#bunewmedia presentation 2014
DESCRIPTION
My Digital Presentation for BU New Media Class October 15, 2104TRANSCRIPT
DIGITAL PRESENTATION
BU
October 15, 2014
DIGITAL DIRECTOR
Michelle M McCormack
LOVETHECOOL.NET
CAREER TRAJECTORY
STARTED OFFLINE
PHOTO ASSISTANTSTYLISTPRINTERGAFFER (FILM)PHOTOGRAPHER
Working with magazines taught me how to see.
Strong visual communication
ability is CRUCIAL to online success.
CAREER CHANGE!
Moved to LONDON + became a Web/Flash
designer.
Ran an agency for 2 years.
All WEB 1.0
(looking back, 1.0 sucked)
MOVED HOME!
Digital Producer for a Global ad agency.
It was 2007 and no one was budgeting for
digital…
(+ boy did that suck)
…man are they budgeting now
NOW
• Started as a popular fashion/tech blog.
• Became a digital agency +
umbrella for my projects.
DIGITAL MARKETING AGENCY
• Started as a popular fashion/tech blog.
• Became a digital agency +
umbrella for my projects.
DIGITAL MARKETING AGENCY
• Complete rebranding• Global community of Designers• Monthly Themes• Monthly Scarf Design Contest• Partnerships (Lord & Taylor, Ink Mag, Nordstrom,
etc)• Facebook community from 100 -> 35,000
• Email Marketing• Facebook ads (very targeted and cheap)
• They’re HIRING!
SECRET BOSTON• HYPER-LOCAL• HYPER RELEVANT• ORGANICLY BUILT• COOL SPONSOR
BRANDS
WHAT I KNOW
AWESOMEDESIGNERS X COPYWRITERS
WIN
GREAT COMMUNICATION IS BEYOND CRUCIAL
VISUAL COMMUNICATION IS BEYOND CRUCIAL
It’s not about GREAT DESIGN it’s about COMPELLING DESIGN
(compelling design converts WAY MORE than traditional)
•TRADITIONAL
•COMPELLING
WRITTEN COMMUNICATION IS BEYOND CRUCIAL
It’s not about GREAT WRITING it’s about COMPELLING WRITING
(compelling writing converts WAY MORE than traditional)
DIGITIAL OPTIMIZATION + EMAILWAY MORE IMPORTANT THAN SOCIAL
ADVICE
•Master Photoshop
•Practice copywriting constantly •Style•Formatting (bullets, caps, etc)
•Pay attention to design trends (ex: SNAPCHAT)
•Get awesome at buying Facebook ads
•Cultivate Elite Partnerships – constantly leverage it
PRESENTED TO
Lecturer: Todd Van Hoosear
College of Communication at Boston University#BUNewMedia
BU