Business Development Identity and Branding Systems

Steps

1. What is your business? Use brainstorming sheet provided to you in class to write out ideas.

2. Narrow your ideas down to 1 business? Now brainstorm business names!• Steps 1 and 2 are to be done for homework and due on 4/7

3. Answer questions on the following slide on the back of your brainstorming sheet.• Steps 3 and 4 (next 2 slides) are to be done for homework and

due on 4/8

A business must answer…

• Who are we?• What do we do?• How do we do it?• Why do we do it?• How do we want to be

seen by our customers?

What are you made of …the bones of your business! Branding

Step 4: Write a Mission Statement

A mission statement is a key tool that can be as important as your business plan. It captures, in a few sentences, the essence of your business's goals and the philosophies underlying them. Equally important, the mission statement signals what your business is all about to your customers, employees, suppliers and the community.

Google Mission Statements or go here:http://www.entrepreneur.com/article/65230

Identity Visual aspects that form the overall brand

Logo Design

Character marketing that is apart of the brands IDENTITY!

Building a Logo and Character

• Step 5: Use new brainstorming sheet to create a logo and character design for your business identity. Step 5 to be finished for homework and due on 4/11 as a check in grade before doing logo in Illustrator.

• Sketch out these ideas! How will it look? Think about the best way to sell your business.

Choose the best one!• Decide on 1 logo and one character to use together.

CHECK WITH ME FIRST ON 4/11!• Step 6: Create a logo in Illustrator. Due on 4/25!

– What colors will be apart of your brands identity? Make a shape for this color and write down the CMYK #s for the color on logo document.

– What Typeface will you use in Illustrator? Arial/Garamond/Cambria/etc. Write down the typeface under the color blocks.

Garamond bold at 28pt.

C-65 M-0 Y-1 K-0Example

• Step 7: Create your character in Illustrator!

– Google an image that is similar to your sketch idea. Put this in Illustrator and follow the tutorial below. Due on 4/25!

– http://blog.spoongraphics.co.uk/tutorials/how-to-create-your-own-cartoon-character

Sad Charlie Productions

Example ->

Step 8: Letterhead and Business Card

• Use your logo and character to develop a professional letterhead in Illustrator. Check this link out for examples. Use these to get inspired not steal the design. http://www.creativebloq.com/graphic-design/letterheads-tips-11121378

• Check this link out for possible business card design in Illustrator. Use these to get inspired not steal the design. http://vandelaydesign.com/blog/design/business-card-design/

Due on 5/2!

What should go on it?!• Logo and character • Address (make one up)• Phone number (make one up)• Your name• Job title

Step 9: Marketing Poster

• Create an advertisement for your company / product / or service. Use Illustrator or Photoshop. Due on 5/9!

Due Dates!!!• Steps 1 and 2 are to be done for homework and Due on 4/7

– Use brainstorming sheet to think of businesses then narrow down to one business and choose a name.

• Steps 3 and 4 (next 2 slides) are to be done for homework and Due on 4/8 – Answer questions on brainstorming sheet and write mission statement.

• Step 5 to be finished for homework and Due on 4/11 as a check in grade before doing logo in Illustrator.– Use new brainstorming sheet to create a logo and character design for your business identity.

• Step 6 & 7 Create a logo and character in Illustrator. Due on 4/25• Step 8 make a letterhead and business card Due on 5/2• Step 9 make an Advertisement for your company / product /service Due on 5/9