Alexander WicherEnterprise Architect

7.12.2012

Business Architecture (& Beyond)

OR

Value Realization Architectureaka Purpose Driven - Enterprise Architecture Management

Person

Microsoft

Motivation

Definition

Projekt 1

Projekt 2

Learnings

PDEA

Willkommen

Wer steht

hier vor

Ihnen

Microsoft

Motivation Definition

Projekt 1 Projekt 2

Key

LearningsPDEA

Viel Spass

mit EAM

Person

Microsoft

Motivation

Definition

Projekt 1

Projekt 2

Learnings

PDEA

Wer steht hier vor Ihnen

Alexander Wicher

Studium der Informatik/Wirtschaftswissenschaften

4 Jahre Softwarehaus► Host-Entwicklung

• Technologien: CICS, TSO, DB2, CSP

• Themen: Stromerzeuger: Zählerdatenbank, Versicherungen: Policenverwaltung

► Client-Server-Entwicklung

• Technologien: OS2, PL1, Oracle, C++, DB2

• Themen: Versicherungen: Aussendienstmitarbeiter-System, ..

16 Jahre Microsoft► Grosskunden-Consulting in Deutschland 13 Jahre,

Europa 3 Jahre

► SME – Enterprise Architecture Management

► VRF Champ Deutschland(Value Realization Framework)

bis Thema

31.12.2012Implementierung eines EAM bei einem grossen

deutschen Mittelständler

01.11.2010Benefit/Usecase - Definition für die Wertdarstellung

der Microsoft Platform

01.08.2009Benefits-Roadmap-Definition für eine Notes-Migration

bei einem Grossunternehmen der Pharma-Industrie

01.11.2008Business-Value Architect für eine grosse TelCo in

Deutschland

01.10.2006Business-Value Architect für eine globales IT/Business-

Consulting Unternehmen

01.10.2005Global Program Manager für die zentrale CIO Funktion

eines grossen deutschen Unternehmens

01.12.2003 Business Value Framework für Partner

01.06.2003 ..

01.02.1992Studium der Informatik mit Nebenfach Wirtschafts-

Wissenschaften (TU-München)

Person

Microsoft

Motivation

Definition

Projekt 1

Projekt 2

Learnings

PDEA

Anfrage zum PraxisvortragBusiness Architecture (& Beyond)

IT-Unternehmens-Architektur….. WozuDennDas?

Oder - „Enterprise Architecture Management“ – WasnDasn?

Und - Business Architecture & Was kommt danach?

Fragen, die nach meiner Geschichte klarer sein sollten.► Was sind die Bestandteile eines EAM?

► Was sind die Erfolgsfaktoren eines EAM?

► Welchen Nutzen kann man aus EAM ziehen?

► Welchen Nutzen kann ich aus EAM ziehen?

Person

Microsoft

Motivation

Definition

Projekt 1

Projekt 2

Learnings

PDEA

Wer wir?

Person

Microsoft

Motivation

Definition

Projekt 1

Projekt 2

Learnings

PDEA

Ein PC auf jedenSchreibtisch

Potential realizieren – für “jeden”

Was treibt uns an?

Person

Microsoft

Motivation

Definition

Projekt 1

Projekt 2

Learnings

PDEA

CloudSocial

► Lower barriers to

entry (markets, access

to computing power)

► More flexible

development model

► More efficient

application delivery

► Greater speed to

market

► Massive data growth

► Availability of third-

party data

► Globalization of

markets

► More segmented

customer audiences

► New and different

types of devices

► Changing workstyles

► Always-on

connectivity

► Growing expectations

for anywhere access

to apps and data

► Cultural shift in how

people interact

► Online customer

engagement now a

business differentiator

► New ways to connect

and share

Mobility

Our Vision for the EnterpriseFour IT megatrends will dominate the next decade

Big data

Person

Microsoft

Motivation

Definition

Projekt 1

Projekt 2

Learnings

PDEA

Microsoft cloud services

A Complete Set of Solutions to Take You into the Future

Person

Microsoft

Motivation

Definition

Projekt 1

Projekt 2

Learnings

PDEA

Changing the world

Person

Microsoft

Motivation

Definition

Projekt 1

Projekt 2

Learnings

PDEA

Wo kommen wir her? Wieso wird EAM immer wichtiger?

Neue Dinge werden zur

Commodity.

Die Wertschöpfung findet

immer am „oberen Ende“

des Stacks statt.

Person

Microsoft

Motivation

Definition

Projekt 1

Projekt 2

Learnings

PDEA

11

Integral to Business Strategy

Person

Microsoft

Motivation

Definition

Projekt 1

Projekt 2

Learnings

PDEA

Microsoft Mission Statement

Microsoft Mission Realize Potential

Potential

Realization Grade

(of a company)

The maturity grade at usage of people, process and technology in relation

to the maximum possible maturity grade for a company

Performance

Potential

(for a company)

The maximum performance a company can make if operating with the

best possible setup to serve their customers

Performance

Potential

(for supplier)

The supplier performance which can be realized based on the need of a

company for supplemental services

To enable people and businesses

throughout the world to realize their full

potential.

Person

Microsoft

Motivation

Definition

Projekt 1

Projekt 2

Learnings

PDEA

Microsoft Mission Statement

Microsoft Mission Realize Potential

Potential

Realization Grade

(of a company)

The maturity grade at usage of people, process and technology in relation

to the maximum possible maturity grade for a company

Performance

Potential

(for a company)

The maximum performance a company can make if operating with the

best possible setup to serve their customers

Performance

Potential

(for supplier)

The supplier performance which can be realized based on the need of a

company for supplemental services

Person

Microsoft

Motivation

Definition

Projekt 1

Projekt 2

Learnings

PDEA

Clear view on the current state, the desired state and the benefit roadmap

• Get an exact knowledge of the perceived and planned realization grade of the customer. Define the success of the company

• This enables to build a change/benefits roadmap which is based on customer information. By this approach the roadmap is more customer oriented, comprehensible and traceable.

• Usecases build the foundation for sustainable achievement of full business benefits, i.e.- implement the efficient and effective change- and a better understanding of the final state.

14

Benefits from

Change

Invest in

Change

Today

T+1

T+x

T+n

Person

Microsoft

Motivation

Definition

Projekt 1

Projekt 2

Learnings

PDEA

„Enterprise Architecture Management“ - defined

Enterprise

1. An undertaking, especially one of some scope, complication, and risk.

2. A business organization.

3. Industrious, systematic activity, especially when directed toward profit: Private

enterprise is basic to capitalism.

4. Willingness to undertake new ventures; initiative: "Through want of enterprise

and faith men are where they are, buying and selling, and spending their lives

like serfs" (Henry David Thoreau).

http://en.wikipedia.org

Architecture

From ἀρχι- "chief" and τέκτων "builder“The roots of the word are a few thousand years old

Archi: to govern or rule: e.g. monarchy, anarchy,

Tekton: builder, skill: e.g. technical, technology

Architecture is about governing builders

http://en.wikipedia.org

Management

The organization and coordination of the activities of a

business in order to achieve defined objectives.

http://www.businessdictionary.com/

Person

Microsoft

Motivation

Definition

Projekt 1

Projekt 2

Learnings

PDEA

Was habe ich so gesehen?

Aufgabenstellung

►Nutzung von MSBA-Inhalten für

das EAM-System des Kunden

bis Thema.. ..

01.11.2008 Business-Value Architect für eine grosse TelCo in Deutschland

.. ..

Person

Microsoft

Motivation

Definition

Projekt 1

Projekt 2

Learnings

PDEA

XXX.Redundante Anforderungen erkennen und richtig priorisieren

Person

Microsoft

Motivation

Definition

Projekt 1

Projekt 2

Learnings

PDEA

XXX.Redundante Anforderungen erkennen und richtig priorisieren

Person

Microsoft

Motivation

Definition

Projekt 1

Projekt 2

Learnings

PDEA

Überblick EAMM-MethodikCapabilities als zentralen Synchronisations-Punkt zwischen Prozessen, ICT-Objekten, Infrastruktur, Anforderungen und Zielen

Capabilities

Strategy-

Mgmt

• Treiber

• Ziele

Architecture-

Mgmt

• Prozesse

• IT-Infrastruktur

Demand-

Mgmt

• Anforderungen

• Projekte

Person

Microsoft

Motivation

Definition

Projekt 1

Projekt 2

Learnings

PDEA

Was habe ich so gesehen?

Aufgabenstellung

►Strategische Beratung

• EAM

►Operative Beratung

bis Thema.. ..

31.12.2012 Implementierung eines EAM bei einem grossen deutschen Mittelständler

.. Ca. 12000 PC, Weltweites Business, ~3Mrd Umsatz

Person

Microsoft

Motivation

Definition

Projekt 1

Projekt 2

Learnings

PDEA

Vorgehen bei der Demand-Analyse (1/2)

Auswahl der relevanten Stakeholder► Um die Ziele der Demandanalyse zu erreichen

wurden 6 Personen ausgewählt.

Aufnahme der Bedarfe► Dann wurden rund um das Thema EAM nach

folgendem Verfahren die Anforderungen erhoben anhand der Frage „Was sind die wesentlichen Problemstellungen, die EAM nötig machen?“ mit den weiteren Details erfasst:

► Zu den erfassten Punkte wurde jeweils der Architektur-Bereich gekennzeichnet, in dem er primär wirksam ist

► NN (Infrastruktur-Betrieb),

► NN (Applikations-Management),

► NN (Infrastruktur),

► NN (SAP-Architektur),

► NN (Service-Management),

► NN (Enterprise Architecture)

Evidence

•Woran ganz konkret macht

man fest, dass es

Probleme/Fragestellungen

gibt, die eine EAM notwendig

machen?

Impact

•Eine optimale EAM

vorausgesetzt: Woran würde

man ganz konkret

festmachen, dass die EAM

einen echten Nutzen stiftet?

Context/Constraints

•Was gibt es im Umfeld der

konkreten Problemstellung zu

beachten an

Rahmenbedingungen?

Ressources

•Welche schon vorhandenen

Informationen und Abläufe

kann man bei der

Implementierung der EAM

nutzen?

Next Steps

•Was sind die ganz konkreten

nächsten Schritte, die

notwendig wären, damit

erkennbar wird, dass EAM

echten Nutzen stiftet?

Person

Microsoft

Motivation

Definition

Projekt 1

Projekt 2

Learnings

PDEA

Das Ergebnis – ein massgeschneidertes Metamodell

Decision Support Objects (DSO)

Person

Microsoft

Motivation

Definition

Projekt 1

Projekt 2

Learnings

PDEA

Zielgerichtete Veränderung – einfach dokumentiertBenefit Dependency Network (BDN)

Wozu Was Wie

Treiber Ziele Messung Änderung Details Mittel

• Welche internen und

externen Faktoren treiben

die Veränderung?

• Welche Ziele sind zu

erreichen?

• Wie wird der Erfolg der

Veränderung gemessen?

• Welche KPIs werden

verbessert?

• Was ich fachlich zu

verändern?

• Welche Stakeholder

werden besser?

• Welche Projekte sind

nötig?

• Welche Mittel kommen

zum Einsatz?

Person

Microsoft

Motivation

Definition

Projekt 1

Projekt 2

Learnings

PDEA

EAM

ITSM

PPM

CMS

Überblick über alle wesentlichen Bezugsbereiche (Zeitperspektive)

Zeit

lich

eR

eic

hw

eit

e3-7 Jahre

2-3 Jahre

1-2 Jahre

Jetzt

Strategische Veränderung

Konkrete

Nutzung

konkrete

Veränderung

Inventory

Auf einer gemeinsamen Basis

(methodisch und technisch)

Person

Microsoft

Motivation

Definition

Projekt 1

Projekt 2

Learnings

PDEA

Entwicklung von EAM-Capabilities über einen Zeitraum von 2 Jahren

Entwicklung der EAM-Fähigkeiten in 2 Jahren

0,0

0,5

1,0

1,5

2,0

2,5

3,0

3,5

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4,5

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RC

HIT

ECTU

RE

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VIC

ES

FIT

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ENTS

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WO

RKS

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ND

EN

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DEL

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OPP

OR

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ARCHITECTURE EXECUTION BUSINESS ENABLEMENT & STRATEGY

COMPETENCY MANAGEMENT

EA MANAGEMENT

(EAM)

ENTERPRISE ARCHITECTURE GOVERNANCE

TECHNOLOGY LIFECYCLE ARCHITECTURE SEGMENTS EA ENABLERS OFFICE OF ENTERPRISE ARCHITECTURE

EXECUTION MANAGEMENT

Chart Title

Target

CY11

Initial

Person

Microsoft

Motivation

Definition

Projekt 1

Projekt 2

Learnings

PDEA

Grundidee fürPurpose Driven Enterprise Architecture Management / Value Realization Architecture

Eine kleine Geschichte aus der PraxisSiehe hier

Person

Microsoft

Motivation

Definition

Projekt 1

Projekt 2

Learnings

PDEA

Was fehlt hier?

Person

Microsoft

Motivation

Definition

Projekt 1

Projekt 2

Learnings

PDEA

Was ist der fundamentale Unterschied?

http://en.wikipedia.org

Architektur

From ἀρχι- "chief" and τέκτων "builder“The roots of the word are a few thousand years old

Archi: to govern or rule: e.g. monarchy, anarchy,

Tekton: builder, skill: e.g. technical, technology

Architecture is about governing builders

http://pubs.opengroup.org/architecture/togaf8-doc/arch/chap01.html

Person

Microsoft

Motivation

Definition

Projekt 1

Projekt 2

Learnings

PDEA

http://en.wikipedia.org

Architektur

From ἀρχι- "chief" and τέκτων "builder“The roots of the word are a few thousand years old

Archi: to govern or rule: e.g. monarchy, anarchy,

Tekton: builder, skill: e.g. technical, technology

Architecture is about governing builders

http://pubs.opengroup.org/architecture/togaf8-doc/arch/chap01.html

Was ist der fundamentale Unterschied?

Verändern

das

Unternehmen

Beschreibt die

VeränderungM

en

sch

en

Th

eo

rie

Person

Microsoft

Motivation

Definition

Projekt 1

Projekt 2

Learnings

PDEA

Business value defined(informal approach)

It is all about performance and cost of performance

What business people care about – what is business value ???► It is value for business

► things are of value if they are supporting critical success factors and key performance indicators which are important to the business

► Business cares about running a business, i.e. performance and cost of performance

Goals of doing something

Stabilization Optimization

Categories

of doing

something

Value Securing performance Increasing performance

Cost Avoid cost Reduce cost

Person

Microsoft

Motivation

Definition

Projekt 1

Projekt 2

Learnings

PDEA

Motivation Model Benefits Dependency NetworkStrategy Maps

Wh

y

Capability Map

Wh

at

Value Chain, Shop,

Network

Ho

w

Functional & Organizational

Decomposition

Wh

o

IT Portfolio Plan Roadmap Business Transformation Plan

Wh

en

Grundsätzliche Fragestellungen

Person

Microsoft

Motivation

Definition

Projekt 1

Projekt 2

Learnings

PDEA

Frage hinter den Fragen

Wer stellt die Fragen?

Person

Microsoft

Motivation

Definition

Projekt 1

Projekt 2

Learnings

PDEA

Business Architecture…. – Oder Was zum Nachdenken….?

Die Jahre wissen von Dingen, die

die Tage nicht gesehen haben.(Thomas Islinger)

Der König ist tot. Lang lebe der König.(Französische Heroldsformel)

Es gibt gute Gründe wieso Menschen Unternehmen führen

und nicht „Schach-Computer“(Alexander Wicher)

http://www.youtube.com/watch?v=IbgAB_Uu6UY

Person

Microsoft

Motivation

Definition

Projekt 1

Projekt 2

Learnings

PDEA

Grundidee fürPurpose Driven Enterprise Architecture Management / Value Realization Architecture

Motivation zur Veränderung ist immer „persönlich“

Motivation

Fo

ku

s

Dimension Value Description

Fokus

How90% What are the concrete acitivities to do?

What9% What are the things i want to achieve?

What-for1% What is the purpose of doing something?

Motivation

PAIN90% Change is motivated mainly by pain

Curiousity9% Change is motivated mainly by curiosity

Purpose1% Change is motivated mainly by purpose

OrgaLevel

Execution90% Lower end of the organisation, driven by shortterm metrics

Tactical9% Middle of the organisation, driven by midterm metrics

Strategic1% Top end of the organisation, driven by longterm metrics

Person

Microsoft

Motivation

Definition

Projekt 1

Projekt 2

Learnings

PDEA

Grundidee fürPurpose Driven Enterprise Architecture Management / Value Realization Architecture

Wenn ich eine Lösung suche für ein Problem, muss erstmal klar sein,

was das Problem ist

Fragen

Was genau macht das

Problem aus?

Was lässt einen nicht

schlafen?Issue

Evidence

Woran machen

sie fest, dass es

ein Problem gibt?

Impact

Was genau ist

besser, wenn das

Problem gelöst

ist?

Context

Was ist bei der

Problem-Lösung

zu beachten?

Ressources

Welche

Hilfsmittel stehen

schon bereit?

Next Steps

Was genau ist

der nächste

Schritt, der hilft?

Person

Microsoft

Motivation

Definition

Projekt 1

Projekt 2

Learnings

PDEA What could be the Solution?

What is the Problem?

Forces Driving the Change

Full traceability

between concrete

stakeholder

demand and

solution elements

“Purpose Driven” – Die Grundidee der Methodik

Issu

eEvidence

Impact

Context

Ressources

Next Steps

Problem Space

Level 1.1

Level

1.1.1..

Level

1.1.n

.. Level 1.n

..

Solution Space

Level 1.1

Level

1.1.1..

Level

1.1.n

.. Level 1.n

..

Person

Microsoft

Motivation

Definition

Projekt 1

Projekt 2

Learnings

PDEA

Building blocks to describe the maturity of architecture thinking

Information► Amount of information used to understand the architecture

► The attribute is the entity carrying the „minimum amout of information“

Capability► Capabilities to work and maintain information about the architecture

► Capabilities are used in processes to work on specific informations

Process► Knowledge about the activities needed to build the information

► Defines the concrete order in which the capabilities are activated

DSO – Decision Support Objects► Aggregated informations as needed by the key stakeholders of the

enterprise

37

Information

CapabilityProcess

Person

Microsoft

Motivation

Definition

Projekt 1

Projekt 2

Learnings

PDEA

Maturity levels of architecture thinking / application

People are organized along the decomposition of

concerns of a business► Person group group of groups enterprise

Aggregation of ICP to deliver DSO (Decision Support Objects)

► (ICP) aggregates on various levels

38

VALUE

Information

CapabilityProcess

Information

CapabilityProcess

Information

CapabilityProcess

Information

CapabilityProcessInformation

CapabilityProcess

Information

CapabilityProcess

Information

CapabilityProcess

Information

CapabilityProcess

Information

CapabilityProcess

Information

CapabilityProcessInformation

CapabilityProcess

Information

CapabilityProcess

Information

CapabilityProcess

Information

CapabilityProcess

Information

CapabilityProcess

Information

CapabilityProcessInformation

CapabilityProcess

Information

CapabilityProcess

Information

CapabilityProcess Documented and

Quality Assured

(ICP)

Information

CapabilityProcess

Systems for

Management of

(ICP)

Information

CapabilityProcess

Customer

Information

CapabilityProcess

Information

CapabilityProcess

Information

CapabilityProcess

Information

CapabilityProcessInformation

CapabilityProcess

Information

CapabilityProcess

Information

CapabilityProcess

Information

CapabilityProcess

Person

Microsoft

Motivation

Definition

Projekt 1

Projekt 2

Learnings

PDEA

Maturity levels of architecture thinking / application

People are organized along the decomposition of

concerns of a business► Person group group of groups enterprise

Aggregation of ICP to deliver DSO (Decision Support Objects)

► (ICP) aggregates on various levels

39

VALUE

Information

CapabilityProcess

Information

CapabilityProcess

Information

CapabilityProcess

Information

CapabilityProcessInformation

CapabilityProcess

Information

CapabilityProcess

Information

CapabilityProcess

Information

CapabilityProcess

Information

CapabilityProcess

Information

CapabilityProcessInformation

CapabilityProcess

Information

CapabilityProcess

Information

CapabilityProcess

Information

CapabilityProcess

Information

CapabilityProcess

Information

CapabilityProcessInformation

CapabilityProcess

Information

CapabilityProcess

Information

CapabilityProcess Documented and

Quality Assured

(ICP)

Information

CapabilityProcess

Systems for

Management of

(ICP)

Information

CapabilityProcess

Customer

Information

CapabilityProcess

Information

CapabilityProcess

Information

CapabilityProcess

Information

CapabilityProcessInformation

CapabilityProcess

Information

CapabilityProcess

Information

CapabilityProcess

Information

CapabilityProcess

Person

Microsoft

Motivation

Definition

Projekt 1

Projekt 2

Learnings

PDEA

Maturity levels of architecture thinking / application

People are organized along the decomposition of

concerns of a business► Person group group of groups enterprise

Aggregation of ICP to deliver DSO (Decision Support Objects)

► (ICP) aggregates on various levels

40

VALUE

Information

CapabilityProcess

Information

CapabilityProcess

Information

CapabilityProcess

Information

CapabilityProcessInformation

CapabilityProcess

Information

CapabilityProcess

Information

CapabilityProcess

Information

CapabilityProcess

Information

CapabilityProcess

Information

CapabilityProcessInformation

CapabilityProcess

Information

CapabilityProcess

Information

CapabilityProcess

Information

CapabilityProcess

Information

CapabilityProcess

Information

CapabilityProcessInformation

CapabilityProcess

Information

CapabilityProcess

Information

CapabilityProcess Documented and

Quality Assured

(ICP)

Information

CapabilityProcess

Systems for

Management of

(ICP)

Information

CapabilityProcess

Customer

Information

CapabilityProcess

Information

CapabilityProcess

Information

CapabilityProcess

Information

CapabilityProcessInformation

CapabilityProcess

Information

CapabilityProcess

Information

CapabilityProcess

Information

CapabilityProcess

Domänen

Org

an

isati

on

s-Level

Varianz

Ko

häre

nz

Person

Microsoft

Motivation

Definition

Projekt 1

Projekt 2

Learnings

PDEA

Holistic conceptual information model of an enterprise

Business EnvironmentEnterprise Customer Customer Facing Channel Partners

Lo

gis

tic

Pro

vid

ers

Co

mp

lian

ce

Infra

structu

re

Fin

an

cia

l P

rovid

ers

Suppliers

ENTERPRISEGOVERNANCE

ARCHITECTURE

Data

Info

rmati

on

sman

ag

er

CapabilityCapability Owner

StrategyStrategists

OperationOperations Manager

CompetencyPeople Manager

TechnologyTechnologymgr.

Products – from Suppliers

Products – to Customers

Program of Change

Strategic Intent (Sponsor)

Why do we want to change ? (Drivers)How to we want to address the drivers ? (Objectives)

Initiatives (Initiative Owner)

What do we need to change ? (Capabilities)What changes need to happen ? (Change)

Project Portfolio (Program Manager)

Can it be measured ? Can it be quantified ?

Can a financial value be found ? Cost of change ?

Project (Project Manager)

Who will be affected ?Who is responsible for delivery ?

How and When changes can be made ?

Person

Microsoft

Motivation

Definition

Projekt 1

Projekt 2

Learnings

PDEA

Und schon ist vorbei …. Sind die Fragen klarer?

Was sind die Bestandteile eines EAM?

Was sind die Erfolgsfaktoren eines EAM?

Welchen Nutzen kann man aus EAM ziehen?

Welchen Nutzen kann ich aus EAM ziehen?

Bei Fragen rund um EAM@Microsoft oder VR@Microsoft bin ich gerne erreichbar unter:

mailto:alexander.wicher@microsoft.com

Viel Spass mit der Entdeckung des

„wahren“

Enterprise Architecture Management

Person

Microsoft

Motivation

Definition

Projekt 1

Projekt 2

Learnings

PDEA

© 2012 Microsoft Corporation. All rights reserved.

This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this content. The names of

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