Don’t be too vagueHow to prevent it?Warning it could happen?What to do after the fact?
#2
Ask Questions
Stress related damage to impatiens
LATEST HEADLINE
Why are my impatiens dying?
LATEST HEADLINE
#3
Don’t Over Do It
● picture needed
● No picture!!!
● Pictures of the wasps would have been much appreciated.
● No picture!!!
● no picture (2x)
● No photo of the wasps
● How about a picture?
#4
1 Picture = 1,000 words
#5
Captions Need To Travel
?
#6
Avoid Using Dates
go.ncsu.edu/blogtips
Medium.com
#7
Use the Right Words
Chewing Gum … or Bubble Gum
● Jobs … or ● Employment Opportunities● Careers● Human Resources● Join Our Team
go.ncsu.edu/katz
go.ncsu.edu/katz
#8
Track Search
#9
Use Headings & Sub Headings
Abundantly
#10
“The World Bank recently decided to ask an important question: Is anyone actually reading these things? … Nearly one-third of their PDF reports had never been downloaded, not even once. Another 40 percent of their reports had been downloaded fewer than 100 times. Only 13 percent had seen more than 250 downloads in their lifetimes.” -The Washington Post
go.ncsu.edu/nopdfs
#11
Click Here
#12
Leverage Analytics
● Time on Page● Pageviews● Bounce Rate● Search Queries● Feedback / Comments / Mentions /
Retweets / Likes● Sometimes you can learn things
inadvertently
#13
Convey Value Added, Commitment Needed
Surveys
● 5 short questions to help improve our Health Center - Win an iPad3!
● Health Center Survey
● Quick Health Center Survey
● Help Improve Our Health Center
Iterate over your subject line
#15
If you want your users to take action,
make it EASY
#16
People Still Print
60,000x in two years
*That doesn’t include PDFs (we cant track those)
X
X
X
X
X
#17
Don’t reinvent the wheel
go.ncsu.edu/hamburger Written By @exisweb
Which of these performs better?
This one!
go.ncsu.edu/shareiconby @lominming
#18
The Table is Sticky
1. Move Hide / Low Priority Content 2. Less is more
Rate(per acre)
#19
Avoid AcronymsInternal Lingo, Jargon, etc.
Staff
Meet Our Staff
#20
Find Workflows People Already Understand
and leverage them.
#21
Stop the Auto Play Videos
#22
Don’t include the entire article in RSS
#23
Automate Quality Assurance
#24
Don’t Be Afraid of a Little Personality
#25
The World Wide Webis Becoming Instant.
● Baron Fig● A/B Split Test (20-50%)● From Name, Email Addr, Subject● Open Rate vs. Click Rate