BUS INTRODUCTION TO BUSINESS

Citycell Telecommunications

INTRODUCTION

Citycell is the first and one of the leading telecommunication companies in Bangladesh.

It started operating in Bangladesh from 1989.

It uses CDMA (Code Division Multiple Access Technology) , unlike its competitors which uses GSM (Global System for Mobiles).

In 2012, Citycell has 1.801 million subscribers.

VISION AND MISSION

VisionTo contribute to the happiness and prosperity of all Bangladeshis by providing innovative communication, information & technology solutions.

MissionBeing the preferred solutions provider.Delighting customers.Being an employer of choice.Delivering sustainable shareholder value.

OWNERSHIP

Ownership Of Citycell

Far East Telecome Ltd

Sing Tell Asia Pacific Investment Ltd

Pacific Motors Ltd

PRODUCTS AND SERVICES

Voice

Prepaid Packages:

AnandaUtshabUllashCitycell OneCitycell One 85Citycell One 79

Postpaid Package: Citycell one

HANDSETS Huawei C2610

Alcatel OT-208CZTE S 160ZTE S 170ZTE S 165Haier C2060Alcatel OT-356CSpice C6600Alcatel OT-802CHuawei C5700Samsung F309Huawei C8100

INTERNET

Modems (Zoom Ultra) ZTE AC682

Huawei EC 167Huawei EC 122Harvilon ED 269

RouterZoom Ultra MyFi Pocket Router

ORGANIZATIONAL STRUCTURE

SWOT ANALYSIS

STRENGTHSCapital

Pacific Group is a well-established local organization of $1000 millions.

Advanced technologyCityCell is the only mobile service provider which is using CDMA technology in Bangladesh.

Low CostSkilled Employee

Human Resource and people’s management procedure is very powerful than the other telecom companies following ethical strategies to recruit employees.

WEAKNESSES

Culture gapEmploy workers from different country as a result it becomes difficult for the employees to communicate due to culture gap.

New technology It can’t give international roaming because of few number of CDMA operators.

Lack of advertisement

OPPORTUNITIES

Growing middle class populationBy reducing price, the company can attract a huge amount of middle class people.

Possibility of innovative products and services The company may allow stock receiving facility on credit.

High market share Nowadays communicating through mobile phones is very popular due to its low cost and portability compared to land phones.

THREATS

Economic influences Sudden changes in the economy might result in lower profits for the organization.

Global companiesIn India global companies like ‘AT&T’ of the United States and in Eastern Asia ‘Vodaphone’ of the United Kingdom is working well.

Governmental regulations Political instability can also be a threat as change in government will also lead to change in policies.

THE DECISION MAKING PROCESS AND LEADERSHIP STYLE

It follows the democratic leadership but depending on the situation, the leadership style changes.

The employees are rewarded for their work.

THE DECISION MAKING PROCESS AND LEADERSHIP STYLE(CONT)

The decision making process is not so formal. The employees are also empowered to make

the decision by themselves. They are free to give their own opinions.

MOTIVATIONAL ENVIRONMENT

The office itself is a motivation factor because it has everything one needs.

It has introduced a performance-based bonus for employees.

All the permanent employees are entitled to become a member of Provident Fund.

EMPLOYEE EMPOWERMENT

Citycell has adopted clearly defined codes of conduct which reflects on their values of integrity.

Moreover every employee has the power to stop any undertaking of policies.

This power is valuable as big projects can be stopped by lowest level employee.

ROLE OF TECHNOLOGY

It has advanced software to intricate technology.

If the company can not cope with new technology it suffers a loss.

CONCLUSION

Despite of its success it has hold a monopoly position in the mobile telecommunication market.

In order to maintain the position Citycell is working hard.

THANK YOU