busi-plan-shareware

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 Business Plan The Business & Its Management H is tory & Pos ition To D ate Current Mission Objectives – Near Term Objectives – Long Term Current Key Mgmt Team Le gal & Exis ting Capit al S tructure Professional Advisors Products Or Services Description & Applications Readiness For Market Of New Products/Services Development Cost Estimates Proprietary Position / Barriers To Entry Comparison With Competition, Performance & Economics Guarantees & Warrantee s Future Potential / Product Development Sources Of Supply Marke t & Competitors Des cription O f Customer Nee ds & Be nefi ts Market Segment Size & Growth Customer Decision Criteria Targe t Market Se gme nts (Showi ng D iff ere nt iation From Comp etition) Marketing Objectives Competitive (Sw ot) Marketing Strategy Covering Pricing Policy Choice Of Location Promo Plans Anticipated Mark Up Market Share Projection Distribution Channels Competitor Res ponse Economic, Political, Social , Le gal Factors The Sales Forecast

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8/7/2019 busi-plan-shareware

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Business Plan

The Business & Its Management

• History & Position To Date

• Current Mission

• Objectives – Near Term

• Objectives – Long Term

• Current Key Mgmt Team

• Legal & Existing Capital Structure

• Professional Advisors

Products Or Services

• Description & Applications

• Readiness For Market Of New Products/Services• Development Cost Estimates

• Proprietary Position / Barriers To Entry

• Comparison With Competition, Performance & Economics

• Guarantees & Warrantees

• Future Potential / Product Development

• Sources Of Supply

Market & Competitors

Description Of Customer Needs & Benefits• Market Segment Size & Growth

• Customer Decision Criteria

• Target Market Segments (Showing Differentiation From Competition)

• Marketing Objectives

• Competitive (Swot)

• Marketing Strategy Covering

• Pricing Policy

• Choice Of Location

• Promo Plans

Anticipated Mark Up• Market Share Projection

• Distribution Channels

• Competitor Response

• Economic, Political, Social, Legal Factors

• The Sales Forecast

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 Selling

• Current Selling Methods

• Proposed Selling Methods

• Sales Team

• In House Support

Management & Staffing

• Specific Mgmt Roles For Existing & Planned Staff And Gen Organization

- Of Business Under Each

• Strategies For Retaining & Motivating Key Staff 

• Planned Recruitment & Selection

• Reward & Recognition Packages And Their Relationship To The Reqd. Business –- Performance

• Appraisal System

• Training & Development Plan

• Summary Of The Plan For Change

Manufacturing

• Make Or Buy Considerations

• Manufacturing Process

• Facilities Needed

• Equipment& Machinery Needed

• Output Limitation And Scale Up Possibilities• Engineering & Design Support

• Quality Control Plans

• Staffing Requirements

• Sources For Supply Of Key Materials

Acquisition, Mergers, Joint Ventures & Divestments

• Logic For Acquisition

• Target Profile

• Plans For Search

Forecasts And Financial Data

• Summary Of Financial Performance Ratios, ROI, Etc

• Summary Sales Forecasts

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 • Assumptions Underpinning Financial Forecasts

• P&L Accts

• Cash Flow Forecasts

• Balance Sheets

• Cash Flow / Payback Period For Any Major Investments

• Sensitivity Analysis

Financing Requirements

• Current Shareholders, Loan Outstanding, Etc

• Funds Reqd. And Timing of Incl. Leasing Plans

• Use Of Proceeds

• The Deal / Offer

• Anticipated Gearing (DE Ratio) And Interest Cover

• Exit Routes For Investor

Business Controls

• Financial

• Sales & Marketing

• Manufacturing

• Other Controls

Appendices Should Include 

• Management Team Biographies

• Names & Details Of Professional Advisors

• Technical Data & Drawings

• Details Of Patents, Copyright, Designs

• Audited Accounts

• Consultants Reports Or Other Published Data On Products, Markets, Etc.

• Orders On Hand & Enquiry Status

• Detailed Market Research Methods & Findings

• Organization Charts

END

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