buisness and financial plan

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Business and

Financial Plan

Delhi Darbaar Pvt. Ltd.



Business Plan Structure

Business Name: ‘Delhi Darbaar’ Pvt. Ltd.

Address: 87, New Friends Colony, New Delhi, India.

Proprietor’s Name: Mr. Ali Balwan

Address: H.No. 268, Tilak Nagar, Ghaziabaad, U.P.

Business Form: Delhi Darbaar is a restaurant based in Delhi and has its branchs all over the country like the metropolitan cities as Mumbai, Chennai, kolkata, Ahemdabaad.

Business Activity: Delhi Darbaar is a restaurant company started in Delhi and generates its

revenues through the restaurants available and serving of the food and beverages

throughout the country and now expanding its business overseas.

Vision and Mission Statement: The purpose of the compny is to serve the customers with

full loyalty and give the best of the services and the delicous food to its customers. The

restaurant also runs to fullfil needs of the customer as per the season as it has different

menus for the summers and different for the winter. Also it is famous for its fusion in the food

items it serve and the delicious food items.

1.0 Executive SummaryDelhi Darbaar Inc. London is subsidiary owned and managed by the Indian Private LimitedRestaurant company Delhi Darbaar Inc. based in Delhi (India). Parently Delhi Darbaar is aDelhi based restaurant company which has a chain of restaurants all the over India. It isfamous for its very fine and delicious Indian cuisine throughout the country India. DelhiDarbaar is interested in buying up the stake of about half of the London based and thelargest Indian restaurant ‘Akash’ in terms of space and size of the restaurant. Akashrestaurant is the largest Indian restaurant in the world as well in IK which runs and governsthe standard for the Indian food and cuisine in UK. Delhi Darbaar is looking forward to havea tie up with this company so as to enter up the market of restaurant in London. At the initialstage Delhi Darbaar is looking forward to spend about £1M to buy the stake in the akashrestaurant and to expand its business in UK particularly in London. Delhi Darbaar will work tothe success of its fine Indian cuisine in London and after the success of restaurant in Londonthe company is also planning to open up two more restaurants in the similar bigger andmetropolitan cities of UK like Birmingham and Manchester.



Delhi Darbaar is located at the Prime location in Delhi at the New Friends Colony (NFC)which is famous for its food and the Indian cuisine which blends dishes and food items fromall the parts of the country and the continental and sub-continental dishes prepared incomplete hygiene and freshness. After the success of the restaurant in Delhi the companyopened the restaurant in the different parts of the country as the metropolitan cities likeMumbai, Chennai, Bangalore, Kolkata, Ahmadabad, Jaipur and Indore. Now the company isplanning to expand its business overseas in London. The plan of the company at the initiallevel is to have the partnership with the London’s largest Indian restaurant group Akashrestaurant.

The reputation of the restaurant in Indian is made up with the good food that they sell, their customer services and the taste and variety of the blends of the dishes from the differentparts of the country. The restaurant is famous in Delhi because in the continental foodsection the dishes and the food that is sold in the restaurant is cooked by the particular resident of that zone or the specialist cook of the zone in India. As the Punjabi masaladishes are cooked by the Punjabi cook, the Rajasthan by Rajasthani cook,etc. Therestaurant is planning to follow a similar trend in overseas well and will be hiring up the chefs

with specialized cooking experience in the continental foods and dishes.

Therefore the excellent customer services, the taste of the food and the managementsystem will prove to be successful and profitable for the company and will be surely a hit inLondon. This venture and the subsidiary will also produce employment in the city for theIndian residents and will be a new experience to the people of England.

2.1 Company Ownership & Structure

Delhi Darbaar is the Indian cuisine restaurant based in Delhi and is owned by Ali Balwan andalso has its different outlets in other parts of the country only in the metropolitan cities. It is aDelhi based hospitality corporation which whose business is governed from Delhi and isowned by Mr. Ali Balwan and family. The hierarchy of the ownership and the management of the restaurant is explained below in the section s concerning the information of therestaurant. Delhi Darbaar will be making an investment of about £1M to buy the shares in Akash Restaurants group through which it can enter the market of hospitality in London. Thefuture plans of the company is to open up its subsidiary in London but for that the company

need a hospitality license which can be only generated with experience with any runningcompany of the respected field so the company is buying up the shares of the AkashRestaurant group to have business in collaboration and step up in the market of hospitalityand restaurants in London.

The subdivision of the restaurant shares of Akash Restaurant can be clearly seen from therestaurant shares graph in terms of stake and purchase of the company shares, akashrestaurant is the only restaurant in London who has its shares running in the market. Akashgroup in London is not only famous for its restaurants but also for its trademark that itprovides to the small restaurants who outsource the food from this particular restaurantwhich could either be raw or a prepared meal.

The graph shows the percentage of the share of the akash group owned by the Delhi Darbaar group and the other market competitors:



2.2 History

Delhi Darbaar is a Private restaurant and also a limited company as it has its more outlets inthe different parts of India as well it was started and found by the father of Ali Balwan inDelhi about 10 years before. It started as a small restaurant serving small meals and thelocal dishes to the customers in the unpopular and less populated area of New friendscolony (NFC), over time as the market shown the growth and the construction of the mall inthat area draw the attention of the people over that area and the good quality food and the

management services and the customer services and loyalty increased the attraction of more and more people to the restaurant. Also the location of the restaurant was very primethere is a university near where the restaurant is located therefore it is also the hub of thestudents and teenagers since a long time and now it is a well known and a respected brandin terms of taste, quality and name.

The group then started its first subsidiary in Mumbai a few years later in a commercial areawhich also resulted in the success as it named as the Delhi Darbaar which is also a soundname for the people of Mumbai and late it stated its branches in three more cities of India,now the company is trying hard to step its feet overseas first in London, and the next twoalso will be in UK after the successful launch of the restaurant and the analysis of itsfunctioning.



The purpose of expansion of the restaurant overseas is to make the brand international andalso to generate a good revenue from oversea currency. Establishing of the new restaurantin London will also develop the good market respect and shares for the company and itssubsidiary throughout the country India, which will result in the more business and revenuegeneration for the restaurant and finally making it in the category of five star rating restaurantand a restaurant serving the people in terms of fine Indian cuisine and blends of dishes fromdifferent parts of the world.

2.3 Start up Funding

Delhi Darbaar is starting up with buying up the stakes of Akash restaurant because also of the limited amount of capital and money resources, the initial investment of the company isthrough the savings and the funds generated and preserved by the company and thecompany is taking up the loan from the bank for the initial investment which is such a largesum of money if the conversion should be done on the London’s great Britain pound to the

Indian rupees, at the starting stage the company is investing about £1M in the akashrestaurant group for the stake holding and share investment, the company Delhi Darbaar isputting up this investment because it is not possible for them to invest to open up a newrestaurant in London, it has to be under a subsidiary of any already governing body for hospitality for food and cuisine and Delhi Darbaar will work as akash restaurant group at thebeginning and then later it will separate to form a new subsidiary.

2.4 Source of Funds

Delhi Darbaar will be using its own funds and through the bank loan to make up to thetarget of about £1M pounds which is a huge sum of money in terms of inr conversion andcomes out to be around 9 crore of Indian rupees. Delhi Darbaar will make the 60% of thisamount from its own savings which was hard earn by the company through time and aregenerated from the hospitality interests of the family business of the company since when itis started.

2.5 Company Locations and Facilities

Akash Restaurant is located at Bradford Rd Cleckheaton BD19 3PN, and the newsubsidiary of akash restaurant and Delhi darbaar will be opening at very prime location of Piccadilly Circus, London.

The facilities provided in the restaurant will be delicious food of fine Indian cuisine and the

continental and sub continental dishes which are outsourced from the akash restraintbecause this is a subsidiary restaurant. there will be a seating capacity of at least about 50people within the restaurant, there will also be a take away and home delivery facility free of charge within a certain range of distance and for the meal above the certain amount.

3.1 Service Description

Delhi Darbaar London through their investment in the Akash Restaurant will be offering upthe unique taste of Indian continental dishes which are cooked by the very experiencedchefs and will serving the dishes which are very rare to find in the Indian restaurant inLondon also Delhi Darbaar will be using up its concept of fusion cooking which is mixing upof the blends of two states of India which comes out to be a unique and new combination of dishes with delicious taste. Delhi Darbaar will also have the drinking pub available within therestaurant with the drinks famous in India and the Indian brands like Kingfisher which are



hard to find in London. Delhi Darbaar will also server assortments an appetizers, entreesand the drinks and desserts which could not be found in the Typical restaurants of Indiancuisine in India.

3.2 Competitive Landscape

The population of Indian and Asian people in London is increasing year per year as thereare lot of students which come to London for studying every year, therefore the demand for the Indian Cuisine is also increasing respectively as the students like to eat the food theythey’ve ate all their life. London has about more than 200 restaurants serving Indian cuisine.Some other British restaurants have also started selling Indian dishes but they focusspecifically on the south Indian and the north Indian dishes. But all of them are lesscompetitive than the Delhi Darbaar as they do not serve the mixed or the fusion food andmost of the items of the Indian cuisine like a specific dish named as ‘srikhand’ which is soldin India and is very famous among the people. Similarly Delhi Darbaar have the competitors

but the menu that this restaurant will be serving is going to be distinct and unique than theothers.

Delhi Darbaar will be starting up with the economic prices of the meals and the food itemskeeping in mind the settling of the restaurant name at the initial stage also the pricingstrategy will be modest as that would be the students mostly who will be eating up in therestaurant.

4.1 Target Market: Population, Household Statistics Summary

London has about 14% of the population of the Asians in which the maximum percentage of people are from India, Pakistan, Sri Lanka, Bangladesh and China. From these residentsmost of the natives except the Chinese only eat the Indian food. Therefore these Asians willbe the target of the restaurant, furthermore the restaurant, with the increase of the studentsand the part time Asian workers in London the most of the target audience of theserestaurants are the Indian students who like to eat In the restaurants, the others do notspend much on the food outside because the currency of Pakistan and Bangladesh is weakand costs more to the people coming from there whereas the people of India have a strongeconomy than these countries except than the china therefore they spend on the food andbeverages or rather by the other residents of the other countries unless they are working. Also these days most of the people from the world are the fan of the Indian food and also

London is known as the most diverse city having a population of people from all round theworld. London also has the higher median household and per capital income as compared tothe average for the country therefore the people do not have any problem for theexpenditure for food in the country and also like to eat out in London.



4.1 Target Market: Population, Household Statistics Summary (cont'd)

Population & Household & Business statistics summary for London

Item London UnitedKingdom

Resident total population estimate 2007 1,232,425 259,466,485Resident population 2000 1,155,458 287,525,956Resident population 1990 1,454,539 246,729,833Resident population 1980 1,425,286 227,548,895% Change in population (1980 to 2007) 12.47% 31.12%Median Age 35.5 32.5

Civilian labor force 2007 936,043 153,456,064Civilian labor force 2000 856,237 132,573,063Civilian labor force 1990 786,356 185,860,034Change in labor force 1990 - 2007 15.36% 29.633%

Households 764,953 168,933,363Household Size 1.96 2.44Median Household Income £55,208 £44,334Income per Capita £185,262 £33,41Persons below poverty line 18.06% 12.70%

Male Population 47.73% 48.65%Female Population 52.37% 51.35%

Married Population 33.37% 58.69%Single Population 63.63% 41.16%

4.2 Target Market: Business Statistics Summary

Most of the hospitality business or the restaurant business in London are owned by theIndians, blacks, Hispanics and women’s which are particularly moresuccessfull than theaverages of the national wages. The population of such a diverse population is the successcode for the restaurants with Indian cuisine and will also prove to be successful for the DelhiDarbaar restaurant subsidiary in the name of Akash restaurant. this business of restaurantwill also prove to be successful as the customers who like to shift their taste than the regular and who like to go for diversity in the food items and dishes while eating out Indian cuisine isthe most popular of them all.

The sales per capita is the measure of the expenditure that could be done in London whileeating out in restaurants is £6,550 which is about half of the national average retail sales per capita of £14,119 this grows the position of London in terms of business and the restaurants.



Business Statistics for London

Item London UnitedKingdom

Black-owned firms, percent 10.04% 3.2%Asian-owned firms, percent 20.45% 9.8%Hispanic-owned firms 12.46% 7.8%Women-owned firms 21.66% 18.2%

Manufacturers’ shipments (£1000) £14,940,635 £3,953,176,792

Wholesale trade sales (£1000) £140,669,286

£2,623,735,115

Retail sales (£1000) £22,954,565 £2,057,471,943

Retail sales per capita £14,748 £15,613

Accommodation and foodservices sales(£1000)

£12,764,678 £439,698,718

Building permits 6790 1,238,963

Current Unemployment Rate 4.20% 5.60%Sales Taxes 9.63% 5.89%

4.3 Target Market: Age & Race Demographics

The graph given below shows clearly that the population in London is having a share of agesbetween 18 years and 65 years which comes out to be 61% again ahead of the nationalaverage of 59%, age is an important factor in the restaurant business as the group of agewhich has the most running income and is stable in the life is more likely to eat outside in therestaurants.

At the point of the age comparison the ages which spend mostly on eating outside in theparticularly the restaurants with the Indian cuisine would be the students who have come tostudy in England from different part of world for Indian cuisine mostly form Asia. The studentage then is going to be near from 18 years to 30 years. Also the part time workers who areliving in London are the next favorite customers of the restaurants with Indian cuisine.



Race Demographics:

The graph for the expenditure on food on eating in the restaurants can be clearly seen below

with the division of the percentages on the people belonging to different region and ethnicity. As it has also been mentioned previously that London city has the most diversity in the UKand Europe, it has people coming and belonging to almost all the parts of the world, andthose people work in London as well but the number of people that spend their income oneating out in the restaurants according to their class division is clearly shown below. Amongwhich most of the British people like to eat out in the fast food and the take away restaurantswhich are a global brands now like McDonalds, Subway, Berger King and other take away.

But the people with different ethnicity like the Indians, or Asians except the Chinese they liketo have a food with a heavy meals and food full of spices and condiments as when eatingout, therefore they like to go in the restaurants.

And the blacks also like to eat in the restaurants because they also like the heavy meals of chicken and meat in their meals which is not served at the take away, furthermore when acustomer plans to eat out he look forward to eat in a peace environment and relax whileeating.



PEST Analysis

Political:

Delhi Darbaar is buying stake in Akash restaurants and collabotrating in business because

of the law of the government of England. The government has the law that any company

dealing with the hospitality of the customers will only trade in UK and can function if has

been under the influence of any other company in the respected field. This is the only reason

that Delhi Darbaar cannot start its own fresh subsidiary in London also the government

implies that that the workers working in the restaurant will be put up on work restrictions and

will pay tax to the government to which the employer should present a reciept annually

presenting the total payment of the employee and tax that has been filed by the employee,

also the employees will only work in UK if they have a vali National Insurance number.

Therefore the dream of the compnay to server the food through the specialized chefs from

the respected continental parts of the country India would not be successful. The restaurant

will also have to pass the healthy and safety licecse and will have to also pass the hygine

and cleanliness under the cooking and working enviornment which needs the body to have

been runnig with atleast about an year or two, that is why the company is collaborating with

akash restaurants which already have the permit an license to work and whose work

conditions and enviornment has been checked by the experts and prooven to be the best

that could be given in the kitchen.

Economic:

The factors that affect the balance of selling of the food in the restaurant is the economicpolicies and factors that is when the price of the export and import of goods and the price of

petrol goes higher the restaurants and the common person has to suffer as the most of the

target audience of thsese particular restrauants are the students or the part time workers of

Asian nationality are the customers and the students who have come to the country for

studying these members of the society which run these kind of restrauants and are

responsible for their growth in the market. These factors affect the market when the intrest

and the exchange rates of the currency grows higher because most of the asian countries

are less strong in economy than the united kingdom and everytime the rate goes high the

prople form the target audience which are the students stops the purchse of food and

expenditure on food outside the house.

From the firms point of view when the inflation and the intrest rates goes high the company

has to suffer as they need to pay the more tax and also to their employees as per the

national laws, then the balance between the export of the food material and the serving rates

with the restrauant lease, the owner goes in a loss. Also when the exchange rate goes high

the export cost also goes high as most of the food items are imported from India.

Social:

London is the most diverse nation in United Kingdon having the population from around all

the parts of the world. Whereas there are about 14% of the asians in London which are

staying or have to to study in England. Apart than the home customers whenever any other

person needs to go for the diverse in food he shifts his mind to the blend of Indian cuisine



whihc is most popular among the refresher and also many of the british restaurants have

also started serving of Indian dishes but they mostly prefers the dishes from the south of

india or the north of india. Indian food is loved and eaten by the people from asia mostly from

India, Pakistan, Bangladesh, and Sri Lanka. Apart than the chineese which have the

different taste in the food and eat the different variety of food.

Indian peole like the spicy and masala food, therefore all the spices and condiments are

imported from india itself. Also the people of india are less stricken towards the health

consiousness. Therefore they eat a lot of spicy and oily food. That is why there are more

than 200 of the indian cuisine restrauant in London. In these restrauants the people who

work are the asians because the asian can only make the asian food at the best level also

the asians work at low payscale than any other sector of society such as the britishers,

polish or the dutch people living in London and they also affect the company balance as they

increase the cost of labour. Social factors also include the increase in population in London

of the asian people who are the main target audience for this company or the business in

restraunt.

Technological:

The technologi cal activities in the restrauant are very limited as this is a place where people

come to eat and relax from their work and to satisfy their stomach. The aspects which could

be used in the restraunt are the use of advanced and automatic sensors like the light

sensors, automatic doors and also the use of automatic heating. There is also a trend of the

television in the restrauant which telecasts the live match presentation underneach, basically

football bur as the target audience audience are the Asian people and the people of asia like

mostly the cricket therefore the restrauant must show the cricket match or any cricket

sporting channel so the customers can enjoy the match while eating and also this would bedistinct than other restraunts they show the telecast of the football matches on but making

the people see the cricket match or the highlights of the old match make the time memorable

in their life as they watch their favourite team play in a different country, this process may

also act as a very powerful aspect in making a psychological impace to the mind of the

customers and which is also a very food marketing strategy.

The technological effects also includes the minimum standard things which needs to be

included as the requirement for the license gaining under the customer hospitality restraunt,

which is a law by the government so no restaurant falls below the level of standard of the

service of food serving cuisines and restaurant and the fast food outlets. So the standard of

the city does not goes down than a particular standard maintained by the government.



Financial Plan

I. Sources of funds:

Loan – £400,000

Self – Cash £300,000

Self – Assets £320,000

II. Funding requirement/Applications:

Fixed Assets: £220,000

Formation expenses: £800,000

Working capital: £320,000

Stock: £200,000



III. Fixed Assets:

a. Machinery and Equipment:

No. Machinery/Equipment Price + Taxes Qty. Required Total Value

1.

2.

3.

4.

5.

Furniture Table

Chairs

Artificial Decorations

Food and Beverages (cookingEquip)

Chillers and Freezers

£400 + £89

£650+£94

£40,000

£160,000

£100,000

52

120

£25,428

£89,280

£20,000

£160,000

£100,000

b. Premises: As the premises for the restaurant will be built up is the populated and very

famous area of Piccadilly Circus the expectations of the customers increases with eating upin a Indian Restaurant in London, therefore the premises of the restaurant will be decorated

with the artificial paintings and Indian traditional designs and also show the famous

landmarks of India.

Some of the famous designs and paintings that will be shown in the premises are Taj Mahal,

Qutub Minar, Lotus Temple, India Gate etc as the restaurant is a Delhi based restaurant

therefore most of the landmarks shown will be from Delhi.

c. Raw Material (Stock) : The premises in which the restaurant is located and is leased is in

the prime location therefore no building or construction is allowed and the leaser has not

been permitted to break any of the constructed infrastructure.

d. Formation Expenses: The expenses that will be put up in the formation of the

infrastructure of the premises will require an infrastructure designer as well as the material

that will be imported from India because such kind of material cannot be found here in



England neither the production of such things are done in England therefore it will also

include the charges of import plus the material charges.

Material charges – £5000

Infrastructure design Engineer charges- £3000

Import charges- £500

Formulating and building charges- £2000

Labour charges- £1000

Total- £11,500

e. Working Capital for Expenses (and the period for):As the company is based on the food

and beverages for its functioning and can be kept running only through the supply of foodexpenditure on items that could be used kitchen as it is a Indian cuisine restaurant, all the

spices and condiments will be supplied from India. And therefore a rough estimate on the

expenditure on the food items that are either are bought from the market or imported from

India would be about

Expenditure on Food: £10,000 per month

Beverages: £2000 per month

Import charges: £1000 per month



Delhi Darbaar, London

Sales Projections: 2012

SLOW MARKET GOOD MARKET GREAT MARKET

NO. OF RESTAURANTS NO. OF RESTAURANTS NO. OF RESTAURANTS

1 2 3 1 2 3 1 2 3

Jan

£75,000

£150,000

£225,000

£93,750

£187,500

£281,250

£107,813

£215,625

£323,438

Feb

£90,000

£180,000

£270,000

£112,500

£225,000

£337,500

£129,375

£258,750

£388,125

M

ar£105,0

00

£210,0

00

£315,0

00

£131,2

50

£262,5

00

£393,7

50

£150,9

38

£301,8

75

£452,8

13Q1

£270,000

£540,000

£810,000

£337,500

£675,000

£1,012,500

£388,125

£776,250

£1,164,375

Apr

£105,000

£210,000

£315,000

£131,250

£262,500

£393,750

£150,938

£301,875

£452,813

May

£120,000

£240,000

£360,000

£150,000

£300,000

£450,000

£172,500

£345,000

£517,500

Jun

£150,000

£300,000

£450,000

£187,500

£375,000

£562,500

£215,625

£431,250

£646,875

Q

2

£375,0

00

£750,0

00

£1,125

,000

£468,7

50

£937,5

00

£1,406

,250

£539,0

63

£1,078

,125

£1,617

,188

Jul

£135,000

£270,000

£405,000

£168,750

£337,500

£506,250

£194,063

£388,125

£582,188

Aug

£105,000

£210,000

£315,000

£131,250

£262,500

£393,750

£150,938

£301,875

£452,813

Sep

£135,000

£270,000

£405,000

£168,750

£337,500

£506,250

£194,063

£388,125

£582,188

Q3

£375,000

£750,000

£1,125,000

£468,750

£937,500

£1,406,250

£539,063

£1,078,125

£1,617,188

Oct

£135,000

£270,000

£405,000

£168,750

£337,500

£506,250

£194,063

£388,125

£582,188

Nov

£150,000

£300,000

£450,000

£187,500

£375,000

£562,500

£215,625

£431,250

£646,875

Dec

£195,000

£390,000

£585,000

£243,750

£487,500

£731,250

£280,313

£560,625

£840,938

Q4

£480,000

£960,000

£1,440,000

£600,000

£1,200,000

£1,800,000

£690,000

£1,380,000

£2,070,000

Tot

£1,500,000

£3,000,000

£4,500,000

£1,875,000

£3,750,000

£5,625,000

£2,156,250

£4,312,500

£6,468,750



IV. Product/Service Information (Sales forecast):

As the business is restaurant based and sells items as the meal therefore the projected

sales could only be calculated through the forecast of the customers coming to therestaurant. They are:

Sales Projection in 2013

Delhi Darbaar, London

Sales Projections: 2013

SLOW MARKET GOOD MARKET GREAT MARKET

NO. OF RESTAURANTS NO. OF RESTAURANTS NO. OF RESTAURANTS

1 2 3 1 2 3 1 2 3

Jan 78,750 £157,500 £236,250 98,438 £196,875 £295,313 113,203 £226,406 £339,609

Feb 94,500 £189,000 £283,500 118,125 £236,250 £354,375 135,844 £271,688 £407,531

Mar 110,250 £220,500 £330,750 137,813 £275,625 £413,438 158,484 £316,969 £475,453

Q1 283,500 £567,000 £850,500 354,375 £708,750 £1,063,125 407,531 £815,063 £1,222,594

Apr 110,250 £220,500 £330,750 137,813 £275,625 £413,438 158,484 £316,969 £475,453

May 126,000 £252,000 £378,000 157,500 £315,000 £472,500 181,125 £362,250 £543,375

Jun 157,500 £315,000 £472,500 196,875 £393,750 £590,625 226,406 £452,813 £679,219

Q2 393,750 £787,500 £1,181,250 492,188 £984,375 £1,476,563 566,016 £1,132,031 £1,698,047

Jul 141,750 £283,500 £425,250 177,188 £354,375 £531,563 203,766 £407,531 £611,297

Aug 110,250 £220,500 £330,750 137,813 £275,625 £413,438 158,484 £316,969 £475,453

Sep 141,750 £283,500 £425,250 177,188 £354,375 £531,563 203,766 £407,531 £611,297

Q3 393,750 £787,500 £1,181,250 492,188 £984,375 £1,476,563 566,016 £1,132,031 £1,698,047

Oct 141,750 £283,500 £425,250 177,188 £354,375 £531,563 203,766 £407,531 £611,297

Nov 157,500 £315,000 £472,500 196,875 £393,750 £590,625 226,406 £452,813 £679,219

Dec 204,750 £409,500 £614,250 255,938 £511,875 £767,813 294,328 £588,656 £882,984

Q4 504,000 £1,008,000 £1,512,000 630,000 £1,260,000 £1,890,000 724,500 £1,449,000 £2,173,500

Total 1,575,000 £3,150,000 £4,725,000 1,968,750 £3,937,500 £5,906,250 2,264,063 £4,528,125 £6,792,188



V. Key People and Job Functions and Salary:

The key people that will be the part of the restaurant group and will participate in the

expansion of the restaurant from India to London will be :

The owner- Mr. Ali Balwan

The Managing Director Mr. Robert Simons salary - £72k p.a.

The Business Manager Mr. Smith Jones salary – £56k p.a

Marketing Manager Mr. Harshil Dave salary – £50k p.a

Accountants to be hired salary – £35k p.a

Employees to be hired salary – £20k p.a

Restaurant waiters to be hired salary – £6.80 per hour

Kitchen workers to be hired salary – £6.80 per hour

Restaurant manager to be hired salary – £30k p.a

Pub manager to be hired salary – £16k p.a

Pub Tender to be hired salary – £6.56 per hour.

VI. Key financial assumptions:

The restaurant is a running entity and also it can only function with the availibily of stocks

and food items therefore the rough budget on other small expenses which cannot be

calculated within the flow chart is taken to be about

Other expenditure: £2000 per month.

Forecast Balance sheet

Business ____________________________________ Period : Five years

Year 1 Year 2 Year 3 Year 4 Year 5Non Current Assets

The restaurant at birmingham city £75k £79k £89k £99k £101k



Long term Strategy:

The long term strategy for the company is to start up with making a collaboration with the

akash group and starting up the restaurant under the name of Akash group in london, later

after the successful setup of the restaurant the company also seeks to open up two more of

its restaurants in Birmingham city and Manchester city, but these will be purely under the

name of the Delhi Darbaar and the collaboration of the piccadilly circus restaurant in London

will be shared till the first three years of the restaurant because as per the law now of the

Government of England has stated that no hospitality company can be directly set up and

start up without the provision of any dedicated body which also do the same businesstherefore the company will continue to work under the Akash Group for about three years

The restarant at Manchester city £45k £89k £56k £92k £98k

Current Assets

The restaurant at Piccadilly circus £197k £112k £130k £200k £300

Total Assets £317k £280k £275k £391k £499k

Capital: £317k £280k £275k £391k £499k

Non Current Liabilities:

Birmingham city restaurantManchester city restaurant

£75k£45k

£75k£45k

£86k£54k

£84k£65k

£214k£74k

Current Liabilities:

Indian bank loan £400k £300k £200k £100k £50k

Total: Capital + Liabilities: £717k £580k £475k £391k £549k



and as soon as the contract is completed the company will then be detached from the Akash

group of restaurants.

As fas the promotion and the name estabilishment of the restaurant is concerned the

company is looking to forward to bring the specialized chefs from the continental parts of

India which are specialist in the particular dishes and in the fine indian cuisine also thecompnay is planning to bring up the dishes and food items and Indian beverages that have

not been seen in London.

References

Paul Burns (2010), Entrepreneurship and Small Business: Start-Up, Growth and Maturity,

Palgrave MacMillan.

Paul Burns, Entrepreneurship and Small Business, Palgrave (2001)

buisness and financial plan

Documents