BURGER

312.219.6450 | jana@datassential.com | created 03.13.18

the SNAP™ food profile

US Chains & Independents (2017) | n=969,357 menu items

BURGER

source: Datassential SNAP™ 2018

o beef is most common; however, vegetable based, chicken and even fish may be used as a burger protein

o while a plain bun is most common, more unique carriers like brioche, pretzel buns and more are also used

o game meats like bison and elk can be found as the protein option for burgers

o using a variety of cheeses, sauces and other toppings adds interest to this otherwise ordinary offering

found on 51.8% of menus

MAC™ Stage:ubiquity

(-1% since 2013)

53.7%53.6%

53.1%53.2%

52.3%

52.8%

52.2%

51.5%51.7%

51.9%51.8%

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

51.8% menu penetration

menu growth rate

HISTORIC MENU PENETRATION % of US restaurant menusthat feature

1 YEAR SINCE 20074 YEAR

42.0%

28.2%

53.7%60.0% 60.8%

43.2%

56.4%49.2%

QSR FastCasual

Midscale Casual FineDining

NationalChains

RegionalChains

Indep.

BY RESTAURANT TYPE % of US restaurant menusthat feature

West

43.9%

Midwest 56.0%

South

55.0%

Northeast

52.9%

BURGER menu availabilitysource: Datassential MenuTrends™

+0% -1% -4%

APPLICATIONS share oftotal incidences

foodversatility

score 40a high FOOD VERSATILITY SCORE indicates an item that works well in many different applications.

Burger 78.4%

Combos/ Multi Protein 10.2%

Pizza 2.6%

Other App 1.5%

Hot Sandwich 1.5%

Other Side 1.0%

Protein Side 1.0%

Salad Entree 0.5%

Condiment / Topping 0.3%

Cold Sandwich 0.3%

Fries Side 0.2%

Bread Side 0.2%

Non-Fried Veggie Side 0.2%

Salad Side 0.2%

Beef Main Entree 0.2%

Fried Veggie Side 0.2%

Mexican Entree 0.2%

Sampler 0.1%

Other 1.1%

PAIRED FLAVORS overlap with other items

among menu items with BURGER, % that also contain each of the above; use this to find flavors that go together

Onion 69.3%

Tomato 61.5%

Cheeseburger 58.4%

Bacon 57.0%

Lettuce 54.7%

Cheddar 45.5%

Fries 43.6%

Beef 40.5%

Grilled 40.2%

Pickle 35.9%

Bun 34.3%

Mushroom 34.2%

American 31.9%

Swiss 28.2%

Mayo 28.1%

Bbq 27.5%

Bacon cheeseburger 21.6%

Jalapeno pepper 19.8%

Turkey 19.4%

FOUND ON MENU TYPES share oftotal incidences

menu versatility

score 64a high MENU VERSATILTIY SCORE indicates an item that works well in many different cuisines

0.8%0.3%0.3%0.5%0.5%0.7%0.7%0.7%1.9%2.2%3.0%3.0%3.7%3.7%3.8%

6.7%10.2%

16.9%40.4%

OtherCoffee & Bakery

Other AsianChinese

FrenchOther EuropeanDessert & SnackMediterranean

SouthernSeafood

SteakhouseMixed Ethnicity

ItalianBBQ

MexicanSandwich

PizzaBurger

American

NON ETHNIC MENUSETHNIC MENUS

BURGER menu availabilitysource: Datassential MenuTrends™

14.0% 86.0%

Burger Ingredients | Menu Adoption Cycle

inception adoption proliferation ubiquity888-556-3687 | jana@datassential.com Sep 2016

wagyu

tzatziki

shallot

salmon

rosemary

quinoa

pulled pork

poblano

pimento

manchego

kalefontinachutney

chorizo

brie

breakfast

habanero

bourbon/ whiskey

white cheddar

vegan

trufflesriracha

short rib

pickled vegetable

pestolamb

jam

gruyere

grass fed

gouda

goat cheesegluten free

feta

cilantrobrisketbison

balsamicjalapeno

black bean patty

teriyaki

salsa

relish

provolone

pretzel

portobello mushroom

pineapple

onion straw

ham

fried egg

chipotle buffalo

brioche arugula

aioli

veggie burger

turkey swiss

slider

pepper jack

mustard

mushroom

mayo

ketchup

grilled onion

cheddar

bleu cheese

bbq

bacon

avocado angus

american

Burger Carrier | Menu Adoption Cycle

inception adoption proliferation ubiquity888-556-3687 | jana@datassential.com Nov 2016

waffle

ramen

donut

challahartisan bun

no bun/lettuce wrapped

hawaiian bun

potato roll pita

onion roll

focaccia

wrap

texas toast

sourdough

pretzel

multi grain

marble rye

kaiser

gluten free

ciabatta

brioche

wheat

sesame seed rye

roll

bun

BURGER recent chain activity

A1 BBQ BACON BURGER ($10.49)

Grill masters, rejoice. A blend of A.1. and BBQ sauce, caramelized onions, Pepper Jack cheese, black pepper bacon and Onion Tanglers. Features 100% Angus beef prepared medium well and served on our new warm brioche bun with choice of fries, a cup of soup or onion rings.

Perkins Feb 2018

BACON BOSS BURGER ($11.99)

Bacon three ways: Hand-smashed into our all-beef burger, thick-cut hickory-smoked bacon and our house-made bacon bourbon jam all smothered in creamy white cheese sauce. Served with natural cut french fries.

Buffalo Wild Wings Feb 2018

BACON STUFFED AND BACON SEASONED ANGUS BEEF BURGERS ($5.99)

Thick, juicy, and hand made daily with freshly ground, natural Angus beef in flavors like Bacon-Cheddar, Green Chile Jack and Bacon and our famous Cowboy burger. Price per pound.

Central Markets Feb 2018

source: Datassential INSIDER™

BURGER recent chain activity

CHEESY TOTS ($2.37)

Crunchy outside, gooey cheese and warm potato inside, Cheesy Tots are back! Limited time only at participating restaurants.

Burger King Feb 2018

DOUBLE STACK BURGER ($1.00)

The Double Stack features a pair of pure beef patties, American cheese, crinkle-cut dill pickles, onions, ketchup and mustard on a warm bun.

Wendy's Feb 2018

DOUBLE STACK DAVE'S BURGER ($7.99)

Two quarter pount, all beef patties, grilled fresh to order with Monterey jack cheese, bacon, lettuce, tomato and Dave's award winning Rich & Sassy BBQ sauce.

Famous Dave's Feb 2018

source: Datassential INSIDER™

BURGER recent chain activity

FRENCH QUARTER BURGER ($11.96)

Half-pound Granite City steakburger topped with caramelized onions, bubbly melted Provolone cheese, and crispy fried shallots over balsamic mixed greens on a toasted bun. Served with your choice of side.

Granite City Food and Brewery Feb 2018

PEPPER BACON SWISS BURGER ($9.99)

Certified Angus Beef patty topped with Swiss cheese, crisp black pepper bacon, garlic aioli, leaf lettuce and tomato.

Johnny Rockets Jan 2018

source: Datassential INSIDER™

TWIN CITIES BURGER ($5.00)

Starts with a fresh, never frozen, beef patty, smashed and seared on a hot grill to lock in the flavor and juices. And to satisfy the Twin Cities love for cheese, it is topped with melted aged cheddar and melted Swiss, plus decadent garlic grilled onions. Finished with crisp lettuce, fresh tomato and rich, creamy mayo, all on a butter-toasted onion bun. Smashburger Jan 2018