For more information please contact Cosmin Stangaciu at cosmin.stangaciu@business-arena.ro or phone 0755.274.125

e v e n t sand

Present

2012Business Arena Magazine proudly announces the upcoming special awards gala dedicated tothe ladies that make a difference in business. Business Arena Magazine recognizes the creativityand leadership of women in the workplace and their vital contribution to the success of businessand banking activities throughout Romania.

The mind is everything. What you think, you become.

This is one of the lessons taught byBuddha. May it be your everyday life oryour business, thoughts become thingsand thus you are in more control thanyou would think. Your thinking deter-mines your actions and your actionsdetermine the/your outcome. Thinkingwill grant you everything you desire,provided is positive thinking, while theair of disaster will eventually bring youdown.

Is there anything in the world thatcan stop you to become what youdesire the most? The answer could besurprising: nothing except an uneducat-ed mind that will give more credit toopinions around than to what it knowsit’s best for oneself. Our mind is theonly one that can limit our flight in lifeand business. Distrust, lack of confi-dence, the comfort of mediocrity areones toughest enemies.

By changing your thinking you willtransform your life. Buddha said, “Allthat we are is the result of what wehave thought.” Think about your com-pany, think about you business goals,think where you are and imagine whereyou can be! Behind every great man orcompany there is a great brain. Yourown mind holds enormous strengththat can make your actions count. Toprogress one must act daily. There are

times when one can't see the big pic-ture, but there is nothing to panic for.There are others able and capable tooffer the support and environmentwhere people and companies canreach their maximum potential. Havinga different vision can help you reachmore than just basic objectives.

Greatness, although it might seemhard to grasp, is for everyone. Thecatch is that only those who are willingtheir minds and act consistently willexperience it. To be great you mustthink and act great. “I do not believe ina fate that falls on men however theyact, but I do believe in a fate that fallson them unless they act,” Buddha said.

There is just one great battle to win:conquering yourself. Then victory isyours and it can’t be taken from you.It’s all about conquering your mind.One must and can control one’s think-ing. Your thoughts aren’t dices to bethrown at chance. Dismiss thoughtsthat negate the life you desire to live.Buddha said: “It is a man’s own mind,not his enemy or foe that lures him toevil ways.”

Learn to clear your mind of all noiseand give yourself the freedom to seebeyond today in order to shape yourtomorrow.

Editorial by LUCIANA PETRESCU

From all of us here at Business Arena,enjoy the quality, admire the value!

R o m a n i a n s e c t i o n - p a g e s 2 6 - 4 8

D i p l o m a c y . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 - 7Ireland and Romania are set to boost their business ties

B u s i n e s s N e w s . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 - 9DTZ expects Bucharest’s office stock to exceed two million sqm in 2013

GTS links Czech embassies throughout the world

EBRD supports Digital Cable Systems’ development strategy

O n t h e m o v e . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 0

We l l n e s s m a r k e t . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 2Take your “fitness break” at World Class America House

C o m p a n y n e w s . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 3Bosch expects modest sales growth

Investors support plans to create a European-based global rating agency

Lu x u r y & l i f e s t y l e . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 4 - 1 9Top Brand

2012 Be i j ing In te rnat iona l Automot ive Exh ib i t ion . . . . . 2 0 - 2 5

I n t e r v i e w . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 6 - 2 7Serviciile personalizate, cheia succesului

M i n i n g i n d u s t r y . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 8 - 2 9~n b\t\lia resurselor

R e a l E s t a t e . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 0 - 3 1Evalu\rile imobiliare sus]in activitatea Cushman & Wakefield

B a n k i n g . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 2Bank Leumi România lanseaz\ linia de credit sIMMplus

Volksbank reduce dobânda la overdraft

E n t r e p r e n e u r . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 4 - 3 5Frumuse]ea aduce beneficii

T r a v e l - P r e s t i g e p a g e . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 6 - 3 7Salzburg – micul ora[ de talie mondial\

B u s i n e s s n e w s . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 9Pia]a de leasing opera]ional este `n cre[tere

BITSoftware `mbun\t\]e[te solu]ia de salarizare

T r a v e l . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 2 - 4 3Vola.ro continu\ investi]iile pentru dezvoltare

B u s i n e s s n e w s . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 4Atra Doftana colaboreaz\ cu Société Gourmeth

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D i p l o m a c y

Describe the evolution of the

economic, political and cultural

relations between Ireland and

Romania?

1990 was the significant year in the evolution ofIreland-Romania relation. It saw Romania transi-tion to a new phase in its own political develop-ment in the aftermath of the revolution somemonths earlier and was the year in which diplomat-ic relations were established between both ourcountries.

Many Irish people remember the year for thepenalty shoot out between Ireland and Romania atthe Italia ‘90 World Cup. Both teams had a goldengeneration of footballers and the names ofGheorghe Hagi (Steaua) and Daniel Timofte(Dinamo) still roll off the tongues of Irish peoplewith ease. However, it was also the beginning ofan extraordinary journey of discovery for Irish peo-ple when the plight of children in Romanian insti-tutions following the fall of communism generateda huge outpouring of charitable goodwill inIreland, the legacy of which is still felt today. Anumber of Irish volunteers and NGOs continue towork on humanitarian projects in Romania, partic-ularly in residential homes for children and sup-porting the ‘care in the community’ arrangementsfor a number of adults that they first met as chil-dren in the early 1990s.

1990 was also the beginning of a decade ofsustained growth as Ireland emerged from the darkeconomic days of the 1980s and transitioned fromone of the poorer EU member states to one ofEurope’s strongest economies. Many of the les-sons learned by Ireland in that economic journeycan be applied to Romania as it seeks to take

advantage of its recent accession to the EuropeanUnion. Now, over 20 years later, Ireland andRomania are partners around the European tableand are seeking to optimise the benefits that thisnew dimension to our relationship brings.

Are there tangible benefits in terms of

trade and investments?

Certainly the most recently released data for2011 show Romania becoming an increasinglyimportant trade partner for Ireland with anincrease in the order of 100 million Euro in thetotal trade between both countries. We know thattotal trade between Romania and Ireland in 2011amounted to 461 million Euro. This is a 29 percent increase on the 2010 figure, ranking Romaniaas the third highest in terms of percentage growthamong Ireland’s bilateral trading partners.While Ireland exports to Romania more than itimports, nevertheless the 2011 data showsRomanian exports to Ireland growing by 34 percent, one of the most impressive growth figuresamongst Ireland’s bilateral trading partners.

With such impressive trade data for

2011, how is the current economic

situation in Ireland?

The Irish economy is growing again, our publicfinances are under control and the Government isusing its strong political mandate to build uponthis to deliver long term, sustainable growth.This growth has been predominantly export-ledwith export levels at their highest ever (around 93billion Euro in 2011). This is due to improve-ments in competitiveness and to Ireland’s enduringattractiveness as a destination for foreign direct

IRELAND AND ROMANIAARE SET TO BOOST

THEIR BUSINESS TIES

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Focusing on further developing Irish – Romanian bilateral commercialrelations, seasoned diplomat Oliver Grogan, the Ambassador of Ireland toBucharest, is confident that Romania has what it takes in order to attract

more FDI. In an exclusive interview with Business Arena, the Irish diplomatpointed out that Romania had already made significant efforts towardsimproving its business climate and modernising the legal framework inrecent years, but he emphasized that the country should sustain such

initiatives in the medium and long term.

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investment, under-pinned by our 12½ per centcorporation tax rate and our place in Europe.Ireland has consistently achieved – or exceeded –all of the targets set in the EU/ECB/IMF pro-gramme of assistance and we are on track to

emerge from the programme in 2013. We arealso on track to bring the deficit below three percent of GDP by 2015. We have restructured andrecapitalised our banking systems. Labour costshave improved. New initiatives have been launchedto boost job creation. The economy returned togrowth last year with the balance of payments backin surplus.

How would you describe the Irish

business presence in Romania?

The Irish business presence can be charac-terised at a number of levels.

Firstly, many multinational companies – Apple,Boston Scientific, Citibank, Diageo, eBay,Facebook, Hewlett-Packard, IBM, Intel, Microsoft,Oracle, Pfizer and Yahoo to name a few – havechosen Ireland as their European headquarters orbase. Thus much of the export driven growth thatIreland is experiencing can be attributed to thesuccess of these and other multinational compa-nies. In the bilateral trade relationship withRomania, therefore, many of these companies arerepresented in the Irish export column.

Secondly, a number of Irish indigenous compa-nies in the area of the built environment haveestablished offices here in Romania. The commer-cial activities of these companies involve them inbidding for EU funded contracts put out to publictender, and some companies, for example, BruceShaw Project Consultants SRL and O'ConnorSutton Cronin Consulting Engineers, come withexcellent track records in the area of designing andimplementing EU funded projects. Outside of thebuilt environment, Irish companies have a presencein different sectors including IT, electronics, pack-aging and the services sectors. The internationaldivision of Ireland’s Electricity Supply Board hasworked closely on a consultancy basis with OMV,including most recently with OMV/Petrom on theconstruction and commissioning of a power plantin Ploiesti.

Thirdly, there are a number of prominent Irishbusiness people currently in senior managerialpositions with multinational companies in Romania.

Finally, a number of Irish entrepreneurs haveinvested in Romania, in particular, in Bucharest’sgrowing as a tourism reputation. New venues likeMalagamba Restaurant and The Gin Factory in theold city have taken their place alongside other Irishowned venues in Bucharest, such as The Dubliner,The Harp and The James Joyce Bar andRestaurant, as popular destinations for tourists andlocals alike.

His Excellency Mr. OliverGrogan, Ambassador of

Ireland to Romania

D i p l o m a c yh

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Many of the Irish investors came to

invest in Romania’s real estate sector

before the onset of the financial

crises. What is the status today?

While there was significant Irish investment inthe real estate sector in recent years, the currenteconomic climate means that many of theseinvestors are primarily focused on consolidatingtheir investment base rather than expanding. However, I note the recent progress by the Irishdeveloper Caelum Developments on the Park Lake

Plaza centre in the Titan area of Bucharest and, inparticular, their announcements regarding the suc-cessful pre-letting of retail units. This showspromising signs of improvement in this sector ofthe market.

But Irish investment is not just confined to theproperty sector. By way of example, two Irishcompanies Moeisa Oil and Gas and Blackstairswere successful recently in bidding for oil and gasexploration and productions licences which willinvolve substantial investments in the comingyears.

The recent turbulence affecting some

of the Eurozone economies has

highlighted the difficulties of sharing

a single currency across countries

with divergent political priorities and

economies. What is your view on the

future of the EU and the Eurozone

under the circumstances?

Ireland and Romania are working against thesame external economic background which is diffi-cult to navigate at present. In the road to recov-

ery, both countries facetasks in common, many ofwhich need to be tackledat EU level.The substance of therecent fiscal pact amountsto things that Europeangovernments know theyhave to do and haveagreed to do in any case.The great value of thePact will be to maintainthe confidence of theinternational financial mar-kets in the euro. This isclearly in all our interests.

Can Romania learn

from Ireland’s

success at

attracting foreign

direct investment?

These challenges forRomania are the sameones that Ireland andother European countrieshave been grappling withfor some time and I’mpleased to note thatIreland now ranks firstworldwide in terms of the

value of projects and investment it attracts (IBMGlobal Location Trends Report). The WorldBank’s ‘Doing Business’ report for 2011 alsofound Ireland to be the most supportive businessenvironment in the euro area. Ireland is home to:

- Nine of the top 10 global pharmaceuticalscorporations;- Over 50 per cent of the world’s leading financialservices firms;- 10 of the top ‘Born on the Internet’ companies.- Recent investments include SAP, Allianz andEricsson.

Bilateral Trading Data for Ireland, 2010 - 2011

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Our success has been built on a number ofimportant foundations:- Well-educated English-speaking workforce;- Consistent and stable corporate tax basis;- Streamlined administration system underpinnedby a sustained effort to reduce “red-tape” forsmall and medium sized business;- Evolving eGovernment strategy to support elec-tronic returns for companies;- Predictable legal and arbitration environment tosupport resolution of business disputes.

Romania already has many of these buildingblocks and significant improvements have beenmade in recent years to improve the business cli-mate and modernising the legal framework. It willbe important for Romania to build on and sustainthese initiatives in the medium and long term.

What are your main professional

objectives this year?

The key focus of the Embassy here is our eco-nomic recovery which is export-led. My first priori-ty as representative of Ireland in Romania is to

develop further our bilateral commercial relations.These have developed remarkably over the lastyear or so, in no small part due to the position ofIreland as host in Europe to most of the main USmultinational corporations.

However, I see it as equally important to devel-op the footprint here of the indigenous Irish exportsector, particularly our food sector, which has areputation for excellence throughout the world.The approach will be to develop and foster emerg-ing linkages, notably through the newly establishedIreland Romania Network, which the Embassyestablished last year to build on the growing linksbetween Ireland and Romania in the business andcultural spheres.

When did you start your diplomatic

career and what other postings have

you had so far?

I’ve been a diplomat for some 36 years andserved in a variety of missions in North America,Africa, Europe and Asia. My most recent postingwas as Irish Ambassador in Tehran.

B u s i n e s s n e w sh

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The total office supply in Bucharest slightly sur-passed 1.84 million sqm at the end of 2011, asshown in the latest DTZ report, Property TimesOffices - Romania. The list of most important officebuildings delivered in 2011 includes PlatinumBusiness & Convention Center (41,000 sqm),Crystal Tower (16,200 sqm) and Novo Park – build-ing G (13,000 sqm).

Historically, 2011 represents the lowest level ofcompletions since 2004, amounting to a total ofapproximately 90,000 sqm. The first quarter of2012 cumulated only 2,500 sqm of new supply,represented by the completion of the Barbu

Vacarescu Offices scheme, developed by ExpertRoInvest Development. The planned supply for2012 is anticipated to reach approximately 100,000sqm, representing an increase of 12 per cent com-pared to 2011. For 2013, an additional supply ofaround 130,000 sqm is expected to be completed,thus bringing the office stock from Bucharest to alevel above two million sqm.

The net take-up volume registered at the end of2011 reached 225,000 sqm with the second quar-ter at the forefront of the occupational activity,amounting to approximately 40 per cent of theannual total. The last three months of 2011 regis-tered the lowest activity in the last two years with

circa 20,000 sqm tracked as net take-up.On a quarter-on-quarter comparison basis, a sig-

nificant increase in the take-up volume was reachedin the first quarter of 2012. Thus, the net take-upvolume (comprising new lease transactions, pre-leas-es and expansion deals) reached 46,000 sqm includ-ing the largest transaction tracked in the first quarter– Raiffeisen Bank’s lease of 22,946 sqm in SkyTower. The company specified that this transactioninvolved a tenant and a landlord within the samegroup. In terms of demand by subzone, the cen-tral–northern area (Barbu Vacarescu – Floreasca –Charles de Gaulle Square – ‘Presei Libere’ Square)gained the largest share out of the quarterly nettake-up volume, reaching 65 per cent.

Formally, the financial services (FS) sector domi-nated the quarterly net take-up volume. Once theintragroup transaction, namely the Raiffeisen Banklease in Sky Tower, is disregarded the take-up vol-ume reaches 21,700 sqm with the industrial/manu-facturing-trading (IM) and the business/professionalservices (BPS) accounting for approximately equalshares of 23 per cent.

By the end of 2012, DTZ estimates a level oftransactions similar to the volume registered in2011, with the pre-lease activity increasing its sharein the total take-up volume.

In the first quarter of 2012 the vacancy ratedecreased from 13.9 per cent registered in thefourth quarter of 2011 to 13.4 per cent. The vacan-cy rate recorded a significant decrease in the last 12months meaning 250 basis points. The lowestvacancy of office space is still found in the centraland western submarkets whilst the highest rates arestill associated to the northern subzone, such as 20per cent in Pipera.

The headline rents marginally increased in the firstquarter of the year as we record an uplift of somethree per cent quarter-on-quarter to a level whichranges between 18.5–19.5 Euro per sqm per monthfor the central area. For the semi-central locationsthe rental level ranges between 13–16 Euro per sqmper month and 10–12 per sqm per month fordecentralised business districts.

For 2012 year-end DTZ estimate a constantrental value for Bucharest business districts includingthe premium locations which will remain stable at18.5–19.5 Euro per sqm per month.

DTZ EXPECTS BUCHAREST’S OFFICE STOCK TO EXCEED

TWO MILLION SQM IN 2013

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GTS Central Europe (GTS), infrastructure-basedprovider of integrated telecommunications services,has successfully defended its contract to providetelecommunication services to the Czech Ministry ofForeign Affairs. 112 representative offices of theForeign Ministry including the embassies in Hungary,Poland, Romania and Slovakia will be linked. GTShas provided telecommunications services for theMinistry since 2009. The current contract for theamount of more than five million Euro provides forthe requirements of the Foreign Ministry until 2016.

“We are very proud that we have successfullydefended our association with the Ministry of ForeignAffairs and have renewed our contract to provide keytelecommunication services to this institution. We doeverything we can and are committed to seeing thatthey get sufficiently secure, quality services thatensure the smooth functioning of communicationsbetween their representative offices around theworld,” said Petr Možíš, Sales Director, GTS Czech.

The tender to provide for the telecommunication

requirements of the Ministry of Foreign Affairs tookplace in February of this year and GTS won theopen, public competition in cooperation with theGiTy Company. Together, by means of terrestrialand satellite links, they provide connections betweena total of 112 representative offices. The GTS IPVPN service connects Czech embassies around theworld with the Foreign Ministry’s central office andsimplifies communications between Czech represen-tatives and their colleagues in Prague. GTS won dueto its significantly less expensive offer and the guar-anteed quality and security of its services.

According to the company, the GTS IP VPNservice enables easy and efficient connection of allbranches of companies or institutions to a singleprivate network. This network helps to significantlyreduce operating expenses for reliable internalcommunications. The service is suitable for simpleinterconnection of local computer networks withthe option of combining data, voice and Internetservices.

The EBRD is supporting the expansion of cableTV and broadband internet services and the devel-opment of Romania’s IT&C sector with a 15 mil-lion Euro loan to Digital Cable Systems (DCS).DCS currently operates in more than 2,000 locali-ties covering 23 out of the 41 counties ofRomania. The company was established in 2005and is controlled by the private equity fundPineBridge New Europe Partners, in which theEBRD is a limited partner. The EBRD loan will support DCS developmentstrategy focusing on the extension of high qualitycable TV services, including digital TV, and broad-band internet in underserved regions. The projectwill also enable the company to implement furtherupgrades of its network, including the digitalisationof DCS’ analogue TV networks.“While the cable TV and broadband market ishighly competitive in Romania’s large cities, therural areas remain underserved. This project willhelp address this regional divide and will give aboost to the competition in smaller towns and

localities, to the benefit of the local residents andeconomy,” said Alain Pilloux, EBRD ManagingDirector for Industry, Commerce andAgribusiness.

In turn, Dinu Malacopol, General Manager ofDCS, said: "This loan is backing the Digital CableSystems strategy of rapidly developing digital andIP services all over its footprint, offering in thisway the full package of modern fixed communica-tions on the market. DCS firmly believes in theopportunity and timing of this project, which willincrease its competitiveness in serving both resi-dential and business customers, especially SMEs,thus supporting the development of local commu-nities."

Romania is one of the leading countries in theworld in terms of high speed internet access inlarger cities. However, fixed broadband internetpenetration is still low in Romanian regions andrural areas. The pay TV market is highly frag-mented with approximately 480 operators in thecountry.

GTS LINKS CZECH EMBASSIES THROUGHOUT THE WORLD

EBRD SUPPORTS DIGITAL CABLESYSTEMS’ DEVELOPMENT STRATEGY

O N T H E M O V Eh

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Tomáš Spurný begins hismandate at the helm of BCR

Tomáš Spurný (47) has begun his mandate asCEO of Banca Comerciala Romana (BCR), follow-ing approval by the central bank (BNR). Spurnywas appointed at the helm of BCR earlier this year

by the bank’sSupervisory Board tosucceed DominicBruynseels, whose man-date came to end. Aninternationally experi-enced banker, TomášSpurný has been theCEO of several majorfinancial and bankinginstitutions in Slovakia,the Czech Republic andHungary, contributingto their success on therespective markets overthe last ten years. Priorto his banking experi-ence, he had spent sev-

eral years with management consultancy McKinsey& Company, advising financial institutions in num-ber of CEE markets.

BNR has also granted approval for appoint-ments of Martin Skopek as Vice President Retail &

Private banking andSergiu Manea as VicePresident, Treasury,Capital Markets &Group LargeCorporates, both mem-bers of theManagement Board.Christian Bruckner,since 2010 ChiefOperating Officer andadvisor to the Board,also received BNR’sapproval to join theManagement Board ofBCR as Vice PresidentOperations (COO).

The approval process for Bernd Mittermair asVice President Financial (Chief Financial Officer)member of the Management Board is in theprocess of being finalized.

The other board members continuing theirmandates are Michael Beitz, Vice President Risk(Chief Risk Officer) and Wolfgang Schoiswohl,Vice President Corporate Banking.

GTS has a new VicePresident and Head ofBusiness Development

GTS Central Europe (GTS) has named SunnyKumar as Vice President and Head of BusinessDevelopment. He will be responsible for develop-ing new revenue streams with multinational enter-prises and service providers operating in theCentral and Eastern European region.

“Sunny Kumar brings extensive experience indeveloping comprehensive customer solutionsacross thetelecommuni-cations and ITindustries.With his sup-port, we willwork hard tofurther devel-op our rela-tionships andservice portfo-lio for multina-tional cus-tomers,” saidDannyBottoms,CEO, GTS.

“I’m excitedto join GTS and am eager to share my knowledgeand expertise to help drive profitable growth. I amconfident we will continue to develop customizedinfrastructure solutions that will differentiate GTSwhile exceeding the demanding requirements of amultinational customer. Leveraging our extensivefiber and data center network in the region, we willdemonstrate that GTS is the market leader,” saidSunny Kumar on his appointment. Sunny Kumarcomes to GTS with fourteen years of experiencein the telecommunications industry. Prior to join-ing GTS, he held the position of Sales Directorat Qwest Communications through the acquisi-tion of OnFiber Communications where hefocused on infrastructure and cloud solutions formultinational customers. At OnFiberCommunications, he held various senior posi-tions within business development, sales andmarketing. In addition, Sunny worked at Ernst &Young as strategic consultant in the TMT prac-tice. Sunny Kumar is a graduate of the JohnsonGraduate School of Management at CornellUniversity where he earned an MBA degree andBachelors of Science in electrical engineering atthe University of Maryland at College Park.

TOMÁŠ

SPURNÝ

MARTIN

SKOPEK

About 300,000 residents of Romania’s Muresand Harghita counties are to benefit fromimproved water and wastewater services, and60,000 people will gain access to a reliable watersupply with the support of a 15.9 million Eurofinancing from the EBRD. The loan is extended toCompania Aquaserv, the water utility companyoperating in Mures county, to finance the exten-sion and modernisation of water infrastructure.The EBRD financing is part of the Bank’s RegionalEU Cohesion Fund Co-financing Framework(R2CF), and will be used to co-finance the compa-ny’s 115 million Euro EU Cohesion Fund invest-ment programme for upgrading regional water andwastewater facilities.

The EBRD indicated that the project will enablethe Mures water utility to expand and moderniseits water and wastewater network in seven towns,Targu Mures, Reghin, Sighisoara, Tarnaveni,

Ludus, Iernut and Cristuru Secuiesc, as well as 57communes. Thus most of the region’s populationserved by the company will be connected to a cen-tralised water supply by 2014.Previously, the EBRD supported similar invest-ments in Bistrita-Nasaud, Braila, Brasov, Buzau,Constanta, Covasna, Dambovita, Iasi, Sibiu andTimis counties.

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11B u s i n e s s n e w s

Mures county water utilitygets loan to modernizeinfrastructure

W e l l n e s s m a r k e th

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World Class has recently opened its seventh fitnesscentre in Bucharest on the first floor gallery inAmerica House, which is managed by the French realestate investment and asset management company,AEW Europe.

”We have grown together with you and we thankyou for that. We have developed in line with yourdemands and expectations, but at the same time wehave set new market trends and instilled a healthy liv-ing culture. We have created an addiction for physi-cal activities and exercise. After 11 years of successand the opening of nine fitness centres, your after-training smile is our daily satisfaction. You deserve anew dynamic environment inwhich energy becomes onewith perfect shapes and har-mony at World ClassAmerica House in the centreof the city,” MadalinaTanasescu, the manager ofthe newly opened fitnesscentre, said in a message toclients.

The new 920 sqm club,soon to extend with 105sqm, aims to cover thedemand originated from thecorporate as well as the pri-vate sector and offers thelatest concepts in fitnesstraining gym and cardio,functional training, cycling,aerobics, wet and dry saunaand is the only modern gymin Piata Victoriei. “The totalinvestment for the ninth cen-tre of WorldClass amountsto around 900,000 Euro,including fit-out and fitnessequipments. The landlord,

represented by AEW Europe, also contributes incovering the costs together with World Class. Ourobjective is to open 15 to 20 World Class centresby 2014, including the confirmed two new locationsin Titan and Floreasca,” said Mikael Fredholm, CEO,World Class International.

America House is the biggest business centre inPiata Victoriei, with a total leasable area of 27,000sqm and the largest floor plates (over 3,000 sqm).The Class A business centre, built on nine floorsprovides for 350 underground parking spaces.

The building has historically accommodated someof the most prestigious multinational and Romaniancompanies, offering them high visibility, flexibility in

managing their office area as wellas infrastructure to support theircorporate needs. Currently, almost1.200 employees are working inAmerica House and 600 peopleare visiting the building every day.

“We worked together withJones Lang LaSalle in bringingWorld Class into our building, andnow they are exclusive leasingagent for our office spaces. Thechoice of World Class was madedue to their strong recognitionwithin the gym industry and theirhigh standards fitting with theimage of building.Accommodating a gym centre inan office building has severaladvantages: a gym activityimproves employees happinessand their working performancesand also it is a interaction placewhere people can network andwhy not-develop business oppor-tunities,” said Isabelle Clerc Headof Asset Management for AEWEurope in Central Europe.

TAKE YOUR “FITNESS BREAK” AT WORLD CLASS AMERICA HOUSE

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BOSCH EXPECTS MODEST SALES GROWTH

The Bosch Group expects global economicgrowth to slow. Accordingly, the technology andservices company expects to see comparativelymodest sales growth of between three and five percent this year, according to Franz Fehrenbach, thechairman of the Bosch board of management, whoattended the annual press conference at companyheadquarters near Stuttgart. “There is still a greatdeal of uncertainty with regard to future economicdevelopments, even though the sovereign debt cri-sis in the euro zone has been defused slightly,” hesaid. In the first quarter of 2012, sales increasedyear-on-year by some five per cent, despite thecooling of the global economy and difficult devel-opments in a number of European markets. Thegreatest relative growth was achieved in IndustrialTechnology, followed by Automotive Technology.Developments in the Consumer Goods andBuilding Technology business sector were moremoderate.

With innovative products, cost improvements,and lower one-off burdens, Bosch wants to

improve pre-tax result in the current year.“However, given the persistence of high raw mate-rials prices and continued upfront investments innew areas of business, it will be difficult to achieveour target rate of return on sales of seven to eightper cent this year,” said Fehrenbach.

In fiscal 2011, Bosch grew more strongly thanexpected, despite a weaker global economy. Itssales increased by 9.0 per cent to 51.5 billionEuro. Profit before tax stood at 2.6 billion Euro,compared with 3.5 billion Euro in the previousyear. At 5.1 per cent, return on sales thusremained below the target range. Bosch alreadynamed the additional burdens of increased rawmaterials prices and currency effects as reasonsfor this when it presented its preliminary figuresin January.

On top of this, there were considerable upfrontinvestments in areas of future business such aselectromobility or renewable energy, as well as adownward revaluation of assets in the Solar Energydivision, amounting to 560 million Euro.

Roland Berger Strategy Consultants’ initiativefor the creation of a European-based rating agencyis most likely to bear fruit. The company said thatafter intensive talks with financial companies acrossEurope, a significant number of investors hadpledged their support. Markus Krall will be thefounding CEO of the new Rating Agency andtherefore give up his position as Senior Partner atRoland Berger Strategy Consultants. RolandBerger will continue to support the project andChairman of the international consultancy,Burkhard Schwenker, will initially help set up anAdvisory Council for the rating agency, acting asits first member.

"Following intensive talks conducted acrossEurope, a number of financial companies have nowagreed to support the establishment of a globalrating agency of European origin," said MarkusKrall, Partner at Roland Berger StrategyConsultants. "We will soon wrap up the fundraisingand complete operational realization of the new

independent agency. We are currently in theprocess laying the institutional and corporategroundwork."

Roland Berger Strategy Consultants will contin-ue to support the project financially and conceptu-ally. In doing so, Burkhard Schwenker will initiallyhelp set up an Advisory Council for the ratingagency and act as its first member. "As a strategyconsultancy, we have always seen our role more asthat of an initiator and a source of inspiration, butnot as the founding organization or operator ofsuch an agency.

Roland Berger Strategy Consultants has provid-ed intellectual input to help solve a problem, buthas never pursued any business interests in thematter," says Schwenker. Roland Berger has alwaysdeclared that the agency should also be independ-ent of its initiators, he added. This is also neces-sary to ensure the independence of the interna-tional strategy consultancy and avoid any potentialconflicts of interest.

INVESTORS SUPPORT PLANS TOCREATE A EUROPEAN-BASED

GLOBAL RATING AGENCY

Badollet-IvresseThe exhilaration of time stems from its absolute infinity.It is the

epitome of the elegance of time. The purest expression of time, withno superfluous ornamentation, yet devoid of austerity. With an innateelegance over which time has no hold it revels in the spontaneity of thepassing hours. "It? Is the new finely crafted watch from Badollet:Ivresse. Beneath an apparently understated air lies an uncompromisingpersonality. The gentle curves and softened angles of the rectangularplatinum case enfold the wrist in a warm embrace. Its finishes radiate adeep and intense purity that highlight its midnight blue face. The playon contrasts is heightened by the brushed finish of the dial set againstthe circular satin-brushed chapter ring. The latter appears to be literallysuspended thanks to striking light and shadow effects, while the dis-creetly cut-out hands accompany time in its perpetually renewed cycle.The design, pared down to its most obvious and natural expression, cele-brates functionality and readability rather than aesthetic excess, as theBadollet griffin appears in solitary splendour at 12 o’clock.The aestheticrefinement, created by Eric Giroud, is equalled only by the mechanicalcomplexity of this timepiece.

The flying tourbillon movement, exclusively designed and developedfor Badollet, is deliberately hidden from sight. Visible only through the

transparent case-back, the tourbillon carriage recaptures the delicatemodesty of vintage watches. The sapphire opening is shaped like thesymbol of infinity, in a tribute to time as the universal driving force.Elusive, yet perceptible, immutable and yet exhilarating.In a 21st centu-ry fascinated by disorder and the ephemeral, equilibrium is the excep-tion. The fine balance epitomised by this timepiece, Ivresse,represents an art of living favoured only by those who preferauthenticity to frivolous exuberance.

The exhilaration of precious stones lies in their eternaldestiny. A cascade of precious stones sparkles across the skinwith crystal-clear tones. The fresh charm of the gems unfurlsin a pure limpid aesthetic, reminiscent of the 1930s. The ban-gle is bathed in diamonds and sapphires flowing endlesslyover the wrist, alternating between perfectly aligned brilliantand baguette cuts. Exquisitely crafted in white gold, it trans-forms the art of jewellery to a vibrant and dazzling treasure.

The delicacy of the gems, the quality of the mesh andthe absolute discretion of the clasp embody the secrets ofFrench "Haute Joaillerie". The rigorous geometrical lines pro-vide tantalising glimpses of what lies beneath: an exquisiteobject designed to procure endless pleasure; simply beggingto be captured.

The famous Swiss watch company Antoine Preziuso, alwaysadmired his fans with delightful models, at the Geneva exhibitionGTE 2012 has submitted the Starmoon watch.

The moon is the heavenly symbol, inspiring poets, a symbolof fidelity, which reflects the sunrays, creating an ideal atmospherefor lovers and romantics. She captured the imagination of themankind since the immemorial time. Perhaps, only in Easternlands its shimmering sheen, "bathed" in the landscapes of thecelestial heat does not cause such a delight.

Captivated by a unique charm of oriental nights, AntoinePreziuso has expressed his admiration and shine of the moon inthe model, called Starmoon. Barrel-shaped case of the model indiameter and thickness of 40.70 / 33.47 mm and 46.95 / 38.7mm is made of 18 - carat rose or white gold. Bezel is decoratedwith sapphires and diamonds, resembling stars in the night sky. Onthe dial are marked curved figures 12, 3, 9, and hour markers 2,4, 8 and 10 - in the form of triangles, covered with fluorescentcompound. In the central part of the dial are large hands - hourand minute, the maximal rounded and made in the form ofleaves. And the lack of a second hand indicates that the mainaccent is inserted in the cycle and eternity, not to fleetingmoments of time. At 6 o'clock is an indicator of moon phases. Theentire dial is decorated in by waves, and closed with a sapphirecrystal. The continuation of the delightful paintings can be foundon the case back of the model, protected by a transparent sapphirecrystal. Here is the mechanism APG 283 Automatic with blue screwsand details engraved by hand. Mechanism is built on the 21 jewels,power reserve - 42 hours. Model is complemented by the alligatorstrap. Water resistant is 3 ATM. Antoine Preziuso Starmoon watch isreleased in a limited edition of 30 items in white gold case and30 items in pink gold case.

L u x u r y & l i f e s t y l e - T o p b r a n dh

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As the luxury market has remained largely untouched by theglobal economic turbulence, we continue our journey intothe world of fine watchmaking with several new examples

of exquisite creativity and style.

COMBADOLLETIVRESSEMOUVEMENT BADOLLET 2012 Dimension Length:35.00 mm. Width: 19.50 mm. Thickness: 6.40 mm. Distinctive featureDomed movement with cone-shaped going train Winding Manual Powerreserve 120 hours Description Central hours and minutes, flying tourbil-lon, hanging barrel Mainplate Nickel silver, entirely hand-decorated with

chamfering, chasing, concave chamfering, circular graining and straightgraining executed in the traditional manner CASE Material 950 platinumCrystal Sapphire, colourless anti-reflective treatment on both sides,extra-hard treatment Caseback crystal Flat sapphire, colourless anti-reflective treatment Crown 950 platinum Length 53.80 mm Width

30.00 mm Thickness 12.30 mm Interhornwidth 20.00 mm Water-resistant to 30 mDIAL Description Dark blue vertical satin-brushed base, applied riveted circularsatin-brushed silver-toned chapter ring, 12nickel-plated mirror-polished rivetedmetal hour-markers, 36 nickel-platedincised 0.40 mm-diameter beads, rivetedapplied BADOLLET symbol STRAP MaterialGenuine full-grain alligator leather strap,large square scales Finish Safari finish,rolled edges, flat profile, genuine tone-on-tone "pompon" alligator leather, tone-on-tone stitching, heat-embossed ColourMidnight blue Lug width 20 mm Bucklewidth 18 mmBUCKLE Type Pin Material950 platinum

Cyrus KlepcysCyrus spent three years to develop the Cyrus Klepcys and produce the

final watch.Three years is a long time and we are going to see why it tookthem such time to produce this collection.

The history: Hundreds years ago, the city of Babylon was one of themost powerful capital of the world. It ruled the intellectual and scientificworld. Despite its supposed invincibility, Cyrus The Great achieved the unbe-lievable feat of conquering this city.Cyrus The Great was not a cruel militarychief, he was more of an intellectual dreaming of a better world, this iswhy instead of burning down the city, he decided to preserve this jewel ofdestruction.

The design of the watch remind of us of the city of Babylon, both areinaccessible, proud and can be seen through thousands. The highest qualitymaterials are used in the Cyrus Klepcys collection. An imposing case with adiameter of 48mm (including the crowns) included in four walls within theshape of horns are necessary for displaying the full mechanism.The blackcrocodile leather band fits perfectly on the wrist. The watch is only availableon limited series and is in 18 carat red gold or 18 carat grey gold combinedwith Grade 5 titanium with a DLC (Diamond Like Carbon) finish. The case issealed with Cyrus designed special screws with remind of the Cyrus logo andrepresent the locks of the wall of Babylon which hide secret treasures wait-ing to be discovered.The case back of every Klepcys contains an identicalcopy of a more than 2500 years old coin, created during the reign of Cyrus.The original coin is owned by the founders of Cyrus in Switzerland. This coinis known to be one of the first currency of the modern world. The imageengraved in the original coin represent a lion and a bull, symbols of author-ity during the reign of Cyrus The Great.

The mechanism has three main functions, never seen before.The hourhis linear, retrograde with day/night indication. The hour hand moves alonga 180° axis and, when retrograding, changes color depending on the dayand night. Minutes and seconds are available on two separate discs. To readtime in a linear way you have to read the hour which will be automaticallyaligned with the minute and the second. This is a new way to read time.Thedate is retrograde, rotating in 3D. There are basically two digits. The firstdigit is moving depending on the day, the second digit never move. When

the date is 09, the first digit retrograde and rotate on itself from 0 to 1which will display 10. When the 31 comes, the first digit will only rotate onitself, and will not move, in order to display 01. This is incredible since onceevery days the first digit will rotate but not move up !Like Babylon, theCyrus Klepcys comes « with its top in the heavens » with a fantastic moonphase. A full realistic moon in gold will be slowly covered by a blackpatch.Those three outstanding mechanisms have been developed with Jean-Françcois Mojon, winner of the Best Watchmaker award at the Grand Prixd’Horlogerie in Geneva.

Cyrus Klepcys/ Description : Swiss made Automatic movement with aunique display of the time on a movable axis, with a retrograde hour func-tion, day/night indication, large date calendar with retrograde rotatingthree-dimensional tens, spherical moon with moon phase indication by grad-ual rise of a patch Movement : CYR598 automatic, 4Hz, 28,800vph

Main material : 18k gold / Diameter : 48mm (including crowns)Date : Large date, retrograde three-dimensional tens, pivoting Precise

guidance of the height of the tens hand with a ruby bearing Patent appliedfor Phases of the moon : Three-dimensional moon Progressive rising of thepatch to indicate the various moon phases In case of a fully covered moon:appearance of the CYRUS logo.

Back case: 18K red gold – Identical copy of the original, over 2,500-year-old coin. Number of components: 456

Power reserve: > 40 hoursNumber of rubies: 37

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L u x u r y & l i f e s t y l e - T o p b r a n d

A modern classic: the PanooGraphThe evolution of a contemporary chrronographThe PanoGraph signals the return andd contemporary evolution of a most

remarkable timepiece. Twelve years ago aat the Basel watch fair, Glashuhh tte Originalpresented the PanoRetroGraph. A quintesseential illustration of the art of fine watch-making in Germany, its startling asymmetrical dial design, its unprecedented “retro”chronograph mechanism and 30-minute cchronograph totalizer earned immediateacclaim from critics and customers alike. The limited edition of 50 pieces in plat-inum soon sold out. This was the timepiecce that launched the entire Pano line ofhand-crafted mechanical timepieces, amoong them its immediate successor, thePanoGraph, first presented at

Basel in 2002. Today, Glashuhh tte Original presents the PanoGraph, a contempo-rary heir to its illustrious predecessors. Thhe PanoGraph takes advantage of a largercase (diameter 40.0 mm) and expansive dial to represent the Pano line’s character-istic asymmetric visuals in a distinctly moodern and contemporary manner. Favouredby the larger and cylindrical case, the neww design distributes the elegant interlock-ing hour/minute and subsidiary seconds ddials to the left, while Glashuhh tte Original’scompelling big date display, the Panoramma Date, takes up its usual position at 4o’clock.

The chronograph’s remarkable 30-minute totalizer represents the originaldesign in a contemporary look with a supremely elegant set of three cumulativepremely elegant set of three cumulative

ten-minute scales with three separate pointers. Two chronograph push-ers at 4 and 2 o’clock are labelled in black, START-STOP and FLY-BACK,respectively, the latter indicating the chronograph reset mechanism, theformer the standard chronograph timing operations.

Presented in a red gold case with rose gold hour indexes andhands and rose gold stop/seconds hand on the main dial and a rosegold subsidiary seconds hand, the PanoGraph visuals represent the epit-ome of simplicity and aesthetic harmony: like all Pano dials, thedesign was developed in accordance with divine proportion, the fasci-nating golden ratio deployed by artists in extraordinary works of art,music and architecture from antiquity to the present day. At the heartof this superb mechanical wonder is the Calibre 61-03, designed andhand-crafted in the Glashuhh tte Original manufactory. The manuallywound column wheel chronograph is outfitted with a classic switchingwheel that operates the various chronograph functions, including start,stop, reset and a satisfying flyback mechanism allowing one to resetthe chronograph without first having to stop it: all functions are acces-sible through the two chronograph pushers on the right side of thecase. Easily visible through the sapphire crystal case back are the char-acteristic features and finishings of Glashuhh tte Original movements,including the traditional three-quarter plate with Glashuhh tte ribbing,screw mounted gold chatons, screw balance, and swan neck fine adjustscrew-mounted gold chatons screw balance and swan-neck fine adjust-h

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The UR-110 ST – A Question of StyleBasel – March 2012Everything is a question of style, noo more so than in the world of

haute horlogerie. If engineering ingenuitty remains the quickest wayinto a watch aficionado’s heart, nothing can replace that feeling ofsetting eyes on a mechanical masterpiecee for the very first time, thatsensation of horological love at first sighht. Connoisseurs have alreadybeen wooed by the technical innovation of URWERK’s 110 collection,presented until now in either monochrommatic natural titanium oranthracite. Now the UR-110 affirms its prresence and expresses itself asnever before thanks to the UR-110 TTH –– with a super strong Tantalumhull – and the UR-110 ST – with a distinctively grooved AlTiN bezel.Whether you prefer it strong and rugged or smooth and refined, thereis a UR-110 style for you.

The UR-110 ST sees URWERK continuinng to embrace three-dimen-sionality in horological architecture. It is a model that well and trulyappeals to the tactile senses, for it can eeven reveal itself when youreyes are closed. Run the tips of your finggers over its dial, and you willfeel the perfect smoothness of the sapphire crystal soon replaced bygrooves in the AlTiN bezel. Such a sensoriial experience is just whatURWERK co-founder and artist-designer MMartin Frei wanted to create forthe UR-110 ST’s owner.

“A watch worn on a daily basis shouuld be a source of pleasure –the primal pleasure of possession, naturaally, but also the pleasure ofthe experience of it on the wrist,” he sayys. “There is a quote I likefrom French poet and diplomat Paul Clauudel: ‘Sculpture is the need totouch.’ I very much hope the UR-110 ST ccreates this need.”

Case in Grade 5 titanium with AlTiN--treated steel bezel for the UR-110 ST;Case in Grade 5 titanium with tantalum bezel for the UR-110 TTH;Two position crown with integrated proteection Water resistance: 3 ATMMovementCalibre: UR 9.01 mechanicall, automatic windingBalance: Monometallic

Frequency: 28,800v/h, 4HzJewels: 46Balance spring: FlatPower: Single barrelPower reserve: 39 hoursWinding system: Uni-directional rotor regulated by double turbines

Lady SerenadeFeminine grace with a fresh lookGlashuhh tte Original’s elegant Lady Collection of hand-crafted feminine

timepieces has enjoyed immediate success when it was presented in2007. This year, Glashuhh tte Original has introduced delightful changes inthe design of the dial to further enhance the elegance and allure of thisexclusive timepiece.

As a new generation of classic women’s watches, the Lady Serenadehas a feminine and graceful appearance. The model variations of thesenew timepieces are an expression of female elegance that matches anywardrobe choice. The Lady Serenade is offered in two different casematerials: Stainless steel and rose gold. Three different versions are avail-able in stainless steel. The first model is outfitted with a blue mother ofpearl dial, steel hands, brilliant hour indexes, gentle bows across the sur-face of the dial as well as a grey-blue-colored Louisiana alligator skinstrap. The second stainless steel model features a white mother of pearldial, rose gold hands, brilliant hour indexes and gentle bows across thesurface. This version is completed by a mint-colored satin strap.

The expressive design of the third steel Lady Serenade is character-ized by intricate rose gold lines across the white mother of pearl dial;graceful lines which are fully covered in brilliants. Here, the strap ismade of Louisiana alligator skin and colored in a vivid tangerine.

Three different versions are equally available in rose gold. The firstmodel is outfitted with a galvanized warm brown dial, rose gold hands,brilliant hour indexes and bows across its dial. This timepiece can beworn with either a brown Louisiana alligator skin strap or a bronze satinstrap. The second rose gold model features a delicate white mother ofpearl dial, rose gold hands and brilliant hour indexes. This version is com-pleted by a beige

Louisiana alligator skin strap. The last version in rose gold is charac-terized by intricate rose gold lines across the white mother of pearl dial;graceful lines which are fully covered in brilliants. Here, the strap ismade of Louisiana alligator skin and colored in a vivid tangerine.

All stainless steel and rose gold models are also available with adiamond-set bezel to make an even more impressive statement of grace.

The large, attractively designed dial keeps the view clear, including animportant element for women in business: The date at the 6 o’clockposition. Manufacture Caliber 39-22 with a power reserve of 40 hoursguarantees precise timekeeping inside the new Lady Serenade line.Glashuhh tte Original’s horological competence is once again revealed in allthe characteristics of traditional

Glashuhh tte watchmaking found here such as a skeletonized rotor withan oscillating weight, a swan-neck fine adjustment, a three-quarter plate,Glashuhh tte ribbing, and delicate sunburst decoration.

Case material 18 ct rosé gold, diamondsAll Lady Serenade models are available with or without diamond

bezel and it can be chosen between different strap materials and colors.Case diameter 36 mmHeight 10. 2 mmWaterproof up to 5 atmGlass Sapphire crystal, anti-reflective on both sidesBottom Sapphire crystalCaliber Automatic movement, Caliber 39-22Dimensions Diameter 26 mm, Height 4.3 mmOscillation frequency 28.800 A/h, equivalent 4 HzPower Reserve 40 h (+/- 5%)Jewels 25

ment. The PanoGraph is available with a black Louisiana alligator or brown nubuckalligator leather strap, slightly broader than prior versions.Case material 18 ct red goldStrap Louisiana Alligator Leather/Nubuk strapCase diameter 40 mmHeight 13.7 mmWaterproof up to 5 atmGlass Sapphire crystal, anti-reflective both sidesBottom Sapphire crystalCaliber Manual winding movement, Caliber 61-03Dimensions Diameter 32.2 mm, Height 7.2 mmOscillating frequency 28.800 A/h, equivalent to 4 HzPower Reserve 42 h (+/- 5%)Jewels 41Balance screw balance with 18 weighted screwsBesonderheiten Hours and minutes (off-centre), small second (offcentre), Chronograph, Second stop, Flyback, 30-minute counter, stop second, Panorama Date;exquisitely finished movement, bevelled edges,polished and brushed steel parts, screwed godlchatons, blued screws, swan-neck fine adjustment,balance cock engraved by hand.

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L u x u r y & l i f e s t y l e - T o p b r a n dh

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BijouMontreHe foundation of the watch brand BijouMontre is dated by 2002. The

company's founder Willy Saladin - Swiss with German roots - gatheredaround him highly qualified craftsmen, each of which is a virtuoso of hiscraft. On the projects a team of designers, watchmakers, jewelers, sculptorsand painters on porcelain is working. The company logo is a crown madeof the letters B and M. The choice of such logo is explained by the ambi-tious goals of the brand. As noted by Willy Saladin himself, the watchbrand BijouMontre will soon be crowned the Swiss watch making and takea leading position in the market.

The company produces high quality products from high-tech mate-rials and precious metals. Lineups collections are limited. Each modelhas a serial number.

Collection of women's watches Catour, Premier and Contemproraryconsist of fine and excellent specimens of Horology. Placer of diamondsadorning the case and dial of the watch makes it an exquisite accessory.

The recently released model of women's watch 2210T is repletewith precious stones. To decorate the steel case in diameter of 23.5mm the company used citrines, amethysts, peridots, rhodolites, topazand diamonds. Ornament on mother of pearl dial is paved with 66 dia-monds. The watch is designed on a Swiss Ronda quartz movement.

Designers and craftsmen of BijouMontrecompany are making all efforts to createreal masterpieces. Each collection of thebrand is original and exclusive. At the worldexhibition BaselWorld 2012 the companyBijouMontre has introduced the Hollywoodcollection. Models of this collection with itsdesign resemble the classic and elegantwatches of 50s in Hollywood.

At the annual exhibition BaselWorld arepresented the following models: BM37010T,BM37020T, and BM37030T. The originalform of watch cases are made in the formof a tulip. The cases of elegant female mod-els in dimensions of 21 x 31, 5 mm are

made of stainless steel and decorated with adiamond bezel. The upper and lower partsof the cases are decorated with preciousstones. In the models BM37010T andBM37030T the upper and lower parts of thecases are decorated with spinels and dia-monds, and the model BM37030T - withgreen topaz and diamonds. The central partsof the white or dark purple dials are deco-rated with the same gems. In the modelsBM37010T and BM37020T white dials aredecorated with patterns in the form of lines.The dial of the model BM37030T in darkpurple and pink is decorated with ornamentsin the form of lines. The dials feature large

Arabic numerals and two hands. The dialsare protected by a sapphire glass.

All models come with steel braceletsthat shine as Hollywood stars. The modelsare water resistant to 3 ATM, and equippedwith a Swiss quartz movement.

Watches of Hollywood collection arereleased in a limited edition - 999instances. To buy the watches will be avail-able for 3500 Swiss francs.

Glitter of the colored and preciousstones, as well as the excellent design workprovides us the opportunity to enjoy thebeauty and luxury of exquisite models ofHollywood collection.

BM37010T BM37020TBM37020T BM37030T

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Limited edition of 666 copies is released. The model of women's watch-es BM 7622T is like a bright and brash Italian style. The combination ofcream and blue enamel colors on the dial creates a leopard print. Placerdiamonds randomly scattered among the blue "spots." Bezel is also dec-orated with precious stones. No figures on the dial. Time is indexed byhour and minute hands of gold color and the logo of the company islocated at the position 12 hour. Quite a large stainless steel case of thesame gold color has a diameter of 34 mm.

The strap of the model is also decorated with leopard print inblack-red tint. The texture of the strap with small villi attaches thewatch a predatory and aggressive look. The model is produced in a lim-

ited quantity of 666 copies. Luxury novelty BM 9210T is a prominent rep-resentative of Art Deco style. Silver case with a diameter of 32 mm is dec-orated with wonderful patterns. In the inlay of bezel, crown and lugs areused topaz weighing 1.80 carats and diamonds weighing 0.78 carats. Themother of pearl dial contrasts sharply with black Roman numerals. Minuteand hour hands are painted in white tone. The model is equipped with aquartz movement made in Switzerland. The attached strap is made ofwhite leather.

Stylish design and dazzle of precious stones - these two factors forwhich you can just buy the watches of the brand and enjoy the quiet tick-ing of the accurate mechanism and the stones play of light and shade.

The Swiss company BijouMontre, which devel-ops and produces elegant wristwatch, decoratedwith precious stones, at the world exhibitionBaselWorld 2012 has presented Eternity collection.The gorgeous jewelry watches, included in the col-lection of Eternity – these are exclusive models,inlaid with precious stones, the brilliance of whichcharms and attracts. These are elegant women'swatches, the analogues of which do not existworldwide.

Eternity collection symbolizes a touching lovestory of the Duke of Windsor - Edward VIII, Kingof Great Britain and Northern Ireland. Edwardabdicated to marry a divorcee Wallis Simpson, butthe British government did not give consent. Hestated that "... found it impossible to perform theduties of the king without the help and supportof a woman he loves." A title of Duke of Windsorhe received in 1937.

With its Eternity collection of BijouMontrecompany is a love story of the Duke of Britain.Fine jewelry watches, decorated with glittering

diamonds and other precious stones symbolizeornaments that are a sign of eternal lovebetween the Duke of Windsor and Wallis Simpson.

The Eternity collection includes the followingmodels - BM 29010T, BM 29050T and BM 29070T.

BM 29010T - a round watch case in diameterof 33 is mm made of stainless steel. The steelbezel is set with diamonds and white topaz. Thetop and bottom of the bezel is adorned withlarge diamonds. The white dial, equipped withArabic numerals, is decorated with white agate. Inthe central part of the dial there are two bluehands and the logo of the brand BijouMontre. Thenovelty is complemented by a white strap. Thewatch water resistant is 3 ATM.

BM 29050T - a model is presented in a circu-lar steel case, which is equipped with a steelbezel, fully decorated with diamonds and whitetopaz. Roman numerals are located on a whitedial, which is decorated with white agate. In the

central part of the dial is placed the logo of thebrand. Two white hands, with which is carried outthe indication of hours and minutes, are locatedin the center of the dial. The model is comple-mented by a white strap. The watch water resist-ant is 3 ATM.

BM 29070T – the watch is presented in around steel case with a diameter of 33 mm. Thesteel bezel is fully set with diamonds and whitetopaz. The dark blue dial, equipped with largeRoman numerals, resembles the dark sky withshining stars. The indication of hours and minutesis carried out by two white hands. In the centerof the dial in a little circle is set the brand’slogo. The delicious novelty is complemented by ablack strap, harmoniously combined with the darkcolor of the dial. The watch water resistant is 3ATM.

All the watches from Eternity collection arereleased in a limited edition - 999 instances. Tobuy the watches will be available through 3400Swiss francs.

BM 29050TBM 29010T BM 29070TBM 29070T

2 0 1 2 B e i j i n g I n t e r n a t i o n a l A u t o m o t i v e E x h i b i t i o n

Audi presents its A6 L e-tron concept

Audi presented its first luxury-class e-tronconcept car, a technology study known as theAudi A6 L e-tron concept. The plug-in hybridhas a powerful drive system that enables a driv-ing range of 80 km on pure electric power.The A6 L e-tron concept is an important steptowards future electric mobility in China forAudi. With its first e-tron technology study inthe luxury class, the company is showing what alocally produced New Energy Vehicle from Audi

might look like. The basis for this study is thenew A6 L, Audi’s bestselling model in China.Audi produces this business saloon at theChangchun plant in a joint venture with FAW.Company officials claim that plug-in hybrids thatcan travel long distances electrically – therebyenabling zero emissions driving in local areas –are ideal for use in rapidly growing megacities.Beyond its drive system, the A6 L e-tron con-cept has all of the qualities that customersvalue in Audi cars: prestige, comfort and sportyperformance.The technology study is a parallel hybrid. Itbrings together a 2.0 TFSI that outputs 155 kW

(211 hp) and an electric motor with 70kW (95 hp) peak power. The liquid-cooled lithium-ion battery is located ina collision-protected space at the rearof the vehicle. In electric mode, the carcan travel up to 80 km at a constantspeed of 60 km/h. Officials added thatat any given moment, the hybrid con-trol module chooses the best suitedoperating mode with the focus on driv-ing range.This technology platform can be oper-ated with only the internal combustionengine, only the electric drive, or inhybrid mode. In addition, it can recoverenergy during deceleration, or it canboost output power for strong acceler-ation by combining the two drives.

CARMAKERS SIZE UPCHINA’S OPPORTUNITIESOrganized every other year, the Beijing International Automotive Exhibition, also known

as Auto China, reached its 12th edition this spring.Due to the huge market in China and rapid growth of its automotive industry, the motor

show, held at the China International Exhibition Center, has improved gradually in termsof internationalization and quality of exhibits, and has expanded its influence in the

global automotive industry. Thus, most major automotive manufacturers regard AutoChina as one of the most important A-class auto shows worldwide. Meanwhile, the auto

show is the ideal platform for Chinese automotive manufacturers to show their home-grown innovations and native brands.

In the past two decades, the organizers of Auto China have reportedly focused oncreating a platform for both domestic and international companies to express their

corporate image, promote brands, improve communication and exchange information. The previous edition of Auto China attracted 785,600 visitors, while 1,100 foreignjournalists from 200 media organizations in 48 countries covered the event. The

exhibition area reached 220,000 sqm and 990 vehicles were on display.

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DENZA unveiled its new all-electric vehicleshow car, which is the result of the partnershipbetween BYD and Daimler. Auto China 2012marked the first appearance of the DENZAbrand at a motor show. It was also the firstlandmark event since the official launch of thebrand, which took place in Shenzhen in Marchthis year. “Even before the birth of DENZA,Shenzhen BYD Daimler New Technology Co.,Ltd. (BDNT) has created a very special ‘first’:When Daimler and BYD made their partnershipofficial in the spring of 2010, they founded thefirst joint venture in China dedicated solely toNew Energy Vehicle. The Joint Venture is mak-ing extremely positive progress with the firstprototypes of the future production modelalready out on the streets,” said Ulrich Walker,Chairman of the Board of Directors of BDNTand Chairman and CEO of Daimler NortheastAsia. “We are very much on track with the plansfor our DENZA vehicle.”

Over 200 engineers and experts from bothcompanies have gathered and combined theirstrengths at BDNT’s base in Shenzhen. BYD isproviding its expertise in battery technology ande-drive systems, as well as their experience inbringing electric vehicles onto the roads ofChina. Daimler is contributing more than 125years of excellence in automotive design and

know-how in vehicle architecture, safety andquality.

The new concept car, a full electric battery-driven model, was designed, and will be builtand sold in China. “We are reaching out tothose who believe that state-of-the-art technolo-gies and beautiful concepts can blend togetherinto the perfect mobility solution without com-promising on safety and comfort, to provideboth a modern and green urban lifestyle,”remarked BDNT COO Arno Roehringer, whileintroducing the car at Auto China 2012. “Weare creating DENZA not only for the people oftoday, but also for inspiring our next genera-tions.”

The DENZA booth at Auto China was carefullydesigned to reflect the strengths of the car, aswell as the values of the company. The mainfeature was a large white ribbon which flowedall around the booth, defining its dimensionsand the character of the interior. The sense ofmovement – like a car on the road - was rein-forced by the actual movement of the light inthe LED strip along its rocker panel. The LEDlight was the identical blue found in DENZA logoand in the body paint of the car. This “DENZAblue” color represents the company’s twin con-ceptual foundations of environmental responsi-bility and cutting-edge technology.

DENZA unveils all-electric show car

2 0 1 2 B e i j i n g I n t e r n a t i o n a l A u t o m o t i v e E x h i b i t i o n h

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Ford’s EcoSport makes its debut

Ford revealed the production version of theall-new Ford EcoSport and announced plans tobuild the compact, fuel-efficient urban SUV inChina, in addition to India, Thailand and SouthAmerica.

EcoSport’s global debut at the 2012 AutoChina in Beijing means customers in China willsoon be able to choose an aspirational sportsutility vehicle alternative to a small car. TheFord EcoSport offers a confident stance, a highdriving position and robust character on top ofthe agility, manoeuvrability and fuel efficiencythat comes with a compact footprint.

Within a contemporary designaerodynamically honed for fuel economy, theEcoSport is full of smart technologies, featuresand craftsmanship that offer customers morethan they would expect in this segment.

With a number of powertrain solutions,including Ford's newest, most advanced enginethe 1.0-litre EcoBoost, EcoSport is designed tobe a benchmark in fuel efficiency. It also offersthe Ford SYNC driver connect system with voicecontrol and many other innovative features in aspacious and comfortable interior with newlevels of craftsmanship as well as outstandingquietness and refinement.

“The Ford EcoSport reflects our commitmentto serve our Ford customers in China andaround the world with the cars, utilities andtrucks they want and value,” said Joe Hinrichs,

president, Ford Asia Pacific and Africa.“EcoSport delivers outstanding quality, greatfuel efficiency with the 1.0-litre EcoBoostengine, superior safety and really smart designwith SYNC.”

The production reveal of EcoSport followsrapidly after the vehicle’s global preview inJanuary at the Delhi Auto Expo as well as inBrazil, where Ford EcoSport was developed by aglobal Ford development team. In addition toproduction in Chongqing, the EcoSport will bemanufactured in Camaçari, Brazil, Rayong,Thailand, and Chennai, India, and will be offeredin nearly 100 markets globally.

EcoSport joins Ford’s family of small globalvehicles, which will reach an annual productioncapacity of two million units by 2015.

Ford’s aggressive expansion plan in China isbeing supported by several new investments toincrease production capacity.

It was announced previously that Ford and itsjoint venture Changan Ford Mazda Automobile(CFMA) will invest approximately 600 millionUSD to expand capacity in Chongqing by350,000 passenger vehicles, raising totalcapacity in China to 950,000 units by 2014.The new investment will increase Ford’s totalinvestment in China to approximately 4.1 billionUSD.

CFMA already operates two assembly plantsand an engine plant in Chongqing. Additionalfacilities – a 500 million USD engine plant and a350 million USD transmission plant – arecurrently under construction.

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Cadillac plans to buildthe new XTS in China

Cadillac announced that it would build the all-new XTS luxury sedan in China in conjunctionwith joint venture partner Shanghai GeneralMotors (SGM). Officials with company said theproduction expansion for the Chinese market isa major landmark in the brand’s global growth.

The new 2013 Cadillac XTS launches inNorth America later this spring with productionbeginning in the coming weeks at the Oshawa,Ontario Assembly Plant. XTS production willbegin in China this autumn. The XTS is a newapproach to the luxury sedan, blendingtraditional Cadillac spaciousness with advancedtechnologies, some of which are industry andsegment firsts.

“China is the second-largest market forCadillac, and of course is one of the largest andstrongest markets in the world for luxury cars,so it is a core part of our vision as a brand,”said Don Butler, Cadillac vice president ofmarketing. “It is projected that by the end ofthe decade half of all luxury purchases in theworld – all categories, not just cars – will occurin China.”

Cadillac’s expansion in China in 2012 is theresult of impressive growth for the brand. Sinceits small-scale debut in China in 2005, Cadillachas steadily earned a solid position. Thecompany sold a record 30,000 vehicles in Chinain 2011, compared with 17,000 in 2010.

XTS is not the first Cadillac assembled inChina. That distinction belongs to the SLSExecutive Sedan, an extended-length luxury carexclusive to China that began production in2006. However, the expansion of XTSproduction to China marks the biggest step inCadillac’s growth in the world’s largestautomotive market.

All of the brand’s core product lines are soldin China, with the CTS Sedan and Coupe, SRXcrossover and Escalade imported from NorthAmerica. The SRX is Cadillac’s top seller inChina. In March Cadillac sales set a monthlyrecord of 2,745, an increase of 35.2 per centover the same period in 2011.

The average age of a Cadillac buyer in Chinais 35, signifying the explosive growth of theluxury marketplace and consumer perceptionsof Cadillac.

“We’re very encouraged by the positiveresponse Chinese luxury consumers have toCadillac,” said Butler. “Qualities like innovationand entrepreneurship are admired by manyluxury consumers in China, which aligns wellwith Cadillac. The American spirit of Cadillaccreates a distinct and compelling position in theluxury marketplace.”

Cadillac’s dealer network has grown to 68locations with projected growth to 120 dealersby the end of 2012. “Our dealers in China areexperiencing strong growth, with some of themquickly becoming among the largest and bestwe have in the world,” said Butler.

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Rolls-Royce introduces the PhantomExtended Wheelbase

Rolls-Royce Motor Cars returned to Auto Chinain 2012 with a world debut. The new PhantomExtended Wheelbase took centre stage in thecompany’s largest market, where the majority ofPhantom buyers commission this ultimate expres-sion of a Rolls-Royce. The launch in Beijing fol-lowed last year’s global debut for Ghost ExtendedWheelbase in Shanghai.

Phantom Extended Wheelbase completes thePhantom Series II family, following the debuts ofPhantom Saloon, Phantom Coupé and PhantomDrophead Coupé at the Geneva motor show inMarch. The launch also came as Rolls-RoyceMotor Cars continues to grow in China, havingopened three new showrooms this year, with fivemore to come in the near future.

“No other luxury product comes close toPhantom Extended Wheelbase in staging anobject of exquisite beauty, effortless opulenceand grand theatre. I am delighted that our dis-cerning Chinese clients continue to valuePhantom Extended Wheelbase so highly. And withthe changes for Series II I am confident that it willcontinue to retain its position at the very pinnacleof the ultra-luxury goods marketplace for many

years to come.”Phantom Series II evolves the iconic Rolls-

Royce Phantom which was launched on 1 January2003 at the company’s new home and headquar-ters in Goodwood, England. And like otherPhantom Series II models, Phantom ExtendedWheelbase features significant improvements indesign, drive-train and technology.

Encapsulating the changes that lie beneath is astriking new front-end design, complete with re-styled bumpers and rectangular light apertures.Fully-LED headlamps as standard deliver a char-acteristic whiter light, and encompass technolo-gies that automatically change the shape anddirection of light beams according to road orienta-tion and in response to different driving condi-tions. 

New driver assistance technologies ensure thatPhantom Extended Wheelbase retains its reputa-tion for effortlessness. A modern user interfacewith re-designed multi-media controller, for exam-ple, controls a new satellite navigation systemwith functions that include 3D maps with land-scape topography, guided tours and compositeroute planning.

Renault launchesthe TalismanTalisman, Renault’s new flagshipsedan for the Chinese market,embodies the “casual luxury” thatChinese customers have come toappreciate: value for money and lux-ury for daily life. According to thecompany, the new model is targetedat demanding young businessmenwho are looking for a car that meetsboth professional and personalrequirements. Talisman, produced in

Korea at Renault Samsung Motors,will be exported to China starting inmid-June 2012. Renault’s sales inChina have increased more thanfourfold since 2009, largely due tothe success of Koleos, whichreceived eight awards in China. With24,100 units sold in 2011, Renault’ssales in China have increased morethan 60 per cent compared to 2010.The range was broadened in 2011with the introduction of Scénic,Laguna, Latitude, Fluence andMégane CC. Despite being a minor

With its Concept Style Coupé, appearing atthis year's Auto China, Mercedes-Benz aimed tomake a convincing statement in favour of avant-garde design among sporty executive coupés.Technical highlights include its striking head-lamp design featuring innovative indicators, thenew four-cylinder tur-bocharged petrol enginewith 155 kW (211 hp) andthe all-wheel drive system4MATIC.

"The Concept StyleCoupé is expressive andpowerful in its design", saidDr Dieter Zetsche,Chairman of the Board ofManagement of Daimler AGand Head of Mercedes-Benz Cars. "We are stakingour claim very clearly here.This is the model againstwhich sporty vehicles in theexecutive segment will haveto measure themselves infuture."

"The almost production-standard Concept Style Coupé sets a newbenchmark for avantgarde design in the execu-tive segment", emphasised Gorden Wagener,Head of Design at Mercedes-Benz. "Its breath-taking proportions, sinewy fluid surfaces andsculptural lines are the physical expression ofour dynamic design idiom."

Sporty driving dynamics coupled with exem-

plary efficiency are the hallmarks of the engineof the Concept Style Coupé. Powerful wheel-hub drive is provided by the 2.0-litre version ofthe new petrol engine generation with 155 kW(211 hp), combined here with the efficient4MATIC all-wheel drive system and the 7G-DCT

dual clutch automatic transmission.Among the highlights of the four-cylinder

engine are its direct-injection system withexhaust gas turbocharging, an enhanced com-bustion system and extended stratificationranges for lean-burn operation using fast-actinginjectors for the multiple fuel injections, andmulti-spark ignition according to need.

player on the Chinese market inthe past, Renault intends to gainmomentum in the next fewyears with an expanding net-work and the preparations for along-term presence. The compa-ny believes the launch ofTalisman will help to accelerateits positive dynamic in China,where the distribution networkwill increase from 80 dealershipsin 2011 to 170 in 2014. InChina, the world’s number oneautomotive market, foreign car-

makers must produce locally inorder to become important play-ers. Within the next severalyears, as outlined in the “Drivethe Change” mid-term planwhich runs through 2016,Renault aims to establish anindustrial footprint in China. “Thelaunch of Renault’s flagship –Talisman in China underlines theimportance Renault attaches tothe Chinese market and ourconfidence in growth here,” saidRenault CEO Carlos Ghosn.

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Official premiere for Mercedes-Benz’s Concept Style Coupé

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SERVICIILE PERSONALIZATE,

CHEIA SUCCESULUI ~n timp ce economia local\ d\ `nc\ semne de sl\biciune, iar contextul

economic interna]ional r\mâne dificil, C\t\lin {tefan, directorul generalal Capital Plaza Hotel, `[i p\streaz\ optimismul [i vizeaz\

`mbun\t\]irea performan]elor hotelului `n 2012. Provoc\rile sunt `ns\multe, iar `ntr-un interviu exclusiv acordat “Business Arena”, C\t\lin{tefan s-a referit, printre altele, [i la dificult\]ile pe care le `ntâmpin\

hotelul `n recrutarea de personal calificat.

Ce grad de ocupare a]i `nregistrat `n2011 [i ce estim\ri ave]i pentru anul`n curs `n aceast\ privin]\?

~n anul 2011 am `nregistrat o cre[tere a gradului deocupare comparativ cu anul 2010 atât datorit\ unuiu[or reviriment economic, cât [i cre[terii vizibilit\]ii[i notoriet\]ii hotelului. Pentru anul 2012 ne propu-nem `mbun\t\]irea performan]elor [i atragerea denoi clien]i corporate. Totodat\, ne concentr\m [i pesegmentul leisure pentru a putea acoperi [i perioa-dele mai deficitare din an, [i anume weekendurile [iperioadele de low season.

Cum a evoluat cifra de afaceri ahotelului [i care a fost contribu]iafiec\rui segment de business?

Cu siguran]\, fa]\ de anul trecut, cifra de afacerieste `n cre[tere, iar aportul principal `n totalul veni-turilor `l de]ine cazarea, urmat\ `ndeaproape deveniturile din banqueting.

Ave]i `n vedere realizarea unor noiinvesti]ii `n viitorul apropiat?

Având `n vedere c\ dispunem de o proprietatenou\, utilat\ la cele mai noi [i riguroase standardeinterna]ionale, pentru moment nu preconiz\minvesti]ii `n acest sens.

Ce strategie a]i utilizat pentru alimita efectele turbulen]eloreconomice ce afecteaz\ România [iEuropa, `n general?

Pentru a limita efectele negative cauzate de actualastagnare economic\, am `ncercat s\ acord\m o maimare aten]ie detaliilor ce pot face [ederea maipl\cut\ unui oaspete care ne trece pragul. ~ncerc\mpe cât posibil s\ oferim servicii personalizate `nfunc]ie de necesit\]iile fiec\rui client `n parte, avempersoane desemnate care s\ ]in\ `n permanen]\

leg\tura cu clien]ii din portofoliu, iar cel mai impor-tant este faptul c\ `ntreaga echipa de vânz\ri estecapacitat\ la maximum [i caut\ `n permanen]\ solu]iipentru atragerea de noi clien]i.

Ce noi servicii au fost create pentruca hotelul s\ poat\ atrage mai mul]iclien]i?

~n ultima perioad\ am constatat o cerere constant\pentru a[a-numitul business lunch. Tot mai mul]iangaja]i din mediul privat doresc s\ ia masa deprânz `ntr-un alt mediu decât la birou. Prin urmare,la jum\tatea lunii aprilie am inaugurat TheBrasserie@Capital Plaza, un spa]iu inedit cu unmeniu diversificat `n care folosim ingrendienteproaspete, atent preg\tite de buc\tarii no[tri.

Cum aprecia]i nivelul de competi]iepe pia]a hotelier\ din Bucure[ti?

~n prezent, competi]ia pe pia]a hotelier\ de patrustele este acerb\, trebuie ]inut cont c\, din totalulunit\]ilor de cazare, 60% este de]inut de hotelurilede patru stele. Departajarea o face mixul dintre pro-dusul competitiv [i excelen]a serviciilor auxiliare.

Câte camere, restaurante, baruri [is\li de conferin]e sunt disponibile încadrul hotelului?

Capital Plaza Hotel dispune de 95 de spa]ii decazare (camere standard, superior, executive [iapartamente), un restaurant cu specific interna]ional(Restaurant 1880), o cafenea (Kubler Kaffe) [iteras\, cinci s\li de conferin]\, precum [i o braserie(The Brasserie@Capital Plaza).

Care sunt punctele forte pe care v\baza]i `n competi]ia cu alte hoteluridin Bucure[ti?

~n primul rand, Capital Plaza Hotel este o lec]ie deistorie prin pozi]ia pe care o are: Bariera

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Her\str\u, cunoscut\ la sfâr[itul secolului al 19-leaca grani]a de nord a Bucure[tiului. Este un produsnou, modern, dar, totodat\, clasic, cu o a[ezarecentral\ ce ofer\ diversitate [i complexitate `n sferaserviciilor.

Capitala este, `n principal, odestina]ie pentru turismul debusiness. Ce alte forme de turism aravea poten]ial de dezvoltare?

Exact, Bucure[tiul este o destina]ie de business, `ns\`n perioada verii se simte [i poten]ialul pe leasure.

Cu ce dificult\]i v\ confrunta]i `nactivitatea curent\?

~n momentul de fa]\, una dintre cele mai mari pro-voc\ri este recrutarea de oameni califica]i. Dinp\cate, constat\m c\ din ce `n ce mai pu]ini oame-ni `n]eleg ce `nseamn\ s\ lucrezi `n servicii. Acestfapt presupune s\ `n]elegi nevoile oamenilor, s\empatizezi cu ei, s\ `ncerci s\ le rezolvi probleme-

le `n cel mai scurt timp... [i toate astea cu zâmbe-tul pe buze. ~n opinia mea, când vom reu[i s\dep\[im aceste dificult\]i vom avea numai decâ[tigat indiferent de situa]ie.

Care sunt a[tept\rile `n privin]aevolu]iei economiei române[ti petermen scurt [i cum se va reflectaaceasta `n activitatea hotelier\?

Prin prisma evolu]iei economice din ultimii ani, nucred c\ putem avea a[tept\ri prea mari de la anul `ncurs. Prev\d o stagnare a cre[terii economice `nviitorul apropiat, fapt ce se va reflecta nu numai `nactivitatea hotelier\.

Care sunt obiectivele principale pecare le urm\ri]i `n acest an?

Dorim s\ ne consolid\m pozi]ia pe pia]\, s\ atra-gem cât mai mul]i clien]i [i, bine`n]eles, s\ avemprofit, pân\ la urm\ acesta fiind scopul principal aloric\rui business.

C\t\lin {tefan,directorul general alCapital Plaza Hotel

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~n România, sloganul electoral “nu ne vindem]ara” de la `nceputul anilor ‘90 a func]ionat [i `nexploatarea resurselor minerale. A[a cum trecereadin proprietatea de stat `n cea privat\ a func]ionatanevoios [i selectiv, cu prejudicii, `n final, pentru`ntreaga popula]ie, a[a se petrec lucrurile [i `n cazulexploat\rii resurselor. ~n acela[i timp, Finlandaprefer\ privatiz\rile `n propor]ie de 100% [i semen]ine `n plutonul frunta[ european `n ce prive[teinvesti]iile str\ine.

Mina de aur de la Ro[ia Montan\ a fost `nchis\ destat `n 2006 din cauza pierderilor generate.Compania mixt\ româno-canadian\ Ro[ia Montan\Gold Corporation de]ine, de 15 ani, o licen]\ deexploatare. Cu toate acestea, de[i proiectul a fostlistat pe Bursa din Toronto atr\gând cei mai mariinvestitori strategici mondiali, nu a reu[it s\ capa-citeze [i aten]ia factorilor decizionali de la Bucure[ti.Astfel, de [apte ani este a[teptat avizul de mediu.

Hot\râ]i s\ nu mai a[tepte `n mod pasiv o decizieprivind propria soart\ din partea administratorilor]\rii, poten]ialii beneficiari direc]i ai celui mai mareproiect industrial al ultimilor 10 ani au format oasocia]ie sui-generis intitulat\ “Grupul de Sus]inere aProiectului Ro[ia Montan\”, care reune[teorganiza]ii, institu]ii [i persoane care au `n]elesavantajele proiectului [i `[i propun s\ `nl\turebarierele care blocheaz\ implementarea proiectului.Proiectul Ro[ia Montan\ vizeaz\ exploatarea celuimai mare z\c\mânt aurifer identificat `n Europa.Aceasta ar constitui o oportunitate pentru salvareade la degradare a uneia dintre cele mai vechi a[ez\riminiere atestate arheologic, dar [i a uneia dintre celemai s\race regiuni din România. Peste 75% dinlocuitorii `n putere din localitate `[i asigur\ precaraexisten]\ din venituri `ntâmpl\toare. {omajul al\turide poluarea istoric\ au devenit principale cauze aledepopul\rii zonei. Tinerii au fost obliga]i s\ `[i cautede lucru pe alte meleaguri. Dar cei care mai potmunci au trebuit s\ r\mân\ pe loc s\ `[i sus]in\familiile [i se rezum\ la activit\]i arareori remunerate.Criza economic\ a avut, de asemenea, un efectdevastator asupra activit\]ii economice, firmele dinregiune fiind direct interesate de comenzile pe carele-ar putea genera un proiect de anvergur\. Cele6.500 de locuri de munc\, din care 2.300 directe,

cele aproape 900 milioane de dolari ce urmeaz\ a fiinvestite doar `n primii doi ani de la deschidereaexploat\rii au fost reperele care au polarizatinteresul pe plan local. Investi]ia total\ se va ridica ladou\ miliarde de dolari.

Angajamentul companiei de a direc]ionacomenzile preponderent c\tre industria autohton\reprezint\ un alt stimulent care a alimentata[tept\rile legate de lansarea proiectului.

Dup\ o evaluare `nceput\ `n 2006 [i care tot nus-a `ncheiat, compania `nc\ a[teapt\ acordul demediu. ~ncetineala autorit\]ilor accentueaz\ `ns\nelini[tea celor pentru care mineritul reprezint\singura speran]\ de redresare material\. ~ntre timp,investitorul a cheltuit pân\ acum peste 450 demilioane de dolari f\r\ s\ doreasc\ alt r\spuns decâtcel legal. Nu a primit nici unul.

Proiectul e cu atât mai important cu cât miza oreprezint\ locurile de munc\. Un sfert din cele cincimilioane de locuri de munc\ dinaintea instaur\riicrizei au fost desfiin]ate. Locuitorii din zona Ro[iaMontan\, `n mare parte fo[ti mineri, dar [i oamenide afaceri interesa]i de lansarea proiectului, se temc\ investitorul s-ar putea retrage. Poate [i din acestmotiv num\rul celor care s-au al\turat Grupului deSus]inere a Proiectului Ro[ia Montan\ a crescutcontinuu de la momentul constituirii grupului, `niunie 2011.

Cei 71 de membri actuali s-au reunit recent `ncadrul unei noi Conferin]e Na]ionale, intitulat\ “O[ans\ pentru România: locuri de munc\ prinrelansarea mineritului”. A fost a treia reuniune `ndoi ani. Printre invita]i s-au num\rat [i dou\personalit\]i din str\in\tate: Johannes Drielsma,director adjunct al Asocia]iei Europene aIndustriilor miniere, Euromines, cu sediul laBruxelles, [i Seppo Maula, un fost primar finlandezcare, `n urm\ cu 15 ani, a v\zut `n lansarea unuiproiect minier solu]ia durabil\ pentru reducerea[omajului care afecta localitatea pe care oconducea. ~n scurt timp de la deschiderea oficial\,`n 2006, Mina Kittila a ajuns s\ fie considerat\ ceamai mare exploatare de aur din Europa. ~n acela[itimp, municipalitatea ora[ului a finan]at creareaunei sta]iuni turistice de elit\, care atrage anual miide amatori de schi din toat\ lumea.

~ n b \ t \ l i a r e s u r s e l o r ,

ROMÂNIA PIERDE PUNCTE,FINLANDA CONDUCE DETASAT

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Seppo Maula este mândru de viziunea [i contri-bu]ia sa la reducerea [omajului [i dezvoltarea `ntregiiregiuni Lapland. Mina Kittila a fost prima investi]iemajor\ `n sectorul minier `n zon\, alte proiecte mini-ere succedându-i. Finlanda este ast\zi, al\turi deSuedia [i Norvegia, una dintre pu]inele ]\ri europenecare `[i pot permite un standard ridicat pentru c\ au`ncadrat exploatarea resurselor minerale `ntr-o schem\de dezvoltare durabil\ cu efecte pe plan na]ional.

A[a cum remarca [i Johannes Drielsma, “unproiect industrial din zona manufacturii poate avea ovia]\ limitat\ la câ]iva ani”. Referirea era la prezen]aNokia `n România. “Dar o min\ de aur are o durat\de via]\ mult mai `ndelungat\ (planul de afaceripentru Proiectul Ro[ia Montan\ este construit pentru20 de ani, n.red.). Mai ales dac\ exploatareapropriu-zis\ este asociat\ continu\rii explor\rii cucele mai avansate tehnologii, ceea ce duce laidentificarea de noi z\c\minte.” Este ceea ce faceFinlanda la ea acas\, unde declinul Nokia a fostatenuat de succesul strategiei aplicate `n minerit.“Dac\ Finlanda a fost anul trecut pe locul doi `nEuropa la capitolul investi]ii str\ine, acest fapt sedatoreaz\ mineritului [i industriilor conexe.Cercetarea tot mai am\nun]it\ genereaz\ comenzipentru industriile pe orizontal\, de la cea electronic\,la cea constructoare de ma[ini, [i dezvolt\ noitehnologii de explorare [i exploatare”, a subliniatoficialul Euromines.

Finlandezii nu fac niciun secret din modul `n careau decis s\ deschid\ calea investi]iilor str\ine dinminerit. A existat un consens na]ional. La obiec]iileecologi[tilor s-a venit cu argumente de ordin tehnic[i o legisla]ie foarte riguroas\. “Exploatarea de laKittila folose[te cianura, dar noi [tim c\ acesta esteun proces controlabil. Oamenii au `n]eles c\, folosindcele mai noi tehnologii `n materie, problemele demediu pot fi evitate”, a declarat Seppo Maula.

Obiec]iilor din categoria “nu ne vindem ]ara” li s-aopus adev\rul: banii `ncasa]i de guvern [i demunicipalitate nu ar fi putut veni din alt\ parte.“Finlanda nu are redeven]e pentru c\, `n apropiereaCercului Polar, extragerea aurului este foartecostisitoare. De aceea la noi privatiz\rile sunt doar100%. Produsul final apar]ine companiei miniere [ise vinde pe pia]\ [i la cota]iile pie]ei externe. ~naceste condi]ii, câ[tigul statului ar putea p\rea mic.Nu este nici mic [i nici nu am fi avut vreo posibilitatede a sus]ine cu bani publici un proiect atât descump. Câ[tigul statului finlandez se limiteaz\ doarla taxele locale, taxele de mediu [i impozitele directe[i indirecte aferente activit\]ii companiei miniere.Popula]ia are `ncredere `n autorit\]i fiindc\ acestcâ[tig se reflect\ `n programele de dezvoltare, deprotec]ie social\, de educa]ie [i asisten]\ medical\”,a spus fostul primar din Kittila. “Dac\ experien]anoastr\ nu este suficient\ pentru Ro[ia Montan\, v\putem `mprumuta politicienii no[tri”, a mai spusacesta. O glum\ care ar trebui luat\ `n serios.

Când se lovesc de o problem\ organizatoric\complicat\, românii obi[nuiesc s\ se `ntrebe adesea“unde sunt nem]ii no[tri?”. ~n chestiunea exploat\riiresurselor minerale nu ar strica s\ caute s\ adoptemodelul finlandez. Este unul de succes. Este o ]ar\notat\ `n plin\ criz\ cu nota maxim\, AAA, deagen]iile de rating, cu un nivel de trai ridicat [i cu ocultur\ a protej\rii mediului din cele mai avansate `nlume. Dar [i cu un sector minier dintre cele maiperformante. Asta `[i dore[te [i Grupul de Sus]inerea Proiectului Ro[ia Montan\ pentru România.Poten]ialul economic al resurselor mineraleromâne[ti este unanim considerat mai ridicat decât al]\rii nordice. Din p\cate, pentru oamenii de lapoalele Carpa]ilor, acest poten]ial r\mâne, `n cea maimare parte, nefructificat.

GABRIEL VERNESCUVV

JOHANNES DRIELSMA,DIRECTOR ADJUNCT EUROMINES

SEPPO MAULA,FOST PRIMAR AL LOCALITATII KITTILLA, FINLANDA

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CAMELIACC TUDOR

Cu 60 de angaja]i, dou\ birouri deschise înBucure[ti [i Timi[oara [i aproximativ un milion deeuro investi]i în primii trei ani de activitate, R\zvanGheorghe, general manager al Cushman & WakefieldRomânia, î[i canalizeaz\ întreaga energie c\treinvesti]ii în departamente, cum ar fi cele de evalu\ri,property management sau project management. “Noidepindem de construc]ii noi. Dac\ nu exist\ cons-truc]ii noi, ne este destul de greu s\ facem ceva. M\a[teptam s\ ne revenim în 2009, îns\ pia]a arat\ c\vom vedea semnale de îmbun\t\]ire undevaîncepând cu ultima parte a anului 2012,” a subliniatdirectorul companiei,care conducea în topulfirmelor de consultan]\imobiliar\ în urm\ cutrei ani. În contextulunei economii firave,conducerea companieidore[te s\ dezvolteactivitatea, prin inaugu-rarea unui nou birou laCluj-Napoca, `ns\proiectul este `n stadiuincipient, dup\ cum aprecizat R\zvan Gheorghe.

În prezent, firma r\spunde de procesul deînchiriere a proiectului Park Lake Plaza, careurmeaz\ s\ fie finalizat la sfâr[itul anului viitor.Investi]ia în dezvoltarea noului centru comercial seridic\ la aproximativ 250 de milioane de euro, omare parte a proiectului fiind deja preînchiriat\.Reprezentantul companiei a declarat, totodat\, c\mizeaz\ în acest an pe o evolu]ie ascendent\ aretailului în domeniul FMCG. “Dac\ retailul vamerge bine, va merge bine [i logistica. Cei careinvestesc în produc]ie vor fi, în schimb, tot maiinteresa]i de spa]ii în cl\diri noi”, a apreciat acesta.

{i pia]a de birouri înregistreaz\ o cre[tere, fiindpoate segmentul cel mai activ din domeniul imobiliar.“Anul trecut am avut o cre[tere de peste 10% peacest sector”. Totodat\, directorul companiei aad\ugat c\ [i pe segmentul reziden]ial cererea va fi

puternic reprezentat\. “Exist\ o cerere de locuin]econsistent\, continu\, finalizabil\ în tranzac]ii, înultimii ani, pe propriet\]i de valoare mic\. ProgramulPrima Cas\ a stabilit un fel de standard în acestsegment. Vor exista tranzac]ii cu apartamente ieftine,pân\ în 60.000-70.000 de euro. Dar investi]ii însute sau chiar mii de apartamente achizi]ionate demari investitori cu scopul de a le închiria sau de a levinde mai scump nu mai exist\ în ziua de ast\zi”.

Evalu\rile de propriet\]i sunt sursa cea maiimportant\ de profit pentru companie, deta[ându-seconsiderabil de retail, domeniul care a avut oevolu]ie impresionant\ în perioada de boomimobiliar. “Evalu\rile merg bine nu numai aici, ci în

toat\ Europa. Aproape 20%din cifra noastr\ de afaceriprovine din domeniulevalu\ri [i advisoring. Aici,în România, am ob]inutprofit [i am angajat anultrecut doi speciali[ti str\inicu experien]\. Avem clien]icare vin la noi anual pentruevalu\ri de portofoliinecesare b\ncilor saucomandate de acesteinstitu]ii. Important este c\

avem un nume bun [i serios pe pia]\ [i cred c\suntem pe lista de eligibilitate a tuturor b\ncilor”, aindicat R\zvan Gheorghe.

Despre evolu]ia pie]ei imobiliare în acest an,directorul companiei spune c\ niciun segment nu vaînregistra o dezvoltare impresionant\. Totu[i, “`n aniicare vin, probabil c\ o s\ vedem o cre[tere pe ceeace noi denumim produc]ie [i depozitare, deci `ndomeniul industrial, într-un procent mai mare decâtîn alte segmente imobiliare”. Acesta consider\ c\retailul va avea nevoie de mai mult timp pentru a sedezvolta, în special dac\ ne referim la cl\dirile sofisti-cate de tip shopping mall, iar segmentul birourilor vacunoa[te o evolu]ie accentuat\ mai ales în afaraCapitalei. “Ne referim la ora[ele mari. Exist\ o pia]\local\ în cre[tere în capitalele de regiune, dar asta nuînseamn\ c\ vreunul dintre aceste ora[e se vaapropia de Bucure[ti. Capitala r\mâne, a[adar, pia]a

EVALU|RILE IMOBILIARESUS}IN ACTIVITATEA

CUSHMAN & WAKEFIELD

Noi depindem deconstruc]ii noi. Dac\ nuexist\ construc]ii noi, neeste destul de greu s\facem ceva. M\ a[teptam,

în 2009, s\ ne revenim, îns\ pia]aarat\ c\ vom vedea semnale deîmbun\t\]ire undeva începând cuultima parte a anului 2012.“ ”

principal\. Îns\ este foarte important cum sedezvolt\ ]ara, dac\ se pun în aplicare pla-nurile de descentralizare, de împ\r]ire aRomâniei pe regiuni. Cel mai în]elept lucrupe care l-ar putea face politicienii no[tri estes\ aib\ continuitate indiferent de nuan]apolitic\. Ce a început unul s\ fie continuat [ide cel\lalt”.

Lipsa de performan]\ a politicului nu esteîns\ r\spunz\toare pentru dezinteresulinvestitorilor str\ini de a veni în România.“Pur [i simplu, trebuie s\ în]elegem c\ suntalte ]\ri mai atractive. Chiar dac\ mul]i au op\rere bun\ despre ce s-a întâmplat în ultimiiani `n privin]a controlului crizei, totu[iinvestitorii nu vin. Au vorbit foarte frumos, auapreciat ]ara din punct de vederemacroeconomic, dar nu vin pentru c\Vietnamul, spre exemplu, d\ randament maibun”, a explicat R\zvan Gheorghe, careconsider\ c\ pia]a româneasc\ nu ofer\siguran]\ sau contracte sustenabile.

Criza financiar\ a afectat inclusiv dez-voltarea Cushman & Wakefield în România.“Pia]a serviciilor imobiliare a fost extrem deafectat\. Ca s\ dau un simplu exemplu, amtrecut de la 110 angaja]i în perioada boom-ului imobiliar la 60 în 2012”. Acesta a pre-cizat, totodat\, c\ retailul, mai precis centrelecomerciale [i segmentul “high street”, n-aufost nici ele ocolite de criza economic\. Lipsade proiecte de bun\ calitate va atrage o oare-care modificare a condi]iilor de închiriere, maiprecis o cre[tere a avantajelor pentru propri-etar. Pia]a reziden]ial\ a atins, în schimb, celmai sc\zut nivel din ultimii ani. “Dac\ vor fisc\deri sau cre[teri, acestea se vor manifestamai mult pe subdomenii în urm\toarea perioad\”.Chiriile din sectorul office au r\mas, în schimb, la unnivel relativ stabil.

Cushman & Wakefield a intrat pe pia]aromâneasc\ în 2007, dup\ preluarea companieiActiv Consulting, bine ancorat\ în domeniulimobiliar pe segmentul de retail. “Cu ajutorulechipei, am acumulat experien]\ în domeniulimobiliar de peste 19 ani. {i eu, personal, activezde peste 19 ani pe aceast\ pia]\. Lucrurile acesteaconteaz\. Evaluarea pie]ei imobiliare f\r\ a oîn]elege în detaliu [i f\r\ sprijinul agen]ilor este unlucru greu de f\cut”.

Compania, care a înregistrat în 2010 o cifr\ deafaceri de 1,67 milioane de euro, de]ine inclusiv odivizie de renegociere de chirii pentru spa]iilestradale. “Am renegociat în ultimii doi ani [i

jum\tate aproape 2.000 de contracte deînchiriere”, a precizat R\zvan Gheorghe.

Referindu-se la interesul chiria[ilor importan]ipentru o eventual\ relocare într-o cl\dire de birourinou\, directorul Cushman & Wakefield România aprecizat c\ ace[tia urm\resc în primul rând facilit\]iprecum accesul angaja]ilor c\tre respectivaproprietate, dar [i flexibilitatea cu privire larestrângerea sau expansiunea companiei. În Bucure[ti,cele mai c\utate zone de chiria[i sunt cele aflate înapropierea sta]iilor de metrou: “Nordul se caut\,dar marii investitori nu exclud nici alte spa]iisemicentrale”, a mai spus `n `ncheiere directorulcompaniei.

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R\zvan Gheorghe, general manager

al Cushman & Wakefield România

Bank Leumi România a lansat creditul sIMMplusdestinat IMM-urilor care au nevoie de capital circu-lant pentru finan]area activit\]ii curente.

Potrivit b\ncii, principalele avantaje ale liniei decredit sIMMplus sunt timpul scurt de acordare acreditului, perioada extins\ de acordare (trei ani) [ilipsa obligativit\]ii de a aduce garan]ii imobiliare.Valoarea maxim\ acordat\ pentru un singur debitoreste de 500.000 lei, iar dobânda este variabil\, cal-

culat\ în func]ie de indicele de referin]\ ROBOR latrei luni, la care se adaug\ marja b\ncii, de 5,95%.

“Prin strategia adoptat\ local, Bank LeumiRomânia se adreseaz\ cu prec\dere IMM-urilor [isuntem familiariza]i cu necesit\]ile antreprenorilordin acest segment. Este foarte important s\ poat\ s\ob]in\ finan]are rapid atunci când au nevoie, pentrua asigura o dezvoltare constant\ companiei pe careo conduc. La crearea liniei de credit sIMMplus, amavut ca obiectiv acordarea creditului în [apte zile [ide aceea am simplificat procedurile de analiz\ [i ameliminat garan]iile imobiliare. Toate informa]iile utileantreprenorilor interesa]i se g\sesc pe site-ul specialcreat: www.creditIMM.ro”, a declarat ManfredRauchwerger, Senior vicepre[edinte executiv.

Reprezentan]ii b\ncii au mai precizat c\ firmelecare se calific\ pentru accesarea acestui produs decreditare trebuie s\ aib\ activitate de minimum doiani, o cifr\ de afaceri anual\ de cel pu]in dou\ mi-lioane lei [i s\ nu se afle în procedur\ de insolven]\.

Bank Leumi România este subsidiar\ a BankLeumi le-Israel, liderul sectorului bancar israelian.Stabilit\ în 1902 la Londra, Bank Leumi le-Israel areîn prezent o re]ea interna]ional\ de unit\]i în celemai importante centre economico-financiare alelumii. În România, Bank Leumi este prezent\ dinanul 2006, având o re]ea de 23 de unit\]i.

BANK LEUMI ROMÂNIA LANSEAZ|LINIA DE CREDIT sIMMplus

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Volksbank România a anun]at sc\derea cujum\tate de punct procentual a dobânzii aplicatefacilit\]ii overdraft [i oferirea de reduceri de dobânzicelor care î[i refinan]eaz\ facilit\]ile de la alte b\nci.“Având în vedere poten]ialul de cre[tere a facilit\]ilorde tip overdraft, venim în întâmpinarea clien]ilorno[tri cu un produs îmbun\t\]it care, pe lâng\costurile diminuate, ofer\ [i o asigurare de via]\gratuit\”, a declarat Marius Istrati, [efuldepartamentul de Retail Product Development dincadrul Volksbank.

Banca percepe o dobând\ de 11,24% pe an lafacilit\]ile overdraft oferite clien]ilor persoane fizice.Dobânzile sunt calculate în func]ie de indicatorul

ROBOR la trei luni, la care se adaug\ o marj\ de7%, redus\ cu 0,5 puncte procentuale fa]\ de nivelulini]ial. De asemenea, Volksbank a lansat o facilitatepentru refinan]area facilit\]ilor de la alte b\nci,clien]ii beneficiind de o marj\ redus\ cu un punctprocentual, la 6%. Clien]ii pot împrumuta pân\ lapatru salarii/pensii, în cazul contractelorindividuale, respectiv pân\ la [ase salarii în cazulconven]iilor încheiate cu angajatorii, dar nu maimult de 30.000 de lei.

Overdraftul permite utiliz\ri/retrageri repetate, înlimita plafonului maxim acordat de c\tre banc\ încondi]iile în care clientul î[i încaseaz\ veniturile înconturile deschise la banc\.

VOLKSBANK REDUCE DOBÂNDA LA OVERDRAFT

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CAMELIACC TUDOR

Are convingerea c\ poate s\ `nnobileze vie]ilecelor de lâng\ ea.

{i astfel, `n urma unei perioade de preg\tireprofesional\ `n Italia, Claudia Gheorghe a pornit peun drum nou `n urm\ cu doi ani, prin preluarea unuibusiness din domeniul esteticii [i `ntre]ineriicorporale, un segment apropiat de activitatea samedical\ anterioar\. “Businessul era falimentar cândl-am preluat. Firma func]iona din anul 1991. Cei

care o de]ineaupovesteau c\ seafl\ `ntr-unimpas [i nu

[tiau ce s\ fac\ mai departe. Am preluat afacerea cupersonalul care era aici, am modernizat,recompartimentat [i am cump\rat aparatur\ nou\,exclusivist\”, a explicat directoarea salonului deestetic\ [i consultan]\.

Claudia Gheorghe a precizat c\ a investit 80.000de euro `n aparatur\, consumabile [i cursuri depreg\tire pentru angaja]i. “Au mers la cursuri `nItalia, dar [i `n România. Eu pl\nuiesc s\ mergem laun refresh profesional de dou\ ori, sau cel pu]in odat\ pe an. Cred c\ este obligatoriu s\ te pui lapunct cu ceea ce e nou sau s\ corectezi ceea ce aiconstatat c\ s-a f\cut gre[it. Asta dac\ vrei s\ faci unlucru profesionist, cum vrem noi, unde nu se facerabat la calitate”.

~n plus, aceasta a indicat c\ vinde prin EsteticaPlus Consulting de fapt un concept deremodelare corporal\ [i facial\. Printreproceduri se num\r\ cele de sl\bire,tonifiere, liposuc]ie, epilare definitiv\,lifting sau bronzare organic\. “Se`ncepe cu o [edin]\ de diagnosticarecomputerizat\, `n care se stabile[temasa corporal\, gradul de celulit\ [ide reten]ie de ap\, iar `n urmaacesteia se recomand\ tratamentelesau procedurile pentru pacientulrespectiv. Se `ntocme[te câte o fi[\pentru fiecare client, apoi, o dat\ pes\pt\mân\, are loc o [edin]\ de lucru`n care se discut\ particularizat despreevolu]ia tratamentului. Dac\ nu s-auob]inut rezultate, se trece la o alt\procedur\”. Claudia Gheorghe a maiprecizat c\ prima [edin]\ din fiecaretratament este gratuit\, clientul putânds\ `[i dea astfel seama ce presupunerespectiva procedur\, iar cel care oaplic\ observ\ dac\ organismulpacientului r\spunde a[a cum artrebui. “Mi se pare onest. ~ntr-oafacere reu[it\, este foarte importants\-]i pui amprenta [i s\ te ghidezidup\ bun-sim], ca [i `n via]\. M\ pun`n pielea pacientului. Mi se pare`ngrozitor s\ te pun s\ urmezi o

procedur\ `n care nu cred. Eu le-am `ncercat [i am`ncredere `n ele”.

Salonul se adreseaz\ `n principal segmentuluibusiness, `ns\ politica de pre]uri accesibile [idiscounturile aplicate atrag oameni de diversecategorii sociale. “Avem zeci sau chiar sute de clien]ipe lun\, `ns\ activitatea este una sezonier\. Cei maimul]i vin prim\vara”. ~n plus, directoarea companieia ]inut s\ sublinieze: “Dac\ tratamentele nu sunt

FRUMUSE}EA ADUCE

Nume: Claudia Gabriela GheorgheCompanie: Estetica Plus ConsultingFunc]ie: General Manager

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agresive, nici pe partea de pre]uri nu vreau s\ fiuagresiv\ [i s\ pun presiune pe client. Nu profitul ecel mai important, ci cre[terea organic\ a afacerii”.Claudia Gheorghe se bucur\ c\ are [ansa s\`mp\rt\[easc\ cu clientele ei din experien]a personal\a procedurilor, folosind `n cabinet numai aparatur\pe care ea `ns\[i a `ncercat-o [i a v\zut c\ d\rezultate.

Potrivit acesteia, una dintre cele mai performantetehnologii estetice este liposuc]ia virtual\, alternativ\nechirurgical\ de remodelare corporal\, prin careeste comb\tut\ celulita [i func]ioneaz\ cu ajutorulultrasunetelor de `nalt\ frecven]\. “Se lucreaz\ pe]esutul subcutanat, adipos. ~ntâi are loc un efect de`nc\lzire, de dislocare a celulei [i apoi de spargere aperetelui capsulei de celul\ adipoas\”. Legat deaceast\ procedur\, Claudia Gheorghe a indicat c\trebuie s\ secombine obligatoriucu o [edin]\ dedrenaj limfatic saude electrostimularetransion. “Estefoarte important canivelul detrigliceride s\ fie `nlimite normale. Nune apuc\m de astfelde proceduri pân\nu vedem analizelede la medicul de familie”. Totodat\, ea a ]inut s\precizeze c\, din totalul clien]ilor, un segment de10% e reprezentat de b\rba]ii ocupa]i, care nu autimp s\ fac\ sport. “Ei au rezultate extraordinare.Organismul lor r\spunde mai repede decât cel alfemeilor. Vin [i `[i fac proceduri de sl\bire [i tonifierepentru abdomen, pectorali sau spate”.

~n prezent, principala prioritate a ClaudieiGheorghe este reprezentat\ de fidelizarea unuinum\r cât mai mare de clien]i. “Vreau s\ dezvoltpartea de servicii pe estetic\ facial\, s\ achizi]ionezaparate noi. Mi-a[ dori s\ colaborez cu un medicestetician, pentru c\ este foarte important s\ te ajute[i `n educarea clientelor. Te `ndrum\ astfel pe tine ca[i pacient s\-]i `n]elegi corpul, s\ afli ce-]i cere, ceare nevoie”.

Ea a mai m\rturisit c\ abia dup\ [ase luni deactivitate `n aceast\ industrie a frumuse]ii a `nceputs\ vad\ rezultatele financiare. “~nregistr\m 15%cre[tere trimestrial\. Dar, ca s\ `mi dau seama de

evolu]ia firmei, trebuie s\ am `n spate vreo patru-cinci ani”. Principalul impediment `n cre[terea afaceriipe care o conduce const\ `n lipsa preconceput\ de`ncredere a clientului `n utilitatea tratamentelor, `ns\exist\ [i un dezinteres vizavi de educa]ia privind`ntre]inerea corporal\. Claudia Gheorghe consider\`ns\ c\ industria de beauty nu este afectat\ `n vreunfel de criza economic\ pentru c\ femeile suntinteresate mereu s\ arate bine. “Nu am ajuns caindustrie la un grad de dependen]\ fa]\ de economie`n general. E important s\ ai grij\ de tine, eimportant pentru familie s\ te `ntorci acas\ cu o starebun\ de spirit. Acest lucru le ajut\ pe femei s\performeze”.

De profesie asistent medical generalist, cuexperien]\ de lucru într-un spital din Târgu Jiu,

Claudia Gheorghe crede c\ Estetica PlusConsulting reprezint\alternativa s\lii de sport:“25 de minute de aplicare atehnicii cu isogei, destina]itonifierii musculare,reprezint\ echivalentul a[ase-nou\ ore degimnastic\, de lucru efectivpe zona respectiv\”, aindicat aceasta.

~n privin]a competi]iei depe pia]a de profil, ea aprecizat c\ firma sa se

bazeaz\ pe buna preg\tire a angaja]ilor, care `iofer\ un avantaj competitiv fa]\ de restulsaloanelor de estetic\. “~mi doresc, ca [i strategie,s\ rezerv acest personal calificat. Mie mi se pareun punct forte. Este un serviciu pe care `l ofericlientului. Fluctua]iile de personal `n industria debeauty reprezint\ o problem\, pentru c\ secreeaz\ o leg\tur\ intim\ `ntre personal [i pacient,iar terapeutul trebuie s\ dep\[easc\ o barier\ de`ncredere ca s\ te poat\ atinge”.

Cea mai mare satisfac]ie la nivel profesionalpentru Claudia Gheorghe este mul]umireaclientului [i faptul c\ acesta revine la salon cuaceea[i `ncredere: “Mi-au dat [i lacrimile când amauzit cât de fericit\ a fost o client\ c\ a sl\bit”, aspus ea, ad\ugând c\ afacerea la cârma c\reia seafl\ este, `n prezent, principala sa preocupare,al\turi de cre[terea celor doi copii, de opt [i,respectiv, cinci ani. ~n pu]inul timp liber pe care `lare, `i place s\ citeasc\ sau s\ joace tenis.

BENEFICII

Sfat pentru investitori:Cine dore[te s\ porneasc\o afacere similar\ trebuies\ fie de specialitate, s\

aib\ al\turi oameni cu experien]\ `nafaceri [i dac\ se poate [i o sum\substan]ial\ de bani.“ ”

T r a v e l - P r e s t i g e p a g eR

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Ora[ul Salzburg este cunoscut drept locul na[terii[i al copilăriei lui Wolfgang Amadeus Mozart [i caloc de filmare pentru “Sound of Music“. Tuturor leplac strădu]ele înguste [i pie]ele largi ale acestui ora[aflat pe lista patrimoniului cultural mondial alUNESCO, dar [i desertul pufos Salzburger Nockerl,Festivalul Salzburg [i superba panoramă montană.Ora[ul baroc este o îmbinare armonioasă întrenatură [i arhitectură, artă [i cultură, tradi]ie şimodernitate, totul într-un spa]iu redus. Minunat [ililiputan, superb [i sofisticat.

Salzburgul era deja de pe vremea romanilor uncentru administrativ important, plasat pe una dintrecele mai importante rute de conexiune nord-sud.Fondat undeva la finele secolului al VII‐lea, ora[ul afost condus până la începutul secolului al IX-lea deprin]i arhiepiscopi independen]i ai bisericii catolice,care de]ineau [i puterea politică. Bogă]ia [i stabili-tatea s-au datorat comer]ului cu sare, al cărui profitle-a permis conducătorilor să dezvolte ora[ul care,după aerului său italienesc, a fost supranumit „Romanordului“. Numele ora[ului provine de la sare, acestadevărat „aur alb“.

Frumos, sigur [i demn de a fi protejat

O plimbare prin oraşul înconjurat de mun]iiMönchsberg, Festungsberg [i Kapuzinerberg [iîmpăr]it în două de un râu aduce în fa]a vizitatoriloratât istorie, cât [i perspective moderne surprinză‐toare. Faptele sunt înduio[ătoare [i impresionante înacela[i timp. Salzburgul are abia 150.000 delocuitori, dar peste 4.000 de evenimente culturaleanual, desfăff [urate la 20 de biserici baroce.Salzburgul î[i datorează renumele interna]ionalfarmecului inegalabil al peisajului urban ce a determi-nat UNESCO să înscrie partea veche a ora[uluiSalzburg pe lista patrimoniului cultural mondial ca ozonă ce trebuie protejată în mod deosebit.

Wolfgang Amadeus Mozart – cel mai vestit fiu al Salzburgului

Cel mai vestit fiu al ora[ului îi fascinează [i astăzipe melomanii din toată lumea. Wolfgang AmadeusMozart s-a născut pe 27 ianuarie 1756, înGetreidegasse 9. Casa lui natală străluce[te din noudin anul 2010 prin cele patru expozi]ii permanente.Ea se numără printre cele mai fotografiate motive [icele mai vizitate muzee din lume. În Salzburg,

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Mozart a compus peste 350 dintre cele mai fru-moase lucrări ale sale, constituind piatra de temelie acarierei sale fenomenale, transformându-l pe Mozartîn simbolul de necontestat care este astăzi: cel mai

important [i mai abordat compozitor, care princrea]ia sa a deschis un nou capitol în istoria muzicii.

Festivalul Salzburg – un eveniment muzical de renume mondial

“Atmosfera Salzburgului este pătrunsă de fru-muse]e, joc [i artă…“, a spus Max Reinhardt, regi-zor de teatru [i principalul ini]iator al FestivaluluiSalzburg. În 1920, la scurt timp dup

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Mondial, Max Reinhard împreună cu al]i arti[ti [iintelectuali din Salzburg [i-au realizat visul de atransforma întregul ora[ într-o scenă. Prin fondareafestivalului Salzburg, ora[ul a resim]it un impulsputernic spre interna]ionalizare, trend care semen]ine [i astăzi. „Jedermann“ – prima piesă a festi-valului – este până în zilele noastre parte indispen-sabilă a ceea ce este unul dintre cele mai importantefestivaluri de muzică din Europa. Renumitul dirijorHerbert von Karajan, născut pe 5 aprilie 1908 înSalzburg, a fondat în 1967 Festivalul de Pa[te [i în1973 Festivalul Rusaliilor, al căror înalt nivel esteapreciat an de an de mii de iubitori ai artei [i culturii.

“Sunetul muzicii” – mereu tân\r

Chiar [i Hollywoodul [i-a lăsat urmele prin ora[. Unudin trei japonezi l-a văzut, pentru trei sferturi dinturi[tii proveni]i din SUA este cel mai puternic motivpentru care vizitează Salzburgul, iar melodiile salesunt deja [lagăre interna]ionale: este vorba desprefilmul răsplătit cu cinci premii Oscar „Sunetulmuzicii “, care se bucură de o popularitate imensăîncă de la premiera sa în 1965. „Sunetul muzicii“ afost filmat în ora[ul Salzburg [i în imediata apropierea acestuia, locurile de filmare putând fi vizitate [iastăzi. În 2011 a avut loc premiera musicalului la

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Teatrul Landului Salzburg.

Ora[ul vechi – bijuteria baroc\a Salzburgului

Sus, deasupra ora[ului, pe Festungsberg,tronează fortărea]a Hohensalzburg, una dintre celemai mari cetă]i ale Europei, datând din secolul alXI-lea. Pe lângă perspective spectaculoase asupraistoriei arhitecturale a acestui impunător complex defortifica]ii, cetatea medievală împreună cu fortărea]ade dată mai recentă oferă o superbă panoramă de360 de grade asupra acoperi[urilor ora[ului luiMozart, dar [i a mun]ilor din împrejurimi. Un ade-vărat magnet pentru vizitatori sunt, pe lângă mag-nificele săli princiare, [i turnul cetă]ii, [i concertelecare au loc aici seara, într-o atmosferă plină de stil.La poalele Mönchsberg se află districtul festivaluluicu Marea Sală de Festival (Großes Festspielhaus) [i

SALZBURG – MICUL ORA{

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Casa pentru Mozart (Haus für Mozart). Acolo se aflăSalzburgul medieval, cu casele lui tipice [i cu stră‐du]ele înguste. Vestita Getreidegasse se numărăprintre cele mai frumoase străzi comerciale din lume.Districtul mănăstiresc St. Peter se află lipit deFestungsberg [i adăposteşte cel mai frumos cimitirdin ora[. În plus, grandiosul Dom impresioneaz

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prin cupola sa impunătoare [i fa]ada superbă dinmarmură adusă de pe Untersberg.

Magazine micu]e [i manufacturi duc maideparte tradi]ii extrem de vechi. Mae[tri brutari [iblănari, producători de lichior [i ]esători, cofetari[i croitori însufle]esc strădu]ele înguste cu roman-ticele lor cur]i interioare. Aceste clasice locuripentru cumpărături din partea veche a ora[uluiSalzburg cuprind magazina[e de băuturi spirtoase,o manufactură de umbrele, dar [i un mic Eldoradopentru iubitorii de brânzeturi. Dar tot aici, înpartea veche a ora[ului Salzburg, se găsesc [i ceamai fină piele, [i cele mai delicate dantele. Tradi]ia[i modernitatea se împletesc la Salzburg nu doar îngastronomie, cultură [i arhitectură, dar [i atuncicând vine vorba despre shopping. Pe lângă maga-zinele pline de tradi]ie [i istorie, aici se regăsesc[i mărci renumite de modă, magazine de lux mo-derne [i tineri designeri.

4.000 de evenimente culturale anual

Anul va fi început din punct de vedere cultural laSalzburg cu săptămâna Mozart, bine-cunoscută peplan mondial. Iubitorii muzicii se vor desfăff ta la finelelui ianuarie cu un festival Mozart la un înalt nivelinterna]ional, cu soli[ti [i dirijori fantastici, cuorchestre vestite în lume, ca de exemplu Filarmonicadin Viena, Concentus Musikus, Camerata Salzburg [iorchestra Mozarteum. Acest festival va fi urmat decele ale Pa[telui [i de Rusalii, [i astfel Salzburgul areparte de o primăvară culturală de înalt nivel.Festivalul Verii din iulie şi august se numără printrecele mai apreciate festivaluri din lume [i sunt un ade-vărat magnet pentru iubitorii de cultură de pe mapa-mond, dar [i pentru multe celebrităţi. Bogata scenăculturală din iunie [i bogă]ia de vernisaje sunt dedi-cate deliciilor culturale contemporane oferite deora[. Toamna, Salzburgul lansează în ora[ul vechi oinvita]ie la Toamna de jazz, cu muzicieni de talieinterna]ională. Cea mai lini[tită perioadă a anului vafi înso]ită de cântece de Advent în Marea Sală deFestival, de Adventul ca în Salzburg, sărbătorit labiserica Andräkirche [i, de asemenea, de FestivalulIernii. Pe tot parcursul anului, Teatrul de păpu[i dinSalzburg, Concertele salzburgheze de la PalatulMirabell, concertele de la fortărea]ă din sălile prin-

ciare ale Fortăre]ei Hohensalzburg, precum [i con-certele Mozart Dinner din pivniţa Mţţ ănăstirii St.Peter oferă un program plin de varietate.

Delicii culinare

Salzburgul oferă localuri pentru toate gusturile:de la barul aflat sus, deasupra acoperişurilor, roman-ticele cafenele stradale sau micile localuri unde sepoate lua o gustare [i până la adevăratele templegourmet. Iubitorii gastronomiei autentice [i ai arteiculinare de cel mai înalt nivel găsesc în Salzburg unadevărat Eldorado. Doar câteva locuri din Austriaoferă pe o suprafa]ă atât de redusă o asemenea vari-etate de restaurante de top [i bucătari recunoscu]i [ipremia]i pe plan interna]ional. Cu 10 berării, printrecare [i cea mai mare berărie privată din Austria,Salzburgul este o adevărată capitală a berii aus-triece.

Cultur\ [i natur\ în Salzburg

Natura î[i întinde influen]a până în inimaora[ului Salzburg. La toate col]urile [i capetele destradă se găsesc minunate grădini [i parcuri, încare oamenii se pot bucura de soare [i de via]ă.De exemplu, parcul Furtwängler, din districtulFestivalului, grădinile Mirabell, aleea Hellbrunnersau paji[tile verzi de lângă Salzach. Cine iube[tesportul [i dore[te să vadă în cel mai scurt timp omare parte a ora[ului [i a împrejurimilor acestuiacel mai bine ar fi să închirieze o bicicletă.Salzburgul este ora[ul cel mai bine pregătit pentrubiciclete din Austria [i oferă o re]ea de trasee min-unat preparate, distan]ele sunt mici [i, în afară deactivită]ile sportive, ve]i putea explora minună]iilede dincolo de por]ile ora[ului, cum ar fi: palatulLeopoldskron, cu hele[teul său, parcul Aigner saupalatul Hellbrunn, cu vastele sale grădini. MunteleUntersberg din Grödig le oferă vizitatorilor posi-bilitatea de a privi panorama ora[ului de la 1.776m altitudine. Vârful măre]ului munte local se poateatinge cu ajutorul telecabinei Untersbergbahn dinSt. Leonhard. Muntele Gaisberg, aflat în estulora[ului, vă invită pentru o scurtă excursiesportivă fie pe traseul circular de drume]ie, plin depriveli[ti minunate, pe traseele de mountainbike,fie la punctul de start pentru parapantă. Idiliculnaturii [i apro pierea de ora[ se îmbină avantajos înlocalită]ile limitrofe Salzburgului, cum ar fi Grödig,Hallwang, Anif, Wals-Siezenheim, Eugendorf,Bergheim, Anthering, Elixhausen, Elsbethen şiGroßgmain, unde vizitatorii Salzburgului pot găsio multitudine de posibilită]i de cazare [i o ofertăgastronomică bogată.

{ DE TALIE MONDIAL|

T r a v e l - P r e s t i g e p a g e

Sunetele arhitecturii baroce sau mai bine a tal\ngilor?Vacan]a la munte sau weekend de shopping? Bocanci pen-tru drume]ii sau mai bine pantofi cu toc? S\ `]i faci baga-jele pentru o vacan]\ la Innsbruck ar putea deveni oprovocare. Descoperirea acestor contradic]ii între munte[i ora[ este o experien]\ pl\cut\ [i fascinant\. De la savu-rarea cafelei având o panoram\ r\pitoare pesteconstruc]iile medievale ale ora[ului vechi ajungi în nicim\car o jum\tate de or\ pe terasa unei cabane la o altitu-dine de 2000 de metri. Pentru c\ sta]ia din vale atelegondolei, conceput\ de marele arhitect Zaha Hadid,se afl\ în inima ora[ului. ~n doar 20 de minute ajungi îninima Alpilor. Seegrube [i Hafelekar sunt punctele de ple-care pentru drume]iile lejere [i aventuroase.

Cine vrea îns\ s\ poarte tocuri se poate plimba peMaria-Theresien-Straße, strada nou ref\cut\ din centrulora[ului, care are o selec]ie impresionant\ de magazine.

Dup\ shopping v\ a[teapt\ aici numeroase vinoteci,lounge-uri, ber\rii, unde distrac]ia ]ine pân\ diminea]a. Înnumeroase restaurante se pune accent pe arta culinar\ deînalt\ clas\, în timp ce în multe taverne din capitalaTirolului domne[te atmosfera rustic\ a înc\perilor vechidin lemn, în care se savureaz\ specilit\]i culinare la luminalumân\rii. Dar [i din punct de vedere cultural capitalaAlpilor are multe de oferit. Festivalul din Innsbruck demuzic\ veche se concentreaz\ în 2012 pe culturi [i ]\ricât mai variate. Sub sloganul “str\in\ frumoas\” se vacontopi muzica popular\ [i tradi]ional\ baroc\ din toatecol]urile lumii. Festivalul de dans Tanzsommer une[tearti[ti din SUA pân\ în Taiwan. În curtea interioar\ apalatului imperial Hofburg din centrul Innsbruckului sedesf\[oar\ concertele de promenad\ [i în pia]a de lâng\râul Inn se organizeaz\ festivalul New Orleans de jazz,swing cu o por]ie bun\ de soul.

INNSBRUCK - CAPITALA ALPILOR

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Pia]a de leasing opera]ional a crescut `n primultrimestru al anului 2012 cu 24% fa]\ de perioadasimilar\ a anului anterior. Cre[terea `nregistrat\dup\ primul trimestru este de 8% fa]\ de sfâr[itulanului 2011, atingând 40.356 de unit\]i.

~n primele trei luni ale anului, 2.261 autove-hicule au fost `nmatriculate prin leasingopera]ional, reprezentând mai mult de 16% dintotalul `nmatricul\rilor de autoturisme [i autove-hicule comerciale u[oare. "Cre[terea de la 12%,la finele lui 2011, la 16% a cotei de ma[inilivrate `n leasing opera]ional din total`nmatricul\ri reprezint\ o confirmare a faptului c\tot mai multe firme au apelat la aceast\ form\ deutilizare a autovehiculelor. Argumentul `lreprezint\ reducerea cheltuielilor cu adminis-trarea parcurilor auto, pe lâng\ o bugetare fix\pe termen lung [i eliminarea unor riscuri care nu]in de core-businessul lor”, a declarat BogdanApahidean, pre[edinte ASLO.

Conform datelor centralizate de ASLO, `n acestmoment, `n topul primelor cinci companii membreintr\ ALD Automotive, cu 16,8% cot\ de pia]\ [io flot\ de 6.781 unit\]i, Porsche Mobility, cu16,5% cot\ de pia]\ [i 6.670 autovehicule,LeasePlan România, cu 16,4% cot\ de pia]\ [i oflot\ de 6.600 de unit\]i, Arval Service Lease

România, cu 11,3% cot\ de pia]\ [i 4.545 unit\]i,[i RCI Finan]are, cu 3.141 autovehicule [i o cot\de pia]\ de 7,8%. Pentru 2012, cre[terea estimat\a pie]ei de leasing opera]ional s-a modificat, laminimum 20%, `nsemnând o valoare total\ depeste 44.000 unit\]i.

De[i `n sc\dere fa]\ de anul trecut, full serviceleasing (finan]are [i management de flote) a fost `ncontinuare dominant `n structura serviciilor solicitate,`n primul trimestru, `n rândul companiilor membreASLO, reprezentând 67.7% din portofoliu. Urmeaz\serviciile de management de flote – 23,8% (`nu[oar\ cre[tere) [i de cele de leasing opera]ional(exclusiv finan]are) – 8,5%, `n u[oar\ sc\dere fa]\ desitua]ia `nregistrat\ la sfâr[itul anului 2011.

Cu ocazia adun\rii generale a asocia]iei din datade 24 aprilie, a fost reales pentru `nc\ un an con-siliul director al asocia]iei alc\tuit din BogdanApahidean, director general LeasePlan România, `ncalitate de pre[edinte, Christian Busch, directorgeneral Arval Service Lease România, [i DanielIvan, director general Fleet Management Services,`n calitate de vicepre[edin]i.~n acela[i timp, compania Premium Leasing adevenit membru deplin al asocia]iei, `n momentulde fa]\ aceasta num\rând 12 membri cu drepturidepline [i patru membri asocia]i.

PIA}A DE LEASING OPERA}IONAL ESTE ~N CRE{TERE

B u s i n e s s n e w s

Bazându-se pe faptul c\ majoritatea companiilorau compartimente de resurse umane [i de salarizarecu personal redus, BITSoftware a dezvoltat perma-nent solu]ia de salarizare SocrateSalarii. Potrivitcompaniei, versiunea 12.04 vine cu multeîmbun\t\]iri [i func]ionalit\]i noi, fiind o solu]ie com-plex\ de gestionare a resurselor umane din cadruloric\rei companii.

Compania a precizat c\ clien]ii acestui produs auposibilitatea definirii complete a unui angajat, de ladate de identificare la cursuri de calificare, sanc]iuni,loc de munc\, tip de contract etc. Totodat\, se ofer\acces la un raport cu privire la “istoricul” fiec\ruiangajat, care aduce informa]ii despre func]ie, salariude încadrare, grila de salarizare, sanc]iuni, departa-mentul/departamentele sau centrul de profit unde[i-a desf\[urat activitatea, aferente unei perioadeselectate. SocrateSalarii 12.04 vine [i cu o serie de

[abloane pentru diferite tipuri de contracte demunc\, ce vor fi completate, la tip\rire, cu informa]iidin definirea angajatului existente în sistem. Nouaversiune a solu]iei de salarizare de la BITSoftwareu[ureaz\, în acela[i timp, [i procesul de eviden]\ aconcediilor de odihn\ ale angaja]ilor, astfel încâtinforma]ii despre concediul neefectuat din anulprecedent, concediu efectuat în anul curent (detaliatpe luni calendaristice) [i concediul r\mas pot fiob]inute printr-un simplu clic.

În ceea ce prive[te raportarea pe parte de resurse,cu SocrateSalarii 12.04 se pot ob]ine imediat infor-ma]ii referitoare la evolu]ia num\rului de angaja]i, aconcediilor medicale sau a repartiz\rii personaluluipe categorii de vârst\, sex etc. Îmbun\t\]iri [ifunc]ionalit\]i noi au fost aduse [i pe partea desalarizare [i raportare financiar\, în SocrateSalariifiind dezvoltat un simulator de calcul salarial.

BITSOFTWARE ~MBUN|T|}E{TE SOLU}IA DE SALARIZARE

Cum a evoluat num\rul de abona]i `n ultimii ani[i pe ce strategie v\ baza]i pentru atragereaunui num\r mai mare de abona]i?Num\rul de abona]i a crescut constant `n ultimii ani, la

peste 100.000, iar odat\ cu deschiderea spitalului nea[tept\m ca num\rul s\ creasc\ datorit\ serviciilor medicaledisponibile.

~n plus, oferim pacien]ilor acces la centre specializate, cupp

aparatur\ performant\ [i echip\ dedicat\ de medici: Centrul deDiagnostic Avansat Medicover, dedicat investig\rii complexe [idiagnostic\rii avansate a problemelor de s\n\tate, Centrul deMedicin\ Fizic\ [i Recuperare Medical\ condus de prof.univ.dr. Mihai Berteanu, Clinica de Pediatrie Medicover – careofer\ o varietate de analize minimum invazive, realizate cuaparatur\ de ultim\ genera]ie.

Care este volumul cifrei de afaceri pe care `lestima]i pentru acest an [i cum se plaseaz\acesta fa]\ de rezultatul anului 2011?Pentru 2012, estim\m o cifr\ de afaceri de 45 de milioane

de euro pentru Grupul Medicover `n România (include [irre]eaua de laboratoare Synevo), `n cre[tere fa]\ de anul 2011datorit\ deschiderii primului spital Medicover din Bucure[ti.

Câte centre medicale de]ine]i `n prezent [i ceplanuri de extindere ave]i `n vedere pentruviitorul apropiat?În România, Medicover are grij\ de s\n\tatea a peste

100.000 pacien]i anual, fie c\ sunt angaja]i ai celor peste1.500 companii abonate, fie c\ sunt persoane fiziceneabonate. Se ofer\ servicii medicale la standarde europeneprin cele 11 clinici din Bucure[ti, Cluj, Constan]a, Ia[i,Timi[oara, Ploie[ti, Bra[ov, prin centrele de excelen]\ [i prinre]eaua de parteneri Medicover, format\ din peste 200 defurnizori externi din toat\ ]ara. Avem planuri de extindere peclinici, atât `n ]ar\, cât [i `n Bucure[ti, precum [i dezvoltarea

facilit\]ilor existente `n Spitalul Medicover.Ce noi tipuri de servicii a]i lansat [i ce segmentde activitate contribuie cel mai mult la cifra deafaceri a companiei?Spitalul Medicover este singurul spital privat complet

integrat vertical din România, acesta oferind servicii medicalecomplexe, pentru `ntreaga familie. Cu o capacitate de 122 depaturi, extins pe o suprafa]\ de peste 7.000 mp, desf\[urat pe[apte niveluri în întregime func]ionale [i integrate opera]ional,Spitalul Medicover pune la dispozi]ia pacien]ilor: departamentchirurgie (ginecologic\, general\, ortopedic\, bariatric\,vascular\, ORL, urologic\), bloc operator cu trei s\li deopera]ii, dou\ s\li de na[tere, salon pre/post operator, unitateterapie intensiv\ nou-n\scu]i, unitate terapie intensiv\,spitalizare de zi [i spitalizare continu\ pentru adul]i [ipediatrie, departament imagistic\, maternitate, departamentpediatrie, ambulator cu 25 cabinete medicale [i s\li pentruinvestiga]ii paraclinice. Estim\m ca la finalul anului 2012 s\înregistr\m un venit de patru milioane de euro.

Câ]i angaja]i are compania [i cum estima]ievolu]ia num\rului de angaja]i `n anul 2012?~n prezent avem peste 1.000 de angaja]i [i o echip\ de

peste 100 de medici `n cadrul Spitalului Medicover. Nerra[tept\m ca num\rul de angaja]i s\ creasc\ cu peste 10% `nanul 2012.

Ce investi]ii ave]i `n vedere pentru anul 2012 [ipe ce segmente? Cât s-a investit pân\ `n prezentpentru crearea `ntregii re]ele Medicover?2011 a fost un an plin pentru Medicover, începând cu

inaugurarea, în luna iulie a Centrului de Diagnostic Avansat –AAo investi]ie de peste 500.000 de euro, dintre care mai mult dejum\tate au fost direc]iona]i c\tre echipamente de ultim\genera]ie [i continuând cu relocarea Clinicii de PediatrieMedicover în Pia]a Victoriei. Anul 2012 a venit cu o nou\

MEDICOVER CONTINU|INVESTI}IILE PE PIA}A LOCAL|

Activând pe o pia]\ estimat\ lacirca 500 de milioane de euro,

Medicover România mizeaz\ `ncontinuare pe extinderea re]elei de

clinici, investind `n acela[i timp [i `ndezvoltarea facilit\]ilor oferite de

Spitalul Medicover. ~ntr-un interviuacordat „Business Arena”, C\t\linaB\lan, director general Medicover

România, a vorbit despreactivitatea [i proiectele companiei,

exprimându-[i p\rerea c\ pia]aserviciilor medicale private va

continua s\ se dezvolte,men]ionând `ns\ necesitatea unormodific\ri ale cadrului legislativ ce

guverneaz\ acest sector.

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investi]ie. De data aceasta ne-am îndreptat aten]ia c\trepacien]ii Medicover din nord-estul ]\rii - relocarea cliniciiMedicover Ia[i într-o cl\dire modern\ [i mult mai accesibil\publicului larg. Valoarea total\ a acestei investi]ii a fost depeste 300.000 de euro în echipamente noi în zonacardiologiei, ortodon]iei [i imagisticii.

Spitalul Medicover este un proiect finalizat în urma uneiinvesti]ii totale de 20 de milioane euro în construc]ie [iechipamente. S-au realizat deja interven]ii chirurgicalecomplexe, spitalul fiind dotat cu echipamente medicale deultim\ genera]ie.

Ce interven]ii chirurgicale complexe s-aurealizat `n Spitalul Medicover pân\ `n prezent?Suntem onora]i s\ avem `n Boardul Academic al Spitalului

Medicover medici de renume precum prof. univ. dr. Alina-rrIoana Anca - doctor în [tiin]e medicale, medic primarpediatrie, conf. univ. dr. Petre Cornel Br\til\ – doctor în [tiin]emedicale, medic primar obstetric\-ginecologie, medic specialistchirurgie general\ – obstetric\-ginecologie , prof. univ. dr. IonBruckner - pre[edintele Societ\]ii Române de Medicin\Intern\, medic primar boli interne [i cardiologie, conf. univ. dr.Ionel Câmpeanu - doctor în [tiin]e medicale, medic primarchirurgie, prof. univ. dr. Vladimir Ene - doctor în [tiin]emedicale, medic primar radiologie - imagistic\ medical\, prof.univ. dr. Dana Minc\ - [ef disciplin\ de s\n\tate public\ [imanagement, Universitatea de Medicin\ [i Farmacie „CarolDavila”, prof. univ. dr. Mihai Nicolescu - doctor în [tiin]emedicale, medic primar ortopedie [i traumatologie prof. univ.dr. Alexandru Oproiu - pre[edinte de onoare al Societ\]iiRomâne de Gastroenterologie, medic primar gastroenterologie.

Acord\m o aten]ie deosebit\ cazurilor complexechirurgicale, cum ar fi interven]ia chirurgical\ `n cazultumorilor de mari dimensiuni. Aceste interven]ii implic\ riscuricrescute pentru pacient [i necesit\ o experien]\ deosebit\ dinpartea echipei operatorii. ~n ceea ce prive[te cazurile de

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tumori-gigant din sfera ginecologic\ [i abdominal\, acesteasunt rezolvate cu succes de conf. univ. dr. Petre Br\til\, medicprimar obstetric\-ginecologie [i medic specialist chirurgiegeneral\, directorul medical al Spitalului Medicover.

Un caz medical rezolvat cu succes de conf. univ. dr. PetreBr\til\ a fost al unei paciente de 34 de ani, cu o tumoare-gigant abdominal\, asem\n\toare unei sarcini de nou\ luni.Pacienta nu are copii, nu a r\mas gravid\ niciodat\, iarverdictul ini]ial era de scoatere definitiv\ a uterului, f\r\posibilitatea de a mai r\mâne `ns\rcinat\.

~n timpul interven]iei a fost descoperit un fibrom uterinuria[, care umplea `n `ntregime cavitatea abdominal\ [icânt\rea aproape [ase kg. Dat\ fiind vârsta pacientei, a fostextirpat\ doar tumoarea, iar uterul a fost reconstituit pentru ase p\stra fertilitatea.

Evolu]ia dup\ opera]ie a fost foarte bun\, f\r\ complica]ii,iar pacienta a fost externat\ dup\ dou\ zile. {i, cel maiimportant, are `n continuare posibilitatea de a r\mâne gravid\,capacitatea de reproducere nefiindu-i afectat\.

O alt\ interven]ie inovatoare `n domeniul pediatriei realizat\`n Spitalul Medicover este amigdalectomia prin cobla]ie - oprocedur\ chirurgical\ de `ndep\rtare total\ sau par]ial\ aamigdalelor utilizând radiofrecven]a. Tehnologia prin cobla]iedizolv\ cu blânde]e ]esutul amigdalian la temperaturi joase,p\strând astfel integritatea ]esuturilor normale `nconjur\toare.Avantajele acestei proceduri, apreciate `n special de copii [i

p\rin]i sunt riscul minim de hemoragie, durere foarte mic\postoperatorie, recuperare rapid\, precizie mare. Aceast\interven]ie se realizeaz\ `n sala de opera]ie sub anesteziegeneral\, durata interven]iei fiind de 30-45 de minute. Pân\acum am avut peste 10 interven]ii realizate de dr. GeorgeLungu, dr. Sorina Dindere [i dr. Diana Ionescu.

~n ce m\sur\ considera]i c\ dezvoltareaasigur\rilor private de s\n\tate poate sus]inecre[terea `n domeniul serviciilor medicaleprivate? Medicover a creat la `nceputul acestui an o divizie separat\,

Medicover Asigur\ri, sucursal\ a diviziei MedicoverFörsäkrings AB. Ca asigurat Medicover ai acces direct la toatespecialit\]ile medicale pentru consulta]ii [i acces pe baz\ derecomandare la investiga]ii [i teste de laborator. ~n plus, po]i

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beneficia de condi]ii speciale de spitalizare `n cadrul primuluispital Medicover din România. Planul de beneficii estepersonalizat `n func]ie de vârst\ [i starea de s\n\tate actual\.Astfel vei [ti exact la ce s\ te a[tep]i [i ce vei primi ca asiguratcu acces la toat\ re]eaua Medicover. Avem disponibil\ o gam\variat\ de pachete, de la acoperirea de baz\ a riscurilormedicale [i pân\ la acoperire complet\ cu servicii despitalizare.

Care este valoarea total\ a pie]ei serviciilormedicale private?Estim\m c\ valoarea total\ a pie]ei serviciilor medicale se

ridic\ la circa 500 de milioane de euro.rrCum aprecia]i nivelul competi]iei pe acestsegment?~n ultima perioad\, pia]a serviciilor medicale a cunoscut o

diversificare a specialit\]ilor oferite, au ap\rut centrespecializate, iar num\rul spitalelor private a crescut – toateacestea fiind semnele unui sistem privat `n continu\ dezvoltare.

Cum aprecia]i perspectivele de dezvoltare asectorului serviciilor medicale private dinRomânia [i când estima]i c\ acesta va atinge unnivel comparabil cu cel din alte ]\ri europene?Este loc pentru dezvoltare datorit\ faptului c\ exist\ o

nevoie real\ a popula]iei de a avea acces la condi]ii sigure, laclinici [i spitale cu tehnologie performant\ [i medici de un `naltprofesionalism. Consider c\ pia]a serviciilor medicale private varrcontinua s\ se dezvolte, `ns\ acest lucru depinde de cadrullegislativ [i modific\rile acestuia.

Serviciile pe care le oferim `n clinicile [i Spitalul Medicoversunt la cele mai `nalte standarde europene, cu echipamente deultim\ genera]ie [i medici de renume. Medicover este cel maiapropiat spital european, iar pacien]ii no[tri se vor convingesinguri c\ medicii din Spitalul Medicover sunt o echip\dedicat\ s\n\t\]ii lor.

Ce modific\ri legislative considera]i c\ ar finecesare pentru ca domeniul `n care activa]i s\ofere condi]ii mai bune pentru dezvoltare? Sus]inem dezvoltarea unui mecanism care s\ ofere tuturor

asigura]ilor acces la servicii medicale de calitate, prin care s\fie trata]i `n spirit european. Anual, asigura]ii ar avea libertateade a-[i alege casa de asigur\ri `n func]ie de furnizorii cu carecolaboreaz\. Astfel, s-ar crea un mediu competitiv `n carefiecare cas\ de asigur\ri [i-ar selecta furnizorii de serviciimedicale `n func]ie de calitatea actului medical [i costurileasociate efectu\rii actului medical care s\ fie competitive,dot\rile cu echipamente performante [i satisfac]ia pacien]ilor.

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AURELIA-NICOLETA BUCURESCU

Agen]ia de turism on-line Vola.ro [i-a bazat succesulpe un “mix bun”, ce a condus compania c\tre ocre[tere accelerat\. Acest cocktail porne[te de laechipa dedicat\ [i se continu\ cu investi]iile `n pro-pria platform\ tehnologic\, proces `nceput acum doiani. “Am luat aceast\ decizie la `nceputul anului2009, `ntr-un climat economic foarte nefavorabil,când multe alte firme [i-au restrâns investi]iile. La`nceputul anului 2010, dup\ un an de dezvolt\ri, amavut momentul «go live». Acum, privind `n urm\ [iv\zând rezultatele, consider c\ am luat cea mai bun\decizie. M\ bucur\ foarte mult faptul c\, la cinci anide la lansarea Vola.ro, `n 2007, avem `nc\ o cre[tereaccelerat\ de la an la an [i c\ am f\cut trecerea de lao companie mic\ la una de dimensiuni mijlocii”, adeclarat Daniel Truic\, Managing Partner Vola.ro [icofondator Vola.ro.

Cum a luat fiin]\ Vola.ro?Vola.ro a luat fiin]\ `n aprilie 2007, pe baza expe-rien]ei unei agen]ii de succes care se ocupa cuschimburi culturale de tineret. Compania care a ofe-rit experien]\ american\ pentru sute de tineri afunc]ionat `n România, Moldova, Polonia [i Ucraina.La vremea aceea am `n]eles poten]ialul pie]ei deturism on-line cu care cochetam deja prin schimburi-le culturale pe care le efectuam atunci. ~mpreun\ cucei doi parteneri din Polonia, am pl\nuitlansarea agen]iei de turism on-line pe pia]a dinRomânia, apoi `n Polonia [i acum, `n 2012, `nUcraina.

De unde i deea denumirii Vola.ro?Ideea a fost a mea, `ns\ nu a `nsemnat ceva anume lavremea respectiv\. Am avut o list\ scurt\ de vreo 10denumiri, [i Vola.ro a pl\cut tuturor. Sugera zbor,c\l\torii.

Care considera]i c\ sunt atuurilecompaniei?

Cu siguran]\, o latur\ a businessului care nedefine[te [i ne ajut\ s\ cre[tem este dezvoltarea teh-nologic\ rapid\. Investim continuu `n dezvoltareatehnologiei pentru c\ o consider\m cel mai mareavantaj competitiv pe care `l avem. Toate segmentelecare intr\ `n planul de dezvoltare IT se `ndreapt\

c\tre o experien]\ a utilizatorului mai facil\, astfel`ncât [i o persoan\ mai pu]in experimentat\ `n inter-net s\ se poat\ bucura de serviciile Vola.ro. Totultrebuie s\ devin\ din ce `n ce mai intuitiv pentruclient. Bine`n]eles, echipa cu care lucr\m este foarteimportant\, de aceea select\m cu grij\ oamenii careni se al\tur\. Consider c\ echipa tân\r\, cu o mediede vârst\ sub 30 ani, este un alt atu pentru c\ estedeschis\ s\ se adapteze la schimb\rile ce ]in deevolu]ie.

Ce a `nsemnat câ[tigarea locului `ntâi `n topul Deloitte Technology Fast 50Central Europe de anul trecut?

Ne bucur\m c\ avem o cre[tere accelerat\ [isus]inut\. Este o onoare când acest lucru este oficia-lizat de o institu]ie precum Deloitte. De asemenea,suntem ncânta]i c\ putem aduce valoare Românieiprin faptul c\ am fost prima companie din ]ar\ care aluat vreodat\ locul `ntâi la Deloitte Technology Fast50 Central Europe, aceast\ pozi]ie apar]inând deobicei companiilor poloneze.

Prin ce sisteme de rezerv\ri opera]i [i ce servicii oferi]i?

Legat de biletele de avion, oferim gama complet\format\ din bilete la companiile de linie [i liniileaeriene low cost. Suntem membri IATA (TheInternational Air Transport Association) prin careeste facilitat\ rela]ia cu prima categorie, iar pentrulow cost rela]ia este men]inut\ direct cu fiecare com-panie `n parte. ~n gama de servicii intr\, pe lâng\biletele de avion, [i rezerv\ri la hoteluri `n toat\lumea, pachete turistice, asigur\ri medicale dec\l\torie, precum [i rent-a-car, practic, `ntreagapalet\ de travel este acoperit\.

Cum se poate face o rezervare dehotel? Dar pentru un bilet de avion?

~n doar câ]iva pa[i, clientul `[i poate face rezervareaon-line sau poate suna la call center, ce urmeaz\ a fifunc]ional 24 de ore din 24 foarte curând. Maiexist\ [i variant\ de a ne contacta prin e-mail. ~n ori-care dintre aceste variante, clientul prime[te r\spun-sul `n aceea[i zi.

Se pot face modific\ri la rezerv\rile deja confirmate? Dar pentru biletele de avion?

VOLA.RO CONTINU|INVESTI}IILE PENTRU

DEZVOLTARE

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Bine`n]eles, de aceea este [i avantajoas\ rezervareabiletelor de avion printr-o agen]ie de turism.Modific\rile sunt u[or de f\cut, `ns\ depind decondi]iile impuse de compania aerian\ pentru diferiteclase de rezervare. A[adar, poate exista openalizare, dar aceasta depinde de tariful pl\tit [icondi]iile acestui tarif.

Pentru a face o rezervare, ce modalit\]ide plat\ sunt disponibile?

Am pus la dispozi]ie toate modalit\]ile de plat\ dis-ponibile pentru a fi accesibil pentru toat\ lumea.Pentru cei care nu stau chiar a[a bine cu timpul, sepot efectua pl\]i on-line sau prin transfer bancar,nefiind necesar\ deplasarea la sediu sau la banc\.Pentru cei din Bucure[ti, plata poate fi f\cut\ `n leisau `n euro la biroul agen]iei. Pentru cei din alteora[e sau chiar [i pentru cei din Capital\ este accep-tat\ [i plata prin depunere la Banca Transilvania sauBRD.

Ce reprezint\ termenul de plat\?~n func]ie de tipul de serviciu la care ne referim, ter-menul de plat\ este diferit. Pentru biletele de avionlow cost nu se pot face rezerv\ri `n avans decât `nbaza unui contract cu Vola.ro, iar aceste contractesunt rezervate `n mod special firmelor. Tarifele se potmodifica oricând, inclusiv `n timpul rezerv\rii, aces-tea fiind condi]ii impuse de companiile aeriene.Pentru companiile de linie exist\ termene de plat\diferite [i rezerv\rile pot fi ]inute pân\ la momentulexpir\rii acestui termen. Acest termen poate fi `ntre24 de ore [i dou\ s\pt\mâni.

Se pot rezerva mai multe servicii `n acela[i timp?

Da, se pot rezerva bilete de avion, hotel [i asi-gur\ri medicale sub forma unui city break.Bine`n]eles, biletele de avion se pot achizi]iona`mpreun\ cu asigur\ri medicale. ~n decursul acesteiluni vom lansa noul nostru produs de hoteluri, oplatform\ la care lucr\m de un an. ~n urm\toareleetape de dezvoltare vom integra cât mai mult ser-viciile turistice pentru a se putea rezerva facil bile-te de avion [i locuri la hoteluri.

Ce reprezint\ conceptul de "Oferta special\"?

Oferta special\ poate ap\rea pe site sub mai multeforme. Una dintre acestea are la baz\ platforma teh-nologic\ prin care portalul re]ine toate c\ut\rile efec-tuate `ntr-o anumit\ perioad\ [i serve[te cele maimici tarife pentru toate destina]iile. Selec]ia de zbo-ruri se g\se[te la sec]iunea “Oferte” pe site. Alteoferte pot consta `n discounturi oferite de Vola `nanumite perioade, iar alt tip de reducere const\ `ntarife exclusive ce reprezint\ negocieri directe cucompaniile aeriene sau cu tour-operatorii.

Ce includ tarifele afi[ate pentru un pachet turistic?

Când vorbim de city break, tariful include biletul deavion, taxele de aeroport, trei nop]i cazare `ncamer\ dubl\ [i mic dejun. Referitor la chartere,tariful include biletul de avion, taxele de aeroport,transfer aeroport - hotel - aeroport, [apte nop]icazare `n camer\ dubl\, tip mas\ [i asisten]\ turis-tic\.

Toat\ lumea se plânge de criz\.Aceasta a afectat agen]ia Vola.ro `ntr-un mod negativ sau pozitiv?

Criza a avut un efect de scut pentru Vola, pe lâng\faptul c\ noi suntem, practic, o companie n\scut\ `ncriz\. Acela a fost [i momentul `n care oamenii au`nceput s\ migreze, u[or-u[or, c\tre cump\r\turileon-line, acestea presupunând transparen]\ maimare, flexibilitatate [i timp redus de achizi]ie. Deasemenea, criza financiar\ a mai triat competi]ia [i adescurajat anumite planuri de investi]ii [i intrareaunor juc\tori noi pe aceast\ pia]\.

Ce planuri ave]i pentru urm\torii trei ani?

Obiectivul nostru pe urm\torii trei ani este s\devenim cea mai mare companie de travel dinRomânia. ~n Ucraina dezvolt\m un business, careeste unul dintre primii pa[i pe care `i facem `n dru-mul nostru de a ne extinde la nivel regional, fiindun alt obiectiv de-al nostru pentru urm\torii treiani.

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Design Hotelul Atra Doftana [i SociétéGourmet au anun]at lansarea unui proiectculinar pentru turi[tii care vor s\ se relaxeze peValea Doftanei. Colaborarea dintre SociétéGourmet [i Atra Doftana se va concretiza `ntr-oprim\ faz\ `ntr-un weekend `n care Chef-ulgerman Daniel Wendorf [i echipa sa vor preg\timeniuri speciale inspirate de specificul DesignHotelului. “Am optat pentru un astfel departeneriat pentru a oferi clien]ilor Atra oexperien]\ culinar\ nou\, deosebit\”, a declaratPaul Pricope, Duty Manager Top Resorts,dezvoltatorul Atra Doftana.

Acest parteneriat se `nscrie `n strategia dediversificare [i `mbun\t\]ire a serviciilor Atracare, `n viitorul apropiat, vor include, printrealte surprize, [i vernisaje ale arti[tilor plasticisau lans\ri de carte. Pe termen lung, ac]ionariiAtra `[i propun s\ transforme acest tip deevenimente `n adev\rate tradi]ii pentru iubitoriide art\ [i de fine dinning.

Proiectul culinar Société Gourmet, ini]iat `n

anul 2009, dezvolt\, `n momentul de fa]\,cursuri culinare, team buildinguri culinareindoor sau outdoor, ateliere gourmet potriviteechipelor numeroase sau celor care vor oexperien]\ complet\ (fine dinning, degustare devinuri sau de ciocolat\, atelier de crea]ie pralinesau concursuri de decorat praline) sau teamcooking sezonal.

Inaugurat `n luna august 2011, DesignHotelul Atra Doftana a fost conceput pentru adeveni o alternativ\ premium la turismulcorporate, astfel `ncât amenajarea resort-uluipermite atât organizarea de vacan]e active, desejururi wellness, cât [i de `ntâlniri de afaceri.

Atra dispune de un restaurant-gourmet cu osal\ de 50 de locuri, cu meniu à la carte, axat `negal\ m\sur\ pe produse organice din buc\t\riatradi]ional\ româneasc\, dar [i interna]ional\.

Începând din acest an, vizitatorii DesignHote lului de pe Valea Doftanei vor putea s\ sebucure [i de plimb\ri cu caii, precum [i de[edin]e de masaj.

Fenomenul telefoanelor mobile inteligentecuprinde tot mai mulţi români, astfel încât numaianul trecut, vânzările de astfel de terminale au cres-cut cu 55% faţă de 2010, conform datelor furnizatede COSMOTE România.

Potrivit unui studiu GfK, peste 2,5 milioane deromâni folosesc în prezent un astfel de telefon, iaracest număr ar putea creşte la 7,5 milioane până în2015. Acest avans incredibil se datorează atâtevoluţiei tehnologiei, cât şi scăderii preţurilor la ser-

viciile şi telefoanele mobile.Acelaşi studiu arată că 76% din cei care deţin un

smartphone utilizează preponderent aplicaţii precum e-mail, chat şi instant messenger, iar 60% din uti-lizatori pentru a descărca muzică. Numai 57% acce-sează reţelele sociale şi blogurile, iar 49% verifică

ştirile şi starea vremii de pe telefonul mobil.COSMOTE România a înţeles şi a adoptat

această tendinţă lansând constant oferte atractivepentru toate categoriile de utilizatori de internetmobil. Astfel, dacă eşti amator de social media şi îţidoreşti să fii mereu conectat, poţi alege între Nokia500 disponibil la 1 leu cu abonamentul COSMOTEXXL, Samsung i9001 Galaxy S Plus la 229 leiîmpreună cu abonamentul SMART XXL sauSamsung S5380 Wave Y tot la 1 leu cu COSMOTEXL. În schimb, dacă preferi să imortalizezi tot ce

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mişcă în jurul tău, perfect pentru tine este MotorolaMotoLuxe, disponibil la 29 lei cu abonamentulSMART XXL sau Nokia 800 Lumia la 229 lei cuabonamentul SMART XXL. În plus, dacă preferi unterminal cu camera full-HD, poţi opta pentru tele-fonul Sony Xperia S, pentru doar 1.299 lei cuabonamentul SMART XXL.

De asemenea, pentru utilizatorii care au nevoie săfolosească în mod constant două numere de telefon,soluţia perfectă poate fi telefonul Samsung S6102Galaxy Y Dual SIM, ce poate fi achiziţionat cu doar1 leu împreună cu abonamentul COSMOTE XXL.Şi cum cea mai mare parte a utilizatorilor de smart-phone-uri (79%) obişnuiesc să-şi verifice mailul,fie că este vorba de cel personal sau cel de serviciu,COSMOTE prezintă cele mai bune oferte:Blackberry Curve 9360 la 541 lei împreună cuabonamentul SMART XXL, iPhone 4S de 16GB la699 lei sau 32 GB la 1099 lei, tot cu SMART XXL.

Toate aceste oferte sunt disponibile în magazineleCOSMOTE şi Germanos. (Articol PR)

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LA COSMOTE G|SE{TI CELE MAI BUNEOFERTE SMARTPHONE-INTERNET MOBIL

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~ncepând cu luna iunie 2012, Johann Lurfva renun]a la pozi]ia de pre[edinte alVolksbank România, dup\ doi ani în care aocupat aceast\ func]ie.

Ca urmare a dorin]ei noilor ac]ionari de aoferi mai mult sprijin subsidiarei dinRomânia, ace[tia au convenit deja asuprasuccesorului s\u, îns\ numele nouluipre[edinte va fi anun]at dup\ ce va primiaprobarea din partea BNR. Ac]ionarii vor s\numeasc\ la conducerea Volksbank Româniaun manager cu o vast\ experien]\ bancar\ peplan interna]ional.

“Johann Lurf a acceptat pozi]ia depre[edinte `ntr-un moment `n care banca seconfrunta cu o serie de probleme. A fost oprovocare c\reia i-a f\cut fa]\ cu succes,reu[ind s\ îmbun\t\]easc\ în mod semnificativpozi]ia b\ncii atât pe plan intern, cât [i pe planextern. Cu toate acestea, noua structur\ a

ac]ionariatului VBRO face loc unei mai mariimplic\ri din partea celorlal]i ac]ionari”, adeclarat Wolfgang Perdich, pre[edinte alConsiliului de Supraveghere.

La rândul s\u, Johann Lurf a declarat: “A[vrea s\ subliniez faptul c\ aceast\ schimbarenu va afecta în niciun fel opera]iunile b\ncii.Din contr\, ac]ionarii no[tri ne vor acorda [imai mult sprijin de acum înainte. În ceea cem\ prive[te, sunt fericit c\ am avut ocazia s\lucrez cu oameni dedica]i [i c\ împreun\ amreu[it s\ rea[ez\m activit\]ile b\ncii”.

Johann Lurf are peste 30 de ani experien]\în domeniul bancar, dintre care peste 15 aninumai în Grupul Volksbank.

Înainte de a prelua pozi]ia de pre[edinte încadrul Volksbank România, a condusVolksbank Cehia timp de 14 ani, fiind unuldintre cei mai longevivi pre[edin]i aiGrupului.

VOLKSBANK ROMÂNIA VA AVEA UN NOU PRE{EDINTE

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BCR RAPORTEAZ| UN REZULTATOPERA}IONAL TRIMESTRIAL SOLID

Grupul BCR a raportat un rezultat opera]ional de610 milioane de lei (140,3 milioane de euro) `ntrimestrul I 2012, men]inându-se aproape constantfa]\ de trimestrul I 2011 (+0,2%), `ntr-un contexteconomic plin de provoc\ri. Condi]iile pie]ei r\mândificile, cu o cerere de credite sc\zut\ [i marje dedobând\ sub presiune continu\.

Banca a mai anun]at c\ cheltuielile opera]ionaleau sc\zut `n trimestrul I 2012 `n compara]ie anual\(- 6,1%) pân\ la 418,9 milioane de lei (96,3milioane de euro). Venitul opera]ional a sc\zutmarginal, cu 2,5% `n compara]ie anual\, pân\ la1.028,9 milioane de lei (236,6 milioane de euro),mai ales pe seama diminu\rii marjelor de dobând\, acererii sc\zute de creditare [i a presiuniiconcuren]iale în cre[tere. ~n acela[i timp, venitulopera]ional `n trimestrul I a crescut cu 4,8% `ncompara]ie trimestrial\, `n principal datorit\`mbun\t\]irii venitului net din tranzac]ionare [i avenitului net din comisioane. Raportul cost-venit s-a`mbun\t\]it, coborând la valoarea de 40,7%, lasfâr[itul lunii martie 2012, cu toate c\ a fost afectatde limitarea gener\rii de venituri.

Provizionarea prudent\ continu\ a influen]atprofitul din trimestrul I 2012, ceea ce a f\cut caBCR s\ `nregistreze o pierdere net\ de 307,8milioane de lei (70,8 milioane de euro). Cheltuialanet\ cu provizioanele de risc pentru credite a crescutsemnificativ `n compara]ie anual\ (933,7 milioane delei `n trimestrul `ntâi 2012 versus 457,4 milioane delei `n perioada similar\ din 2011), ceea ce a condusla o rat\ mai bun\ de acoperire cu provizioane a

creditelor neperformante. Aceast\ evolu]ie reflect\impactul mediului de afaceri dificil asupra clien]ilorcorporativi ai BCR [i o abordare mai prudent\ acredit\rii `n contextul economic dat. Provoc\rileeconomice au influen]at, totodat\, formareacreditelor neperformante `n trimestrul `ntâi - seg -mentul corporate r\mânând principalul generator devolume noi de credite neperformante. Volumulacestora r\mâne `ns\ la un nivel acceptabil, cu o rat\de acoperire (cu garan]ii [i provizioane) de 107,6%.

Grupul BCR [i-a men]inut pozi]ia de lider, cu ocot\ de pia]\ de circa 20,8% dup\ active, `n pofidaunei u[oare sc\deri a volumului activelor cu 1,6%(sau 1.226 milioane de lei) fa]\ de `nceputul anului,pân\ la 75.519,7 milioane de lei (17.234,1milioane de euro).

Portofoliul de credite al BCR a continuat s\creasc\ mai ales datorit\ credit\rii pe sectorul retail.Soldul creditelor retail au crescut (+1,6% `ncompara]ie trimestrial\), `n special datorit\segmentului creditelor ipotecare. Cota de pia]\ aBCR `n ceea ce prive[te creditarea general\ s-amen]inut la aproximativ 21%, iar cota de pia]\ pentrucreditele imobiliare `n euro a crescut la aproape 30%(circa 0,5 pp cre[tere în trimestrul `ntâi).

Banca beneficiaz\ de o lichiditate [i de o baz\ decapital solide, peste valorile minime de reglementare.

“Managementul prudent al costurilor [i alriscurilor pozi]ioneaz\ banca solid pentruatingerea unor rezultate sustenabile `n viitor”, adeclarat Helmuth Karl Hintringer, Vicepre[edinteFinanciar al BCR.

CRE{TE NUM|RUL DE PARTICIPAN}I LAFONDUL DE PENSII ADMINISTRAT PRIVAT BCR

Fondul de Pensii Administrat Privat BCR (Pilon II) a `nregistrat peste 400.000 participan]i, conformdatelor oficiale publicate pe site-ul Comisiei de Supraveghere a Sistemului de Pensii Private `n luna martie.Astfel, potrivit BCR, cei mai mul]i dintre nou angaja]ii intra]i în sistemul de pensii private au ales Fondul dePensii Administrat Privat BCR în anul 2011.

“Ne bucur\m c\ din ce în ce mai mul]i participan]i aleg BCR Pensii ca administrator al fondului de pensiiprivate obligatorii. ~n continuare `ns\, un mare procent din persoanele eligibile sunt repartizate aleatoriu c\treun fond din pia]\. Siguran]a financiar\ a clien]ilor pe termen lung este preocuparea noastr\ principal\, iarpensia administrat\ privat Pilon II este esen]ial\ pentru o b\trâne]e cât mai lini[tit\. De aceea, îi sf\tuim pe ceiafla]i la primul job s\ aleag\ cine le va administra banii, evitând astfel repartizarea aleatorie”, a declaratSimona Di]escu, CEO, BCR Pensii.

BCR Pensii activeaz\ atât pe pia]a pensiilor obligatorii, prin administrarea Fondului de Pensii AdministratPrivat BCR (Pilon II), cât [i pe pia]a pensiilor private facultative, prin administrarea Fondului de PensiiFacultative BCR PLUS (Pilon III).

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Swan Office & Technology Park (Swan), cl\direade birouri inaugurat\ anul trecut de ChaytonCapital, g\zduie[te una dintre cele mai mari galeriide art\ din Bucure[ti. Potrivit oficialilor, galeria vaaduce în România colec]ii-reper de la nivelinterna]ional [i va promova, în acela[i timp,tinerele talente din România [i din regiune.

Situat\ în Pipera, o zon\ artistic\neconven]ional\, simbolizând progresul [idezvoltarea societ\]ii est-europene, galeria Swanva reprezenta o institu]ie cultural\ inedit\, axat\pe crea]ii moderne [i contemporane, ce va reuniîntr-o singur\ entitate aspectele practice [ispirituale ale vie]ii urbane.

Galeria este deschis\ la parterul centrului deafaceri, pe o suprafa]\ de peste 1.200 mp, fiindpotrivit\ pentru organizarea de expozi]ii de art\complexe, îmbinând artele vizuale cu tehnologia,inventica, muzica, teatrul, literatura [i artadiscursului. Prima expozi]ie, "Les ArtistesRoumaines et L'Ecole de Paris", a fost organizat\între 4 [i 14 aprilie, în parteneriat cu galeria deart\ modern\ Colors Art, axat\ pe lucr\ri decolec]ie din Cubism, Dadaism, Suprarealism sauArt\ Abstract\.

“Am fost încânta]i de ideea de a organiza oexpozi]ie de art\ într-o galerie neconven]ional\cum este Swan. Asocierea dintre art\ [i o cl\direde birouri reprezint\ o alt\ manifestaremodernist\, iar prin aceast\ prim\ colaborare amvrut s\ oferim comunit\]ii de afaceri din nordulBucure[tiului oportunitatea de a descoperi operspectiv\ proasp\t\ asupra lumii contemporane”,a declarat Lucian Georgescu, proprietarul galerieiColors Art.

“Dac\ în urm\ cu dou\ decenii, angaja]ii din

birouri î[i petreceau majoritatea timpuluiîndeplinind sarcini repetitive între patru pere]i, înprezent, munca este definit\ [i condi]ionat\ derela]iile interumane pe care le genereaz\,comunicare [i libertate de mi[care. În acestcontext, mediul de lucru, cl\direa în carefunc]ioneaz\ o companie, trebuie s\ vin\ înîntâmpinarea nevoilor chiria[ilor atât princomponenta verde, pe care se bazeaz\ s\n\tateamediului ambiant, cât [i prin facilit\]ile oferite,esen]iale pentru valorificarea poten]ialului uman însensul cre[terii profitabilit\]ii. Prin inaugurarea uneigalerii de art\ în cadrul Swan, am vrut s\ punem ladispozi]ia întregii comunit\]i de business dinPipera un loc al expresiei artistice, unde vor avealoc periodic expozi]ii publice, evenimenteinterna]ionale, conferin]e [i simpozioane, concerte,spectacole de dans [i activit\]i educa]ionale”, adeclarat David Allen, Head of Real Estate în cadrulChayton Capital, proprietarul cl\dirii.

Swan Office & Technology Park se bazeaz\ peun concept inovator, fiind prima cl\dire verde [iprimul parc tehnologic din Bucure[ti. Viziuneainvestitorilor este de a oferi un spa]iuinterdisciplinar, care încurajeaz\ munca inteligent\,prin accesul la informa]ii [i activit\]i creative, [i dea deveni, astfel, cel mai atractiv proiect de birouridin Bucure[ti, un centru al calmului [i al eficien]eiunde tehnologia înalt\ invit\ la exprimarea liber\ aspiritului artistic.

Swan a fost inaugurat de Chayton Capital LLP,în urma unei investi]ii de peste 50 de milioane deeuro. Cu o suprafa]\ închiriabil\ total\ de 29.124mp, cl\direa este recunoscut\ drept unul dintrecele mai mari proiecte verzi din Europa Central\ [ide Sud-Est.

SWAN ANUN}| DESCHIDEREAGALERIEI DE ART|

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E n j o y T h e Q u a l i t y

A d m i r e T h e V a l u e

Luminita Fatu, Managing DirectorCristian Cojanu, Sub-editor -

cristian.cojanu@business-arena.ro.Paul Madrio, Art Director -

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Persoana de contact Departament vanzari si evenimente:

Cosmin Stangaciu: 0755.274.125

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