burton digital plan
TRANSCRIPT
What You Need To Know
As of 2010 6.1 million snowboarders in the U.S.
Burton holding 55% of market share
2008/09 sales came in just under half a trillion dollars
SNOW DOESN’T STAY!
Plan Of Action
Market Burton’s non winter gear
Get current Burton users to expand into summer line
Bring awareness to new consumers Use SEM/SEO on Facebook & Google, Social
Media #ExploringHasNoSeason, Video Content, and mobile app
Budget
$15K Social Media
$10K Video Content Costs From Pre to Post Production
$5K Mobile App Development
$5K Additional Costs
Measuring Success
Track Burton’s Website for sales increases
Facebook’s advertising tools
Google Analytics