Internet Business DevelopmentReal Estate Sales, Real Estate Development, and Construction

Management

Presented to:

A Few Comments About Search:

• What is a search engine?• Google?• Yahoo?• YouTube?• Twitter?• Facebook?• Qwiki?• Wolfram Alpha?

http://www.Qwiki.com

The New Search Engine:

http://www.WolframAlpha.com

The Internet Has Changed the Business Playing Field

They Didn’t Listen

• In 2001 Best Buy Buys Musicland for ~$ 685 MM

• MP-3 & the Internet • Young Employees at Best Buy Used MP-3s

What Best Buy Learned:

We don’t want the CD, we want the music on it…

We don’t want the phone answering machine, we want the message it carries

The Cloud

SaaS. Cloud Computing and the Future of the Internet

All Free of Charge

How Do Online Business & Marketing Solutions Help Your Business Grow?

Acquisition

Systems

Retention Systems

Analytic Systems Converting

Business

Website & Blog

The Hub of Online Marketing is a Functional Website / Blog

Websites & Blogs --- The Hub

Social Media

Marketing

Mobile Marketing

Email Marketing Landing Pages

Website & Blog

Online Tools Allow Us to Push Information Out to the Public

Last Year YouTube Received More Eyeballs Than NBC

The Next Generation: They Create Their Entertainment

It all starts with a website & blog

Content is King!!!

Website Design & Function

Websites & Blogs: Create a Beautiful Platform & Make it Simple

Good Commercial Real Estate Bloghttp://www.mosatlanta.com/

More Internet Tools / Solutions

Customer Acquisition : Newsletters

• Allows you to maintain good relationships with your existing clients

• Ensures that clients visit your website frequently

• Send out product releases, articles, information, and special reports

Online Publications

A multimedia magazine, using pictures, video, click page turning, e-commerce.

It Gets Better!

Customer Acquisition: Email Marketing

• Direct mail costs 200% more than Email MarketingSource: www.emarketer.com

• Stay in regular contact with your prospects

• Unmatched prospect targeting

Grabs Current Web Info, Geocodes, Sends Targeted Email

http://movableink.com/

Acquisition

Systems

Retention Systems

Analytic Systems Converting

Business

Website & Blog

Retention Systems

It costs 5 times more to attract a new customer than to keep

one

"The purpose of business is to create and keep a customer."

Peter Drucker

Customer Relationship Management (CRM) Tools

Customer Retention: Customer Relationship Management Tools (CRM)

Acquisition

Systems

Retention Systems

Analytic Systems Converting

Business

Website & Blog

Testing & Measuring

In today’s competitive market you must constantly test & modify

“Test fast, fail fast, adjust fast.”

Tom Peters

“It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.”

Charles Darwin

TrackingWeb Metrics & Analytics

• Success comes from trying, testing and measuring

• This allows us to determine what is working and what is not working

Social Media Analytics

http://thinkupapp.com/

Online Tools

Progressive Enhancement Versus Mobile Websites

Mobile Marketing

Quick Response Codes

SMS, a text message sent to your mobile device via a “Short Code” number. (Exp: 449-99)

Microsoft Tags

Multimedia Messaging Service, or MMS

Mobile Media Marketing

• Very Effective• Low Cost Marketing

www.blogtalkradio.com

Video

YouTube Search StoriesVideos, simple, fast, and free!

Create Stunning Video Slideshows

iPhone 360 Degree Camera

• Search Engine Optimization (SEO)• Social Media Optimization

• Video Optimization• Umbrella URLs

• Links

How People Find You Online

Pay-Per-ClickOrganic Search

Google Adwords

Targeted Ads--- How they Work

Ads Targeted by Computer Cookies

http://www.intel.com/museumofme/r/index.htm

http://www.wefeelfine.org/

Facial Recognition Technology: Demographics, Weather, & More

Google Goggles

Online Business Card

Social Media Tools

Social Technologies

Social Networking: LinkedIn --- Facebook

Social Media: SlideShare --- YouTube

Social Online Reputation: SocialMention.com ---TWInfluence.com

Online Social is:

• Platforms -- Flickr, Slideshare, Facebook, Twitter

• Research -- Spokeo.com, Inside View, LinkedIn

• Engaging – YouTube, Twitter, Wordpress, RSS

• Measuring -- TWInfluence.com, Addict-o-Matic, Vanno

Suggested Social Media Websites

Join and Participate in LinkedIn Groups

Real Estate Specific Social Media / Marketing Sites

http://www.realtyrankings.com/best-social-media-sites-for-real-estate-social-networking.htm

http://bit.ly/

http://goo.gl/

http://tinyurl.com/

Shorten a URL

Firefox Add on:

A Few Words About Twitter

http://twitter.com

http://paper.li/

Social Media Magazine

Now over 2,000 Twitter apps in the API Stage that can be used from smart phones.

• Tweet Maintenance When Toilet Paper Gets Low• Tweet Maintenance When Plants Need Water

www.tonidoplug.com

Create a YouTube Channel & Brand with Company Design

Video is the preferred online marketing tool.

Video Based Social Network: http://shelby.tv

Aggregators for Social Media / Networks

• http://pixelpipe.com/ (a good site for uploading video

• www.PingFM.com

• http://easypushbuttontraffic.com/ (articles, videos, podcasts & pictures --- paid service)

• http://www.tubemogul.com/ (video uploads only)

• http://www.trafficgeyser.com/ (does it all --- paid service)

Online Reputation Management

Google Alerts:

The Most Famous: Cost United Airlines ~ $180 MM in Market Cap.

Social Media: Some Final Words

• Use the Correct Types

• Know what social media is used in various parts of the globe

• For example, Orkut is the equal to Facebook in Brazil

Productivity & Collaboration

Think: Groupon.com for Teaching

http://www.innocentive.com/

Outsourcing:

Enterprise Social Media Software

Enterprise Social Collaboration Software

New Project Management Tool

Free From Google Apps

Web Applications -- Real Estate and Construction Management: Examples…

Another Investor Site. Done Correctly the Idea Could Work Locally.

http://www.biggerpockets.com/

https://www.secondmarket.com/

Single Property Websites

www.410Building.com

Single Property Websites

Add to Company Website, Video, Single Property Site

Use Solutions Like ThisOn Your Buildings’ Single Property Websites

Plat Maps in PDF Brochures

Useful & Interesting Real Estate & Construction Management Websites:

Local Consumer Site

Good Site For All Playershttp://spaceforlease.com

Good Community Site for Multifamily Housinghttp://www.multifamilyinsiders.com/home/

Great International Online Real Estate CommunityNice website for online reputation management

Good Resource Site for Intelligent Building Ideashttp://www.intelligentbuildings.com/

Good Site for Analytics – Very Good RSS Feed to Websitehttp://www.rcanalytics.com/

Great, Cutting Edge Informationhttp://www.realcomm.com/

Leed Educational Sitehttp://www.greenexamprep.com/

• Internet Protocol TV (IPTV)• We Will All Own Our Own Web TV Station Soon

Why Construction & Real Estate Industries Need Professional Online Marketing Solutions

• 91% of buyers go to a web site before calling a company for products or services

• If they don't find what they need on your website, 80% choose another supplier

What’s Next?

http://www.businessofyourbrain.com/?cmp=boyb019

www.worldproperties.com

Resorts Global

Ted.com: Blaise Aguera_Maps

Mixed Use Real Estate Development

Collaborative Consumption

Collaborative Consumption

• The average car costs over $8,000 / year to operate• It sits idol 23 out of 24 hours per day.

Thanks for Attending:

The Franklin L. Burns School of Real Estate and Construction Management at the Daniels College of Business