Data was collected by StatSocial in September and October 2013 based on the followers of the top Twitter account from each of the Fortune Global 100 companies. The Fortune Global 100 companies were broken down by industries, and Burson-Marsteller focused data analysis on seven industries of the Fortune Global 100: automobile, energy, financial, healthcare, retail, technology and telecommunication.

THE GLOBAL CORPORATE

Gender and Age of Followers of Retail Companies

32%

46%

of followers are between the ages of 26 AND 35

of followers areMALE

1.1xmore likely than the average user to be FEMALE

Followers are

Location, Work and Interests of Followers of Retail Companies

8x

MOVIESMUSICSPORTS COOKING TRAVEL

PUBLIC SECTOR

FOOD/BEVERAGE

MUSIC

PETS

LONDON CHICAGOCINCINNATINEW YORK

ATLANTA

ART

TOP FIVE CITIES followers are from FOLLOWERS OF RETAIL

COMPANIES ARE MORE LIKELY THAN THE AVERAGE USER TO WORK IN

FOLLOWERS ARE MORE LIKELY THAN THE AVERAGE USER TO BE INTERESTED IN

more likely to be from CINCINNATI than the average user

Followers are

Followers of Retail Companies

329x

2.2xNETWORK SIZE

.7xLESS LIKELY THAN THE AVERAGE USER TO BE INTERESTED IN TECHNOLOGY

300AVERAGE TWITTER USER

902 FOLLOWERS OF RETAIL COMPANIESvs.

STRONGER THAN AVERAGE TWITTER USERS

THEY HAVE A SOCIAL PULL

FOLLOWERS ARE

RetailCompanies

Twitter Influence StudyWho is following large global companies on Twitter?

The average Twitter user has approximately 300 connections across all social media platforms, while the average follower of retail companies has approximately 902 connections across all social media platforms.

Followers of retail companies have an average network size 2.2 times that of the average Twitter user

Social pull measures how well followers are connected across social media.