Good design has human-centric impact.

Design thinking dovetails with business sense and economic sense to build a holistic, profitable, self-sustaining model in any field.

It is the integration of the left brain/right brain thinking and is of prime importance in the conceptualization of a product.

Spread academy is a center for creativity. An open school. To build creative competencies and to spread design as a way of thinking and doing things.

It will converge existing knowledge with the new to create fresh, new and more relevant disciplines, theory and practices. Creating a culture of prototyping and the space for incubating new and game changing ideas.

To spread design as a way of thinking and doing things

To find creative approaches to solving problems

To open the right brain and create balanced thinking

To create design for Human Centric Impact

Spread design to create value + Impact

DESIGN COMPETENCIES

OPENNESS

EMPATHY

COURAGE

DISCIPLINE

FOCUS

CURIOSITY

Design SenseTo inculcate design application across disciplines, industries and age groups

Design is in everything

The question is whether it is good design or bad design

But then again, what is good design and bad design

Appreciation and Application of design

Design is a sense and not a skill

It is subjective and not objective

It is Intuitive, Intrinsic

Design is what design does

Design is sensorial

Creative Leadership

1. Experience Design

Experience Design integrates practical and aesthetic aspects, integrates sensory and engineering.

2. Business Design

Business Design is a cross-disciplinary learning. It applies design methods and mindsets to business challenges. It can be effectively used to help better understand customers, create new experiences and design innovative business strategies and models.

3. Interaction Design

Interaction design, often abbreviated UXD, is “about shaping digital things for people’s use”.

BLENDED PROGRAMS

ONLINE + ONGROUND

READING + PROJECT

THINKING + DOING

THEORY + CASE

Like many other design fields interaction design also has an interest in form but its main focus is on behavior. What clearly marks interaction design as a design field as opposed to a science or engineering field is that it is synthesis and imagining things as they might be, more so than focusing on how things are.

4. Creative Thinking

Creative thinking is a way of looking at problems or situations from a fresh perspective that suggests unorthodox solutions (which may look unsettling at first). Creative thinking can be stimulated both by an unstructured process such as brainstorming, and by a structured process such as lateral thinking.

2 DAY WORKSHOP/ 3 MONTH PROGRAM

Design Thinking

Design ThinkingCreative Industry

Google Sketch up

Photography

Videography

App Development

Creative Writing

1 MONTH

Creative IntensivesCreative Industry

Understanding Color

Basics of pre-press

Working with paper

1 WEEK

Summer IntensivesStudents gather during summer holidays to engage in discussions, group work, to create, appreciate and apply design and creative thinking and how it applies to the ‘real world’

2 WEEKS

BLENDED PROGRAMS

ONLINE + ONGROUND

READING + PROJECT

THINKING + DOING

THEORY + CASE

HARD SKILLS

L

IMPLEMENTATION

SOFT SKILLS

R

CREATION

Process

EXPERIENCE DESIGN

Insights Ideas ImplementationSocial, cultural, economic – human truths that could affect even a business. The first step in design thinking is Insights.

To go on a pilgrimage in search of that one big truth and the many little truths. To climb the many steps of (deep, intuitive) understanding. And search wide, search deep. By employing intellect and all 5 senses. Sniffing out opportunities, looking at things with new eyes, tasting life, listening carefully and touching deep rooted values and sentiments. Curiosity knows no bounds. And a combination of strategic thinking and people insights ensures that one always is hit upon that one key insight that will unlock the full potential of the business and help in nailing the challenge.

Conceptual models that are simple and bold and completely change the way the world develops.

The one big key insight, the one big truth that enlightens, leads to the fruit or the one big game changing idea. That can transform lives and businesses. That can be the key to create design and businesses,forms and sense, products and experiences.

Ideas are connections waiting to be made. Connections between unconnected thoughts and ideas, between yesterday and tomorrow, between producer and consumer, between viewer and designer.

And most importantly, between human feelings and design creations. Ideas are the lifeblood of design! Without ideas that transform lives, design is meaningless. Without integrated and holistic design, that pours out of every idea pore, an idea is just a thought, a suggestion, a dream.Design breathes life into an idea and gives it soul and expression

Bringing the design alive and making it a reality. Validating it and learning from it.

To create ideas that are transformative, one needs to detail every aspect of design and bring it to life, with skill, speed and imagination.

The idea to prototype cycle needs to be kept short and efficient.

OBSERVATION

INFORMATION

INTUITION

EXPLORE

SCENARIOS

FRAMING

DETAIL

PLAN

VALIDATE

PROTOTYPE

integrates practical and aesthetic aspects, integrates sensory and engineering.

IntroWhat is Experience Design?Expert Speak Sensory DesignDraw the process

integrates practical and aesthetic aspects, integrates sensory and engineering.

EXPERIENCE DESIGN

InsightsWhat is the KEY HUMAN INSIGHT?

Who is your customer? Customer types/ profiles Aspirations + Needs Behaviour Culture

Benchmarks Creating Scenarios

Key Insights EXERCISE 1

TOOLS Customer Journey Maps Ethnography Role Playing WHAT IF’S ‘Insighter’ Wand

CASES Food Bazaar zCommunity mapping Ethnicity Manipal Hospital room Foodhall store Bun club We school

Idea Maps GROUP EXERCISE

TOOLS Moodboard AIDAS IMAP

Mood board + Material Story Telling

CASES YLG Kerala Ayurveda Foodhall

Design Manual GROUP EXERCISE

TOOLS Manual

IdeasWhat is the BIG GAME CHANGING IDEA?

Design inspiration/ expansion (directions)

Describe the experience

Touch point mapping

ImplementationDETAILED and tightly THOUGHT through delivery of idea

Visual language Furniture + fixtures Branding Prototyping Bill of Quantities Site guide, Vendors Showcase, Business and Design report (after doing 3 sites)

OBSERVATION

INFORMATION

INTUITION

EXPLORE

SCENARIOS

FRAMING

DETAIL

PLAN

VALIDATE

PROTOTYPE