built in collaboration with dawn-nathan jones, a judge on ... · module 1: essence of...
TRANSCRIPT
CAREER BOOSTING SHORT COURSE
For start-ups & progressive organisations alike
ENTREPRENEURIALTHINKING
Built in collaboration with Dawn-Nathan Jones, a judge on:
Red & Yellow has been teaching business leaders to think creatively since 1994
Duration: 10 weeks
Time commitment: 8-10 hours / week
A highly respected Red & Yellow Certificate
Cost: R13 500 *payment plans available
THE COURSE DETAILS
A 10-week course, exclusive to Red & Yellow, to equip the innovators of the
future with the knowledge, skills and know-how to transform entrepreneurial
thinking and disruptive ideas into sustainable businesses. It’s everything you
need to know to get a new business off the ground - whether it’s your first
startup or a new initiative with your existing organisation.
CAREER BOOSTING SHORT COURSE
Who should take this course?• Individuals wanting to start their own
business
• Start-ups who want to scale up, but need
the business acumen
• Progressive organisations wanting to take
their business to the next level, and arm
their team with radical ways of thinking
innovatively and the know-how to do it
What makes this course unique?
• Built by real entrepreneurs, one-of-a-kind
and exclusive to Red & Yellow
• Equips innovators of the future with an
entrepreneurial mindset, the knowledge,
skills and know-how to make it happen
• Transform entrepreneurial thinking and
disruptive ideas into sustainable businesses
• Catapults new business ideas - whether
for a startup or a new initiative within an
existing organisation
• Practical, hands-on content that provides a
framework for designing great businesses
with best-practice guidelines on how to
implement the plan
• Integrated blended learning: learn online and
attend weekly lectures (either at our campus
or live streaming) or watch later when it’s
convenient
• An immense learning experience that comes
with undeniable proof-points, unique to Red
& Yellow
ENTREPRENEURSHIP IN ACTIONOur Knowledge Partner
and your lecturerKaren Hidden
With a Masters in Inclusive Innovation, Karen has lectured in
entrepreneurship and social innovation, developed content
for various startup programmes in Africa and been involved in
enterprise development for many multinationals. Meet Karen at
the live sessions!
MODULE 1: ESSENCE OF ENTREPRENEURSHIP AND DESIGN THINKING • Understand entrepreneurial mindsets
• Use design thinking to ideate
• Define your values
MODULE 2 : BRANDING AND MARKETING• Define a value proposition
• Define and understand the competitive landscape in which you operate
• Build marketplace credibility
• Understand marketing strategies for a startup
MODULE 3 : DRIVING SALES SUCCESS• Understand why products fail
• Define your customers
• Set goals
• Sell an idea
MODULE 4 : STRATEGY AND FINANCE• Get started on strategy
• Understand how to finance a startup
• Understand the finances you’re dealing with
How it unfolds…The first week is dedicated to orientation. You’ll get to
familiarise yourself with the online learning platform (virtual classroom),
understand how everything works, meet the humans that’ll support you
during this upskilling process. Then from the next week, you’ll start delving
into the modules.
THE LEARNING JOURNEY
Aligned with the real world: courses are developed in response to market needs or skills gaps brought on by this rapidly-changing world.
Relevant: we collaborate with industry experts to ensure the content is relevant, value-adding and delivers real-life learnings and practical applications.
A great learning experience: course material is enriched with exclusive videos, live tutorial sessions with knowledgeable humans, and interesting case studies that bring the theory to life,
Complete with real humans who have your back: there is a team committed to supporting you, and providing deeper subject-matter expertise.
We develop online courses that are:
THE LEARNING JOURNEY CONTINUED...
MODULE 5 : EFFECTIVE LEADERSHIP• Understand the different types of leadership
• Start the journey to becoming a great leader
• Build a great team
• Develop a company culture
MODULE 6 : BUSINESS MODELS, PLANS AND EXIT STRATEGIES• Pick a business model
• Understand disruption
• Create a business plan
• Plan an exit strategy
MODULE 7: LANDING A SUCCESSFUL PITCH• Understand the value your IP can add
• Sell with compelling storytelling that resonates
• Create a winning pitch deck
Included:quick quizzes,
practical assignments & live sessions
to help you along the way.
Our industry expertsWe have teamed up with Knowledge Partners to create hard-hitting content by people that know – distilled from their theoretical knowledge, and bolstered by their insights and
learnings over many years of industry experience.
Over The Rainbow a social enterprise for entrepreneurs
Dawn Nathan-Jones, Executive Director Executive Director of Over the Rainbow and a dynamic
businesswoman who revolutionised the car industry. The only
female judge on MNet’s Shark Tank SA and now a vocal advocate
for the empowerment of women and young entrepreneurs. Her
dream is to leave a legacy of social entrepreneurship with heart.
Dawn invests her time in imparting her knowledge and experience
of building efficient, scalable and profitable businesses.
Lesley Waterkeyn & Sandy van Dijk
Co-founders Sandy and Lesley come with exceptional pedigrees.
Sandy has been a passionate educator for the past 20 years and
Lesley is the founder and CEO of Colourworks, a fully integrated
marketing agency. She is also an active member of the world’s
largest entrepreneurial network, was an Africa’s Woman of
Influence 2015 finalist and 2015 Fairlady Woman of the Future.
Weekly assignments build on each other (scaffold). Together with the final
research project, the outcome will be a new set of skills and the know-how
to implement immediately.
(Voilà - a beautiful new skill mastered!)
Creative Thinking
Critical Thinking
Leadership
Mindfulness
Adaptability
The reality is that AI and robots will replace many of the jobs we know
today. The likes of NASA and Google are already ahead of the game in
their early recognition of the importance of ‘soft’ skills.
Our courses and programmes are designed to prepare humans for this
unknown world, by combining topic-specific knowledge and know-how,
as well as a selection of the 10 uniquely human skills we’ve identified
that will set us apart from ‘robots’:
Learning you won’t get anywhere else!
*UNIQUELY HUMAN SKILLS
Leadership
Empathy
Conflict resolution
Critical thinking
Adaptability
Creative thinking
Social intelligence
Persuasion
Negotiation
Mindfulness
OUR HUMAN TOUCH
Uniquely Human Skillskey to this course:
+
SarahFadlar
Vuyani Kelly Zubeida
Phakamisa
A dedicated team available on email, phone and online
forum to support, encourage and assist you.
AvantiCourse Coordination
Team Manager
THE RED & YELLOW DIFFERENCE
Our promiseAn incredible, different-from-the-norm learning experience that combines the best of ‘online’
with the best of ‘real world’ to ensure you have industry-relevant knowledge, the practical
know-how to implement, and the human skills essential for the future.
The leading benefits of online learning are time-flexibility, convenience and the ability
to study anywhere in the world. To offer the best of both worlds, we’ve transformed our
online platform into a ‘virtual classroom’ learning experience you won’t get anywhere
else - combining human interactions, input from our academic staff and industry gurus,
with all the convenience you need.
Real humans have your backThere is a team of real, live people (not bots) dedicated to getting students over the finish-line, and ensuring they have the
best, most value-adding learning experience. Our Course Coordination team are your motivational cheerleaders and there
to assist with any admin related queries. And our knowledgeable team of Instructional Designers and subject matter experts
are always available for more course specific questions.
Original, carefully-curated and relevant contentRather than opting for the easy option of “reselling” content created by others, we create our own course content to ensure
it delivers on the expectation that a Red & Yellow certificate is the mark of a genuinely competent, capable graduate who is
able to add value from day one.
ONLINE LEARNING + the ‘human touch’ you’ll only get from us
Video content + live sessions with subject matter expertsWe’ve dialed up the blended learning aspect so that you have an even more rewarding learning experience. You get to ask
industry experts all your questions and pick their brains on your challenges.
NEXT STEPS
SIGN UP NOW AND SECURE YOUR PLACE
1. Visit redandyellow.co.za/course/entrepreneurship to sign up now
2. Select “Book and pay now” to pay the full price upfront.
3. Fill out the quick registration form and pay via credit card, EFT or Snapscan
Need a payment plan? We have options - check out our handy payment plans
www
HAVE QUESTIONS?
Give one of our amazing Career Advisors a call at +27 872 273 283
or pop us an email [email protected]
DIARISE THIS LIFE-CHANGING DATE
Pop the start date into your calendar and get ready for 10 of the most
important life-changing weeks. We can’t wait to see what you achieve!
Get in touch +27 872 273 283
redandyellow.co.za
Follow us: @redandyellowed
HAVE YOUR SAY
We care deeply about our students’ learning
experience, so we’ve built 3 feedback-opportunities into
the process. We look forward to
your input!
Calling all Corporates & SMEs
Want to change lives, drive transformation, and
earn B-BBEE Skills Development and Enterprise
Development points at the same time?
Then sponsor one (or more) budding entrepreneur,
and pay it forward! A small dent in your budget, but a
giant step forward for this country. And the people you
empower. Do it!
Have a group of individuals you’d
like to put on this course?
We’re always keen to play a bigger role in educating more
people. So if you have a few people you believe could
benefit, we’ll find a way to make it work for all parties.
Contact: Steven Fine, Business Development Consultant
Email: [email protected]
Phone: +27 872 273 283