building your content curation road map: 5 steps to a more efficient content curation process
DESCRIPTION
Content curation can become a time suck, resulting in content that’s shared on social but not otherwise leveraged by your content marketing plan. In this Content Marketing World 2014 session SlideShare, you’ll get a practical approach for creating a content curation road map, to streamline your curation process.TRANSCRIPT
#CMWorld
Building Your Content Curation Road Map: 5 Steps to a More Efficient
Content Curation Process
Erika Heald, @sferikaHead of Social Media & Content Marketing, Anaplan
#CMWorld
#CMWorld
#CMWorld
#CMWorld
#CMWorld
Map Your Content Curation Objectives to the Right ToolsContent
DiscoveryContent
OrganizationCrowd-sourced
Content
Thought Leadership
X X
Influencer Outreach
X X
Website Engagement
X X
Lead Nurturing
X X
Brand Building
X X X
#CMWorld
Content Discovery• Alltop• BuzzSumo• inPowered• ContentGems• Swayy
Content Organization• Bit.ly• Feedly• Pinterest• Scoop.it• Storify
Crowd-sourced Content • Listly• Nuzzel• Paper.li• StumbleUpon• IFTTT
#CMWorld
#CMWorld
The Marketing Technology Landscape can be a bit overwhelming…
Source: Scott Brinker chiefmartek.com (http://chiefmartec.com/2014/01/marketing-technology-landscape-supergraphic-2014/)
#CMWorld
#CMWorld
What should you be measuring?• Content views• Content conversions• Content reach• Community size and engagement• Sentiment
What measurement tools should you use?• Google URL builder• Bit.ly • SumAll• inPowered
#CMWorld
#CMWorld
#CMWorld
#CMWorld
List.ly lists• My top 15 content curation tools • Useful content marketing tools
Templates• Content curation process worksheet• Editorial calendar
How To’s• 4 tips for managing your editorial workfl
ow• 3 considerations for better storytelling wi
th SlideShare
#CMWorld
Erika Heald
• Blogging at www.erikaheald.com
• Twitter @sferika
• Pinterest misserikasf
• Instagram misserikasf
Hand lettering & design of this
presentation by:
Designer/Illustrator, Alex Savakis
• Website agsavakis.com
• Twitter @letteringguy
• Instagram @letteringguy