business communication resources frederic murray assistant professor mlis, university of british...
TRANSCRIPT
Business CommunicationResources
Frederic Murray Assistant ProfessorMLIS, University of British ColumbiaBA, Political Science, University of Iowa
Instructional Services LibrarianAl Harris Library [email protected]
Student Topics• New business venture: clothing store• New business venture: gun range• New business venture: construction company• New business venture: training that will result in better
pass rates for the CPA exam• New business venture: forming a traveling
basketball/baseball team• Reasons/effects of gas prices for the last 5 years• SWOSU's new Event Center• Going "green"• Animal shelters• Charitable donations/fundraising for charities• Sexual Harassment
What is the Internet?
The Information Age
The era in which the retrieval, management, and transmission of information, esp. by using computer technology, is a principal (commercial) activity….
- Oxford English Dictionary 2010
Library Business Databases• Hoover’s• First Search• LexisNexis Academic• Business Source Complete
• Google Site Search
The Information Age
Present and anticipated spectacular informational achievements will usher in public recognition of the information age….
- Richard Leghorn 1960 founder of Itek Corporation
Itek Corporation
• Founded 1957• In 2000 became Goodrich
Corporation
Library Business Databases• Hoover’s• First Search• LexisNexis Academic• Business Source Complete
• Google Site Search
D-U-N-S Number
• Data Universal Numbering System
• Unique identifier for businesses. • DUNS numbers are assigned and maintained by
Dun & Bradstreet (D&B) – used for establishing business credit, – applying for government contracting
opportunities,
– Some uses of the DUNS system are to see a business's fictitious names (trade names) and to view the relationship between subsidiary companies and a holding company or parent company.
NAICS
• North American Industry Classification System
• NAICS is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy.
• Standard Industrial Classification (SIC) System (Older)
• http://www.census.gov/eos/www/naics/
Hoovers
• Search Information on Specific Companies – Financial data– Annual reports– Competitors– Officer names
Exercise One: Hoovers
• Use Hoovers to review the following criteria:– Industry Information– Competitors– Financial Summary– Competitive Landscape– NAICS Code
Who is their top competitor and why?
First Research
• Search Industry Landscape• Industry Profile Chapters
– Recent Developments– Business Challenges– Trends & Opportunities– Call Prep Questions– Industy Forecast– Web Links & Acronyms
• Back out into the open web
Exercise Two: First Search
• Use the NAICS code in First Research to locate the Industry Overview for Goodrich
- What is the industry forecast? - What are some of the industry drivers? - Browse All Industry Profiles: Find
Bookstores, list the Industry Websites:
Additional Databases
• LexisNexis Academic
– Business news journals
– Company financial information
– Industry and market news
– Combined Search
• Business Source Complete
– Company Profiles• Datamonitor Reports
– 3,000 full text business journals
– Ebsco Product
Exercise Three: LXNX & BSE • Using LexisNexis to locate a recent
story on Goodrich
• Use Business Source Complete to locate a recent story on Goodrich
• Use Business Source Complete/Company Information to create a SWOT Report
Business Source Complete
• Use Geography Keywords “Oklahoma”
• Use Geography Limiters
• Take this information and combine with First Search or Hoovers
Google: Improve Your SearchesSite Specific Command
What it does: searches only specific domains
What to type: Oklahoma health Statistics site:gov
Oklahoma health Statistics site:edu
HBS Working Knowledge
• Faculty Research at Harvard Business School
• Forum for innovation in business practice, offering a first look at cutting-edge thinking from HBS faculty
• Free Weekly Newsletter
Thanks!
Key Terms: Goodrich ISR/ Aerospace Industries
1. Itek Corporation becomes Goodrich ISR Info via Wikipedia2. Hoover: search Goodrich ISR for Company Data3. First Search: Search for Industry Landscape – search Industry
Profile Chapters4. First Search provides Web Links - Use them5. Business Source Complete - Search using information
gleaned from H & FS6. LexisNexis: Search using information gleaned from H & FS7. Ebrary Digital Book Collection: Key Word from First Search
Industy Profile: Aerospace Products and Parts Manufacture1. Search Chapter Headings
8. Yahoo Finance: Search Company & Industy Profile9. Google Site Search10.HBS Working Knowledge