Burger King OdenseSWOT analysis

STRENGHT Recognized company name. Good distribution structure. Main company has a huge capital. Have a good marketing culture. Wide product range and possibility for

the clients to ”make it as they like”

Weaknesses Bad location Bad hygiene Low staff involvment in keeping

companies good name

Opportunities Rising popularity of ready prepared

meals. Dropping popularity of the fast food.

Threats Big competitors in a better location. Better competitors marketing strategy. Health department controls. Customers interest in health