trendy tees final buisness plan

7/30/2019 Trendy Tees FINAL Buisness Plan

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Trendy Tees Business Plan

Hit a Low Score with our Golf Couture

Haley Campbell, Founder

Trendy Tees

15 Monteith Drive

Farmington, CT 06032

(555) 555-5555

[email protected]

www.trendytees.biz
mailto:[email protected]:[email protected]://www.trendytees.biz/http://www.trendytees.biz/http://www.trendytees.biz/mailto:[email protected]


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Table of Contents

1.0 Executive Summary (3)1.1 Introduction

1.2 The Fundamentals

2.0 Company Description (4)

2.1 Mission Statement

2.2 Goals and Objectives

2.3 Business Philosophy

2.4 Target Market

2.5 Industry Description

2.6 Strengths & Core Competencies

2.7 Legal Form of Ownership3.0 Products & Services (7)

3.1 Product Material and Design

3.2 Competitive Advantages

3.3 Competitive Disadvantages

3.4 Pricing

4.0 Marketing Plan (10)

4.1 Intended Market

4.2 Marketing Channels

4.3 Major Competitors

4.4 Niche

4.5 Additional Promotion4.6 Competitive Pricing

4.7 Proposed Location

4.8 Distribution Channels

4.9 External and Internal Analysis

5.0 Operational Plan (18)

5.1 Production

5.2 Location

5.3 Legal Environment

5.4 Personnel

5.5 Inventory

5.6 Suppliers5.7 Management Structure

5.8 Professional Advisory Support

6.0 Startup Expenses and Capitalization (25)

6.1 Start-up Costs

6.2 Break Even Analysis

6.3 Balance Sheet


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Executive Summary

Introduction 1.1

Trendy Tees is a retail online business for young women to have the ability to design their

own golf clothing. This business is crucial for this target market because there is no business like

ours. There is not a lot of choice for young women golfers when looking for clothing. If young

women are able to design the golf clothing that fits their personality, then they will feel confident

on the course. Our products will help young golfers to become better players because once they

feel that they look like the ultimate golfer they will play like the ultimate golfer. Our goal is to

increase the number of young female golfers because golf has been dominated by men. With our

clothing line, we can spread awareness that golfing is a great sport for both men and women. We

would like for an investor to provide Trendy Tees with $200,000 at 33.33% equity.

The Fundamentals 1.2

Trendy Tees will be owned by Haley Campbell the original founder of Trendy Tees LLC.

Our location is in San Diego, California where we have an office and warehouse for inventory.

Our products will be manufactured in Chula Vista, California. Our design team will be educated

on all new athletic and golf fashions in order to provide our customers with the trendiest clothing

possible. Customers will be able to choose from the fashion boards own designs or they can

create their own clothing. Through our easy-to-use website customers can design all aspects of

the clothing item. They can even personalize it which is great for golf teams. Girls will be able to

design shirts, sweaters, jackets, skirts, shorts, pants, and hats. Customers are also welcome to call

our number at (555) 555-5555 and we can help them with any questions they may have.

Trendy Tees will be a successful business because there is a need for our product. As the

number of young women golfers increases, the clothing for these women have not beenavailable. With Trendy Tees women will be able to design their golf clothing the way they

want it and will feel great on the course. Women will be able to Hit a low score with our Golf

Couture.


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Company Description

Mission Statement 2.1

Our vision is to provide women golfers with the opportunity to create their own apparel and

accessories in order to feel more comfortable and confident on the course.

Goals and Objectives 2.2

Company Goals: Trendy Tees strives to create a way for young women to design their own

clothing that they find fashionable, comfortable, and form-fitting. We hope this will ultimately

give girls confidence to play their best golf while providing them with performance clothing. In

addition, we want Trendy Tees to become a leader in the golf clothing industry by obtaining at

least a 25% market share of the girls golf clothing industry within 5 years.

Community Goals: We hope to increase interest and the number of girls playing golf by

sponsoring golf events, providing reduced costs to new golfers, and holding golf fairs. Trendy

Tees believes that golf is a life sport that instills values of determination, discipline, and

sportsmanship in a fun environment.

Philanthropic Goals:Trendy Tees is dedicated to giving back to the community by pledging

5% of all profits to charities such as the Wadsworth Golf Charities and the Amputee Golf

Charities. These non-profits pledge to increase interest in golf especially in younger kids

teaching them important life lessons to improve their game and character.

Business Philosophy 2.3

At Trendy Tees we strongly believe in the success and confidence of young female golfers.

We want to provide a way for women to enhance their golf game while looking stylish and

feeling comfortable on the course. We envision a world where many people can enjoy the game

of golf.

Target Market2.4


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Trendy Tees will be initially marketed just for women because they

are underrepresented in the golf clothing industry. Though our target

market is women, our company will focus on a specific age group.

Trendy Tees is marketed to young females who are interested in

golfing or are already players in an age range from 10-30. According

to Nancy Berkley, President of Berkley Golf Consulting junior girls

(ages 16-17) are holding steady and continue to be the sweet spot in

the market. Women constitute 21% of the US golfing population and

32% are new golfers. (http://nancyberkley.com/771810.html)

The ideal demographics include middle to upper class women with a median household incomeof $95,000 according to Loop Ventures LLC, who are the creators of virtual scorecards. In

addition, 90% of these golfers use the internet regularly and 80% of them have taken a domestic

flight or business trip in the past year. Of those 80% of travelers, 80% of them plan on playing

golf at least once on their trip.(http://www.myloopcard.com/news/item.phtml?id=49) This is

ideal for Trendy Tees because our main sales will be online geared toward this target market.

Industry Description 2.5

Trendy Tees is in the golf fashion industry. According to NancyBerkley, 21% of golfers are women. However, recently the number of

young female golfers is starting to expand. Unfortunately, the womens

golf clothing industry is not matching the growth in girls golf. We have

found a niche in the market focusing on womens golfclothes and

specifically customizable womens golf clothes. Womens golf clothes are

currently a relatively small industry that does not receive as much

attention as mens golf clothes.

Strengths & Core Competencies 2.6

Trendy Tees was built out of need and a desire to change the culture of

golf clothing. Our founder, Haley Campbell, was a young golfer who
http://nancyberkley.com/771810.htmlhttp://nancyberkley.com/771810.htmlhttp://nancyberkley.com/771810.htmlhttp://www.myloopcard.com/news/item.phtml?id=49http://www.myloopcard.com/news/item.phtml?id=49http://www.myloopcard.com/news/item.phtml?id=49http://www.myloopcard.com/news/item.phtml?id=49http://nancyberkley.com/771810.html


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struggled finding adequate golf clothing to wear. Girls on her golf team struggled to find form-

fitting clothes that combined performance and style.

Trendy Tees will succeed because it is human-centered design. This company fits the needs of

a young female golfer because with Trendy Tees customization is able to meet the customers

specific views. Our strength is that we provide customers with the highest quality clothing that is

entirely customizable from material type to word engravings. According to the U.S. Department

of Commerce, not only is there an increase in demand for customizable clothing, the estimate of

U.S. retail e-commerce sales has increased 4.4% to $59.5 billion in the third quarter of 2012.

(http://www.census.gov/retail/mrts/.pdf) The clothing is made in the U.S. with care and pride.

Trendy Tees stands out from other larger athletic-wears because above all we provide quality

clothing.

Legal form of Ownership 2.7

Trendy Tees will start as a Limited Liability Corporation (LLC) because it is generally easier

to start up than a traditional incorporation. An LLC also gives us a great amount of flexibility

with the way we want to be taxed. LLCs have less requirements for compliance and less

necessary paperwork which makes it easier to keep in good legal standing. LLCs also separates

personal assets and liabilities from company assets and liabilities. An LLC seems to be the best

suitable for Trendy Tees as a new business.
http://www.census.gov/retail/mrts/.pdfhttp://www.census.gov/retail/mrts/.pdfhttp://www.census.gov/retail/mrts/.pdfhttp://www.census.gov/retail/mrts/.pdf


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Products and Services

Product Material and Design 3.1

There are many items of clothing and accessories a girl can wear on the golf course. Our

company customizes shirts, sweaters, jackets, skirts, shorts, pants, and hats. Depending on the

item, the customer has a list of materials to choose from. For the clothing items customers can

choose between cotton, polyester, or elastane (spandex). There is also a cashmere option for

sweaters. Trendy Tees is looking to make shoes in the future, but as a startup business this is

not necessary for our product line.

Cotton Polyester Elastane (spandex) Cashmere

The customer also has the option to design the appearance of the item. The following are some of

the many options that can be changed for each type of clothing.

Shirts- short-sleeve or long, collar or no collar, buttons or no buttons, type of neckline, and color

Sweaters- neckline, color, and pattern

Jacket- neckline, half-zipper or full-zipper, pullover, collar or no collar, lace, logo, and

personalization

Hat- color and personalization

Here is an example of how the customer goes about customizing a shirt.


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Competitive Advantages 3.2

Trendy Tees custom-made clothing and accessories are high-quality because clothing that isdesigned by the customer will fit better and last longer than any mass-produced golf attire.

Trendy Tees follows human-centereddesign because customers can create the product they

desire. There is a lack of female golf clothing available to golfers and Trendy Tees will attend

to their needs. According to the National Golf Foundation, between the years 2010 to 2020 they

expect the number of golfers to grow by 3 million. (http://cgmaterials.com/pdf/GolfPartic.pdf)

While the number of golfers increases, the market for clothing has not. Young women will no

longer have the hassle of going to the store and not finding a golf outfit that fits them the way

they would like. We will attend to the customers needs for a certain style, fit, and ideal comfort

to better enhance their performance.

Competitive Disadvantage 3.3

At first like most small businesses, Trendy Tees will start out small with minimal management

and a small number of employees. Trendy Tees will be less experienced compared to other

golf retail companies.

Another disadvantage that Trendy Tees has is that while there is not much competition for

girls golf apparel, it is a small target market. However, this may turn into an advantage for

Trendy Tees because it allows us to be more effective and quickly solves the needs of the

market.

Pricing 3.4

Trendy Tees customizable clothing tends to vary depending on the overall design the

customer chooses. Polos will range from $60 to $80. Sweaters can range from $80 to $100

because materials affect the price for example, cashmere would cost more than cotton. Jackets

will range from $80 to $100 as well. Skirts and shorts will range from $70 to $80 depending on

the material and overall design. Pants will range from $90 to $110 depending on material and

design as well. Shoes will vary from $100 to $200 depending on whether the shoe is already

made by Trendy Tees or whether the customer custom designed it. The amount of color and
http://cgmaterials.com/pdf/GolfPartic.pdfhttp://cgmaterials.com/pdf/GolfPartic.pdfhttp://cgmaterials.com/pdf/GolfPartic.pdfhttp://cgmaterials.com/pdf/GolfPartic.pdf


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personalization added to the shoes add to the large price gap because the more that is added, the

more expensive. Finally, all hats will range from $15 to $25 depending on personalization.

Shipping and handling will also be taken into account because the customer can only purchase

items online. Products that are customized may not be returnable but pre-designed Trendy

Tees clothing must be shipped back to ourlocation for a full refund.


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Marketing Plan

Intended Market 4.1

Trendy Tees has identified its intended market as young females who are interested in or are

currently playing golf and would benefit from customizable golf apparel that is comfortable,

fitting, and fashionable. The number of young female golfers is increasing and Trendy Tees

wants to capitalize and help girls who need adequate golf apparel. Our company will specifically

market to young females between the ages of 9 and 32.The younger girls will most likely not

have jobs and would be dependent on their guardians for financial support when buyingproducts, especially those sold online. We will be targeting consumers in the upper-middle

income range. Additionally, we plan to target to the older range in our target market that have

jobs and are willing to pay money for custom-designed clothing. Trendy Tees would like to

expand and market to female players on the LPGA tour and have the ability to sponsor female

golfers in the near future.

Marketing Channels 4.2

As a new business, marketing is a large part of our goals for the first year. We will use online

and print advertisements. We plan to focus our efforts and budget on golf magazines, golf expos,

trade shows, and online advertisements. Young women golfers attracted to golf magazines like

Golf Digest, Golf Magazine, and Golf World. Other forms of advertisement we plan to utilize are

social media networks like Facebook, Twitter, LinkedIn, and Instagram. We plan to feature our

products on Pinterest boards and the Wanelo feed. One effective way of advertisement that we

will utilize as the decline of commercial continues as a result of TiVo and DVR, are short 15-20

minute films that provide entertainment for our viewers as well as advertising our products,increasing brand awareness, and created a strong reputation among our consumers. These videos

would be featured on YouTube. According to CyberGolf, among those who are members of at

least one online community, 45% are members of Facebook, 34% use LinkedIn, 22% are on

MySpace and 15% use YouTube.


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(http://www.cybergolf.com/golf_news/womens_golf_market_study_unveiled)

Major Competitors 4.3

As an online womens golf clothing store, Trendy Tees has several major competitors. One

competitor would be Golfers Warehouse which is ranked #1 online superstore. However, we

differentiate ourselves from them because they do not make custom-clothing and they do not

specialize just for women. Another competitor would be TaylorMade. This company owned by

Adidas is a well-known company that sponsors many women on tour. Their clothing is more

expensive and does not have much variety in comparison to Trendy Tees where there are

many options. We have indirect competition with websites such as Amazon orEBay due to the

fact that these websites sell a variety of womens golf clothing that is reasonably priced.

However, these websites do not specialize in womens golf wear. We focus solely on womens

golf clothing and our company will provide the best products available. Other competitors

include Nike, and Polo as well.

Niche 4.4

As the number of young female golfers increases, the clothing for them has not. In 1998 a study

was done that showed women constitute 21 % of the U.S. golfing population or 5.2 million golfers.

Additionally, they are 32 % of all beginners. Though the amount of women golfers has increased

over time, golf clothing companies tend to still focus on men since they are dominant in this

sport. The womens clothing available tends to focus on a market for older women and not

juniors or young women. If companies do sell for young females there is a limited choice andusually no reputability that comes with the brand. . Trendy Tees will be able to fill this niche

by allowing young female players to design their own clothing. Trendy Tees expects to grow

progressively over the years due to the high demand for golf clothing for younger female golfers.
http://www.cybergolf.com/golf_news/womens_golf_market_study_unveiledhttp://www.cybergolf.com/golf_news/womens_golf_market_study_unveiledhttp://www.cybergolf.com/golf_news/womens_golf_market_study_unveiledhttp://www.cybergolf.com/golf_news/womens_golf_market_study_unveiled


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We expect high success rates, brand usage, and brand awareness rates in the future.

http://www.csmonitor.com/1998/0409/040998.feat.feat.1.html

Additional Promotion 4.5

We want to be known for not only our products, but for our philanthropic nature. We want

people to see our company as giving and caring about the community around us. The best

promotional idea to promote a caring image would be to host giveaways at golf tournaments.

Ways to achieve this are:

Hand out brochures at Girl Golf Fairs

Giveaways, incentives, and contests during golf tournaments. Giving a percentage off of purchases when the customer donates to a golf charity organization

Local newspaper ads

Direct mail

Coupons

We also plan to advertise through Golf network & ESPN and golf, sports, and fashion magazines.

We are also researching the pursuit of sponsorships of pro golfers.

Competitive Pricing 4.6Trendy Tees TaylorMade Polo Nike

Products Shirts, polos, hats,shorts, skirts,pants,

Shirts, hats,visors, gloves,golf bags

Shirts, polos, hats,shorts, skirts, pants

Shirts,polos, hats, shorts,pants, sweaters

Special Features Customizable sports fabric-breathable,weather resistant

Price $15.00-$110.00 $20.00-$400.00 $30.00-$395.00 $20.00-$300.00

Quality 5 4 3 3Reliability 3 5 5 5

Company

Reputation with

Golf Apparel

2 5 5 4
http://www.csmonitor.com/1998/0409/040998.feat.feat.1.htmlhttp://www.csmonitor.com/1998/0409/040998.feat.feat.1.htmlhttp://www.csmonitor.com/1998/0409/040998.feat.feat.1.html


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Location Online, GolfBoutiques

Online, MajorRetailers

Online, own retailstores, other retailers

Online, own retailstores, otherretailers

Appearance 5 5 5 5

Advertising Print, Online,Social Media

Print, Online,Social Media

Print, Online,Commercial, FashionShow, Social Media

Print, Online,Commercial,Social Media

Brand Awareness 1 5 5 5

We plan to set a price range that is competitive with the lower spectrum of our main competitors.

We intend to make our company stand out by setting high quality standards while still

maintaining an average price range. In comparison to our competition, TaylorMade, Polo, and

Nike, our polos which range from $40.00-$60.00 depending on the level of customization, are on

average $20.00 less expensive than the competition. Similarly, our pants range from $60.00-

$70.00 while the competition has a price range of $60.00-$110.00. On average, our lower prices

draw our cautious target market; younger women golfers. Depending on the consumer, price may

not be a big factor. However, according to World Golf, the average price range that has the most

success among women golfers is $0.00-$50.00. This price range comprises 68.6% of the sales in

the women golf apparel industry. Younger women golfers who are purchasing their own apparel

are more cautious about money. Pricing our brand in the lower range of the average price ranges

makes it appealing to both cautious consumers and upper-middle class consumers who may look

for quality first as opposed to price. Factors that also distinguish us, Trendy Tees, from the

competition are quality and appearance.

One benefit of having prices in the lower range makes it easier for people to choose Trendy

Tees as their leading provider of womens golf apparel. An article that appeared on Travel

Golf states that many people are discouraged from trying golf or regularly playing golf beacause

of the high costs.

http://www.worldgolf.com/newswire/browse/62476-Golf-Datatech-Unveils-January-Golf-Apparel-Market-Reports

http://www.travelgolf.com/departments/clubhouse/golfs-too-damn-expensive-1324.htm
http://www.worldgolf.com/newswire/browse/62476-Golf-Datatech-Unveils-January-Golf-Apparel-Market-Reportshttp://www.worldgolf.com/newswire/browse/62476-Golf-Datatech-Unveils-January-Golf-Apparel-Market-Reportshttp://www.worldgolf.com/newswire/browse/62476-Golf-Datatech-Unveils-January-Golf-Apparel-Market-Reportshttp://www.travelgolf.com/departments/clubhouse/golfs-too-damn-expensive-1324.htmhttp://www.travelgolf.com/departments/clubhouse/golfs-too-damn-expensive-1324.htmhttp://www.travelgolf.com/departments/clubhouse/golfs-too-damn-expensive-1324.htmhttp://www.worldgolf.com/newswire/browse/62476-Golf-Datatech-Unveils-January-Golf-Apparel-Market-Reportshttp://www.worldgolf.com/newswire/browse/62476-Golf-Datatech-Unveils-January-Golf-Apparel-Market-Reports


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Proposed Location 4.7

Trendy Tees is planning to base our headquarters out of San Diego, California. Trendy Tees

does not currently have plans for retail locations. However, this will be compensated through the

sales generated online and in small boutiques and golf stores around the California area at the

start. Manufacturing will be done in Chula Vista, California. This is a short distance from

inventory and headquarters.

Distribution Channels 4.8

Here is an image of our website. We sell

products through our website. We can target

most parts of the United States because

customers can access our online stores to

promote to places that have golf available to

them. They will be shipped directly to our

customers homes through mail order. Trendy

Tees may use companies such as UPS or FedEx to deliver products throughout different

regions in the country. Products will also be available through a catalog and non-customizable

pre-ordered products will be sold at small golf boutiques near local golf courses. We will have

two public relations representatives who will attend golf fairs and sell our products.

The following website contains possible golf boutiques in the California area:

http://www.golflink.com/golf-stores/state.aspx?state=CA

We are planning on contracting with 4 boutiques to begin selling Trendy Tees apparel.

Examples of these would be:

Golfsmith Golf Center

72700 Dinah Shore Dr Ste 200

Palm Desert, CA 92211-0810

Tel: (760) 328-5010
http://www.golflink.com/golf-stores/state.aspx?state=CAhttp://www.golflink.com/golf-stores/state.aspx?state=CAhttp://www.golflink.com/golf-stores/golf-shop.aspx?store=2315&title=http://www.golflink.com/golf-stores/golf-shop.aspx?store=2315&title=http://www.golflink.com/golf-stores/golf-shop.aspx?store=2315&title=http://www.golflink.com/golf-stores/state.aspx?state=CA


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Golf Etc. Torrey Highlands

7835 Highland Village Pl Ste D104San Diego, CA 92129-5185

Tel: (858) 538-9700

No Bogey Golf Products

1935 Friendship Dr

El Cajon, CA 92020-1136

Tel: (888) 662-6439

PGA Tour Shop Sacramento

6850 Airport Blvd Terminal A

Sacramento, CA 95837

Tel: (800) 333-7200

The towns and cities that these golf shops are located in are areas with high golf shop

concentrations.

External and Internal Analysis 3.9

External-PEST Analysis

Political Economic

Certain dyes are more expensive

than others because of theiravailability as a resource. Local governments have different

sales taxes. Boys have dominated this sport

and lately there has been a rise inwomen participating in this sport.

Girls would tend to buy girls golf

clothes during the golf season. Lessprofit during the winter. By selling in aplace where golf is year round we canlimit the damage of colder climate

Recession would decrease in thepurchase of luxury goods.

An increase in the unemployment rate
http://www.golflink.com/golf-stores/golf-shop.aspx?store=576&title=http://www.golflink.com/golf-stores/golf-shop.aspx?store=576&title=http://www.golflink.com/golf-stores/golf-shop.aspx?store=2481&title=http://www.golflink.com/golf-stores/golf-shop.aspx?store=2481&title=http://www.golflink.com/golf-stores/golf-shop.aspx?store=1840&title=http://www.golflink.com/golf-stores/golf-shop.aspx?store=1840&title=http://www.golflink.com/golf-stores/golf-shop.aspx?store=1840&title=http://www.golflink.com/golf-stores/golf-shop.aspx?store=2481&title=http://www.golflink.com/golf-stores/golf-shop.aspx?store=576&title=


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This trend calls for a need for moregirls golf clothes.

would most likely cause less people tobuy this product because golf can bean expensive sport.

More girls will buy these clothesduring economic growth because theywill have consumer confidence.

Social Technological

Those that play golf tend to bewealthy, but these clothes areaffordable and will allow more girlsto get out on the range or course

because they will be able to affordit and feel confident.

Will not waste girls time trying tofind clothes, can just design online.

Can use a famous woman golferon the LPGA as a spokesperson

When girls watch tournaments onTV they may be inspired by thewomens fashionable golf clothing

Competition between other golf attirecompanies with websites.

Interactive website or app that allowsa girl to design her own golf attire.

Clothing can be distributed to localgolf stores or warehouses.

Allows large groups of people or golfteams to buy the same product at alower price.

Product will be available throughoutthe world, not just in the U.S. becauseit is accessible online.

Internal/External- SWOT Analysis

Strengths Weaknesses

Internet use or application onsmartphone.

Use LPGA athletes for advertisement

Variety of colors, styles, and sizes for

clothing. Clothing is high-quality and

fashionable. Girls do not have to go out shopping

and waste time not being able to findclothing that suits their needs.

Confined to girl golfers only. Mainly ecommerce, no stores

available. Girls may not know their size when

ordering. Confined to teens and young

adults, no clothes for younger girlsand older women.


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Opportunities Threats

Send clothing in recyclable packaging If teams want to buy the same

clothing they can get a discount. Try to appeal to LPGA golfers and

they may want to customize their owngolf clothes.

Golf clothes are a luxury and if theeconomy is bad, people many notwant to buy this product.

There are other golf clothes forwomen that can be possiblecompetitors.

During the winter, not many peoplegolf which can affect business.

Analyzing our strengths, weaknesses, opportunities, and threats we can create aspirations for the

future that can strengthen our business. The use of technology and online/mobile distribution will

put us in an advantageous level in comparison to competitors that have not yet moved towards

the new technological trends. This is one of the most important factors that can influence the

success of our future business. Another important factor that can affect our business positively is

the possibility of marketing using a LPGA athlete. The advantage of sponsoring a woman golf

player is the ability to get a more positive and influential view of our brand and women in the

golf world overall.


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Operational Plan

Once Trendy Tees receives an order online, immediately the information is sent to the

manufacturer to produce the items needed. This is then sent to our location in Farmington where

it will be shipped.

Production 5.1Below are the steps of producing Trendy Tees products.

All possible designs that a customer may create are sketched and given to manufacture to

create prototypes to be sure the clothing is designed the way intended.

Depending on the item 10 to 70 items will be manufactured each month. At the end of

each month, we will check the inventory which will factor into how many items will be

produced the next month.

Trendy Tees plans to work with Activewear Inc. They have more than 20 years of

experience offering cut and sew services in the United States. They specialize with

stretch materials such as spandex, which is a popular material for active wear. They are

located in Chula Vista, CA.

Every three months Trendy Tees fashion board will design new featured items. The

manufacture must follow the same rules and inventory control as the other customclothing.

Location 5.2Trendy Tees will have some clothing available in different boutiques but sale of our items will

be mainly online. Trendy Tees will have an office space combined with a warehouse facility

for our design team to meet and for storage.

This location is combined with office space and warehouse

space, with more office space available. There is enough

space to have a comfortable office for the employees, and

is in a good location. The total amount of space is 4,260

SF , with 60% (2,556 SF) office space and 40% (1,704 SF)

warehouse space. It has one grade level loading door, so it


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makes it easy to transport inventory in and out of this location.

Brown Deer Park

9155 Brown Deer Rd., San Diego, CA 92121

The rent is $3791.4 monthly.

Legal Environment 5.3

Trendy Tees will have the following.

Tax ID number

An assumed business name certificate Resale ID number for products

Federal and State EIN for employees

There are no companies that have pre-existing patents, trademarks, or copyrights that are in

interference with Trendy Tees.

Personnel 5.4

Trendy Tees will start out with 14 employees who can all work together to obtain a profitable

and quality business. We will find people to employee through job listing websites, the

newspaper, or social connections.

Web Design and

Technical Team

This team will be responsible for managing the software and

website. Trendy Tees is an online business and an efficient

function of the website will be key to the business. The team

will be needed year round to update the new products.

Project Manager The project manager will look over the process of the team.Every two or three weeks he or she will meet with the CEO todiscuss the outlook of the team. Qualifications for the projectmanager include a degree in management, knowledge ofsoftware and web design, and high skills in communication.Salary- $84,000

Web Designer The web designer is responsible for creating and maintaining thewebsite. The developer will design, test, and developapplications and websites to enhance the companys goal.Salary- $59,894 per year


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Software Engineer The software engineer is responsible for creating codes for thesoftware. They will work with the designer and the team tomaintain the system to remove any glitch or problem from the

website. Salary- $64,542

Design Team The design team includes two fashion designers whowill be responsible for designing the golf apparel for

Trendy Tees. The project manager will be

responsible for communicating the designs with the

CEO.

Project Manager The project manager will look over the process of the team.Every two or three weeks he or she will meet with the CEOto discuss the outlook of the team. Qualifications for the

project manager include a degree in management,knowledge of fashion and golf apparel, and high skills incommunication. Salary- $84,000

Fashion Designer (2) The fashion designers will be responsible for sensible andstylish designs for the golf apparel for women. The fashiondesigners will communicate with each other upon creatingthe trendiest design. Creativity is highly needed for thisposition. Salary- $64,530 per year

Marketing Team The marketing team will be responsible foradvertisement and sales of Trendy Tees. They will

also be responsible for selling the product through

forms of marketing.Project Manager The project manager will look over the process of the

team. Every two weeks or three weeks he or she willmeet with the CEO to discuss the outlook of the team.Qualifications for the project manager include a degreein management, knowledge of marketing and sales, andhigh skills in communication. Salary- $84,000

Public Relations Officer The public relations officer will use all forms of mediaand communication to build, maintain and manage thereputation of their clients. They communicate keymessages, often using third party endorsements, todefined target audiences in order to establish and

maintain goodwill and understanding between anorganization and its public. Salary- $54,000

Sales Manager The responsibility of a sales manager is to manage thesales of the company. They will set goals and salesterritories for the company. Also, the sales managerwill advise on ways to improve sales performance andachieve goals. Salary- $60,000


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Finance Team The finance team must be able to manage thecosts and revenues of the company. They would

also be aware of the companys financial

stability and find ways to make it better.

Finance Manager (Project

Manager)

A financial manager is in charge of managing

financial reports, accounting, investmentportfolios, and all sorts of financial analysis for agroup. Their job also includes monitoring of thecash flow for an organization, preparation ofbalance sheets, income statements and budgets,overseeing of accounting and auditing, andconforming to the governments regularityrequirements. The finance manager will beresponsible for communication with CEO. Theywill be the project manager for the Finance Team.Salary- $107,160

Accountant An accountant is responsible for a broad range of

accounting, auditing and tax services forcorporations, nonprofits, governments orindividuals. Duties may include preparingindividual income tax returns, advising companieson tax implications for certain business decisionsor auditing financial statements. Must have a highskill in mathematics. Salary- $62,850

Advertisement Designer The advertisement designer is responsible for planninga new project or ad campaign. They must create eye-catching advertisements or a memorable theme.

Advertising designers edit and manipulate adpresentation according to client specifications. Theymust be able to communicate with management orclients in order to determine the appropriate directionof a project. Salary- $48,324


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Inventory 5.5

Trendy Tees plans to start out small so inventory will be minimal at first. But once the number

of customers starts to expand we will increase our inventory size. First we will start by having

the manufacture produce about $10,000 worth of inventory each month. Then depending on if

theres a surplus or not we will re-evaluate the amount of inventory for the next month.

Suppliers 5.6

Our manufacture is located in Chula Vista, CA. They are called ActiveWear Inc. and they

produce active wear for males and females. Their address is 680 Marsat Court, Suite B, Chula

Vista, CA 91911.

Administration

Team

The administration team is responsible for being in

charge of the company. The team will include the CEOand an administrative assistant. The administrative team

will hold the two or three weekly meetings with the other

team.

CEO/Top Executive The CEO will be responsible of the company and willoverlook the employees as well as the teams. The CEO willhold meetings to discuss the progress of the teams. Inaddition, the CEO should be educated in marketing, finance,advertising, and design. Salary- $183,930

Administrative Assistant The responsibility of an administrative assistant in an officeis very important because they multi task and perform all themain duties in an office. The main purpose of administrative

assistant in any office or company is to clerical support likeanswering phone calls, replying to the clients emails,scheduling meetings and many more. Salary- $33,000


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Management and Organization

Trendy Tees will have a president/owner who will oversee the functions of the company and

make sure everything is running smoothly. The other 14 employees will report to this president

on a weekly basis.

Management Structure 5.7

The production manager is in charge of the design team to make sure they are on task and are

thinking of new products for the manufacture. The top executive is similar to the president and

makes sure all of the teams are on task. This employee must create policies and tasks that the

other employees must follow. The marketing team is not in charge of other teams but must be

able to work with the teams in order to plan a suitable marketing plan.

Professional Advisory Support 5.8

Trendy Tees will have the following professional help in order to stay successful and updated

as a small business.

President/OwnerProject

Manager

Finance

Design

Web Design

Marketing


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Attorney

Insurance Agent

Banker

Consultant


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Startup Expenses and Capitalization

Since Trendy Tees is a retail business it will cost a large amount to start the business and pay

for inventory. Also, health insurance for employees can be very expensive and Trendy Tees

will give employees benefits. It will cost a good amount to buy computers and re-model the

space for where employees will be working and we will need structures to put inventory on to

organize. Rent per month is also very expensive especially the cost up-front. Trendy Tees also

needs to pay for business licenses, legalities, and advertisement as well. We talked to a small

business owner, Bill Campbell and asked him his thoughts on certain costs too. Here are the

start-up costs and monthly expenses.

6.1 Start-Up Costs

1. Purchase price or down payment if buying a business $0.00

2. Office furniture $5,000.00

3. Computer hardware and software $10,000.00

4. Setup, installation and consulting fees $10,000.00

5. Business cards and stationery $500.00

6. Decorating and remodeling $500.00

7. Fixtures, counters, equipment & Installation $1,000.00

8. Starting inventory, raw materials, tools, etc. $10,000.00

9. Deposits with public utilities $100.00

10. Legal and other professional fees $5,000.00

11. Business licenses and permits $500.00

12. Advertising and promotion for opening $20,000.00

13. Signage $800.00

14. Rent & security deposit (often equals 3 months rent) $11,373.00

15. Operating Cash $5,000.00

16. Other $1,000.00

__________

Subtotal $80,773.00


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Monthly Expenses

17. Salary of owner-manager (amount you need to pay yourself) $3,000.00

18. All other salaries, wages, & commissions $50,000.0019. Payroll taxes or self-employment tax $400.00

20. Rent $3791.00

21. Equipment lease payments $300.00

22. Advertising (print, broadcast and Internet) $500.00

23. Postage & shipping costs $1000.00

24. Supplies (inks, toners, labels, paper goods, etc.) $500.00

25. Telephone $200.00

26. Utilities $500.00

27. Internet connection $100.0028. Website hosting and maintenance $200.00

29. General business insurance $50.00

30. Business vehicle insurance $500.00

31. Interest & principal on loans & credit cards (36 months) $3053.53

32. Inventory, raw materials, parts $1,000.00

33. Legal and other professional fees $300.00

34. Miscellaneous $200.00

__________

Subtotal $65,594.53

Calculate total start-up funds

Estimate the number of months needed to find customers andget established

Monthly expense for 3 months $196,783.59

One time start-up expense $80,773

__________

Total start-up costs $277,556.59

Loan amount

$100,000


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Monthly payments

3053.53

Total interest

9927.23

6.2 Break Even Analysis

Selling pricePolo 60-80 70

Sweater 80-100 90Jacket 80-100 90Skirts and shorts 70-80 75Pants 90-110 100Shoes 100-200 150Hats 15-25 20

Average 85

Cost to make

Polo 21Sweater 27Jacket 27Skirts/shorts 22.5Pants 30Shoes 45Hats 6

Average 25.5

Formula

0 = ((1 time start-up costs)+(Monthly Expenses(months)))-((Mark Up)(Months))

1 time start up = $9,0775

Monthly expenses = $6,5594.53


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Months = 12

Mark up = 85-25.5 = 59.5

1 time start-up costs = 90775/59.5 = 1525.63 units sold

Monthly Expenses = 65594.53/ 59.9 = 1102.43

1 time start up + Monthly Expenses = 12 months (Units per month)

Units per month = 1230 units

Units total in one year to break even 14,760

Revenue first year-$878220

Revenue second year-$966042

Revenue third year-$1159250


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Letter to Investor

Dear Potential Investor,

Thank you for taking the time to review the business plan for Trendy Tees, LLC. We

appreciate your time and consideration for reviewing the outline of our small business. We hope

that we have provided you with information and data about Trendy Tees. Feel free to contact

us at (555) 555-5555 or visit our website.

If you are interested in taking part in our business as an investor we welcome you. Trendy

Tees has exceptional employees that are willing to make this business a part of their life. We

hope you enjoy golf retail and are interested in increasing the number of young women golfers.

As an investor, you will be helping thousands of women who use our products to make them feel

confident on the golf course. Trendy Tees allows young female golfers to buy comfortable

clothes they designed personally that they can wear on the course.

Please contact us by e-mail or phone and we will be willing to set-up an appointment with you at

our location in San Diego, CA.

After reviewing our business plan we hope you have confidence in our business and its ability to

expand. There is a need for young womens golf clothing and Trendy Tees is willing to fill

that gap but we need your help!

Thank you for your time and consideration for investing in Trendy Tees LLC.

Sincerely,

Haley Campbell

President of

trendy tees final buisness plan

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