burger king _holdings_ppt final
TRANSCRIPT
BURGER KING HOLDINGSBURGER KING HOLDINGS
By.. KANUPRIYAMHS1007012
MISSION STATEMENT
"We will prepare and sell quick service food to fulfil our
guest's needs more accurately, quickly, courteously, and in a
cleaner environment than our competitors. We will conduct
all our business affairs ethically, and with the best
employees in the mid-south. We will continue to grow
profitably and responsibly, and provide career advancement
opportunities for every willing member of our organization."
STRATEGIC VISION OF BK
• We proudly serve the best burgers in the business, plus a variety
of real, authentic foods - all freshly prepared - just the way you
want it!
• BURGER KING Corporation operates more than 11,000
restaurants in all 50 states and in 60 countries around the world.
90% of the BURGER KING restaurants are owned and operated
by independent franchisees, many of them family-owned
operations that have been in business for decades.
BRIEF ABOUT THE COMPANY:
Burger King, often abbreviated as BK, is a global
chain of hamburger fast food restaurants
headquartered in unincorporated Miami-Dade
County, Florida, United States.
KEY PEOPLE – John W.Chidsey (CEO/Chairman)
Ben K. Wells (CFO)
Employees 41,000 (2008)
Products..
Angry Whopper Sandwich
Fresh Apple Fries
Oreo BK Sundae Shake
Cheesy Bacon Tendercrisp Chicken
sandwich
Double stackticon burger
Whopper sandwich is the signature hamburger product sold by the international fast-food restaurant chain Burger King
Its Australian franchise Hungry Jacks.
Introduced in 1957
The Windows 7 Whopper is a Burger King Whopper sandwich distributed in Japan for the promotion of Microsoft's Windows 7 operating system
BURGER KING IN THE BURGER KING IN THE WORLDWORLD
Burger King Across the World
In America In Europe ,Africa and Middle East
Asia Pacific
Argentina Aruba Bahamas Bolivia Brazil Cayman Islands Chile Colombia Costa Rica Curacao Dominican Republic El Salvador Guatemala Honduras Canada Mexico United States of America
Malta Netherlands Norway Portugal Spain Sweden Switzerland Turkey United Kingdom Bahrain Jordan Kuwait Lebanon Qatar Saudia Arabia UAE
•AAFES •Australia •China •Guam •Hong Kong •Korea •Malaysia •New Zealand •Phillipines •Singapore •Taiwan Thailand
CompetitoCompetitorsrs
McDonald's –
Largest competitor in hamburger restaurants. Second
largest competitor in fast food restaurants.
Subway -
Largest Single brand competitor in fast food restaurants.
Wendy's -
Third largest competitor in hamburger restaurants.
Yum! Brands -
Largest company in fast food restaurants.
ADVERTISINADVERTISING G STRATEGIESTRATEGIESS
Memorable jingle, an inspiration for its current mascot the Burger King.
Parodied slogans such as ”Have it your way ”
“ It takes two hands to handle a Whopper”
CP+B created a series new characters like the Subservient Chicken and the faux nu metal band Coq Roq featured in a series of viral web-based advertisements on sites such as MySpace.
In 1994 Disney switched to Burger King, signing a ten film promotional contract which would include such top ten films as Aladdin (1992), Beauty and the Beast (1991), The Lion King (1994) and Toy Story (1995).
SALES OF BURGER KING SALES OF BURGER KING HOLDINGS. HOLDINGS.
Company Name Location Sales
Burger King Holdings, Inc.Miami, FL, United States
$2,502.20M
BURGER KING ESPANA SLPozuelo De Alarcon, Madrid, Spain
$66.22M
Burger King ABVästra Frölunda, Västra Götaland, Sweden
$3.24M
Burger King CorporationMiami, FL, United States
$0.52M
BURGER KING ITALIA SRL Torino, Torino, Italy $10.54M
Burger King/The Burger King/The WhopperWhopper
The most notable aspect of Burger King is the extent to which its identity is tied to a magnet menu item, the Whopper.
◦ BK is prominently identified as “The Home of the Whopper”, and the two are inexorably linked.
◦ BK’s menu is “Whopper-centric”.
◦ The BK marketing model is essentially “brand as ‘star’ vehicle”, with the Whopper as the anointed star.
The Whopper is a well qualified image leader (a true “signature product”) for Burger King in several respects:
◦ It has a proprietary name with compelling image-oriented as well as attribute oriented associations.
◦ It offers a distinctive product experience (flame broiled, big, prepared to order) versus its main competition.
The Whopper: Brand Equity Profile
• The Whopper (and by extension, Burger King) presents a well integrated “package”, where product attributes, benefits, values and personality are distinctive, positive and mutually reinforcing.
What It Is(Proprietary Attributes)
“Who” It is(Personality Traits)
What It Means(Unique Values)
What It Does(Distinctive Benefits)
Flame broiled (proxy for quality)
More meatyComplex in taste and
texture
Substantial
Bold/Confidant
Individualistic
“King of the Hill”(Home of the Whopper)
Induces cravingStimulates taste buds
SatiatesAccommodates personal
preferences
•The standard variants of the Whopper sandwich are:
•The Double Whopper - two 4 oz (110 g) hamburger patties.
•The Triple Whopper - three 4 oz (110 g) hamburger patties.•In Europe the standard build for the Triple Whopper is without cheese, while in the Americas the Triple Whopper comes with cheese standard.
•The Whopper Junior - one 2 oz (57 g) hamburger patty
•The Bacon and Cheese Whopper
Market Share: Restaurants ’05 Market Share: Restaurants ’05 vs. ‘08vs. ‘08
2005 2008
McDonald’s
7.3% McDonald’s 7.8%
Burger King
3.0% Burger King 3.6%
Wendy’s 2.4% Taco Bell 2.2%
Subway 1.9% Pizza Hut 2.1%
Taco Bell 1.9% Wendy’s 2.1%
The Windows 7 Whopper is a Burger King Whopper sandwich distributed in
Japan for the promotion of Microsoft's Windows 7 operating system. The
hamburger contains seven stacked beef patties and measures 13 cm
(5 inches) in height. It was originally planned to be available for only 7 days
starting on October 22, 2009. Due to their success in selling 6,000
sandwiches within the first 4 days, Burger King decided to extend the
promotion period to 16 days, ending on November 6.
The campaign was met with unexpected popularity in Japan, sparking
multiple YouTube videos and blog posts about the burger. However, the
promotional effort has received strong criticism from business and tech
journalists. Computerworld blogger Preston Gralla claimed that it "could be
one of Microsoft's worst promotional ideas ever
LATEST ABOUT WHOPPER !!
Burger King cleans house at headquarters, laying off more than 250 in South Florida.
17th nov 2010 Burger King Corporation Among Top Restaurant Companies Honored for Best Human Resources Practices.
3G Capital Completes Acquisition of Burger King Holdings, Inc
BURGER KING in news..
THANKYOU!THANKYOU!
KANUPRIYAMHS1007012