bumpeez algemene presentatie launch_nl+fr
TRANSCRIPT
GLOW Promotions - GLOW Creative - GLOW Licensing
GLOW Europe B.V.
PostadresPostbus 13111
3004 HC Rotterdam
Nederland
A B
RIG
HT N
EW M
ES
SA
GE
WWW.GLOWEUROPE.COM
Bumpeez ® Registration numbers: 1801432-0001, 1801432-0002, 1801432-0003, 1801432-0004, 1801432-005, 1812793
© Glow Europe B.V. 2012 Artwork and proposal under approval of the licensor.
The new
Playground
craze!
GLOW Promotions - GLOW Creative - GLOW Licensing
GLOW Europe B.V.
PostadresPostbus 13111
3004 HC Rotterdam
Nederland
A B
RIG
HT N
EW M
ES
SA
GE
WWW.GLOWEUROPE.COM
Bumpeez ® Registration numbers: 1801432-0001, 1801432-0002, 1801432-0003, 1801432-0004, 1801432-005, 1812793
© Glow Europe B.V. 2012 Artwork and proposal under approval of the licensor.
What are Bumpeez®?Each Bumpee consists of two parts: a chip and a removable silicon ring. When placed together, they form the best bouncers!
ChipsThere are 100 chips to collect. Every chip has a character of its own, some are cute and lovable, while others are funny, tough or scary. The character’s name and game value can be found on each chip.
RingsThe silicon rings come in dierent shapes and colours. There are 10 dierent ring shapes available, some of which are more dicult to play with than others.
Bumpeez® are the coolest new toy
around!
GLOW Promotions - GLOW Creative - GLOW Licensing
GLOW Europe B.V.
PostadresPostbus 13111
3004 HC Rotterdam
Nederland
A B
RIG
HT N
EW M
ES
SA
GE
WWW.GLOWEUROPE.COM
Bumpeez ® Registration numbers: 1801432-0001, 1801432-0002, 1801432-0003, 1801432-0004, 1801432-005, 1812793
© Glow Europe B.V. 2012 Artwork and proposal under approval of the licensor.
GoldenOne!
colours & shapes
swirls
silver foilchip
GLOW Promotions - GLOW Creative - GLOW Licensing
GLOW Europe B.V.
PostadresPostbus 13111
3004 HC Rotterdam
Nederland
A B
RIG
HT N
EW M
ES
SA
GE
WWW.GLOWEUROPE.COM
Bumpeez ® Registration numbers: 1801432-0001, 1801432-0002, 1801432-0003, 1801432-0004, 1801432-005, 1812793
© Glow Europe B.V. 2012 Artwork and proposal under approval of the licensor.
SKU flowpack
Over 2 million flowpacks sold in the UK!
GLOW Promotions - GLOW Creative - GLOW Licensing
GLOW Europe B.V.
PostadresPostbus 13111
3004 HC Rotterdam
Nederland
A B
RIG
HT N
EW M
ES
SA
GE
WWW.GLOWEUROPE.COM
Bumpeez ® Registration numbers: 1801432-0001, 1801432-0002, 1801432-0003, 1801432-0004, 1801432-005, 1812793
© Glow Europe B.V. 2012 Artwork and proposal under approval of the licensor.
SKU starterpack
Each contains 1 packet of Bumpeez and a collector bag.
GLOW Promotions - GLOW Creative - GLOW Licensing
GLOW Europe B.V.
PostadresPostbus 13111
3004 HC Rotterdam
Nederland
A B
RIG
HT N
EW M
ES
SA
GE
WWW.GLOWEUROPE.COM
Bumpeez ® Registration numbers: 1801432-0001, 1801432-0002, 1801432-0003, 1801432-0004, 1801432-005, 1812793
© Glow Europe B.V. 2012 Artwork and proposal under approval of the licensor.
SKU albumEach contains 1 packet of Bumpeez and an album to store the Bumpeez chips.
GLOW Promotions - GLOW Creative - GLOW Licensing
GLOW Europe B.V.
PostadresPostbus 13111
3004 HC Rotterdam
Nederland
A B
RIG
HT N
EW M
ES
SA
GE
WWW.GLOWEUROPE.COM
Bumpeez ® Registration numbers: 1801432-0001, 1801432-0002, 1801432-0003, 1801432-0004, 1801432-005, 1812793
© Glow Europe B.V. 2012 Artwork and proposal under approval of the licensor.
SKU tin boxGlow in the Dark
Each contains 5 or 10 exclusive Glow in the Dark Bumpeez chips and rings.
GLOW Promotions - GLOW Creative - GLOW Licensing
GLOW Europe B.V.
PostadresPostbus 13111
3004 HC Rotterdam
Nederland
A B
RIG
HT N
EW M
ES
SA
GE
WWW.GLOWEUROPE.COM
Bumpeez ® Registration numbers: 1801432-0001, 1801432-0002, 1801432-0003, 1801432-0004, 1801432-005, 1812793
© Glow Europe B.V. 2012 Artwork and proposal under approval of the licensor.
Golden Bumpee
1 out of 25 Bumpeez® packs contains a
“GOLDEN Bumpee” and a unique win code.
Prizes to win:
iPad, iPod touch, Nintendo DS 3D and the full set of 100
Bumpeez. First prize winners also wins
Bumpeez® for the entire school!
GLOW Promotions - GLOW Creative - GLOW Licensing
GLOW Europe B.V.
PostadresPostbus 13111
3004 HC Rotterdam
Nederland
A B
RIG
HT N
EW M
ES
SA
GE
WWW.GLOWEUROPE.COM
Bumpeez ® Registration numbers: 1801432-0001, 1801432-0002, 1801432-0003, 1801432-0004, 1801432-005, 1812793
© Glow Europe B.V. 2012 Artwork and proposal under approval of the licensor.
POS materials
© 2011 Glow Europe B.V. | All rights reserved
Bumpeez
® | Monskey
™
DemoWall_V4.indd 1
14-07-11 16:40
GLOW Promotions - GLOW Creative - GLOW Licensing
GLOW Europe B.V.
PostadresPostbus 13111
3004 HC Rotterdam
Nederland
A B
RIG
HT N
EW M
ES
SA
GE
WWW.GLOWEUROPE.COM
Bumpeez ® Registration numbers: 1801432-0001, 1801432-0002, 1801432-0003, 1801432-0004, 1801432-005, 1812793
© Glow Europe B.V. 2012 Artwork and proposal under approval of the licensor.
Launch UK Launch of Bumpeez® was supported by massive marketing campaign
UK launch: 24 August 2011
Sold in over 28,000 outlets.
TV Commercial 600 GRPs at the main kids’ channels Citv, Disney XD, Cartoon Network and Nickelodeon
Website www.bumpeez.com with:
Gaming
Downloads
Design your own Bumpeez®
Online marketing campaign using main kids portals
Online video seeding showing Bumpeez® tips & tricks at YouTube and other social media (e.g. Facebook)
PR campaign by renowned PR agency
Sampling promotion of Bumpeez® promotion packs with British newspaper and magazines
GLOW Promotions - GLOW Creative - GLOW Licensing
GLOW Europe B.V.
PostadresPostbus 13111
3004 HC Rotterdam
Nederland
A B
RIG
HT N
EW M
ES
SA
GE
WWW.GLOWEUROPE.COM
Bumpeez ® Registration numbers: 1801432-0001, 1801432-0002, 1801432-0003, 1801432-0004, 1801432-005, 1812793
© Glow Europe B.V. 2012 Artwork and proposal under approval of the licensor.
TV commercial
GLOW Promotions - GLOW Creative - GLOW Licensing
GLOW Europe B.V.
PostadresPostbus 13111
3004 HC Rotterdam
Nederland
A B
RIG
HT N
EW M
ES
SA
GE
WWW.GLOWEUROPE.COM
Bumpeez ® Registration numbers: 1801432-0001, 1801432-0002, 1801432-0003, 1801432-0004, 1801432-005, 1812793
© Glow Europe B.V. 2012 Artwork and proposal under approval of the licensor.
Online campaign
GLOW Promotions - GLOW Creative - GLOW Licensing
GLOW Europe B.V.
PostadresPostbus 13111
3004 HC Rotterdam
Nederland
A B
RIG
HT N
EW M
ES
SA
GE
WWW.GLOWEUROPE.COM
Bumpeez ® Registration numbers: 1801432-0001, 1801432-0002, 1801432-0003, 1801432-0004, 1801432-005, 1812793
© Glow Europe B.V. 2012 Artwork and proposal under approval of the licensor.
Print campaign
Bumpeez are a toy,
a game and a trading card
all in one! They come in two
parts, a rubbery outside and a hard
chip on the inside which can be
removed and swapped with
whichever chip you like! Cool!
Each chip has a value, so you
can trade them with your
mates! The best thin
g is,
there’s 100 of them to
collect!
Some special packs of
Bumpeez contain Silver, Swirl
and Golden Bumpeez. Every
Golden Bumpee has a code on it
which can win a prize - you might
even get a Nintendo 3DS or an
iPad! Also, keep an eye out for
the rarest of them all: Omar,
worth 100 points! If you get
him you’ll be king of the
playground!
£1.99
There are over 25 games you can play
with Bumpeez, so you can pick your
favourite - or you can make up your own!
Bounce them, flip them upside down, roll
them around - do whatever you want!
Throw your
Bumpeez against the wall
and catch them again!
Draw a target on the
ground, and lob your Bumpeez
into it! Closest to bullseye wins!
See who can spin their
Bumpee the longest!
Make a goal with
two Bumpeez in front of a
wall. Bounce another off the wall
and try and score in the goal!
TAKE 5!
GOAL!
SPIN!
DARTS!
Answers
are on
p38!
GLOW Promotions - GLOW Creative - GLOW Licensing
GLOW Europe B.V.
PostadresPostbus 13111
3004 HC Rotterdam
Nederland
A B
RIG
HT N
EW M
ES
SA
GE
WWW.GLOWEUROPE.COM
Bumpeez ® Registration numbers: 1801432-0001, 1801432-0002, 1801432-0003, 1801432-0004, 1801432-005, 1812793
© Glow Europe B.V. 2012 Artwork and proposal under approval of the licensor.
Press coverage
GLOW Promotions - GLOW Creative - GLOW Licensing
GLOW Europe B.V.
PostadresPostbus 13111
3004 HC Rotterdam
Nederland
A B
RIG
HT N
EW M
ES
SA
GE
WWW.GLOWEUROPE.COM
Bumpeez ® Registration numbers: 1801432-0001, 1801432-0002, 1801432-0003, 1801432-0004, 1801432-005, 1812793
© Glow Europe B.V. 2012 Artwork and proposal under approval of the licensor.
Results 2011:
Number 1 selling collectable at Amazon.co.uk within one week after launch.
2nd highest £RSV earning collectable in the UK
Bumpeez is now the biggest selling collectable
Top 3 Christmas stocking !ller
Toys “R” Us declares,
"We loved them the minute we saw them. This
will be the next craze in the UK. We are certain
that kids will go mad for Bumpeez!"
Stuart Grant, Buying Director of The Entertainer:“I love the concept, very collectable with the
added value of a great game. With Click’s understanding of the collectable market, partnered with glow’s expertise in creating consumer demand, this has all the right ingredients to be a massive hit. Now its over to
the kids to decide!”
Hamley’s says:
“The next playground craze has landed!”
September
9
September
20
September
22
December
24
GLOW Promotions - GLOW Creative - GLOW Licensing
GLOW Europe B.V.
PostadresPostbus 13111
3004 HC Rotterdam
Nederland
A B
RIG
HT N
EW M
ES
SA
GE
WWW.GLOWEUROPE.COM
Bumpeez ® Registration numbers: 1801432-0001, 1801432-0002, 1801432-0003, 1801432-0004, 1801432-005, 1812793
© Glow Europe B.V. 2012 Artwork and proposal under approval of the licensor.
Results and facts UK
We sold over 2 million flowpacks
within 6 months time in the UK.
Series 2 to launch in the UK in
2013.
GLOW Promotions - GLOW Creative - GLOW Licensing
GLOW Europe B.V.
PostadresPostbus 13111
3004 HC Rotterdam
Nederland
A B
RIG
HT N
EW M
ES
SA
GE
WWW.GLOWEUROPE.COM
Bumpeez ® Registration numbers: 1801432-0001, 1801432-0002, 1801432-0003, 1801432-0004, 1801432-005, 1812793
© Glow Europe B.V. 2012 Artwork and proposal under approval of the licensor.
Launch BeNeLux September 1 2013: Exclusive sales at Intertoys, Bart Smit, Blokker, Marskramer and Toys 2 Play (Blokker Group)
MarkeEng & PR: PR campaign started as of July free press, interviews and adverEsing. Free flowpack with Nickelodeon Magazine September issue in NL and Belgium. Pizza Hut Belgium will do a compeEEon for the best coloured drawing and all placemats will be showing Bumpeez. TV Campaign: 630 GRP’s from September 1st unEl end of year at all NL kids channels. Online Campaign: starEng September 1st at all kids plaYorms. Bumpeez Hyves (NL facebook)
GLOW Promotions - GLOW Creative - GLOW Licensing
GLOW Europe B.V.
PostadresPostbus 13111
3004 HC Rotterdam
Nederland
A B
RIG
HT N
EW M
ES
SA
GE
WWW.GLOWEUROPE.COM
Bumpeez ® Registration numbers: 1801432-0001, 1801432-0002, 1801432-0003, 1801432-0004, 1801432-005, 1812793
© Glow Europe B.V. 2012 Artwork and proposal under approval of the licensor.
Launch France August 24 2013: Sales at majority of kiosks, at all toy stores and in supermarket chains.
MarkeEng & PR: PR campaign started as of July 2012 free press, interviews and adverEsing. Free flowpack with Le Journal de Mickey and Picsou Magazine September issues. 3 weeks of Abri campaign (outdoor posters 60*80) as of September 10th in the whole country. TV Campaign: 650 GRP’s from August 24th to September 23rd at TF1, Disney, Disney XD, Cartoon Network, Boomerang and Gulli. Special in store displays, demonstraEons and retailer catalog at Toys R Us and at several other retail chains (E. Leclerc, Auchan, Carrefour, U, King Jouet etc). Facebook.
GLOW Promotions - GLOW Creative - GLOW Licensing
GLOW Europe B.V.
PostadresPostbus 13111
3004 HC Rotterdam
Nederland
A B
RIG
HT N
EW M
ES
SA
GE
WWW.GLOWEUROPE.COM
Bumpeez ® Registration numbers: 1801432-0001, 1801432-0002, 1801432-0003, 1801432-0004, 1801432-005, 1812793
© Glow Europe B.V. 2012 Artwork and proposal under approval of the licensor.
Interested? Please contact us:Glow Europe Brand Manager Bumpeez: Chris CloverE-‐mail: [email protected]: +447825108669