texteur - content curation process
TRANSCRIPT
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Texteur
TexteurContent Curation Process
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Main Steps
Texteur Content Curation Process
1- Identifying Topics and target Keywords
2- Texteur and Blog configuration
3- Automated Content discovery
4- Content selection
5- Content curation & translation
6- Content publishing
7- Content sharing
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1. Identifying Topics & Target Keywords
Texteur Content Curation Process
Need
Find one or several topics that defines your brand
And that your audience cares about
Identify Competitors SEO Keywords
Objective
Having well-defined niche topics rather than broad and vagues ones
Means
Customer survey + SEO analysis
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2. System Configuration
Texteur Content Curation Process
Texteur Thematic Configuration
Entities & Keywords (among 3M entities)
Languages to be curated (up to 11)
Blog configuration
Use of Wordpress CMS + additional Plugins recommended
Customer to define on-page Call-to-Actions
Editorial Calendar
Number of articles to be published per week
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3. Automated Content Discovery
Texteur Content Curation Process
Let the machine do the hard work for you
Texteur crawls the Web to find relevant articles
Foreign articles are automatically translated & semantically analyzed
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Browse by :- Theme- Activity sector- Country
Browse by entity
Article selection doneby adding to Pinboard
4. Content selection (Weekly basis)
Texteur Content Curation Process
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5. Articles Curation & Translation
Texteur Content Curation Process
One-click Curation & Translation
Articles to publish are sent to selected translators
Articles translation done according to Texteur Curation guidelines
o Introduction sentence
o Original source attribution
o No duplicate content
o Internal linking & SEO
o Article length ≈ 350 words
Summary+
internallinking
source
introduction
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5. Search Engine Optimization
Texteur Content Curation Process
Target Page / Keyword
More Than Just SEO…
Advanced On Page Optimization
o Topics separated into theme-specific categories (silos)
o Contextual Link Building
o External linking to Authority Websites
Semantic SEO
o Detailed Schema.org markup – SemanticMarker API
o See example here
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6. Article Publishing
Texteur Content Curation Process
source
introduction
Summary+
internallinking
Add an imagea picture tells a
thousand words
Review the Articlecheck that
everything is OK2
1 3Check your CTAsConvert readers
into customers
4
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7. Share your Content on Social Media
Texteur Content Curation Process
Why Sharing ?
Get direct traffic
Increase your chances of generating natural backlinks
Share on the right platform, at the right time
B2C B2C & B2B B2C & B2B B2C & B2BB2B