Business Teachers Association of New York State

Visit us at www.BTANYS.org

WELCOME TO THE 62ND BUSINESS TEACHERS ASSOCIATION

OF NYS CONFERENCE

2018 BTANYS EXECUTIVE BOARD

Tara Bellevue, President NAF

Lorena Izzo and Janina Morones, NYC Co-Directors Academy of Finance & Enterprise High School

Francine Martella, President-Elect Rochester City School District

VACANT, Hudson Director

Sandy Hoodak, Recording Secretary Fairport High School

Nicole Martyn, Capital Director Schalmont Central School District

Liam O’Brien, Treasurer Herricks High School

VACANT, North Country Director

Amy Boutet, Past President Grand Island High School

Steve Stofelano, Jr., Central Director Wells Central School District

Nancy O’Connor, Membership Director Wantagh School District

Melinda McCarthy, Syracuse Director Syracuse City School District

Marissa Reynolds, Public Relations & Communications Director Marion Central School District

VACANT, Southern Tier Director

Joanne Ryan, Legislation/Ed. Policies Director SUNY Buffalo

Allen Robinson, Rochester Director Rochester City School District

VACANT, Curriculum Planning Director VACANT, Buffalo Director

Robert Clendening, Web Page Director Amherst High School

Doug Garfinkel, Long Island Director North Shore Hebrew Academy High School

Marsha Iverson, BMHS Chair Hofstra University

Francine Martella, Awards Chair Rochester City School District

Interested in a vacant position? Email: past-president@btanys.org or ask a current

board member today.

You can make a difference! Join Today!

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Brooklyn Bridge Marriott – Brooklyn, NY

Social Networking Opportunities Conference Attendees: Expand your CTE experience by participating in one of CTE’s social network communities. Use these connections to share and connect with others during and after the 2018 Business Conference. Stop by our photo booth to get a fun pic!

Twitter

#BTANYS2018 #BusinessEd

Facebook Like: BTANYS, NYSACTE

and NYSCATE

Instagram #BTANYS2018 #BusinessEd

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Sunday Schedule of Events

The Algonquin Hotel

59 W 44th St, New York, NY 10036

Time Event Location 6:00-8:00 pm Cocktail Reception Oak Room

7:00-7:45 pm Conference Preview

Career and Financial Management (CFM) Oak Room

Introduction to CTE Oak Room

Thank you to McGraw Hill Education for your sponsorship of Sunday

evening’s gathering!

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Monday Schedule of Events

New York Marriott at the Brooklyn Bridge

333 Adams St, Brooklyn, NY 11201

Time Event Location 7:30 – 8:30 am Breakfast, Registration and/or Exhibition Salon E

8:30 - 9:20 am Welcome Address and Framing the Day Business Teacher’s Association of NYS

Salon E

9:20–10:20 am Session 1

Leveling Up Your Accounting Classroom Greenpoint

EverFi—Blended Learning to Teach Business and Personal Finance

Williamsburg

Engaging Industry for Work-Based Learning Salon C

NationalGrid Salon A

Lights, Camera, Action! Sports and Entertainment Marketing

Salon B

10:20-10:35 am Coffee Break Check out Exhibitors and our Photo Booth

Salon E

10:35-11:35 am Session 2

5 Tips for Teaching Social Media Marketing Greenpoint

Using Plickers in the Classroom Williamsburg

Technology: Igniting Student Interest Salon C

Business Simulations Salon A

Increasing Student Engagement Through NFTE Salon B

11:35-12:00 pm Exhibition & Networking Check out Exhibitors and our Photo Booth

Salon E

12:00-2:15 pm Luncheon Lindsey Pollack - Keynote

Awards Presentations

Salon E

2:15-2:30 pm Exhibition & Networking Salon E

2:30-3:30 pm Session 3

Project Based Learning in the Business Education Classroom

Greenpoint

Building College & Career Readiness through Entrepreneurial and Work-Based Learning Experiences in

Middle School Williamsburg

Career and Financial Management Curriculum Update: What You Need to Know!

Salon C

Creating Tomorrow’s Leaders Salon B

NationalGrid Salon A

3:30-3:45 pm Closing: Evaluations and Prize Giveaways Salon E

Be sure to visit the exhibitors’ tables!

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Learning Session Descriptions Session 1 - 9:20-10:20 pm

Title: Leveling Up Your Accounting Classroom Room: Greenpoint Presenter: Joanne Fiore, VP – Professional Media and Academic and Student Engagement

Summary: Attendees will learn about the Accounting Program to Build the Profession (APBP), a national program that trains high school educators to teach higher order accounting, and the impact it is having on the accounting profession. Attendees will also learn about the AICPA’s award-winning Start Here, Go Places. website and gamified learning initiative “Bank On It.”

Title: EverFi – Blended Learning to Teach Business and Personal Finance Room: Williamsburg Presenter: Clark Hoefnagels, EverFi

Summary: With a world that is becoming increasingly digital, EverFi is embracing this trend by creating blended learning courses for students. EverFi's courses engage students with topics like the business cycle, investment options, budgeting and market research. The best part is EverFi's courses are provided at no cost to schools.

Title: Engaging Industry for Work-Based Learning Room: Salon C Presenter: Janina Morones, Academy of Finance and Enterprise

Summary: Industry Engagement is essential for a sustainable work-based learning program. This session will explore the strategies and tools needed to facilitate an environment of collaboration and communication that fosters success for all stakeholders.

Title: NationalGrid Room: Salon A Presenter: Cynthia Angulo, NationalGrid

Summary: Come learn about the existing STEM initiatives and Pipeline Programs that are available to students who are interested in working in the energy industry. Also, participants will engage in a discussion on how teachers and industry leaders can partner to provide the necessary tools for a successful transition from school to the workplace.

Title: Lights, Camera, Action! Sports and Entertainment Marketing Room: Salon B Presenter: Amy Boutet, Grand Island High School

Summary: Looking to update your Marketing curriculum? In this session you will learn new projects, updated curriculum mapping, interactive field trips and more!

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Learning Session Descriptions Session 2 - 10:35-11:35 am

Title: 5 Tips for Teaching Social Media Marketing: Room: Greenpoint Presenter: James Letourneau, Stukent

Summary: Come learn how educators can keep up with the world of social media marketing. We will discuss industry experts to follow, current platforms that are relevant, curriculum and resources that are continuously updated, and a simulation for students to practice.

Title: Using Plickers in the Classroom Room: Williamsburg Presenter: Ida Marra, Brighton School District

Summary: Plickers is a powerfully simple tool that lets teachers collect real-time formative assessment data without the need for student devices. All that is needed is the teacher’s smartphone and Plicker cards. Use Plickers for quick checks to know whether your students are understanding big concepts. This is free and easy to use! Participants will leave with a set of Plicker cards.

Title: Technology: Igniting Student Interest Room: Salon C Presenter: Donna Shepardson, Columbia High School

Summary: Free and engaging hands-on technology websites, resources, and projects will be shared. Student interest will be ignited in Marketing, Career and Financial Management, Entrepreneurship, Business Math, Microsoft Word/Keyboarding, Career Exploration Internship Program, and Web-Page Design courses in the Business Education classroom. Attend and leave this session with a list of resources shared in a Google Drive Folder. Participants will also be encouraged to contribute to the shared folder. Boom!

Title: Business Simulations Room: Salon A Presenter: Matthew Shell, Business Development Manager, Capsim

Summary: Creating engaging learning environments with business simulations, Capsim develops simulations that bring business learning to life. Students put their knowledge to work in a simulated business environment all the while gaining insight into how functional area decisions in R&D, Marketing, Production, and Finance affect the company’s overall health and profitability. It’s fun and competitive and gets students learning by doing.

Title: Increasing Student Engagement Through NFTE Room: Salon B Presenters: Zvia Schoenberg, NFTE Lorena Izzo, Academy of Finance and Enterprise

Summary: Learn from a teacher and an alum how NFTE’s entrepreneurship courses use authentic, student-created businesses to teach entrepreneurship and the entrepreneurial mindset.

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Learning Session Descriptions Session 3 - 2:30-3:30 pm

Title: Project Based Learning in the Business Education Classroom Room: Greenpoint Presenter: Michael LaMastra, Hamilton Fulton Montgomery BOCES

Summary: This session will take a look at how interdisciplinary project-based learning is applied at HFM PTECH, a model school which simultaneously prepares students for their high school diploma and associate's degree. All instruction in all Regents classes as well as the business courses offered through College in the High School are taught 100 percent through interdisciplinary projects. Participants will leave with a better idea of how to moderate and structure project-based learning experiences for students in a model that can be applied to nearly all business classes.

Title: Building College & Career Readiness through Entrepreneurial and Work-based Learning Experiences in Middle School Room: Williamsburg Presenters: Iris Blanc and Nick Chapman, Virtual Enterprise International

Summary: This session will explore the VE-JV (Junior Ventures) Career Academy, an initiative urged by the NYC Schools Chancellor and supported by the NY Life Foundation to bring a new model for business and entrepreneurship education to middle schools. An in-school program augmented by after-school and extended learning opportunities, VE-JV supports students in developing academic, socio-emotional, and career-focused skills. VE-JV presents students with real-world, entrepreneurial challenges in a transformed environment equipped with essential technology. The program motivates students to achieve their best in school and helps them begin identifying college and career pathways that inspire a sense of purpose and passion.

Title: Career and Financial Management Curriculum Update: What You Need to Know! Room: Salon C Presenter: Marsha Iverson, CTE TAC Field Associate New York City and Yonkers

Summary: Career and Financial Management is a required semester course for all students in CTE programs. Business Educators often teach the course. The CFM curriculum can also be used for students with special needs pursuing a CDOS Credential. The New York State curriculum was created in 2003. A team of CTE educators, organized by BTANYS, recently re-wrote the curriculum. The Re-Write is available in draft form pending NYSED review. This session will provide the update—and highlight excellent, exciting, interactive ideas to deliver Career and Financial Management.

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Learning Session Descriptions Session 3 - 2:30-3:30 pm

Title: Creating Tomorrow’s Leaders Room: Salon B Presenter: Lindsey Pollack, Keynote Speaker

Summary: How much do you know about your millennial students and colleagues? What motivates them? What discourages them? What kind of leaders will they be? In this essential program, New York Times best-selling author Lindsey Pollak helps you better understand your college or university’s millennials and provides actionable strategies to harness the power and potential of the largest generation in the workplace today. Attendees will: Discover the key preferences of millennials — and how to integrate these preferences with other generations’ preferences; hear about best practices at organizations that are successfully attracting and engaging top millennial talent; and learn tactical strategies for engaging, managing and training millennials.

Title: NationalGrid Room: Salon A Presenter: Cynthia Angulo, NationalGrid

Summary: Come learn about the existing STEM initiatives and Pipeline Programs that are available to students who are interested in working in the energy industry. Also, participants will engage in a discussion on how teachers and industry leaders can partner to provide the necessary tools for a successful transition from school to the workplace.

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2017

OUTSTANDING DECA ADVISOR AWARD

Janina Morones Academy of Finance and Enterprise High School

Janina Morones has been a business educator in the NYC Public School system for 12 years, 7 at the Academy of Finance and Enterprise in Long Island City. As the school Work Based Learning Coordinator, she assists the students in becoming College and Career Ready with organizations such as DECA, NAF, Virtual Enterprises International, Junior Achievement, and Pencil. Also as the programmer for AOFE, she has an important role in scheduling the school.

2017 OUTSTANDING FBLA ADVISOR AWARD

Mary Odell Carmel High School

Mary started the FBLA at Carmel High School 27 years ago and it is still growing today. It is the largest club at the school with 106 members and many state and national officers over the years. In 2016 Carmel won New York State for “Outstanding FBLA Chapter” and in 2017, placed second. Mary states “I am particularly proud of watching the students join FBLA their first year, having no clue what FBLA really is. When they are seniors, they are true “leaders.”

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2017 CLINTON REED AWARD

Ida Marra Brighton School District

Ida Marra was an outstanding business teacher at Webster Thomas High School for 18 years where she held the positions of Teacher Leader, Young Entrepreneurs Academy manager and program instructor, and Work Based Learning Coordinator. In addition to these roles, she was also an FBLA advisor, a teacher representative and an instrumental contributor to the district’s strategic plan. For over 10 years, Ida served as a board member in her local professional association, MBEA, and for the Business Teachers Association of NYS. She is currently active on committees for NYSACTE and has accepted a new position to develop and grow the Work Based Learning program for the Brighton School District.

2017 INNOVATIONS GRANT

Vincent Tobias Flushing High School

Vincent Tobias is the CTE Director at Flushing High School Queens, NY. Vincent has developed a five-year technology plan for the school and oversees its implementation. Over the past three years, he has doubled the number of mobile computer carts with wireless printers in his school. He has also brought in partnership programs such as Girls Who Code, opened a Microsoft Certification Center, and has instituted an Adobe Suite certification program.

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2015 JULIAN A. MILKES OUTSTANDING NEW BUSINESS EDUCATOR AWARD

Christopher Conway

Notre Dame High School

Christopher is a dual-certified business education and Students with Disabilities teacher. He teaches general education business courses, ICT classes with special education and college level business courses and is the local advisor for the FBLA Carmel High School Chapter and a member of the NYS FBLA Board of Trustee. His FBLA program goes beyond school to the Carmel community where students help those in need. Carmel FBLA students won NYS Outstanding Chapter of the Year in 2016.

FORMER JULIAN A. MILKES OUTSTANDING NEW BUSINESS TEACHERS

Lindsey Warner, Notre Dame High School ................................................................ 2015 Michelle Daus, New Labanon Jr.-Sr. High School ..................................................... 2013 Bille Jo Downs, Dryden High School ......................................................................... 2011 Jared Pittelli, G.W. Hewlett High School .................................................................... 2011 Jennifer Santorello, John F. Kennedy High School .................................................... 2010 Julie Keenan, Maine-Endwell High School ............................................................... 2009 Scott Smith, Chittenango High School ....................................................................... 2009

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NEW YORK STATE EDUCATION DEPARTMENT

BUSINESS TEACHERS ASSOCIATION OF NYS DEPARTMENT OF THE YEAR WINNERS

BTANYS partners with SED in recognizing the schools which are this year’s award winners. These departments and their teachers have taken extraordinary steps to bring innovative and rigorous Business and Marketing Education programs to help their students become College and Career Ready! Congratulations!

Carmel High School Carmel, New York

Department of the Year

Flushing High School Flushing, New York

Department of the Year

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Business Teachers Association of NYS Business and Marketing Honor Society of New York State

Participating Schools

Academy of Finance and Enterprise Babylon High School Baldwin High School Bellmore-Merrick Central High School Bennett High School Binghamton High School Business of Sports School (BOSS) Calhoun High School Camden High School Canandaigua Academy Canastota High School H. Frank Carey High School Carmel High School Cattaraugus Little Valley High School Charter School for Applied Technologies Chatham Central School District Chenango Valley High School Churchville Chili High School Cicero-North Syracuse High School Columbia High School Division Avenue High School Dunkirk High School Dryden High School East Hampton High School East Senior High School Eden High School High School for Enterprise Business and Technology Farmingdale High School Fox Lane High School Fredonia High School Gates Chili High School Granville High School Greenwich High School Half Hollow Hills High School George W. Hewlett High School Honeoye Central School District Hornell High School Kenmore East High School

Kenmore-Tonawanda Central School District John F. Kennedy High School Lake George High School Lindenhurst High School Lockport High School Massapequa High School Massapequa Union Endicott High School McGraw High School Mepham High School Mohanasen High School Paul V. Moore High School Niagara Falls High School Niagara Wheatfield High School North Syracuse Central Schools Pittsford Sutherland High School Red Creek High School Rocky Point High School Rush Henrietta High School Sachem High School Salamanca High School Schroeder High School Scotia-Glenville High School Silver Creek High School Smithtown East High School Smithtown West High School South Glens Falls High School Spencerport High School Taconic Hills Junior/Senior High School Thomas High School Wappingers Central School District Webster Schroeder High School Wells Central School West Babylon High School West Genesee High School West Islip High School West Seneca Central School District West Senior High School William Floyd High School

A special thank you to all of our partners who have made the 62nd Business Teachers Association of New York State

Conference a success.

New York State Department of Education Commissioner MaryEllen Elia

New York City Department of Education

Chancellor Carmen Fariña

United Federation of Teachers President Michael Mulgrew

City of New York

Mayor Bill de Blasio

Brooklyn Borough President Eric Adams

Exhibitors

Capsim

Cengage

EverFi

McGraw Hill

NAF

NationalGrid

NFTE

Scholastic

Stukent

Goodheart - Wilcox Publisher

W!SE

Conference Sponsors 62nd BTANYS Conference

Congratulations to the Business Educators of New York State

You inspire hope, ignite the imagination and instill a love of learning in the business students of New York

State.

Thank you for Building Bridges to Success for the young women of

NYC.

The Future is Yours: Inspire. Believe. Achieve

NFTE partners with schools to activate the

entrepreneurial mindset and build startup skills in

youth from under-resourced communities.

We're offering free certified entrepreneurship

training for all BTANYS members for courses

launched in 2018-2019.

Multiple training dates offered throughout June-

August 2018 (dates TBD).

Contact Zvia Schoenberg at ZviaS@nfte.com

A fun, engaging and easy-to-use business simulation to introduce students to fundamental business concepts.

About CapsimFor over 30 years, Capsim has been taking business education from textbooks and case studies to experiential learning platforms by providing simulation-based assessment and development solutions to over 1,000 universities, colleges, high schools and Fortune 500 companies around the world.

welcome@capsim.com | 312.477.7200

A quick and easy way to assess key soft skills including initiating, problem solving, organizing, leading and communicating.

A simple, intuitive and powerful platform for students to experience the challenges of running a business on a global scale.

Prepare Your Students for Career SuccessCapsim’s suite of solutions provide students with a hands-on environment to assess and develop the essential skills needed

for career success.

Unforgettable Business Learning