building the right product features with dir. of product at audible
TRANSCRIPT
Building the Right Product Features withDir. of Product at Audible
/Productschool @ProductSchool /ProductmanagementNY
Some Product Managers jump from emergency to emergency and build what the loudest person is asking for.
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Product Managers should build features based on the companies short and long term business objectives.
Retention:Wall:2004Messages:2004
Growth:Mobile Apps:2010
Retention:Like: 2010
RevenueBetter Ad Targeting & Management :2009
Retention:News Feed:2006
Revenue: Mobile Ads:2012Social Graph opens to Advertisers: 2012
RevenueVideo Adds: 2014
GrowthAcquires Instagram:2012
Growth:Opens to High School:2005
Feature KPI
Sharing Referral Program
Growth
ASO Initiatives Growth
Mystery Box Revenue
Push NotificationIntegration
Retention
Feature KPI Estimate
SharingReferral Program
Growth + 10 %
ASO Initiatives Growth +15 %
Mystery Box Revenue +5 %
Push NotificationIntegration
Retention +8 %
Feature KPI Estimate Development Time
Sharing Referral Program
Growth + 10 % 2 Weeks
ASO Initiatives Growth +15 % 6 Weeks
Mystery Box Revenue +5 % 9 Weeks
Push NotificationIntegration
Retention +8 % 12 Weeks
Metric Estimate Actual
Daily Users 10,000 10,000
Display Share Screen
10% 10%
% who share 10% 25%
# of peopled shared with
5 8
Clicks Per Share
0.5 0.5
Installs Per Clicks
0.25 0.25
Result 62.5, +10% 250, +40%
Upcoming Courses
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Product Management
Weeknights: April 6 - May 25, Tues./Thurs., Sold Out
Weekends: April 8 - June 3, Saturday, Sold Out
Coding for Managers
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Mar 16 : Get an Intro into Coding
w/ Software Engineer from LearnVest
Mar 22 : How to Become a Product Manager
“Ask Me Anything” with Dir. of Product at Zocdoc