bulgaria migrants rights and integration project peer review activity peer review project...

BULGARIA

MIGRANTS RIGHTS AND INTEGRATION PROJECT

Peer review activity

Peer Review Project “Immigrants: There is bread for everyone”

5 months Project (1 August – 31 December 2009)

100% funded by EIF under Component 5 “Support of information campaigns to raise public awareness on migration”

BULGARIA



Project’s main objective

To support the development of better attitude among Bulgarian society towards immigrant integration

BULGARIA



Specific objectives

To raise public awareness and sensitivity on migration phenomenon by presenting to the media and the public well motivated and powerful information about immigrants in Bulgaria

To attract media and NGOs as key lobbying actors in the process of building a positive attitude towards the integration of immigrants

To provoke public interest and positive attitudes in host society through creating media interest in immigrant integration policy

BULGARIA



Project partners

“IntelDay Solutions” project’s leading organization - Bulgarian private PR and advertising company established in 2001

“Association for Integration of Refugees and Migrants” (AIRM) partner organization – NGO registered July 2004 under the Bulgarian Law for non-profit legal entities

The Municipality and the State Railways

BULGARIA



Project Activities

Information campaign focused on 5 key elements: 1. Organizing an Expert forum on the integration process of

immigrants in Bulgaria 2. Producing and distributing fliers with facts and information about

immigrants 3. Development of information materials for journalists; regular and

active communication with media representatives by regularly sending media messages

4. Analysis of existing media attitudes and stereotypes as a key factor, shaping public opinion on migration matters

5. Organizing a special event to attract public and media interest towards the problems of immigrants and their integration

BULGARIA



Project responsibilities of the leading organization

1. Activity “Relations with the media” Media monitoring and media analysis of the theme “immigrants” Survey of attitudes and stereotypes among journalists in relation to immigrants and the process of

their integration in Bulgarian society2. Activity “Working with the media” Development of a special media kit - CD, designed for journalists reflecting the theme “immigrants”3. Activity “Preparation and dissemination of information materials” Design and distribution of postcards with a special message related to immigrants Distribution among participants of freshly baked bread with recipes of four immigrant communities -

Russian, Turkish, Chinese and Arabic 4. Activity “Organizing a forum” Expert forum on the integration process of immigrants in Bulgaria5. Activity “Organizing a special public event“

Public event – a concert to raise the interest in integration of immigrants in Bulgaria

BULGARIA



Responsibilities of the partner organization

1. Activity “Relations with the media” Comparative analysis of the profile of immigrants in Bulgaria in terms of existing official reports

and statistical studies2. Activity “Working with the media” Assistance in the development of the media kit designed for journalists3. Activity “Preparation and dissemination of information materials” Assistance in the distribution of postcards Design and maintainance of a webpage for the project4. Activity “Organizing a forum” Preparation of information materials and presentations Selecting topics for discussion at the expert forum Organizing the invitation of the participants - GO, NGOs and immigrant organizations

BULGARIA



Role of the Municipality and Bulgarian State Railways

• Assistance in the organization of the public event

• Assistance in the distribution of postcards

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Expected Project Results

• Increasing the level of awareness and positive acceptance of immigrants

• Creating media lobby on issues of immigrants and their integration

• To accumulate media interest on integration of immigrants

• Provoking understanding in society of migrant’s rights

• Increasing the level of positive perceptions of immigrants

• Increasing the presence of press releases and Internet publications on issues related to integration of immigrants in Bulgaria

BULGARIA



Achieved Results

• Voice of immigrants heard and their problems discussed at the expert forum

• Media presentation of problems facing the integration of immigrants in Bulgaria

• Media introduced to European integration policies and good practices

• Interest in the project webpage - large number of hits

• Interest in the idea bread and bread recipes distribution

• The Project is among the finalists for EMEA Sabre awards http://www.holmesreport.com/story.cfm?edit_id=11312&typeid=1&goto=story

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Peer Review planning

• Project identified • Peer reviewer appointed • Reference Group established

• RG workshop held -

• Desk Review in progress

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Impact indicators

Increased level of awareness among Bulgarian society on the profile, culture and values of immigrants

Positive change of perception of immigrants and the process of their integration in Bulgarian society

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Outcome indicators

1. Report on the basis of the results of media analysis on media coverage of the topic of immigrants and their integration 2. Media kit – CD, containing detailed information about immigrants in our country 3. Press releases on topics aimed at positive perception of immigrants in Bulgaria 4. Media monitoring, summarizing the campaign coverage in the Bulgarian media5. Press conference6. Visits of AIRM’s website http://www.airm-bg.org7. Printed and distributed postcards with bread recipes and special message8. Expert forum on the process of integration of immigrants in Bulgaria 9. Special public event 10. Regular meetings between media representatives and NGOs over the course of the project11. Named individuals in each organisation with responsibility for driving the project forward 12. Clear messages being agreed between partners on the position of migrants13. Migrant leadership involvement in the project14. Local government involvement in the project

BULGARIA



Next steps

• Continuing the Peers desk review

• Formulation of headline findings, writing the initial peer review report

• Organizing the PR roundtable

• Provision of material and preparation of case studies

• Agreement on the final terms of the review, proposals for further action

BULGARIA



Arrangements of Peer Review Visit

What and When ?

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Peer Review Roundtable

Venue

When

Participants - RG, MLSP, SAR, BCRM, Media

Logistics: conference room; interpreters; coffee breaks; luncheons

BULGARIA



Peer Review Activity

AIRM

http://www.airm-bg.org

BULGARIA



RG workshop

• Summarising Project objectives • Project results - what was planned, expected and achieved

• Main themes for project evaluation - conception, design, implementation…

• Formulation of evaluation indicators – impact and outcome indicators

• Desk review planning

bulgaria migrants rights and integration project peer review activity peer review project...

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