business 2.0
TRANSCRIPT
Business 2.0CII - TrivandrumDecember 20, 2016
Business: Innovation + Marketing
Business: Innovation + Marketing
Business 1.0?
Business 1.0:A business that uses “technology 1.0”
Technology 1.0Mechanical Machines
Technology 1.0Mechanical MachinesComputers
Technology 1.0Mechanical MachinesComputersInternet
Technology 1.0 unlocks
“organisational” value
Machines >
Mechanized assembly line
Computers >
Automated assembly line
Source: MacIndustries
Internet >
Virtual assembly line
Source: Siemens
Business 1.0:unlocks
“organisational” value
Business 2.0:Uses technology
2.0
Technology 2.0Social media
Technology 2.0 unlocks
“customer” value
Business 2.0 = Unlocks
customer value
Pre-dev
Develop
Post-dev
center
Value creation @ Organisation
Customer
Organization
Customer
Business 1.0
Producer
Customer
Technology 2.0
Producer
Customer
Business 2.0
Producer
"The interaction between the firm and the customer is becoming the locus of value
creation and value extraction," Prof. C K Prahalad
End: “Unlock customer value”
Means = 1, 2, 3
1)1) Building Social Capital
2) Engaging stakeholders
3) Democratizing value creation
A comprehensive ideation framework for transforming
business 1.0 into business 2.0
