building the digital branch
DESCRIPTION
TRANSCRIPT
![Page 1: Building the Digital Branch](https://reader035.vdocuments.us/reader035/viewer/2022070301/545474dbaf7959e7518b748a/html5/thumbnails/1.jpg)
Building theBuilding theDigital Digital Branch:Branch:
David Lee KingDavid Lee KingTopeka & Shawnee County Public LibraryTopeka & Shawnee County Public Library
davidleeking.comdavidleeking.com
designing designing effective effective
library websiteslibrary websites
![Page 2: Building the Digital Branch](https://reader035.vdocuments.us/reader035/viewer/2022070301/545474dbaf7959e7518b748a/html5/thumbnails/2.jpg)
Defining theDefining theDigital Digital BranchBranch
![Page 3: Building the Digital Branch](https://reader035.vdocuments.us/reader035/viewer/2022070301/545474dbaf7959e7518b748a/html5/thumbnails/3.jpg)
no interactionno interaction
traditional websitetraditional website
no meetingsno meetings
no staffno staff
no no collectioncollection
about the about the librarylibrary
![Page 4: Building the Digital Branch](https://reader035.vdocuments.us/reader035/viewer/2022070301/545474dbaf7959e7518b748a/html5/thumbnails/4.jpg)
It’s It’s ABOUTABOUT the library the library
It’s not It’s not THETHE library library
![Page 5: Building the Digital Branch](https://reader035.vdocuments.us/reader035/viewer/2022070301/545474dbaf7959e7518b748a/html5/thumbnails/5.jpg)
![Page 6: Building the Digital Branch](https://reader035.vdocuments.us/reader035/viewer/2022070301/545474dbaf7959e7518b748a/html5/thumbnails/6.jpg)
![Page 7: Building the Digital Branch](https://reader035.vdocuments.us/reader035/viewer/2022070301/545474dbaf7959e7518b748a/html5/thumbnails/7.jpg)
digital branch...
buildingbuilding
communitycommunitycollectioncollection
staffstaff
![Page 8: Building the Digital Branch](https://reader035.vdocuments.us/reader035/viewer/2022070301/545474dbaf7959e7518b748a/html5/thumbnails/8.jpg)
buildingbuilding
a digital branch has...
![Page 9: Building the Digital Branch](https://reader035.vdocuments.us/reader035/viewer/2022070301/545474dbaf7959e7518b748a/html5/thumbnails/9.jpg)
a digital branch has...
staffstaff
![Page 10: Building the Digital Branch](https://reader035.vdocuments.us/reader035/viewer/2022070301/545474dbaf7959e7518b748a/html5/thumbnails/10.jpg)
real staff
http://flickr.com/photos/freedryk/2170438778/http://flickr.com/photos/osuvalleylibrary/523383761/
http://flickr.com/photos/olympiclibrarian/303827560/in/set-72157600282345979/
![Page 11: Building the Digital Branch](https://reader035.vdocuments.us/reader035/viewer/2022070301/545474dbaf7959e7518b748a/html5/thumbnails/11.jpg)
collectioncollection
a digital branch has...
![Page 12: Building the Digital Branch](https://reader035.vdocuments.us/reader035/viewer/2022070301/545474dbaf7959e7518b748a/html5/thumbnails/12.jpg)
real collection
http://flickr.com/photos/lollyknit/2154242047/http://flickr.com/photos/chrisbrogan/2704762582/
![Page 13: Building the Digital Branch](https://reader035.vdocuments.us/reader035/viewer/2022070301/545474dbaf7959e7518b748a/html5/thumbnails/13.jpg)
communitycommunity
a digital branch has...
![Page 14: Building the Digital Branch](https://reader035.vdocuments.us/reader035/viewer/2022070301/545474dbaf7959e7518b748a/html5/thumbnails/14.jpg)
real community
![Page 15: Building the Digital Branch](https://reader035.vdocuments.us/reader035/viewer/2022070301/545474dbaf7959e7518b748a/html5/thumbnails/15.jpg)
a digital branchis the actual
library, just online
![Page 16: Building the Digital Branch](https://reader035.vdocuments.us/reader035/viewer/2022070301/545474dbaf7959e7518b748a/html5/thumbnails/16.jpg)
A Guide A Guide totoUsabilityUsability
![Page 17: Building the Digital Branch](https://reader035.vdocuments.us/reader035/viewer/2022070301/545474dbaf7959e7518b748a/html5/thumbnails/17.jpg)
What is usability?
![Page 18: Building the Digital Branch](https://reader035.vdocuments.us/reader035/viewer/2022070301/545474dbaf7959e7518b748a/html5/thumbnails/18.jpg)
• figure out what to test• create a question that tests that• write specific questions
Creating your Test: Creating your Test: QuestionsQuestions
![Page 19: Building the Digital Branch](https://reader035.vdocuments.us/reader035/viewer/2022070301/545474dbaf7959e7518b748a/html5/thumbnails/19.jpg)
Test Description
• “The goal of this study is to evaluate how people find information using our website. I will ask 15 questions and would like you to think out loud while looking for the answer. I will time you, and will stop you after 3 minutes have passed. Don’t worry if you can’t find the answer every time–we are testing our Web site, not you! Each answer can be found using the library’s Web site. The test should take no more than 20 minutes. Do you have any questions?”
![Page 20: Building the Digital Branch](https://reader035.vdocuments.us/reader035/viewer/2022070301/545474dbaf7959e7518b748a/html5/thumbnails/20.jpg)
VolunteersVolunteers
![Page 21: Building the Digital Branch](https://reader035.vdocuments.us/reader035/viewer/2022070301/545474dbaf7959e7518b748a/html5/thumbnails/21.jpg)
• Think of this step as the consumer “taste test”
• Administering the test is the easiest part of a usability study.
• read the explanation, whip out your stopwatch, and say “go.”
Administer Administer the testthe test
![Page 22: Building the Digital Branch](https://reader035.vdocuments.us/reader035/viewer/2022070301/545474dbaf7959e7518b748a/html5/thumbnails/22.jpg)
Analyzing the test
![Page 23: Building the Digital Branch](https://reader035.vdocuments.us/reader035/viewer/2022070301/545474dbaf7959e7518b748a/html5/thumbnails/23.jpg)
• Wording Problems• Design Problems• Complete your usability test,
redesign, and then … do it all again.
Common ProblemsCommon Problems
![Page 24: Building the Digital Branch](https://reader035.vdocuments.us/reader035/viewer/2022070301/545474dbaf7959e7518b748a/html5/thumbnails/24.jpg)
Live Card Live Card SortingSorting
flickr.com/photos/dunk/152121217/
![Page 25: Building the Digital Branch](https://reader035.vdocuments.us/reader035/viewer/2022070301/545474dbaf7959e7518b748a/html5/thumbnails/25.jpg)
handout #1
![Page 26: Building the Digital Branch](https://reader035.vdocuments.us/reader035/viewer/2022070301/545474dbaf7959e7518b748a/html5/thumbnails/26.jpg)
Q&A Time!
![Page 27: Building the Digital Branch](https://reader035.vdocuments.us/reader035/viewer/2022070301/545474dbaf7959e7518b748a/html5/thumbnails/27.jpg)
Gathering Gathering InfoInfo& Planning& Planning
![Page 28: Building the Digital Branch](https://reader035.vdocuments.us/reader035/viewer/2022070301/545474dbaf7959e7518b748a/html5/thumbnails/28.jpg)
handout #2
![Page 29: Building the Digital Branch](https://reader035.vdocuments.us/reader035/viewer/2022070301/545474dbaf7959e7518b748a/html5/thumbnails/29.jpg)
mindjethow I summarize findings
![Page 30: Building the Digital Branch](https://reader035.vdocuments.us/reader035/viewer/2022070301/545474dbaf7959e7518b748a/html5/thumbnails/30.jpg)
Q&A Time!
![Page 31: Building the Digital Branch](https://reader035.vdocuments.us/reader035/viewer/2022070301/545474dbaf7959e7518b748a/html5/thumbnails/31.jpg)
Building Building it!it!
![Page 32: Building the Digital Branch](https://reader035.vdocuments.us/reader035/viewer/2022070301/545474dbaf7959e7518b748a/html5/thumbnails/32.jpg)
sitemap pic here - what to do with itSitemapSitemap
![Page 33: Building the Digital Branch](https://reader035.vdocuments.us/reader035/viewer/2022070301/545474dbaf7959e7518b748a/html5/thumbnails/33.jpg)
Creative Brief- Purpose- Goals- Primary Audience- Why viewers use section- Tasks section accomplishes- Content requirements- Functionality requirements
![Page 34: Building the Digital Branch](https://reader035.vdocuments.us/reader035/viewer/2022070301/545474dbaf7959e7518b748a/html5/thumbnails/34.jpg)
handout #3
![Page 35: Building the Digital Branch](https://reader035.vdocuments.us/reader035/viewer/2022070301/545474dbaf7959e7518b748a/html5/thumbnails/35.jpg)
mockup pic &
explanation
![Page 36: Building the Digital Branch](https://reader035.vdocuments.us/reader035/viewer/2022070301/545474dbaf7959e7518b748a/html5/thumbnails/36.jpg)
![Page 37: Building the Digital Branch](https://reader035.vdocuments.us/reader035/viewer/2022070301/545474dbaf7959e7518b748a/html5/thumbnails/37.jpg)
![Page 38: Building the Digital Branch](https://reader035.vdocuments.us/reader035/viewer/2022070301/545474dbaf7959e7518b748a/html5/thumbnails/38.jpg)
![Page 39: Building the Digital Branch](https://reader035.vdocuments.us/reader035/viewer/2022070301/545474dbaf7959e7518b748a/html5/thumbnails/39.jpg)
![Page 40: Building the Digital Branch](https://reader035.vdocuments.us/reader035/viewer/2022070301/545474dbaf7959e7518b748a/html5/thumbnails/40.jpg)
![Page 41: Building the Digital Branch](https://reader035.vdocuments.us/reader035/viewer/2022070301/545474dbaf7959e7518b748a/html5/thumbnails/41.jpg)
![Page 42: Building the Digital Branch](https://reader035.vdocuments.us/reader035/viewer/2022070301/545474dbaf7959e7518b748a/html5/thumbnails/42.jpg)
touching touching base with base with everyoneeveryone
flickr.com/photos/armgov/4618925191/
![Page 43: Building the Digital Branch](https://reader035.vdocuments.us/reader035/viewer/2022070301/545474dbaf7959e7518b748a/html5/thumbnails/43.jpg)
release daterelease date
flickr.com/photos/heartrush/376989166/
![Page 44: Building the Digital Branch](https://reader035.vdocuments.us/reader035/viewer/2022070301/545474dbaf7959e7518b748a/html5/thumbnails/44.jpg)
Q&A Time!
![Page 45: Building the Digital Branch](https://reader035.vdocuments.us/reader035/viewer/2022070301/545474dbaf7959e7518b748a/html5/thumbnails/45.jpg)
What’What’s s Next?Next?
![Page 46: Building the Digital Branch](https://reader035.vdocuments.us/reader035/viewer/2022070301/545474dbaf7959e7518b748a/html5/thumbnails/46.jpg)
the day after Opening Day
![Page 47: Building the Digital Branch](https://reader035.vdocuments.us/reader035/viewer/2022070301/545474dbaf7959e7518b748a/html5/thumbnails/47.jpg)
web analyticsweb analytics
![Page 48: Building the Digital Branch](https://reader035.vdocuments.us/reader035/viewer/2022070301/545474dbaf7959e7518b748a/html5/thumbnails/48.jpg)
![Page 49: Building the Digital Branch](https://reader035.vdocuments.us/reader035/viewer/2022070301/545474dbaf7959e7518b748a/html5/thumbnails/49.jpg)
![Page 50: Building the Digital Branch](https://reader035.vdocuments.us/reader035/viewer/2022070301/545474dbaf7959e7518b748a/html5/thumbnails/50.jpg)
rinse, rinse, repearepeatt
flickr.com/photos/eszter/340295962/
![Page 51: Building the Digital Branch](https://reader035.vdocuments.us/reader035/viewer/2022070301/545474dbaf7959e7518b748a/html5/thumbnails/51.jpg)
Q&A Time!
![Page 52: Building the Digital Branch](https://reader035.vdocuments.us/reader035/viewer/2022070301/545474dbaf7959e7518b748a/html5/thumbnails/52.jpg)
CreatingCreatingCommuniCommunitytyOnlineOnline
![Page 53: Building the Digital Branch](https://reader035.vdocuments.us/reader035/viewer/2022070301/545474dbaf7959e7518b748a/html5/thumbnails/53.jpg)
flickr.com/photos/thecrazyfilmgirl/3248283617/
![Page 54: Building the Digital Branch](https://reader035.vdocuments.us/reader035/viewer/2022070301/545474dbaf7959e7518b748a/html5/thumbnails/54.jpg)
flickr.com/photos/ky_olsen/3133347219/
![Page 55: Building the Digital Branch](https://reader035.vdocuments.us/reader035/viewer/2022070301/545474dbaf7959e7518b748a/html5/thumbnails/55.jpg)
listen for ...listen for ...
flickr.com/photos/carbonnyc/1359721335/
![Page 56: Building the Digital Branch](https://reader035.vdocuments.us/reader035/viewer/2022070301/545474dbaf7959e7518b748a/html5/thumbnails/56.jpg)
flickr.com/photos/lanuiop/401252404/
how to how to listenlisten
![Page 57: Building the Digital Branch](https://reader035.vdocuments.us/reader035/viewer/2022070301/545474dbaf7959e7518b748a/html5/thumbnails/57.jpg)
![Page 58: Building the Digital Branch](https://reader035.vdocuments.us/reader035/viewer/2022070301/545474dbaf7959e7518b748a/html5/thumbnails/58.jpg)
![Page 59: Building the Digital Branch](https://reader035.vdocuments.us/reader035/viewer/2022070301/545474dbaf7959e7518b748a/html5/thumbnails/59.jpg)
![Page 60: Building the Digital Branch](https://reader035.vdocuments.us/reader035/viewer/2022070301/545474dbaf7959e7518b748a/html5/thumbnails/60.jpg)
flickr.com/photos/jliba/3496259672/
friendingfriending
![Page 61: Building the Digital Branch](https://reader035.vdocuments.us/reader035/viewer/2022070301/545474dbaf7959e7518b748a/html5/thumbnails/61.jpg)
flickr.com/photos/travelinlibrarian/3424301792/
start start conversatioconversatio
nsns
![Page 62: Building the Digital Branch](https://reader035.vdocuments.us/reader035/viewer/2022070301/545474dbaf7959e7518b748a/html5/thumbnails/62.jpg)
flickr.com/photos/travelinlibrarian/3424967893/
multimediamultimedia
![Page 63: Building the Digital Branch](https://reader035.vdocuments.us/reader035/viewer/2022070301/545474dbaf7959e7518b748a/html5/thumbnails/63.jpg)
stuff to stuff to rememberremember
![Page 64: Building the Digital Branch](https://reader035.vdocuments.us/reader035/viewer/2022070301/545474dbaf7959e7518b748a/html5/thumbnails/64.jpg)
flickr.com/photos/nanpalmero/4432186135/
checking inchecking in
![Page 65: Building the Digital Branch](https://reader035.vdocuments.us/reader035/viewer/2022070301/545474dbaf7959e7518b748a/html5/thumbnails/65.jpg)
treat the treat the mayor!mayor!
![Page 66: Building the Digital Branch](https://reader035.vdocuments.us/reader035/viewer/2022070301/545474dbaf7959e7518b748a/html5/thumbnails/66.jpg)
respondrespond
![Page 67: Building the Digital Branch](https://reader035.vdocuments.us/reader035/viewer/2022070301/545474dbaf7959e7518b748a/html5/thumbnails/67.jpg)
flickr.com/photos/orqwith/4325166853/
new new service?service?start start
here...here...
![Page 68: Building the Digital Branch](https://reader035.vdocuments.us/reader035/viewer/2022070301/545474dbaf7959e7518b748a/html5/thumbnails/68.jpg)
![Page 69: Building the Digital Branch](https://reader035.vdocuments.us/reader035/viewer/2022070301/545474dbaf7959e7518b748a/html5/thumbnails/69.jpg)
![Page 70: Building the Digital Branch](https://reader035.vdocuments.us/reader035/viewer/2022070301/545474dbaf7959e7518b748a/html5/thumbnails/70.jpg)
Planning Planning forforExpansionExpansion
![Page 71: Building the Digital Branch](https://reader035.vdocuments.us/reader035/viewer/2022070301/545474dbaf7959e7518b748a/html5/thumbnails/71.jpg)
Q & A Q & A Time!Time!