bus 348 abbrviated distribution viewgraphs

5
3 RD OF THE 4Ps PLACEMENT OR DISTRIBUTION CHANNELS TWO TYPES OF DISTRIBUTION CHANNELS: 1.DIRECT 2.INDIRECT VARIABLES THAT INFLUENCE CHANNEL SELECTION:

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BIG TORTILLA CAJA CON 40 PAQUETES $485.00 $13.00 10 GMS

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Page 1: Bus 348 Abbrviated Distribution Viewgraphs

3RD OF THE 4Ps

PLACEMENT OR DISTRIBUTION CHANNELS

TWO TYPES OF DISTRIBUTION CHANNELS:

1. DIRECT

2. INDIRECT

VARIABLES THAT INFLUENCE CHANNEL SELECTION:

1. MARKETS/CUSTOMERS

2. PRODUCTS

Page 2: Bus 348 Abbrviated Distribution Viewgraphs

3. ORGANIZATIONAL FACTORSASK YOURSELF:

DO IT BETTER? LESS EXPENSIVELY? DO IT AT ALL?

4. COMPETITION

5. AVAILABILITY

VERTICAL MARKETING SYSTEMS: (VMS) PLANNED CHANNEL SYSTEM DESIGNED TO BE EFFECTIVE EFFICIENT

Page 3: Bus 348 Abbrviated Distribution Viewgraphs

3 TYPES OF VMS:

CORPORATECONTRACTUALADMINISTERED

TOTAL PROCESS OF MOVING GOODS FROM ORIGINATION TO THE CUSTOMER IS CALLED THE SUPPLY CHAIN OR VALUE CHAIN

THE CHAIN CONSISTS OF MANY LOGISTICAL (PHYSICAL DISTRIBUTION) DECISIONS:

RAW MATERIALS/COMPONENTSPRODUCTIONORDER PROCESSINGINVENTORY CONTROL

Page 4: Bus 348 Abbrviated Distribution Viewgraphs

WHAREHOUSINGMATERIALS MANAGEMENTSHIPPING/TRANSPORTATION