businees plan 1 (1)

“THE

CLICKS”SUBMITTED BY :-SALONI DHIMANHARMAN KAURSHIRLEYGURMANJOT KAURAMRITPAL SINGH

CONTENT:-• Introduction of the business • Formulating the business goals •Marketing plan for the business•HUMAN RESOURCE• FINANCIAL PLAN

INTRODUCTION•Starting a photo studio in lovely professional university.• Photo studio named as- “ THE clicks”• Provide different services relating to photographs, videos, albums etc.•Not only photography, but a gift gallery also.

• To provide customer satisfaction• To be the most successful

business in near future• Adding innovations with time• to make life of a student

more easier by providing this service on campus.• QUANTITATIVE• TURNOVER OF 400,000 IN A

FYPROFIT OF Rs100,00

objectives

FORMULATING BUSINESS GOALS

PRODUCTS $ SERVICES All

types of

photos

albums

videos

Slide

shows

Collage

making

gifts

photosPassport size other

collage

albums

GIFTSCustomized t-shirts cups

• ALL THE STUDENTS OF THE UNIVERSITY (25000)• TEACHING(3500) $

NON- TEACHING STAFF• FAMILIES LIVING INSIDE

THE CAMPUS(70)• MOST OF ALL, PEOPLE

WHO LOVE PHOTOGRAPHY

CUSTOMERS

BASIS OF FUTURE SUCCESS• As we all know, no one can compete

a skillful person.• So, hiring a skillful person who knows

everything about this work and his very much professional to his work can work good here.• Also, gifts which we will provide, is

unique way of presenting something.

•Obviously, the sufficient profit out of it. At least (100,000)•Turnover of 400,000•Huge size of customers•Customer satisfaction•Less turnover of employees

EXPECTED RETURNS

MANAGEMENT PLAN

SWOT ANALYSIS

STRENGTHS• Only photography studio on the campus• New and innovative idea• New and unique gifts• Location benefit( Wanabuy)• Large chunk of people will be targeted

( around 30,000)• Not very high initial capital is

required( upto 300,000)

WEAKNESS• Reluctant by students• Low frequency of visiting the place

( as surveyed through questionnaire 30 out of 50 would visit after a month)• Profits are not certain

OPPORTUNITIES• innovations• New additions with time

THREATSCopy catsSMART PHONES-BIGGEST THREATLack of confidence by the customersIf low income is attained, the market for studio will collapse.

MARKETING PLAN

CUTOMERS

COMPETITORS

GEOGRAPHICAL

LOCATION

PROMOTING AND

ADVERTISING METHOD

• LOCATION- WANABUY, 4TH FLOOR, (the space with PHONE SPACE)• Size- standard size of

wanabuy• RENT- Rs40 per

feet(approximate)

GEOGRAPHICAL LOCATIONS

• No perfect competitor• A shop at campus café, but

he is only providing service of clicking passport size photos• Students of media and

animations who are perfect in photography• Archies and gift gallery at CC

(competitors in case of gifts only• Westido and rehmat studio in

jalandhar( in case of customised t-shirts)

competitors

segmentation

targeting

positioning

STP

SEGMENTATION• First of all, we will divide the customers on the

basis of photography lovers and non- lovers• According to the survey, 43 out of 50 like this.•TARGETING• Then, we will divide the customers into

different groups. ( ranging 18 to 25years, 25-35 years and above 35 years)

• In this case, we have divided them age wise.

POSITIONING• Then, we will make strategies to approach them.• It will include how to attract them to avail the

services.• Market strategies are covered in next slide.

MAKETING STRATEGIES

• Distributing pamphlets to all the people ( 5000 pamphlets are costing Rs 2000)

• Giving customers discounts and offers in the very first week of opening the studio

• For eg:- pay for a customized cup and get a photo free.

HUMAN RESOURCE MANAGEMENT

REQUIRED SKILLSQUALIFICATION- Diploma in media $ animation, 3d

animationTechnical qualification- he should posses required

computer knowledge, working with Photoshop $ other related software's

EXPERIENCE- at least 2 year experienceWORKING HOURS- 8 hours ( 11a.m – 7pm)SALARY – Rs 12000 per month with daily allowance of Rs100 per day

Additional benefit• Sunday off• Daily allowance @100/-• Bonus if the profit exceeds than estimated• 1 medical leave during last Saturday’s of the month

EQUIPMENTS REQUIRED• 2 cameras• Lightening system (strobe flash)• 2Tripod• 1 laptop• 1 printer• Furniture( 4 stoles, 1 table, 2 fans, 3

chairs)• Miscellaneous ( DVD, Cd’s, memory cards)

COST ESTIMATION (capital expenditure)• Camera-28,095 +10,490= 38585• Flash=3235• Lightening-2250• Tripod- 2099*2=4198• Lens cleaner=375• Laptop= 30599• printer= 6233• Furniture, stoles 4*250=1000• table=4500• Fan= 1499* 2= 2998• Chair= 2944+ 5150= 8094• Interior= 60000• Miscellaneous=15000• TOTAL = 174155

MARKETING $HUMAN RESOURCE MANAGEMENT• MARKETING• Rs2000 for pamphlets

HUMAN RESOURCE• Advance to customer- 20000• Advertisement in newspaper – Rs350

• TOTAL= RS22350

Price estimation• Passport size photo-10 photos @ Rs 50• Normal size= Rs 30• Posters – according to their size• Gifts – photo frames ( ranging 200-500) t-shirts- printing charges individual name – 500/-Common name- 200/-Price of t-shirt ( 200,350,400)Mugs- price of mug ( 150- 500)Printing 2 photo 300 3 photos 350 special – 550Slide shows- Rs 250Video on special occasion 3000 , 20000Albums ,price 500, 700, 1000 special Rs1500

SUPPLIERS QUOTATION• Capital equipments – online ( screen shots in subsequent

slides)Furniture- onlineInterior decoration GUPTA INTERIOR JUNCTION SHOP NO. 48, BAZAR BASAN WALA, NEAR INDIAN OVERSEAS BANK, JALANDHAR PHONE NUMBER- 01812210490

T-SHIRTS• RK CRICKET HOUSE NARANG BUILDING, BASTI NAU, JALANDHAR PHONE NO.- 6541118

GIFTS, MUGS, ALBUMSANIRUDH KUMAR,GALI NO. 9, GOPAL NAGAR, HABOWAL KALANDISTRICT LUDHIANA

FURNITURE

FLASH TRIPOD

CAMERA CAMERA

LENS CLEANER TRIPOD

LAPTOP FAN

PRINTER CHAIR

FURNITURE• CHAIR

PREMISES• LOCATION- wanabuy 3rd floor ( besides phone space) at

lovely professional university• Size- 12’’ by12’’ • Rent- 8000• FORMALITIES• 6month contract with lpu• Documents- address proof, • Copy of partnership deed,• Child labour affidavit• Pan card

Partnership deed• name- saloni dhiman, harman kaur, gurmanjot

kaur, amritpal singh, shirley• Address-lovely professional university• Address of partners• Profit sharing ratio- equal• No drawings• Admission of new partner with consent of old

partners• Get these things types on stamp paper of Rs1000

and have notory

MONITORING OF EMPLOYEES• CCTV SURVIELLANCE 2 cameras 2300*2= 4600• BILLING THROUGH COMPUTER• RS15,500 REGULAR INSPECTION

TOTAL= 20,100

monitoringElectronic billing

machine camera

CAPITAL REQUIRED• CAPITAL Equipments=1,74,155• MARKETING=2000• HUMAN RESOURCE=20000• MONITORING=20100• TOTAL=216255• SOURCES OF CAPITAL • Personal savings = 288824• Lpu grant = 50000• Total capital employed= 338824

TRADING A/CPARTICULARS AMOUNT PARTICULARS AMOUNTTO OPENING STOCK*

10000 BY SALES 600000

TO PURCHASES 160000 BY CLOSING STOCK

15000

TO GROSS PROFIT

445000

TOTAL 615000 TOTAL 615000

Calculation of sales• Per day expected customer = 35• In a month = 35*26= 910• Average spending per customer = 50 total = 910*50= 45500In case of video, albums= 9500Total sale of a month = 5500010 month= 10* 55000= 550000In case of admissions( 30000+20000)= 50000Grand total ( year)= 600000

Calculation of purchases• Opening • mugs= 3000, gifts= 7000 , total= 10000• Monthly • Gifts n mugs= 10000• Photography related= 5000• Total 15000 ( month)• 10 month = 10* 15000= 150000• In case of admissions , 11th month= gifts= 5000• Other= 8000, total=13000• Low sales month = 4000+3000= 7000• Grand total= 170000

PROFIT $LOSS A/CPARTICULARS AMOUNT PARTICULARS AMOUNTTO RENT A/C 96000 BY GROSS PROFIT 445000TO ELECTRICITY 60000TO SALARY 144000TO DAILY ALLOWANCE 36000TO MISCELLANEOUS EXPENSES

30000

TO DEPRECIATION* 6930

TO PROFIT C/D 72070


Calculation on depreciation• Furniture= 656• Equipments= 2505• Camera= 1929• Laptop= 1529• Printer= 311• Grand total = 6930

CASH FLOW STATEMENT• CASH FLOW FROM OPERATING ACTIVITIES profit& loss a/c 72070 add: depreciation 6930 cash flow before working capital

79000 changes

Decrease in current asset ( advance To employee) (20000)Increase in inventories( closing stock) 5000CASH GENERATED FROM OPERATINGACTIVITIES 64000

CASH FLOW FROM INVESTING ACTIVITY• Purchase of a camera (38585)NET CASH USED IN INVESTING ACTIVITY = (38585)

CASH FLOW FROM FINANCING ACTIVITYRepayment of loan from Lpu ( 50000)NET CASH USED IN FINANCINGACTIVITY = ( 50000)

NET CASH USED IN A+B+C = 24585

BALANCE SHEETLIABILITIES AMOUNT ASSEST AMOUNTCAPITAL 216255+72070

338325 FURNITURE 12465

EQUIPMENTS 22553CAMERAS 36656LAPTOP 29070PRINTER 5912ONLINE BILLING MACHINE

15,500

CCTV CAMERAS 4600NEW CAMERA 38585INTERIOR 60000BANK 47984CLOSING STOCK 15000


Bank balance• Capital contributed by partners= 288824• Capital utilised = 216255• Left out amount= 72569• Cash outflow= ( 24585)• Balance at bank= 47984

ANY QUESTIONS ?

THANK YOU