acceleration
New product development
New customer
acquisitionAcceleration
Innovation spaces
InnovativeGlobal
Company
eTechBA – The TechBA echosystemLocal Operation Awareness
TransformationPerforming in the global environment
www.etechba.com
www.techbacrunch.com
www.techba.com
• Global High Tech Business Development
• Fast ecosystem for development of commercial capabilities for the companies participanting in the program
• A program sponsored by the Minister of Economy of Mexico. The program is operated by the US Mexico Foundation for Science (FUMEC)
What is TechBA
TechBA Program History• TechBA-Silicon Valley
– February 2005– 241 companies till June 2009
• TechBA-Austin– December 2005– 125 companies till December 2008– Strategic Alliance : ATI/IC2
• TechBA-Montreal– June 2006– 75 companies till December 2008– Strategic Alliance : INNO-CENTRE
• TechBA-Madrid– November 2006– 30 companies December 2008– Strategic Alliance : Parque Científico de Madrid
• TechBA-Michigan – November 2008• TechBA-Phoenix – January 2009
Explore
Market Opportunity
SWOT Analysis
Competitive Analysis
Define
ValueProposition
Business Goal Settting
Budget and Financials
Develop
Marketing Materials
Sales Plan
GoTo Market Strategy
Validate
Seeking first customers
Customer Interviews
Evaluate the results
Induction• Information gathering
TechBA PreAcceleration Stages
Closing
Innovation
The Silicon Valley
Culture
TechBA Acceleration
Model
Innovation at glance
Marketing
Business Intelligence
Value Proposition
Selling in the USA
Planning
Strategy
Marketing
Financials
Legal Issues and
Funding
Creating a company
Investment and funding
Intellectual Property
Doing Business
Industry Specifics
Alliances
Getting ready to go
TechBA Induction Week
Selling
The killer presentation
Best presentation
practices
Facing to the
customer
Rehearsing
Performing
Product
Develop
Program Management
Project Management
Open for a new future
Learning from the customer
Decision for the future
Go for the big
time
Focus on sales
Evaluate the results
TechBA Closing Week
What is provided by TechBA
Landing
Legal Support
Inmigration
Accounting
Patents, Licencing and Trademark
Market Research
Business
Intelligence
Technical analysis
Benchmarking.
Company
Formation
Legal support.
Market Research
Business Plan
Product Localization
Lead Generation
Commercial
Development
Tech
nic
al A
ssis
tan
t
Techn
ical Assistan
t
Networking
TechBA
Consulting
Support
Regional Organisms
Lawyers
Goverment Relationship
Universities
Financials
Local Companies
Mexican Support
Professional
Associations
Chambers of Commerce
National Organizations
CommunicationNetwork
Local incubation
Pre-acceleration
New product development
New customer
acquisitionAcceleration
Innovation spaces
InnovativeGlobal
Company
eTechBA – The TechBA echosystemLocal Operation Awareness
TransformationPerforming in the global environment
www.etechba.com
www.techbacrunch.com
www.techba.com