burger king

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BURGER KING SELECTED COMPANY

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  • BURGER KINGSELECTED COMPANY

  • About Burger King

    One of the second largest fast foodchains in the world.

    Called "Insta Burger King" opened in1954in Florida.

    Burger King has over 12,000 restaurants.

    Burger King Restaurants are independent franchises.

    Burger Kings slogan is Have it your way.

  • Products offered by Burger KingHamburgers,French fries, Soft drinks, milkshakes and desserts,Non-hamburger sandwiches,New salad line,BK Joe brand of coffee,Conform to regional tastes and cultural or religious beliefs

  • Business Level Strategy of Burger King

  • Business Level Strategy of Burger King

    Produce non standardized product

    Oil that they use to fry their French fries.

    Different way to cook their meat that gives them a more grilled taste.

    Product quality

    Guarantee customers receive the best quality.

    Emphasis on the quality of ingredients it uses

  • Business Level Strategy of Burger King

    Differentiated features

    Chicken Caesar salad.

  • Business Level Strategy of Burger King

    Differentiated features

    Convenience of a sandwich

  • Business Level Strategy of Burger King

    Differentiated features

    Fire-Grilled chicken

  • Business Level Strategy of Burger King

    Focus on every details of production

    The fatty parts of beef are washed .

    Burger King had already abandoned the use of ammonia in their products.

    Investing in developing new features

    Announced a $750 million, one-year investment

    Investment will focus on four priorities:- Menu expansion. Marketing campaign. Store Renovations.and operations improvements.

  • Business Level Strategy of Burger King

    Product or service designChange in lighting and seating arrangements.

    50% discount on the annual franchisee fee.

    More on aggressive advertising techniques.

  • Business Level Strategy of Burger King

    Product or service design

    Increase the number of stores.

  • SWOT analysis of Burger KingStrength

    Huge popular brand name and high brand loyalty.

    Burgers that is typically not available in other fast food restaurant.Product differentiation with large size.Strong brand equity in fast food.

    Weakness

    High fat and high calorie food not good health conscious people for.Franchise management.Burger King does not advertise their products like their competitors.Lesser international appeal.

  • SWOT analysis of Burger KingOpportunity

    Introduce home delivery.Open new branches and outlets.Advertise more. Product improvement, tailoring it as per tastes of people around the world.

    Threats

    Threat from other eating joints/restaurants. Health concerns among general public.Food costs are rising higher than standard inflation.

  • BCG Matrix Analysis of Burger King

    High Market GrowthLow Market ShareHigh Market ShareLow Market Growth

  • BCG Matrix Analysis of Burger King

    Why Burger king is in star?

    High market share in fast food industry.Second largest hamburgerfast food chain in the world.Sales promotion and advertising strategies. High demand of products.

  • Porter's Five Factors Analysis of Burger king

    Threat of new entrants:-Barriers to entry

    Do not worry about the new entrants.This kind of risk is very low.The new entrants would not like to join and compete with Burger King .

    The bargaining power of buyers

    Added salad bars and some light menu for customers.Increase their customers power and become stronger.

  • Porter's Five Factors Analysis of Burger king

    The bargaining power of suppliers

    Has more than 350 suppliers and distributors.Has high quality marketing communications services.Bargaining power of supplier is low.

    Threat of substitute products

    It is very easy for customers to choose the foods from McDonalds, KFC and Wendys Burger. Threat of substitute products is highBurger king should increase their product line.

  • Porter's Five Factors Analysis of Burger king

    Rivalry among competitors:

    Their biggest competitor is McDonalds, Wendys International Inc. and Yum Brands and Owner of Taco Bell.

    Burger Kings market shares are lesser than McDonalds.

    Should increase their product differentiation level.

  • Some Suggestion for Burger King

    Open more branches.

    Low cost delivery system.

    Focus on the product quality.

    Control the location of the branch.

    Can follow integrated cost/differentiation strategy.

    Promotion and also the advertising.

    Product differentiation.

    Filter the population first to the target customer.

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