burson-marsteller and great place to work - why companies should invest in company culture
DESCRIPTION
Companies rated as having among the strongest workplace environments are continuing to make investments in workplace and employee initiatives, according to a survey by Burson-Marsteller and global research training firm Great Place to Work®.TRANSCRIPT
WHY COMPANIES SHOULD INVEST IN
COMPANY CULTUREEmployee programs that helped companies achieve stability
CAREER DEVELOPMENT
BENEFITS
(mentoring, training, etc)
(Flextime, health insurance, maternity/ paternity)
BRAND MISSION(educating employees about company values, CR efforts, mission statement, etc)
ONSITE PERKS(food, massages, childcare, nurse, etc)
VOLUNTEER OPPORTUNITIES
75% 75%
15%5% 5%
Despite Challenging Economy, Investing in Company Culture is Priority at World Leading Companies, Study Reveals
Business areas that reaped the greatest bene�t
COMPETITIVENESS
COMPANY CULTURE
INNOVATION
CUSTOMER LOYALTY
PRODUCTIVITY
RECRUITMENT AND RETENTION
80%
30%[+]
Increased
20% 15% 10% 5%
70%
Spending on employee programs
0% 70%
[-]Decreased
[=]Remained the Same 95%
BEING RECOGNIZED FOR WORKPLACE INITIAVES IS A PRIORITY
95 percent believe being recognized for workplace initiatives positively impacts the bottom line.
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